Joe Pierce arrived at the office early, made his coffee, and was ready to start the day.

"Joe, where have you been for the weekend? Ever brought your girlfriend to a movie? A voice rang out from the side, speaking from Joe Pearce's colleague Taylor.

"I went to a ball game." Joe Pearce replied.

"Ball game? The Giants are playing away this week! Taylor said with a puzzled expression.

"It's not football, it's basketball." Joe Pearce paused, then said, "Isn't there an extra basketball team in New York?" It's called the New York Knicks. Their first game was held at Madison Square Garden over the weekend, and I went to see it. ”

"It's a luxury to have a basketball game at a venue like Madison Square Garden." Taylor smiled and shook his head, then said, "Joe, it seems that you really don't have anything to do on the weekend, and you actually go to a basketball game." So boring and boring sports, if not really boring, probably not to watch the game! ”

"Taylor, you're wrong, basketball games used to be boring, but now it's different, yesterday's basketball game was very exciting, not boring at all." Joe Pearce spoke.

"Joe, don't lie to me, I've seen a lot of so-called professional basketball games, and professional basketball is really boring compared to football. If I watch basketball, I'd rather go to high school basketball, or at least play it more intensely. Taylor said, shaking his head.

"Yesterday's game was much more intense than high school basketball, there was no procrastination of offense, every offense was fast-paced, and after serving, which was 20 seconds, the players were able to complete an offense. Yesterday's game was really a battle of offense, and such a basketball game was really beautiful! To be honest, after yesterday's game, I still have a feeling that I can't get enough of it, and I've already decided that I'm going to watch the next game for the Knicks. Joe Pearce spoke.

"Joe, are you kidding? As long as those who are familiar with basketball know that basketball cannot be too fast when attacking, and if the offense is too hurried, it will only greatly reduce the shooting rate. Taylor spoke.

"Taylor, you must not have read the newspaper recently, the New York Knicks are in a new league called the NBA, the rules of this new league are different from the past, in the NBA rules, there is only 24 seconds to attack after serving, so the attacking side must complete the attack as soon as possible." Joe Pearce opened his mouth to introduce.

"Can you still play like this?" Taylor looked surprised.

"Not only is there a 24-second time limit for attacking, but there are other rule changes, in short, you will know after you read it." Joe Pearce paused, then said, "By the way, I saw a very good basketball player in yesterday's game. ”

"Who is it?" Taylor asked.

"Do you know Chen Qiang? It is the Chinese athlete, the one who is known as the world's No. 1 athlete. Joe Pearce spoke.

Taylor nodded: "Of course I know him, he won't go to basketball, right?" ”

"Yes, that's him! He's on the New York Knicks, and he's great. Joe Pearce replied.

"That guy runs fast and jumps high, and he's a good material for basketball!" Taylor responded.

"It's not just about running fast and jumping high, in yesterday's game, the Chinese also showed a new technique, he can shoot directly from the basket four or five meters away!" Joe Pearce spoke.

"Four or five meters from the basket? It's far enough to hit a ball in that position, and the Chinese's luck is really good. Taylor replied.

"Taylor, it's not luck, it's technique, he hit several shots in a row four or five meters from the basket, but luck can't do that." Joe Pearce said, shaking his head.

"Joe, are you kidding? Throwing the ball in so far from the basket, if it weren't for the coincidence, I don't believe it! Taylor was still shaking his head.

"Taylor, I really didn't lie to you, if you don't believe me, you can ask other people who watched the game, yesterday's Madison Square Garden was full, more than 20,000 people watched the game, maybe in our company, someone also watched that game." Joe Pearce spoke.

Something similar happened all over New York City, where those who watched the Knicks began to tell others that they had watched an extraordinarily good basketball game.

One pass ten, ten pass hundred, and soon the whole New York City knew that a different kind of basketball appeared in New York.

In the United States at that time, basketball was a very popular and boring sport.

The reason why it will be popular, because basketball was invented by the Americans, basketball is also the first to be promoted in the United States, the campus sports culture in the United States is very popular, and basketball is through the promotion of the campus, it is known to the whole United States, as long as it is a school, people who have received formal education, have an understanding of basketball, over time, after two or three generations of development, basketball is also popularized in the United States, and it is quickly known by the American people.

As for the tediousness of basketball, as mentioned many times above, it is strange that the basketball played in the whole game is not boring!

And such a boring sport has not been abandoned by people, also because in the primitive era of competitive sports, there were not many sports that could be engaged, and people had a relatively small range of choices, so they didn't pick and choose, basically what to play. This year you bring a football ball and we play rugby, and tomorrow you bring a basketball and we play basketball, that's pretty much the case.

What's more, it's cheap to play basketball!

If a sport wants to be popularized, it cannot be a very expensive sport, for example, the so-called four aristocratic sports, in the early 20th century, it was destined to be unpopular, ordinary people could not afford to buy a billiard ball made of ivory, nor could they afford to buy a tennis racket made of three cow intestines, and the majority of civilian schools did not have so much money to promote this aristocratic sport. Ordinary people can only play some relatively cheap sports.

Basketball is just a relatively cheap sport, find a flat field, set up two hoops, and then find a basketball, you can play. In comparison, baseball and football require a much larger field than basketball, and ice hockey even requires a special ice surface, and these sports require special equipment, which costs money. Many schools or communities, they can't afford to build ice hockey rinks, but they can definitely afford to build basketball courts; They couldn't find a big enough site to build a football field, but they could definitely find a basketball court; Students may not be able to afford a set of ice hockey equipment, but it is certainly no problem to buy a pair of sneakers to play basketball.

The combination of these reasons makes the early game of basketball, although extremely boring and boring, has never been abandoned by the fans, but is just trampled under the feet of other sports. In the United States, basketball can't do baseball and football; In Commonwealth countries, basketball can't do cricket; Internationally, basketball can't do football.

Now Chen Qiang has brought changes to basketball in advance, he has changed the rules of basketball, and brought the future of basketball to the American people.

A sport that already has a broad mass base has begun to change in the direction that the audience likes, and the results can be imagined.

Those fans who have watched the New York Knicks will want to see a few more of those fast-paced basketball games, and just one game is not enough to keep them entertained.

And those fans who have not watched the Knicks game are curious by all kinds of rumors on the market, and they are eager to see what the so-called new basketball looks like.

It can be said that the New York Knicks are on fire!

At this time, tickets for the next game of the New York Knicks are on sale!

……

In the office, Chen Qiang looked at the financial statements in his hand and couldn't help but say, "Are our tickets sold cheaply?" ”

After the ticket window opened, more than 20,000 tickets were sold out in just two days, and the tickets were sold so well that it greatly exceeded Chen Qiang's expectations. Chen Qiang thinks it is time to increase the price of tickets.

Edward Ireland, the team manager next to him, said: "Boss, I think our ticket prices are already quite expensive, our ticket prices, the average price has exceeded $1. ”

In the United States at that time, a hot dog was 5 cents, a magazine was 10 cents, and a movie ticket was 20 cents.

If in the United States in the future, you can watch a New York Knicks game for 5 movie tickets, it is really worth it! It is estimated that the fans will be happy, after all, New York is a big city, even if the Knicks have a poor record, but the ticket price has always been relatively expensive.

In 1942, a ticket to a basketball game could be bought for $1, but it was already a very high price.

At that time, the sports industry in the United States was far less developed than in later generations, and it was also because the entire sports industry was not developed enough, and the added value it generated would not be very high. Basketball, compared to baseball and football, is even more niche.

Americans at the time, who paid 5 cents for a hot dog or 10 cents for a magazine without blinking an eye, were willing to pay 20 cents to go to a movie, but not necessarily a dollar to watch a basketball game.

After all, basketball is not as attractive to the audience as baseball and football, not to mention that basketball at that time had not yet cultivated superstar-level figures.

The success of the NBA in the future is due to its strong star-making ability, and the NBA league has brought out superstars who are well-known to fans, so that people are familiar with the NBA and more people become NBA fans. Many fans go to the game for the stars, and if a team doesn't have a star, the broadcasters don't want to broadcast their games. For example, now that fans go to watch the Lakers' games, there are ten ** to watch James, if James is injured and unable to play, it is estimated that these fans will not be too lazy to watch the Lakers' games.

So if there weren't those superstars in the NBA, the attention would have plummeted.

The first superstar in the NBA was George McCann, and before that, not to mention the entire NBA, even in the entire basketball game, there was no decent superstar. Without a superstar, the game is not attractive to the fans, the fans are not willing to go to the game, and the tickets naturally do not sell.

This is a bit like the Deyun Club that talks about cross talk, before Lao Guo was not popular, there were few people who went to Deyun Club to listen to cross talk, and at that time, the tickets for Deyun Club were also cheap, and later Lao Guo became popular, and Deyun Club became popular, not only drove the special performances of several other disciples of Lao Guo, but also Xiaoyuanzi was also hard to find. That's the power of stardom!

In today's New York Knicks, there is no star player who can support tickets, and the average price of tickets can be bought for $1, which should also be satisfied.

But Chen Qiang is the one who is not satisfied.

Chen Qiang is from the future, he knows how successful the future NBA commercial operation is, and the New York Knicks are a model of successful commercial operation in the NBA, although the New York Knicks have a poor record, in terms of ticket prices, the future New York Knicks are among the best in the entire NBA. In the season, only the Golden State Warriors have the ability to beat the New York Knicks in ticket prices, and even the Lakers with James are not as expensive as the Knicks. And in the season, the Warriors not only lost the championship, but also lost Durant, and the ticket price will definitely drop, and the Warriors' ticket price may not be as good as the Knicks.

And tickets are only one aspect of making money, for the big market, other peripheral products and services also account for a large part of the revenue.

For example, if you go to the Golden State Warriors to watch a game, you can't watch it without eating or drinking, right? A hot dog costs $6, a beer costs $7, and a soda costs $6. You can't watch a game without a little atmosphere, right? It costs $25 to buy a hat that supports the home team, and it costs more if you buy a shirt for the home team, and a lot more if you buy a jersey for a certain player. The jerseys are all like this, and the price is much worse between those with the player's name and those without the player's name.

The parking fee at Oracle Arena is $30, and the arena can accommodate 20,000 spectators, even if two people drive a car, there are 10,000 cars, and the parking fee alone is $300,000. In the future, when the Warriors move to a new, larger stadium, parking fee revenue may be higher.

Of course, Chen Qiang will not miss these additional added value, but he also knows that the meal has to be eaten in one bite, and the road has to be taken step by step, and if you want to commercialize the NBA, it is not possible to complete it in a day or two, and this goal may take one or two generations of efforts to achieve.

And now the New York Knicks, the most important thing to do is to play the ball well, make basketball more exciting, and then attract more people to pay attention to the Knicks and the NBA game.

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