Smith went to the ticket office at Madison Square Garden, and he saw a large sold-out poster posted at the ticket window.

"Tickets for the next game are all sold out? How is this possible, Madison Square Garden has more than 20,000 seats, how can it all be sold out! It's basketball, not boxing! Smith said to himself.

Madison Square Garden was originally built for the sport of boxing, and in the heyday of boxing betting, Madison Square Garden was easily filled with spectators, but those who came to watch the game were 100% gamblers, who did not necessarily come to enjoy the boxing match, just to win money.

As for basketball, it does not attract many spectators, and many so-called professional basketball games are not even able to sit in a small venue with two or three thousand people, let alone a top stadium with 20,000 people.

Smith didn't give up, he knocked on the window of the ticket office.

"Is there anything I can do for you, sir?" The conductor asked politely.

"I want to buy a ticket to the basketball game the day after tomorrow." Smith spoke.

The conductor pointed to the "sold out" sign and said, "Sir, I'm very sorry, but the tickets for that game are all sold out." ”

"Isn't there a single one?" Smith asked unwillingly.

"Yes sir." The conductor nodded.

"How is this possible, can it be said that all 20,000 seats have been sold out?" Smith looked skeptical.

"Sir, it's true that all the tickets are sold out. If there were still tickets, how could we not sell them? Since there is money to be made, there is no reason why we should not make it. The conductor paused, then said, "Sir, if you really want to watch that game, you can try it on the day of the game, maybe someone will refund the ticket before the game starts, and then there will be a free ticket." ”

"What if no one refunds the ticket? Have I not come in vain? Smith said with some dissatisfaction.

"We've sold more than 20,000 tickets, and there's always going to be a refund. However, if you want to buy a ticket that someone else refunds, you also need a certain amount of luck, and maybe someone else will come earlier and buy the ticket. The conductor spoke.

Smith thought for a moment and said, "Then the tickets for the next game shouldn't have been sold out yet, right?" ”

"Of course, there are still a lot of open spots in the next game for the New York Knicks. Sir, do you want to buy it? The conductor asked.

"Bring me two." Smith said he was going to pay for it.

The conductor said, "Sir, I have to remind you that the Knicks' next game is in a week." ”

"A week later? That means there is no game next week? Smith asked.

"Yes, next week, the Knicks are going to play on the road, so it's not in New York, and if you miss that game the day after tomorrow, if you want to see the Knicks, you won't have to wait until the next week." The conductor explained unhurriedly.

Explanations like this are something the conductor doesn't know how many times a day to say.

The current New York Knicks are indeed hard to find, and after the tickets for the game were released, they were sold out quickly.

It's not because of how many fans the New York Knicks have amassed, but because the New York Knicks have piqued curiosity.

It has been rumored that the Knicks' game is different from previous basketball sports, the pace of the game is faster, the game process is more exciting, and there are magical three-second jumpers outside the zone.

Rumors have always been more and more exaggerated, and the more exaggerated the rumors, the more curious they will be, so those New Yorkers who have not watched the Knicks game are eager to go to the Knicks to see the Knicks game in person.

Although there were already television sets in those days, basketball games were not yet televised, so the only way for people to get to know the Knicks intuitively was to go to the game. If it is placed in the future generations, you can see whether the rumors in the market are true or false by watching the live broadcast of the game.

The average ticket price for a Knicks game is $1, which is not too expensive for citizens of a big city like New York, such as Stan Lee, a high school graduate intern can get $8 a week, and those formal workers are paid much more, and it is very worthwhile to spend $1 to watch a game and satisfy their curiosity.

So the Knicks sold out quickly.

This also creates the illusion that tickets to the Knicks are hard to come by, even if they are bought days in advance.

The harder it is to buy tickets for performing arts or sports competitions, the more people will buy them, and the more people will find them worthwhile. In the future, many show organizers will deliberately release fewer tickets during ticket pre-sales, creating the illusion that tickets are sold out and artificially creating hunger marketing. Some organizers even cooperate with professional scalpers to sell tickets directly to scalpers, and then cause the tickets to be sold out, and only by looking for scalpers can they buy tickets, so that ordinary people will feel that this ticket is sold out so well, and it must be very good-looking, so go to the scalpers to buy tickets!

Especially if you see on the second-hand platform of a fish, someone sells tickets for a certain performance or a certain game at a discount, at this time you will feel that the original tickets are sold out, and there are discounted tickets on the second-hand platform, which is so valuable, hurry up and buy it! In fact, many times, the people who sell tickets on these second-hand platforms are scalpers. Scalpers take tickets from the organizer at a discount of five or six percent, and sell tickets at a discount of seven or eight, so that the organizer sells the tickets and the scalpers make money.

And if the performing arts organizer directly puts the ticket on the ticketing website for five or six percent discount, it will not be easy to sell, and the audience will see that this ticket is sold at a fifty percent discount, which means that the ticket sales are not very good, otherwise why would you sell it at a discount! Since no one spends money to buy tickets, this show will definitely not be good, let alone buy it. Therefore, the organizer directly sells tickets at a discount of five or six percent, but it is better to sell the tickets at a discount of five or six percent to scalpers, creating a false illusion of prosperity. In this process, the organizers will not make a penny less, and in the end, it is the audience who watches the performance and the game that spend more money.

Performing arts programs and sports competitions, after all, are not physical commodities. Physical goods, you can see and touch. A 6,000 yuan Apple mobile phone, the sales platform gives a subsidy of 300 yuan, which is really fragrant; The 400,000 Cadillac price was reduced by 80,000 at once, and the person who bought the car ran to the fourth son's store to rob it.

However, before the performance or the competition, no one knows what the effect of the performance will be, and whether the game will be exciting or not. Even in the NBA Finals, it is not uncommon for the game to be dull.

Besides, there are no three-pack services for performances or competitions. If you buy a physical product, you can ask for a return if there is a quality problem, and you can even return it if you don't want it after using it for a few days. But when you watch a game, you can't watch the game for 20 minutes and feel bored, so you can go to the organizer for a refund, right? Even if you're not satisfied with the game, they won't give you a refund.

Therefore, if you want to sell well for performance tickets or game tickets, you must either rely on foolery, word of mouth, or fans.

The current Knicks have only played a few games, the reputation has not yet accumulated, and the team does not have much, so they can only rely on some publicity methods to fool the audience to buy tickets.

The Knicks sold tickets so quickly, and there was also the promotion of team manager Edward Ireland, who, in modern parlance, hired some trolls to create public opinion and fool the audience into buying tickets.

In terms of the means of fooling people, Edward Ireland is certainly not as good as those marketing masters of later generations, but Edward Ireland has also been a basketball promoter for more than ten years, at least in the forties, Edward Ireland's methods of fooling people are first-class.

In the early forties, the population of New York City has exceeded 7 million, with such a population base, a game has 20,000 people watching, which is only one-350th of the population of New York, even if a season of games is played, there will still be many New Yorkers who have not watched the Knicks game, so it is not difficult for most New York citizens to remain curious about the Knicks.

……

After the home game, the Knicks also began a two-game road trip in a row.

Washington's Yulin Coliseum, Washington's Capitol hosts the New York Knicks.

The head coach of the Washington Congress, "Cardinal" Auerbach, is confident in this game, and he believes his team can take a win at home.

The Washington Congress and the New York Knicks are both new teams that have just been established, and the teams have no background, and the run-in between the players will not be very high, so the two teams are on the same starting line.

However, Auerbach believes that he has a "killer feature" that no one else has, and that is the fast break tactic.

In previous games, the Washington Congress has repeatedly defeated its opponents with this fast-break tactic. For other teams, this new tactic was too sudden to deal with.

In the future NBA, the Warriors have come up with a "Death Five", and it took a season for other teams to thoroughly study and then make tactical targets, and most of them were unsuccessful. And in the forties, it would have taken much longer to have a tactical response to a new tactic. Historically, Auerbach relied on this "fast break" tactic to kill all sides in the NBA for two years, and if it wasn't for the dissolution of the Washington Congress, this tactic might have been able to gallop in the NBA for many years.

At this time, Auerbach did not know that the New York Knicks would also use a quick breakaway tactic.

After all, this is the 40s, the dissemination of information is relatively backward, and the team's ability to collect information from opponents is also insufficient.

If it is placed in the future, each team in the NBA will have a special intelligence collector, and what new lineups other teams play, what new tactics are used in the new lineup, how the players are running, and the relevant information will be sent to the coaching staff immediately. And in 1942, these were obviously unrealistic, information was not spread so quickly, not to mention that the team was not willing to raise more people, after all, for every additional employee, the boss had to pay an extra salary.

For a team like the Washington Congress, the owner is a team formed to subsidize the daily operating expenses of the stadium, so it is natural to reduce costs as much as possible, save as much as possible, and hire one less person if he can. It can be said that Miguel Yulin, the owner of the Washington Congress, did not really play basketball in the first place, and he did not plan to run the Washington Congressional team well, so the historical Washington Congressional team was finally disbanded after achieving an amazing winning rate of more than 80%. In today's NBA, not to mention that there is an 80% winning rate, that is, the winning rate can be more than 50%, and the value of the team is also rising.

It is impossible for such a Washington congressional team to have a dedicated intelligence gatherer, and even if the Knicks have played two games, the "Cardinal" Auerbach still does not know the New York Knicks' style of play.

The Yolin Coliseum can only accommodate more than 7,000 people, which is much smaller than Madison Square Garden. However, the stadium was still slowly stuffed, even the top level was full of spectators, and the sound of cheering for the home team sounded, and it can be seen that the performance of the Washington Congress has conquered the local fans in Washington.

Auerbach's fast-break tactics were originally more ornamental, coupled with the modification of the rules, there was a 24-second offensive violation, which greatly increased the excitement of the basketball game, and many Washington citizens also liked this fast-paced basketball after watching the Capitol team game.

In anticipation of the home fans, the game finally began.

At the beginning of the game, the Capitol team used the speed of the fast break to beat the New York Knicks, and they did just that, scoring two points easily.

"It seems that this match is the same as the previous ones, my new tactics caught the opponent off guard, and we will easily win this one!" Auerbach looked confidently at the field.

However, in the next second, Auerbach's face suddenly changed.

"What? New Yorkers will also break through quickly! ”

Auerbach looked at the arena in shock, he didn't expect his opponent to use the same tactic. This feeling is probably like Yue Buqun saw that Lin Pingzhi was also using the evil sword technique, and exclaimed, "It turns out that you also cut it!" ”

However, Auerbach soon discovered that the Knicks' fast-break tactics were more scientific and reasonable than those of the Washington Congress.

"The New Yorkers' fast breaks, stronger than my fast breaks! The coach in New York is so good, the same tactic can be used more reasonably. Auerbach realized this, and he couldn't help but look at the Knicks' bench for a Knicks coach.

However, Auerbach didn't see the Knicks coach on the bench.

At this time, Auerbach remembered that the coach of the Knicks was Chen Qiang, the owner, coach and player, and Chen Qiang was still playing on the court at this time!

"Was this tactic developed by the Chinese?" I can't imagine that this world's No. 1 athlete has such a deep understanding of basketball. ”

Auerbach was sighing as Chen Qiang on the pitch passed the ball to the empty player after a quick break. That's the Knicks' best breakaway shot.

"Pass the ball! You can still play like this after the fast break! Auerbach was so shocked that he stood up from his chair.

At this time, the "cardinal" suddenly felt that his understanding of the rapid breakthrough tactics was so superficial! Look at the fast break of the Knicks, that is the real systematic tactic!

"I don't know if there is a shortage of assistant coaches on Mr. Chen's side!" Auerbach muttered to himself.

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