Act XXV. Not an advertisement
β...... Therefore, I felt that Coke, a brand new drink, had great promotional value, and I was willing to use the headline of Daily Priest to publish an advertisement about Coke. β
The more Oriana spoke, the more excited she became, she was completely impressed by the charm of Coke, at that time, she and Baron Goode immediately spent money to buy five bottles each to take home, and Warren immediately decided to increase the order to Antoine, and the magical drink of Coke quickly captured their hearts.
"Wait a minute, Lady Oriana, why are you doing this?"
Reiner interrupted Oriana's words, he knew that there was no free lunch in the world, and the other party provided publicity for himself, of course, he also needed a certain amount of income, so he asked.
β...... Actually, it's like this......"
Oriana's face turned ugly, and she told Reiner the truth about the situation in which her newspaper was found, succinctly and in the sense of a newsletter.
β...... I think people will be interested in the new thing like Coke and the history behind it, which will boost the sales of the newspaper. β
Her idea is normal, the drink is bound to become popular, and when the time comes, people will be interested in the makers of Coke, and there have been a few times in the past when the new product has been advertised, and the effect has been good.
"Well, that makes sense."
Claire nodded, judging from Oriana's reaction, Coke is indeed a pleasing drink, so as long as there are proper means to publicize, it is not a problem to sell well, and "Daily Priest" even if it is hit by the new newspaper, it has a large number of loyal readers, which can play a good role in publicity.
Reiner also fell into thinking, Oriana is the propaganda means sent to the door at this time, but can simple interviews and biographies really promote Coke?
"With all due respect, Ms. Oriana, I think we can work together, but I'd like to hear the specifics, like how you're going to promote Coke."
"Oh, that's easy to say, let's draw an advertising poster, the appearance of a handsome young man holding a Coke and drinking freely, and then add big letters, how about it?"
Oriana said with great interest, much to Claire's amazement and the desire to applaud.
But Reiner's face sank.
The ad was a little too hard, he complained inwardly, saying that if the average reader saw an ad for something new that they had not yet been exposed to, he would immediately unsubscribe from the newspaper.
"Ms. Oriana, is this the plan you just had in mind?"
Reiner asked, but Oriana shook her head.
"I've been working on this plan for a long time, isn't it outstanding?"
"It's amazing, Ms. Oriana, it's exciting!"
Claire shouted, as if victory was at hand.
"Wait a minute, you two, and I'm sorry to interrupt your conversation, but I don't think this option is feasible at all."
Reiner's words were like a basin of cold water poured on Oriana's head, and no one in the publishing house dared to question her opinion in this powerful woman, but the headmaster almost broke out with just one sentence, but because of her own situation, she suppressed the thought of questioning, and asked in the softest tone possible.
"Principal Ian Gray, I wonder what you think is wrong with this plan?"
"Well, it's a very conspicuous ad, but it's also too obvious, and it gives people the overall impression of your newspaper, and people tend to avoid what they want customers to see, and in short, when they think it's an advertisement, the publicity is much less effective."
Reiner explained the simple and easy-to-understand marketing concept of the previous life, and at first Oriana was a little foggy, but as the conversation continued, she seemed to vaguely understand something.
"If this model is adopted, of course, Coke may get publicity, but the reputation of 'Daily Priest' will be ruined, and people will lose confidence in it because it is a newspaper that can make headlines if you just stuff money."
Hearing this, Oriana was completely speechless.
Because Reiner not only took into account the promotion of Coke, but also took into account the crisis of "Daily Priest", this kind of meticulous and thoughtful thinking makes even the editor-in-chief himself sigh.
"How is it possible to not make people think that this is an advertisement, but also to achieve the purpose of publicity?"
Claire looked at Reiner with a question mark on her face.
"Of course, there is a way, if you want readers to feel that they are not watching an advertisement, then first of all, it cannot be made into the form of an advertisement, and other carriers need to be used to assume the role of publicity."
Reiner shrugged, he already had several classic marketing schemes on Earth in his head, but they were applied in this world, and some magic changes were needed, so he asked.
"Like, well, Lady Oriana, in the story you just told you, that Baron Goode was a gourmet?"
"Well, that's right, Baron Goode traveled to the mainland when he was young, tasted the cuisine of many places, and his own cooking skills are quite good, and he is very famous in Priest."
Oriana replied from her memory, not knowing what Reiner meant by asking.
"So, can we find a writer to write a serialized food novel with Baron Goode as the main character?"
Reiner's words raised questions among the two ladies, who couldn't keep up with Reiner's thought circuits for some reason.
Serialization of novels is not uncommon in this world, in fact, Daily Priest has a clichΓ©d adventure story published every Thursday, while its competitors prefer to serialize erotic stories to attract attention.
"What do you mean, let Baron Goode evaluate Coke?"
Oriana guessed that she had stopped by asking Baron Goode to write a food review with a Coke in passing, only to see Reiner shake his head.
"Imagine that Baron Goode in his gown wanders the streets of Plester alone, looking for hidden delicacies, and that the only thing that accompanies this lonely gourmand is the refreshing bottle of Coke after each perfect meal, and the peace he finds in the noisy night scene, is this kind of appeal appealing?"
Reiner's description made Claire fall into her imagination, a middle-aged man walking through the crowd of people, but only focused on finding food, and after enjoying a variety of delicacies, a bottle of cold Coke is simply enjoyed!
Oriana is also a little in a trance, she is a native of Pleist, and naturally knows that there are many small restaurants hidden in the streets and alleys of the city, these restaurants have their own unique stories, with special food, fascinating, the public will love this kind of serialization!
Almost as soon as Reiner narrated, she had several ideas, and inspiration poured out like a fountain, and Oriana was eager to find a piece of paper and start writing right away.
"Wait, what's the name for this series?"
She thought to herself, and looked at Reiner.
The headmaster smiled slightly and spoke.
"Why don't you just call it, how about "The Lonely Foodie"?"