Xue Zhebin also nodded in agreement: "In this way, I will make a lot of money by asking Lin Jiaqiang to endorse you!" ”

"The promotional video at the press conference was shot very well, and this kind of nonsensical and witty style made Lin Jiaqiang's acting skills play to the fullest, and it left a deep impression on people at once."

"And Lin Jiaqiang's personal experience after the product release has also dispelled more people's doubts."

"The most important thing is that Lin Jiaqiang's business cooperation costs are very low, but his popularity is not low, it can be said that every penny is spent on the blade, which is worth it!"

"I was complacent about the marketing activities I did before, compared with Mr. Pei, it was too far behind!"

Li Shi smiled: "This is normal, anyone who has dealt with Mr. Pei will have similar thoughts." ”

"Mr. Pei is like this, one ring after another, every choice you think is commonplace, there may be a series of backstrokes behind it!"

"If you invite Lu Zhiyao or Zhang Zuting, you will definitely be able to invite them, but their figure is too good, and the endorsement of this product is not convincing at all. Everyone will think that their figure was originally trained in the gym, and it has nothing to do with the smart fitness drying rack. ”

"And Lin Jiaqiang himself has fitness needs, and Mr. Pei is very confident in his products, so he can make the weight loss effect remarkable!"

"I have to say that this very strange-sounding and outrageous product has once again subverted my cognition."

"Sometimes I also sigh, why is Mr. Pei so young, but all kinds of ideas and wisdom are emerging? It can only be said that there are still geniuses in this world......"

While reviewing a series of operations of the smart fitness drying rack from publicity to sale, everyone sighed at Mr. Pei's foresight.

While chatting, Yao Bo suddenly remembered something.

"By the way, there's a news, Mr. Li, have you heard?"

"Tengda's first experience store is set in Jinsheng Plaza."

Li Shi was stunned for a moment: "Jinsheng Plaza? Isn't that the mall where you have a stake? ”

Jinsheng Plaza and Jinding Group are a bit similar in name, but in fact, they are really related. Jinding Group has some investments in Jingzhou, and Jinsheng Plaza happens to be one of them.

It's just that Jinding Group is only one of the shareholders behind Jinsheng Plaza, although it has a certain right to speak, but it is not absolutely controlled, and it usually does not ask about the daily operation of this shopping mall.

So Yao Bo didn't know about it for the first time.

Yao Bo said: "I also just learned about this matter not long ago, because this time Tengda's actions seem to be relatively hidden, and the shopping mall has also carried out some secrecy work, and it may take a while to publicize it with great fanfare." ”

Li Shi's spirits perked: "Thank you!" This news is so important to me! ”

"I'm going to buy a few more shops and storefronts nearby!"

"By the way, did the mall give Tengda a discount?"

Yao Bo replied: "Of course it's discounted!" I heard that the rent is 6% off, free of half a year's rent, and a total of 7,000 square meters of place? It's all rented to Tengda. ”

Li Shi nodded approvingly: "Huh? It's not a lot, but it's okay. ”

"Remember? Dealing with Mr. Pei? Be sure to be sincere enough! The greater the sincerity, the greater the return for Mr. Pei! ”

"What do you say to the person in charge of the mall? Let them also give as many preferential conditions as possible in the future, don't pick? Mr. Pei will definitely return with ten times or a hundred times the profit. ”

Yao Bo hurriedly said, "Okay? I'll call the mall when I go back and give them a heads-up! ”

……

After the dinner, Li Shi sent Yao Bo and Xue Zhebin away, and took a car for about half an hour? Come to a shopping mall.

Is this a small and inconspicuous mall? It can't be ranked in Jingzhou.

After coming to the mall, Li Shi came directly to the negative floor, which is the head office of the Star Bird Fitness chain store.

After talking to the front desk, it didn't take long for a middle-aged man in his forties to walk out quickly.

"Mr. Li! Come in. ”

This middle-aged man's name is Che Rong? He is the owner of the Star Bird Fitness chain.

Che Rong led the way in front and took Li Shi to the VIP room in the gym? Make tea yourself.

"Mr. Li, what kind of wind blew you here today? Tell my brother when you come next time? I'm also good to entertain in advance. ”

Li Shi smiled: "Mr. Che, don't be so polite." I'm also on a whim today? One thing comes to mind? That's why I came over to take a look. ”

"About the investment you asked for...... I thought about it? Decided to vote. ”

Che Rong instantly showed a surprised expression on his face: "Really? Mr. Li, thank you so much! ”

Li Shiyi raised his hand: "Don't be in a hurry, I have conditions." ”

Che Rong hurriedly nodded: "You say." ”

Li Shi took a sip of tea and thought about where to start.

Xingniao Fitness is a local chain gym in Jingzhou, although there are more than a dozen stores, but whether it is scale, market share or word of mouth, it is enough to rank in the top ten in Handong Province, let alone in the country, it is not ranked at all.

In the past two years, the fitness industry has had a hard time.

The domestic fitness industry began to develop rapidly around 2000, and the successful bid for the Olympic Games in 01 year, the topic of national fitness began to be valued, and many gym fitness cards were hotly fried, and even fried to a large thousand.

Such a boom naturally gave birth to a large number of gyms, and around 04 years, there were more than 500 gyms in the imperial capital alone, which can be said to be developing rapidly.

But there are more gyms, the competition is fierce, and the homogenization of the fitness industry is very serious, and customers who want to do it can only rely on price reduction, so they gradually fall into a vicious circle.

The annual card of large gyms has dropped from the original tens of thousands to about 3,000 yuan, and the price of small clubs has even dropped to seven or eight hundred.

Although this allows customers to work out at a better price, it also leads to a series of chaos due to low profits, such as trying to sell personal training classes, running away from the gym with money, and so on.

The gross profit margin of many gyms has dropped from 40% all the way to less than 3%, so in the past two years, a crazy wave of closures has begun, and last year, that is, in 2011, more than 40 gyms in the imperial capital closed.

As a second-tier city, Jingzhou has fewer young people than first-tier cities, and its fitness habits are worse, so the situation is naturally even less optimistic.

To add insult to injury, hosting gyms have opened on a large scale, providing a new fitness model that quickly snatches up a large number of customers belonging to traditional gyms.

This makes it even more difficult for a small gym similar to Xingniao Fitness in Jingzhou.

Therefore, Che Rong, the boss of Star Bird Fitness, had no choice but to pull investment everywhere, hoping to survive this difficulty.

Li Shi's Fuhui Capital is very famous in Jingzhou, and of course Che Rong has also gone to find it, but Li Shi has never given him a clear answer.

Because Li Shi is an investor, investment is about returns.

There is nothing special about Star Bird Fitness, and you may not be able to make money if you invest, so why should you invest?

Originally, Li Shi already wanted to reject Che Rong, but today he suddenly changed his mind again.

"It's okay to invest, but I have one condition: all the money I invested will be used to purchase smart fitness drying racks and place them in various stores of Star Bird Fitness."

Che Rong was stunned for a moment: "Huh? Mr. Li, what does this mean? ”

"I also looked at that drying rack, although it's quite popular now, but it seems to be a home fitness equipment, right?"

"The gym in our gym is full of professional gym equipment, which is better than this drying rack, so why replace it?"

Li Shi shook his head: "At first glance, you haven't experienced this thing yourself. ”

"The smart fitness drying rack is indeed a fitness equipment for home use, and it is not as good as professional fitness equipment in specific actions."

"But it also has its own advantages, which are incomparable to traditional gym equipment! Combining games and equipment makes fitness no longer boring, but fun, and makes it easier for people to stick to it, which traditional gym equipment can't do! ”

"At the moment, most gyms are not aware of this. This is a great opportunity for us! ”

"Although the basic model of the managed gym can't be learned, the new fitness form of smart fitness drying rack can still be learned!"