Chapter 359. Awesome copywriting

Li Xue and Han Qingwen, who are interning in Phantom Animation, are also watching "A String of Life".

Unlike Monder, they were looking at the company cafeteria.

In order to celebrate the launch of today's "A String of Life", Xu Rui specially arranged tonight's movie-watching activities, starting from seven o'clock, the canteen will serve barbecue, and all employees of Phantom Group can come here for free to eat barbecue and watch "A String of Life".

Li Xue: That's how they came to the cafeteria.

This summer's internship is one step closer than last year, and the requirements for interns are also stricter, such as the original painting group where Han Qingwen is staying, which requires the internship to end, at least one original painting must be adopted, and Li Xue's side, the development of the "Breath of the Wild" DLC is also very compact, and there is no time to fish.

Today's party is a busy day, and many people have gathered in the cafeteria.

"I told you that you won't get fat if you eat meat alone, only starch will make you fat, so it's okay to eat more lamb skewers!"

Lin Shuyi held the sizzling lamb skewers in her hand and said to the two young people in a serious voice.

"No, no, no, it's Sister Shuyi, you can't grow meat if you eat anything at all......"

Han Qingwen waved his hand and said, for Lin Shuyi's physique that does not get fat when eating doughnuts, probably no girl will not envy it.

"This lamb skewer is good, but it's still not as delicious as my downstairs, I'll invite you to eat it when the time comes."

Lin Shuyi didn't care about Han Qingwen's words, but continued to eat meat skewers.

In the big TV in the canteen, "A String of Life" continues to be broadcast, for Li Xue, the picture and food are not the most important, she pays attention to the narration of this documentary.

is different from TV documentaries that focus on calm and detailed, the copywriting of "A String of Life" has obviously been carved by the Internet and is very down-to-earth.

“...... The earliest barbecue, with the old cattle who can not do the work, the old beef into small skewers, in order to have a better taste, now, the task of meat, has been handed over by the old cow to the calf. ”

This is a narration in the documentary, and the accompanying picture is that the owner of the barbecue restaurant Ma takes his son to the vegetable market to buy beef.

At first glance, this sentence has a bit of a playful meaning, the old cow and the calf seem to be not ingredients, but volunteers who provide beef, and the barrage is all "the family is to be neat", "the old cow is free, the calf is guilty" and the like.

But if you taste it carefully and match the picture, you can see that this sentence does not only refer to beef, but also refers to the inheritance of the barbecue restaurant, the master retires, and the son inherits the store, just like the change of ingredients.

In addition, there are more words that make people laugh, or want to send barrage ridicule, or make people feel and have a lot of thoughts.

“...... At three o'clock in the morning, the song ended, and the little second brother was still unsatisfied, but he knew that such a carnival would come tomorrow, and no one could resist the charm of the little pork......"

“...... There is a relatively remote place, but in the 80s, the taste of cumin spread all over the country, which can be called the enlightener of contemporary barbecue in China......"

“...... The movement of eating meat is the best praise for Luobu sheep, and from the desert to the nearby county, the way of eating Luobu sheep has become richer and more diverse......"

Such narrations with a slightly ridiculous feeling abound, attracting a barrage from the audience, and people don't look like they're watching documentaries, but like they're watching humorous eating videos.

Li Xue knew that this copywriting was from Xu Rong's copywriting team, so this was a good learning material for her, so she was very focused on it.

However, this focus did not last long.

Barbecue is eaten casually, accompanied by documentaries, and of course, the gathering of colleagues and friends, such an atmosphere is the most beautiful, even Li Xue can't help but devote herself to it, she has been more strict in her family since she was a child, not to mention sitting and eating skewers with friends like this, and she has not even eaten a few times on the street, because the family says that such food is not very clean.

But at this moment, the pungent aroma of cumin in the roasting of the flame made Li Xue also ignore those admonitions at home, she took a bite of the grilled lamb skewers that were charred on the outside and tender on the inside, the juice overflowed in her mouth, and the tender mutton was mixed with spicy seasoning, as if dancing a tap dance on the tip of Li Xue's tongue.

This kind of barbecue is full of wildness, and it tears everyone's hearts with a powerful attitude, even if it is usually a reserved person, it is difficult to take care of the image in front of such a kebab.

“...... In the barbecue world, new people emerge every moment, and meat is always the protagonist. A few skewers of barbecue, a glass of wine, this is the pride on the side of the road late at night, this is the ordinary hot market life......"

The episode ends quickly, but the barbecue does not end, and the people in the cafeteria are still enjoying the delicious barbecue.

......

"A String of Life" quickly became a hot topic.

Different from the expectations of the big Vs, this documentary does not focus on superficial food, but shows the life of a variety of barbecues.

The owner of the brazier barbecue restaurant opened a new restaurant, and the couple could only see each other after the stall closed at 3 a.m.

Boss Ma, the owner of the beef skewer shop, has retired and returned from the barbecue line to the daily routine of bringing his grandchildren.

The barbecue in the old place, as always, always awaits the old guests in the old place.

These stories are not sensational, flat and straightforward, but they always make people think of something, and in addition to experiencing the deliciousness, they are a little more moved, just like the spices in the barbecue, which are not overwhelming, but they are indeed the best spices.

That's when people remembered the name of the documentary.

"A String of Life".

Life, skewers, are perfectly integrated in this documentary.

Compared with the delicacies of the mountains and seas, big fish and meat, there are more people who have eaten barbecue, and barbecue, a civilian delicacy, is more likely to resonate with people.

Combined with the narration like an old friend and the naughty and uninhibited copywriting, this documentary is close to life.

After the first episode of "A String of Life" was broadcast, the big Vs who originally made fun of Chuyin Video Network suddenly lost their voices.

This documentary does not adopt the lofty style of traditional documentaries, but is very down-to-earth, just like a lavish banquet and street barbecue, which shortens the distance between the audience.

The shooting is a barbecue, and the writing is about human feelings, in the past, it was all about the scenery, but at this time, it is about the food.

The first episode of "A String of Life" exceeded 5 million hits in one day, and this number is still accelerating, it can be found that on the night of the broadcast, the most searched keyword on major takeaway platforms was barbecue, and the sales of one night increased by more than 20%.

The major takeaway platforms have also wittily smelled business opportunities, and have launched the special topic of "A String of Life" to promote various barbecue restaurants.

Just when the documentary was hot, the title of the second episode was also released with the trailer, which is quite puzzling.

The title of the second episode is "Darker Than Night".