Chapter 333 Sporting Goods Company
After some haggling, Chen Qiang finally finalized the matter of televising the basketball game.
As things stand, only the Madison Square Garden game is suitable for televising.
NBC's base camp is in New York, and the transmitting station of the TV signal is also in New York, and if the TV broadcast is to be carried out, then the relay signal can only be sent from New York, and in terms of the technical conditions at that time, it is only possible to convert the live picture into a TV broadcast signal for the game held in New York City, and then transmit it to the whole United States through the TV signal transmitting station in New York.
In the future, only one TV OB truck is needed to complete the transmission of TV signals anytime and anywhere, and those outdoor anchors can broadcast live to the audience with a mobile phone. In the 40s, there was no such thing as a TV broadcast van, and there was no network communication technology, so it was impossible to broadcast live anytime and anywhere. At that time, there were no satellites, and it was necessary to transmit signals by wire, so if you wanted to do live TV, you needed to make various preparations in advance, you had to set up cameras, you had to lay out the lines, and you had to prepare special signal transmission equipment.
If you go to other places, such as Boston, such as Philadelphia, such as Chicago, even if you assume that the camera is good, there is no way for the TV signal to be transmitted to New York City, unless these cities are connected by signal transmission lines, and for NBC, they will certainly not pay a high cost to lay a line between the two cities in order to broadcast sports games.
Therefore, in the end, only Madison Square Garden in New York can be televised, which means that only the home games of the New York Knicks can be televised.
At the current frequency of games, the Knicks play two games a week, and they have to play home and away, and on average, they play one game a week at Madison Square Garden, and that's not counting consecutive road trips. In the event of back-to-back road games, the Knicks won't be at Madison Square Garden for two weeks in a row.
The average frequency of live broadcasts of one game a week is somewhat rare in modern times. And in the forties, one basketball game a week was already the limit for TV broadcasters.
In the future, when the NBA season starts, there will be live basketball games almost every day, and even Christmas games will be on Christmas Day. Only on some special holidays, the NBA does not have games, such as Thanksgiving, for Americans the main theme of Thanksgiving is turkey, family and football, Americans are used to the Thanksgiving battle of the NFL in football, so the NBA does not arrange games on this day.
The frequency of tournaments is also not related to the popularity of the tournament, it is not that the more tournaments are held, the more popular the sport becomes. Soccer and rugby are always played once a week, and in the world, soccer is definitely more popular than basketball, and in the United States, rugby can also be played against basketball.
In the future, the NBA will have 82 games in the regular season alone, and the reason why there will be so many games is mainly for commercial reasons, and the league and team owners want to have more games so that they can make more money. At the same time, among the four major leagues, the salary of NBA players is also the highest, the average salary of NBA players is more than 6 million US dollars, while the average salary of NFL players in football is only 3 million US dollars, which is half of that of NBA players.
This is a very strange phenomenon, in terms of league value, the NBA is not as good as the NFL, in terms of earning power, the NBA is not as good as the NFL, in terms of popularity, the NBA is not as good as the NFL, but the salary of NBA players is much higher than that of NFL players. It is unreasonable to look at it no matter how you look at it, with fewer salaries and more salaries that earn less.
Of course, some people will say that there are more players on each team in football than in basketball, and there are more people who share the money, so everyone gets less money, and it is reasonable for players to pay less.
But let's not forget that the NFL is also much more profitable than the NBA. For example, in 2016, the NBA made a profit of $4.8 billion, and the NFL profit in the same year had already exceeded $13 billion, which means that the NFL's profit was almost three times that of the NBA.
A team in the NBA has a maximum of 15 people, and a team in the NFL has a maximum of 53 people, so whether the salary of NBA players is too high, this account is also very easy to calculate.
The NBA can be seen as 15 people earning 48 yuan, with an average of 3.2 yuan per person, and the NFL can be seen as 53 people earning 130 yuan, with an average of 2.4 yuan per person. In other words, the earning power of NFL players is three-quarters of that of NBA players, so when converted, the salary of NFL players is three-quarters of that of NBA players, which should be a more reasonable number.
However, the average salary of an NFL player is only half of that of an NBA player, and in this respect, the salary of an NBA player is indeed a bit high.
The high salaries of NBA players are also due to the collective bargaining agreements between players and the league. Whenever the league wanted to limit player salaries, players went on strike, and then there was a league shutdown. For Chinese fans, they may not be familiar with the two NBA shutdowns in 1994 and 1998, but they are definitely familiar with the NBA shutdown in 2011.
Prior to 2011, player wages accounted for 57 percent of basketball-related revenue, which also led to a thriving team that resulted in players having more money than the owners. A new collective bargaining agreement in 2011 reduced player wages to 50 percent of basketball-related revenue, but even so, most NBA teams have been losing money.
Since 2002, only one-third of the teams in the NBA have not lost money, but because the market value of the team has been rising, even if the team has been losing money for a long time, the team owner is willing to spend money on it, after all, the increase in the team's market value is enough to make up for the losses incurred by running the team.
The status quo of the NBA, where teams are losing money, players are paid high salaries, and the market value is still rising, and this situation in the NBA is obviously unhealthy.
This is like a listed company, the performance is very bad, losing money year after year, and the salary also takes up a large part of the expenditure, but the company's stock is rising slowly, and idiots can see that this is the dealer deliberately pulling up the stock price to invite you into the urn. And all this so-called "demon stocks", the final result is very miserable, not to mention falling from a few hundred yuan to a few dollars, even if there are many people who are delisted.
If the NBA continues to operate in this way, it may be like those so-called "demon stocks", once it collapses, it will be a thousand miles, and then the league, the team and the players will be a "three loses" situation.
Three other sports leagues in the U.S. have also experienced shutdowns.
The hockey NHL was shut down for a year from 2004 to 2005, the only entire season shutdown in the history of a North American professional sports league, and that shutdown nearly ruined the entire NHL, even after someone had already removed the NHL from the four major sports leagues.
Baseball MLB has the longest history, and there have been many shutdowns, but it is also the shutdowns that have made football successfully surpass baseball and become the number one sport in the United States. In particular, the 1994 player strike directly caused MLB's prestige to fall to the bottom. Originally, MLB still had a chance to compete with the NFL of football, but it was precisely because of the shutdown in 1994 that MLB directly lost the possibility of salvaging. The average ticket price for the MLB League of the Future is only $33, a third of the price of the NFL in football, which was shut down in 1994.
The most successful in dealing with shutdowns should be the NFL in rugby. In 1987, there was a general strike in the NFL, and the stars of many teams went on strike, and the team owner hired some amateur players, including janitors, train workers, porters, and some people recruited from the British amateur league, to form a ragtag army, which ensured that the game went on schedule, there was no downtime, and it also saved the reputation of the NFL. The key is that this group of ragtags performed well, and the game was very exciting, which was recognized by the fans. Those stars who boycotted the game saw that they had no capital to quarrel with the boss, so they could only go back to play obediently.
After that shutdown, the NFL also began to focus on developing players in the secondary leagues, coupled with the fact that the rotation rate of NFL players was already extremely high, and there were free agents in the free agent market who wanted to find jobs, so the NFL no longer had to worry about player strikes
In this regard, the best way for the NBA to reduce the excessive salaries of players is to vigorously develop players in the secondary leagues, and once the NBA players go on strike again, directly find players from the secondary leagues to replace them, first ensure that the league does not shut down, and then negotiate slowly. Anyway, there are really countless young people in the United States who want to go to the NBA to pursue their dreams.
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got the TV broadcast done, which made Chen Qiang feel good.
However, Chen Qiang also paid a large amount of sponsorship for this, but Chen Qiang still kept an eye on it, he did not give cash directly, but sponsored it in the name of advertising money.
Paying NBC directly, all Chen Qiang gets is to get the New York Knicks game on the TV, and if he sponsors it in the name of advertising money, Chen Qiang can at least earn an advertising position.
Chen Qiang plans to make a wave of advertising for his chain gym, and another wave of advertising for a new type of tennis racket, but other than that, Chen Qiang has nothing to use to advertise.
"Originally, I thought that I had accumulated a lot of industry over the years, but when it came time to advertise, I really couldn't come up with anything decent." Chen Qiang let out a long sigh helplessly, and at this time he couldn't help but think of the suggestion that little Beckland had mentioned before to open a sporting goods company.
"World War II was over a year away, and it was time to start a sporting goods company. Although rubber is still under control, sneakers cannot be mass-produced on a large scale, and now we can only make some other products first. Chen Qiang said secretly in his heart.
Chen Qiang has asked Little Beckland to develop synthetic rubber, but it seems to be a little difficult to develop this thing, and Little Beckland's laboratory has not made the slightest progress.
Polyethylene rubber was only synthesized in 1955, and now it is only 1944, and the time difference between scientific research for a full eleven years is not so easy to erase. Even if Chen Qiang knows the catalyst needed for synthetic rubber, but in terms of manufacturing process, Chen Qiang is ignorant, and needs to be studied slowly and countless experiments.
As far as the current research progress is concerned, synthetic rubber is far away, and Chen Qiang's plan to make sneakers can only be postponed until the end of World War II and the restrictions on rubber resources are lifted.
"The All-Star Weekend held not long ago is a good promotion event for the new league, so it is better to take advantage of this wave of basketball craze to produce some basketballs and sell them." Chen Qiang thought it might be a good idea.
Early basketballs were made of cowhide, and the joints were stitched with thread, rather than glue as is the case today. Anyone who has ever seen rugby will know that there is a very thick row of sutures on the rugby, and the same process was used in basketball at that time, between the two pieces of the ball, a seven- or eight-needle suture would be used, and the inflatable nozzle was in this suture. Due to the craftsmanship and materials, the basketball of that era was also not as durable as later generations.
In the future, there are very few manufacturers will produce cowhide basketballs, those basketballs on the Internet for about 200 yuan, at most, can do the feel of imitation cowhide, and the price of leather basketballs will be sold to about 2000 yuan.
For a long time, the NBA official balls used were kangaroo skin, because kangaroo leather felt much better than cowhide. Every year, Australia sends a kangaroo skin to the United States to make balls for the NBA league. Later, with the development of material technology, the NBA also abandoned kangaroo leather in favor of more advanced composite materials. The new composite basketball reduces cropping, no longer the traditional eight pieces of leather to make a ball, and it feels more comfortable in the hand. The player feels more comfortable, the ball will naturally play better, and the improvement of the player's shooting rate in recent years may also have a certain relationship with the change of basketball materials.
Chen Qiang knew that with the level of science and technology in the forties, he would definitely not be able to build the kind of basketball in the future, not to mention that the basketball in the future will be rubber liners, and Chen Qiang will not be able to get a large amount of rubber now.
Therefore, Chen Qiang plans to produce the traditional leather basketball, which is also used by the stitching process, and the seven or eight obvious sutures cannot be avoided.
But this does not mean that Chen Qiang is not innovative, Chen Qiang intends to apply embossing technology to basketball.
People who have played basketball should have been exposed to the kind of matte surface basketball, the surface of this basketball is not smooth, rustling to the touch, this kind of basketball is called to have a leather touch, the material used is mainly synthetic leather, the more expensive ones are still the kind of special wear-resistant synthetic leather, but this material is a little afraid of water, and it is easy to get dirty, if you use it for a long time, you can raise dust on the surface of the ball, so this kind of ball is more suitable for indoor use. Early leather basketballs felt that way.
In addition to this kind of nubuck leather basketball with a touch of artificial leather, ordinary basketballs are made of PU material, which is the so-called PU leather. This material is more wear-resistant, not afraid of water, and does not stick to dust easily. The surface of the ball is covered with some small protruding particles, which are embossed with anti-slip particles.
Now Chen Qiang plans to use basketball as the first product of the sporting goods company, of course, using some new technologies in the future, such as anti-skid particle embossing.
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