"Coke."

Reiner replied truthfully.

"This is a brand new drink developed by the Crescent Academy, Mr. Antoine, do you think this drink will be popular after experiencing it yourself?"

"This ...... At least I'll pay for it. ”

Antoine nodded, this drink is really magical, as if it will be addictive, if there is the right publicity and channel, it will definitely be able to sell well.

"That's enough, our purpose is simple, Monsieur Antoine, we want to entrust you with the production of this drink, and put it on sale, and we will give you a share according to the volume of sales, and of course, we will pay you upfront for the development of production equipment."

According to the information that Reiner learned, a regular alchemy workshop, after setting up the production circle, can produce two hundred bottles of Coke a day, although the amount is not much, but it is enough to open a channel as an initial opening.

And on the other hand, even if Antoine's alchemy workshop is in decline, he still has a certain sales network before, and these stores that he cooperates with may be a nearby pharmacy or a small shop.

You know, finding a stable supplier of alchemy products is a must for every store, and Antoine's alchemy workshop has not closed down for so many years, and it must be inseparable from the help of some old customers.

"Production?"

Antoine carefully studied the drink in his hand and fell into thought.

He often received similar orders in the past, and it was the other party who gave the recipe for commissioned production, but most of those were ordinary alchemy products, and the drink in front of him was quite mysterious, would the other party really rest assured that he would produce it?

"Do you have a patent for this thing?"

After thinking about it, Antoine asked.

Although he didn't care about the world, Antoine still knew that the Crescent Academy was not doing well recently, and they were looking for their own drinks to make money to subsidize the school's expenses.

In this world, most inventions and creations will be registered with the Magic Society, just like papers, others want to use it, they must reach an agreement with the patent holder, pay the relevant fees, and if it is violated, then the patent holder can file for arbitration and demand huge damages.

There have been several high-profile cases in the past, and the amount of compensation that was eventually reached was staggering.

So Antoine asked, trying to confirm if this thing belonged to Crescent Academy.

"Not yet, and I'm not going to apply for a patent, but if I do, I'm going to apply for a trade secret project for this drink called Coke."

Reiner replied, shocking both Claire and Antoine by his statement.

"Wait, wait, you didn't say that before."

Claire was a little flustered, she originally thought that Reiner would apply for a patent and then mass produce it, but now according to his meaning, it seems that this is not the plan?

Claire naturally knows the concept of trade secrets, just like the spells of mages, if they are submitted to the Magic Association, then it is equivalent to applying for a patent, and other mages want to learn and need to pay a fee to the creator, but the model construction of the spell must be disclosed.

And there are also mages who choose not to submit a spell to the Magic Association, then this spell will naturally not be protected, and if others use some means to steal it, then the creator is helpless, but correspondingly, this spell is secret.

Of course, trade secrets are also protected, and if someone tries to steal them, they will naturally be punished, and the holder does not need to be disclosed, and as long as the holder or agent is alive, then it can be protected all the time.

"I checked the relevant laws, and if I applied for a patent, then the formula of the cola needs to be disclosed, and the patent is only valid for 100 years, and if it is replaced by a trade secret, it is indefinite, and the formula can be hidden."

Reiner explained unhurriedly, but the reason apparently didn't convince the two.

"But the recipe for this thing is not difficult, if the paper is published, then everyone can copy it, what good is it to be a secret?"

Claire said that before coming over today, Reiner had sent out the paper, and he would get a reply in three days at the latest, and the paper would be available for reference in the Magical Society's treasury.

In other words, the existence of that mysterious gas and the method of obtaining it will no longer be a secret.

"I also think little Claire is right, what if someone fakes?"

Antoine asked, but the questions didn't hinder Reiner in the slightest.

"I don't think you know what the value of a brand is."

Reiner thought about it and took out the most classic marketing theory on the planet.

"If we make the formula public, then everyone can drink the same, according to the formula of Coke, naturally someone will use price wars or other means to hit us, but if we hide the formula, even if others parse out the ingredients in it and make a replica that can be fake, as long as we don't admit it, then it will never be 'Coke', do you understand?"

Hearing Reiner's words, both of them fell silent.

Claire only considered the regulation of the law before, but she didn't realize the nature of Coke as a commodity, for commodities, the formula should be the biggest secret, at this time after listening to Reiner's words, she suddenly realized, and then quickly remembered that this principal was originally the son of the business empire, and must also be proficient in this aspect of operation.

These merchants are so cunning!

Antoine admired the foresight of the man in front of him, the product had not yet been put on the shelves, he had already considered the affairs of his competitors, and had a relatively safe countermeasure, not to mention being able to develop this extremely attractive drink, who was he?

Reiner did not think that the merchants of this world were stupid, the primary commodity economy had begun to take shape, and even due to the convenience of transportation, transcontinental trade had already appeared, and many regions had transformed from a subsistence agricultural economy to a commodity economy that took advantage of its geographical advantages.

It is not new for large chambers of commerce to steal secret recipes or buy patents, and then rely on capital reserves to fight price wars to crush small businesses and occupy the market, and even Ian Grayben's family is quite proficient in this, but in Reiner's opinion, these methods are too young.

On the earth, the flavor of the cola drink is naturally unique, but what really makes it popular in the world is the special marketing method, and Reiner from the earth can think of several well-known marketing cases just from memory, one of which he is ready to apply to the promotion of cola.

"Monsieur Antoine, I think you can look at the cap in your hand."

Reiner said, causing Antoine to look at the cap with a puzzled face, and Claire, who didn't know what was going on, leaned over curiously.

I saw a sentence engraved on the cap of the small bottle with a metallic luster.

One more bottle.