Thursday, May 31.

Modu, the headquarters of Shengyun Express Group.

Shengyun Express Group is currently the leader of the domestic express delivery industry, accounting for half of the express delivery business.

It basically covers cities above the prefectural and municipal levels and cities above the county level in developed areas, especially in the surrounding areas of the magic capital, and has basically achieved the goal of delivery without blind spots, and has even begun to test the overseas shopping and transshipment business.

It's just that the reputation of Shengyun Express is not very good.

This company has been established for nearly 20 years, its rapid development and growth is mainly due to the franchise strategy, in the entire express industry growth rate is maintained at a high level, which has a great advantage for quickly gaining market share.

However, with the slowdown of the industry's growth and the advancement of the company's development stage, after the end of the era of extensive growth, the era of refined management has arrived, and the disadvantages of this franchise system have gradually become prominent.

On the one hand, there are many network layers, difficult management, many franchisees are strong, and it is difficult to effectively implement the instructions of the headquarters, and the uneven service may affect the service evaluation of the terminal;

On the other hand, the proportion of self-operated transfer centers is low, which will also reduce efficiency to a certain extent and prolong the time of express delivery.

Shengyun Express Group is a behemoth, and even within the company, it is divided into three or four different express business brands, and there is a certain competition between them.

And how to solve these problems is the most headache for Shengyun Express in recent years.

At this time, several senior executives of Shengyun Express are holding a meeting to discuss some issues in the development planning of Shengyun Express.

The chairman of Shengyun Express is Nie Yunsheng, but he does not have complete control over the entire group, and several major shareholders and several company executives who are friends with him will support him in most cases, but there will be some dissenting opinions in many cases.

Therefore, if you want the entire group company to develop in the direction you envisioned, you need a lot of meetings to unify your internal thinking.

At this time, the meeting has entered the final stage, and the big bills have basically been discussed.

A vice president of the company said: "Mr. Nie, everyone, about Tengda's headwind logistics is preparing to build an air route, I have compiled a document and distributed it to everyone." ”

"Mr. Nie, how should we deal with this matter?"

Although it was two months after Headwind Logistics officially prepared the air route, Lu Mingliang was already carrying out some simple foreshadowing and publicity.

For example, send out a few flyers when delivering couriers, and set up some display boards at the Adverse Wind Station for publicity, etc.

Because the express delivery business is not like other businesses, time waits for no one. If you wait for all the air transport business to be prepared before you can advertise and guide customers to use it, it will be too late, and the first few planes will definitely not be able to pull much cargo.

It is necessary to advertise in advance in the places covered by the headwind station, and when the cross-city express business is opened, a large number of orders can be received.

Therefore, this news naturally spread to Shengyun Express.

The vice president has summarized all the relevant information into a report.

Headwind Logistics currently aims to undertake the "last mile" express delivery business, and Shengyun Express has been maintaining a close relationship with it.

Presently? Headwind Station is expanding rapidly in the four cities of Jingzhou, Imperial Capital, Magic City, and Yangcheng and the surrounding areas? The number of stores is growing rapidly.

Although in terms of overall scale, it still can't be compared with the industry leader like Shengyun Express? But after the cross-city express delivery business of Headwind Logistics opened? It will inevitably pose a certain threat to Shengyun Express.

Therefore, Shengyun Express must respond as soon as possible and consider countermeasures.

Nie Yunsheng has already read the report? His face was slightly solemn: "This is completely within our expectations. Headwind Logistics has been losing huge amounts of money, helping us do the dirty work? It is impossible to say that there is nothing else to do. ”

"Now they're going to do cross-city logistics? It's also a reasonable thing. ”

"Backed by Tengda Group, their goal must be to focus on these four cities, and open up the market with high-quality services from the high-end people in big cities through the advantages of the headwind station? Mismatch competition with us. ”

"I have to say? This business model still poses a certain threat to us. ”

"And we don't have many options, the density of headwind stations in these cities is already very high, and the delivery experience is completely better than ours, which is burned with real money, and we are unlikely to adopt a similar model."

"What do you think?"

A vice president said: "Do you want to cooperate with other courier companies?" Shut it down? Just like the original Chilu Express. ”

Obviously, this is the simplest and crude? It is also the most effective method.

This kind of thing Shengyun Express has done a long time ago, and it has succeeded.

A year ago? An express company called "Chilu Express" is developing rapidly, aiming at the sinking market in the central and western regions? With a good relationship with the e-commerce platform and a price of 1~1.5 yuan cheaper than Shengyun Express? became a spoiler with his back to the tree.

Chilu Express attaches great importance to the sinking market? The earthy slogan similar to "how high the mountain is and how far the road is, and the relaxation deer express is not perfunctory" was printed on the walls of thousands of towns and villages, and it was said that it was ready to lose money for two consecutive years, which was menacing.

As a result, Shengyun Express issued the "Notice on the Prohibition of Acting as an Agent for Chilu Business on the Whole Network" and the "Notice on the Punishment of Acting for Chilu Business", requiring the group company not to act as an agent for Chilu Express business for any reason or in any form at both ends of the pick-up and dispatch, and fined the branch of the illegal agent.

Under this heavy pressure, Chilu Express quickly collapsed due to its low profit margin, internal management chaos and other reasons, lost the trust of investors, and soon left the market, and is currently in a half-dead state.

Therefore, in the face of the threat of headwind logistics, the first reaction of the high-level of Shengyun Express was also to block.

But another vice president immediately spoke out against it.

"This is not very good, there are still some differences between the nature of headwind logistics and Chilu Express."

"Chilu Express is a complete competitor to us, and Headwind Logistics has maintained close cooperation with us before that. Even in the four regions of Jingzhou, Imperial Capital, Modu and Yangcheng, the Headwind Station has actually become the last link of our distribution. ”

"Although we will share some profits for each express delivery, because we no longer need to deliver the express to the door, we have saved a lot of labor costs, and the distribution efficiency and revenue have increased significantly."

"If we completely ban headwind logistics, then headwind logistics will inevitably block our shipments in turn. Once the two sides tear their faces, it will also be a huge loss for our daily business. ”

"What's more, the cross-city express delivery business of Headwind Logistics has not yet been fully developed, and even if it is carried out, it is mainly based on the high-end market of cross-city air transportation, which has a certain dislocation with our business."

"It's a bit of an overreaction to just block it now, I don't think it's appropriate."

Another senior executive agreed: "I think so too. ”

"Another important point is that Headwind Logistics is different from Chilu Express, and their actual risk tolerance is completely different."

"The rise of Chilu Express is favored by some big capital, but after we blocked, the development of their express business stagnated, and these big capitals lost confidence in Chilu Express, so Chilu Express quickly declined."

"But Headwind Logistics completely relies on Tengda, and it has been losing more than a year since its establishment, but the stores are still open. This shows that the senior management of Tengda Group attaches great importance to the business of the headwind station. ”

"It was originally a loss, but being blocked is just a continued loss, coupled with the support of Tengda's high-level management, it is impossible for headwind logistics to break the bones."

"On the contrary, they will let them put all their energy into their own express delivery business, relying on the advantages of a large number of stores to fight with us, which is really worth the loss."

"In layman's terms, those who are barefoot are not afraid to wear shoes."

"It's not a smart move to use a ban."

Everyone was gossiping, and their opinions could not be unified at all.

Because of the development of headwind logistics for such a long time, it is actually not an absolute competitive relationship with these traditional express companies, but a dual relationship of cooperation and competition.

In many areas, the couriers of Shengyun Express have been accustomed to throwing the express mail to the headwind post station and patting the butt and leaving, and the delivery efficiency has increased many times, and many outlets have made personnel adjustments in order to save costs, and some unwanted couriers have been eliminated.

If the headwind logistics is hastily blocked, then these express shipments will either be delivered directly to the door, or a large number of new collection points will be found.

The former is clearly unrealistic in the face of understaffing, and the latter is not something that can be accomplished in the short term.

Seeing that everyone was almost discussed, Nie Yunsheng knocked lightly on the table.

"Okay, let me say a few words."

"Headwind Logistics started to do its own express delivery business, which we expected, nothing to make a fuss about."

"Of course, as a potential competitor, headwind logistics is a new model that must be guarded against."

"But to say that it was immediately blocked, it was obviously an overreaction. Even if we want to ban it, we will have to find an alternative to the Headwind Station before we can tear our faces. ”

"It seems that the solution to the 'last mile' that we have been planning before has to be implemented as soon as possible."

"Especially in the several areas covered by the headwind station, we must get rid of the dependence on the headwind station as soon as possible!"

As the leader of the express delivery industry, Shengyun Express has obviously already thought about how to solve the last mile problem.

No matter how you think about it, there are only two more economical solutions in the end: either to make express cabinets, or to make a post station in the form of a store.

But they can't do the same as the headwind station, because the labor cost is too high.

It's not that you can't afford to pay the cost, but you have to make a profit.

This kind of unprofitable, and even money-losing thing, not to mention that the senior management of Shengyun Express does not agree, those big franchisees will definitely try to oppose it on the contrary, and will not fully cooperate.

In the end, most of the plans to forcibly learn from the headwind station cannot be implemented.

The express cabinet and the post station that does not deliver to the door, these two schemes are certainly not as good as the headwind post station in terms of experience, but Shengyun Express also has its own advantages: the express fee is cheap, and the site covers many cities.

The cheap courier fee means that many e-commerce merchants will default to Shengyun Express in order to reduce costs, and many customers who are more sensitive to price will also sacrifice some experience to choose Shengyun Express.

Moreover, the scheme of the express cabinet is profitable, and if a large amount of money is thrown down, the progress will be very fast.

After these two plans are done, Shengyun Express can gradually get rid of the dependence on headwind stations in some specific cities, and then take measures depending on the situation, and the confidence will be a little more sufficient.

Most of the senior executives present generally agreed with this view.

Nie Yunsheng finally made a decision: "Okay, then do it." Don't be alarmed by the headwind logistics side and carry out business cooperation normally. ”

"At the same time, we also need to invest a large number of express cabinets across the country, especially in areas with high coverage of headwind stations, and gradually establish our own 'last mile' solutions."

"Of course, in the early stage, we can set up some pilots first, and observe and observe in places with and without headwind stations, and see how customers actually react."

"We must attach great importance to this matter!"