Chapter 1050: It's right to hold a lottery!
The post, which was sprinkled with hundreds of words, sparked an enthusiastic response on the Internet, and there was no shortage of voices of approval.
"The big guy's analysis makes sense!"
"The gap between the two companies in terms of pattern is indeed very large."
"I thought it was nothing before, but now that I think about it carefully, it's really wrong, the company wants to make money and want a good reputation, and treats us as fools!"
This time, Eric couldn't be calm.
This post is a bit murderous!
After the specific activities of the 515 Game Festival came out, Eric's side was already in a disadvantaged position, and it was a little uncomfortable in public opinion. Because Tengda's 515 activity is a "free gift", while Eric's side is a "discount", the two are fundamentally different.
When evaluating the two companies, players have more or less put on a little bit of colored glasses.
Even if it is a loyal player of IOI, there are many people who complain a lot because the rewards of IOI's activities are not as good as Tengda.
And the matter of ioi mobile games, if it is placed in normal times, especially in the absence of competing games, it is simply too ordinary and not worth mentioning.
At present, there are too many games on the market that are not interoperable, the terminal game has spent money, the mobile game has to be spent again, and the players have to continue to spend money after a few complaints, and those game providers have not been scolded much.
If ioi mobile games are compared to these games, it is simply a conscience to heaven.
But now IOI mobile games have been scolded, and they have risen to the level of motivation of the company!
Why?
Because it's got involved with Tengda!
Other games are indeed two-ended and do not communicate with each other and make two stubble money, but the key is that people just make money in a low-key manner, and never dare to touch Porcelain Tengda.
People just put on a posture of "I just want to make money", and the players scold casually, anyway, we are a small family, and Tengda can't compare.
In addition, the volume of the game is not large, and players are used to this kind of persona of the manufacturer, and they don't have too high expectations for them, so naturally they are not in the mood to chase after the spray.
But IOI is different.
The whole world knows that you are a direct competitor to GOG, and this new version and promotion are all about grabbing GOG's market.
The requirements of the players for you are obviously to fully benchmark against GOG, and naturally they are much stricter.
Eric never expected that IOI mobile game and "Fitness Wars" are two completely different types of games, and players still found a way to compare: one deliberately misleads players by playing word games, while the other is very rigorous, and in order to prevent misleading players, he even gave up the popularity of early publicity!
What's worse is that many players have extended this detail a little, believing that it reflects deeper problems between the two companies: such as the gap in values, attitude towards players, and sincerity.
Coupled with the stereotypes that players have formed since the start of the 515 Game Festival, everyone has obviously stood on Tengda's side and resolutely resisted the behavior of IOI mobile games!
Eric leaned back in his chair, unable to hide the exhaustion on his face.
I'm tired!
How could he have thought of it? Mr. Pei would be waiting for him in such a place?
Originally thought that the ioi mobile game would be foolproof when it met "Fitness Wars"? But now it seems that "Fitness Wars" may be a card that Mr. Pei has calculated a long time ago? Or even deliberately made a gesture at the launch of the smart fitness drying rack? Just to lure him in!
And the most ruthless part of this trick is that it completely sacrifices the smart fitness drying rack and the pre-publicity of "Fitness Wars"? It strengthens the inherent impression in the hearts of players: "Tengda thinks about players in everything; Finger Company and Longyu Group are ostensibly thinking about players, but in fact, they are still trying to make money for themselves. ”
Once this impression is reinforced? What may not be visible in the short term? But it will play a subtle role and have a far-reaching impact!
Moreover, Eric couldn't find a way to fight back.
What if Mr. Pei waved his hand and decided to burn more money? Then Eric can naturally continue to burn money.
But Mr. Pei easily established this impression in the hearts of players? What does Eric have to do and how much does it cost to dispel this impression?
What's more, Eric couldn't convince all the top executives of Finger Company.
As soon as Mr. Pei made a move, he recognized his death hole!
Zhao Xuming waited patiently for Eric's reply on the side.
He knows very well that the IOI mobile game has only been online for more than an hour now, and there should be a chance to redeem it before the matter is too big.
But if you keep dragging and not responding? Players' dissatisfaction will definitely accumulate gradually, and more and more players will compare IOI mobile games with "Fitness Wars"? When the time comes, it will be tantamount to bringing heat to "Fitness Wars".
Eric frowned, forcing himself to compose.
"We can't work on IOI mobile games."
"Was it decided at the top to make the mobile game look like this? I'm unlikely to convince them. And, even if it changes now? Has the damage been done to the players? Lost trust cannot be recovered. ”
"Stereotypes have been formed? It's hard to turn it around. What's more, we can't learn Mr. Pei's set of things. ”
"In my opinion...... It's better to go with the flow. ”
"Don't stumble with Mr. Pei in the field he is good at, we still increase our efforts and engage in preferential activities."
Eric's idea is very clear, Tengda can play like this because of Tengda's special situation.
In the company, Mr. Pei has the final say, and the company is completely obedient, so Mr. Pei can make such a radical move.
But the finger company is not Eric alone, and Longyu Group is not Zhao Xuming alone, the two of them are at most one of the top executives in the company, and many things can't be decided at all.
This determines that even if they want to pretend to be as "conscientious" as Tengda, they can't pretend to be, because the other senior executives of the company, including the boss, still want to make more money in their hearts.
Therefore, learning Tengda's model is equivalent to Dong Shi Xiaofeng, not only will he bleed heavily, but most of them will not have any good results.
Eric decided that it would be better to get more discounts, such as discounting skins, as long as the promotions are increased, it will definitely save a lot of reputation.
Zhao Xuming gave a thumbs up: "Wise!" Your thinking is so clear and teachable! ”
"That'...... What kind of promotions should we do? ”
Eric thought for a moment: "The activities that are already being done are mainly discounts, and it is not impossible to reduce them on the basis of the current discounts, but the effect may not be too good, and it may cause dissatisfaction among players who have already consumed." ”
Zhao Xuming nodded, this is very understandable.
For example, this skin was discounted by 5% before, and players happily bought it, but it turned out to be 3% off in less than two days, can players bear it?
If you refund the difference to the players, it will be very troublesome, and secondly, it will also make people feel that this game company is too child's play, talking is like farting, and the order changes day and night.
Therefore, to increase the discount, you have to change the tricks.
Eric asked: "Mr. Zhao, you know more about the preferences of mainland players, what kind of preferential activities do you think will be more popular?" ”
Zhao Xuming thought about it and had an idea: "What do you think...... How about the draw? ”
"Lottery has always been the favorite way of krypton gold for domestic players, especially the sense of surprise of drawing rare rewards, which will give them great satisfaction."
"We can do a lottery and set the discount a little lower on the surface, such as three folds. However, players will take out something they don't need to get and get more money, and it won't be a loss for us. ”
"In order to increase the appeal to players, we can take out a lot of limited skins that are no longer sold and put them in the prize pool."
"As long as we make this lottery a little bit more conscientious, the players will be very satisfied."
"Tengda's 515 Game Festival does not have a similar lottery, and Mr. Pei's 'pure white giving' activity mode does not support lottery. If we do this, we should be able to form a dislocation competition with Tengda. ”
Eric nodded frequently: "Well, that sounds good!" ”
"How long will it take to develop this campaign?"
Zhao Xuming said: "Soon! We can put this raffle on the website, it's not a particularly complicated function, and we can definitely complete it before the weekend! ”
"If you are afraid that the players can't wait, we can make an announcement first to calm the players' emotions."
"If you make up some lottery tickets for those players who have already spent money, it should be foolproof."
Eric was delighted: "Okay, that's it!" ”
"Mr. Zhao, you finally came up with a good idea! If this happens, you will be a great achievement. ”
Zhao Xuming hurriedly waved his hand: "Hey, no, no, no, I just make a suggestion, whether it is feasible or not, you still have to make an idea." ”
For Zhao Xuming, the idea can be made, but the pot cannot be carried back. He didn't want to rush to the front line of the battle with Mr. Pei and become cannon fodder.
Eric immediately made a decision: "Then it's decided, immediately seize the time to develop the lottery function, and the announcement will also be released as soon as possible!" ”