Embossing is not a very difficult technique, it has been around for many centuries, and various lines have been pressed into leather goods for decoration.

Early basketballs used the endothelial layer as the surface, which felt like a matte feel, as long as it didn't get wet, it was still relatively non-slip. However, the endothelial layer is not as good as the outer cortex in terms of wear resistance and waterproof performance, and it is easy to get dirty, and the reason why the outer cortex is not used as the surface of the basketball is because the outer cortex is too slippery and inconvenient to play.

The emergence of embossing technology has perfectly solved this problem, and the granular embossing on the leather can play a non-slip role. In the future, this technology will be mainly used in PU basketballs.

Chen Qiang only knows the embossing technology, but he doesn't know anything about the specific process, so he hired several craftsmen to make shoes and set up a research and development team.

After the end of World War II, Chen Qiang also plans to enter the field of sports shoes, and a large group of shoe-making craftsmen will be needed at that time.

The embossing was handed over to the craftsmen of the R&D team, and at this time the lawyer also got the registration documents of the sporting goods company.

Registering a new company, naturally does not need Chen Qiang Xinli to do it himself, spend a little money to find a reliable lawyer, naturally can do everything, and the lawyer also provides door-to-door service, there is no need for Chen Qiang to come forward to get the company registration thing, Chen Qiang has to do, one is to pay, the second is to name the new company.

"Mr. Chen, the documents are ready, now you need to come up with a name for your company." The lawyer spoke.

"Let's call it NIKE!" Chen Qiang blurted out without hesitation.

"NIKE, THIS IS THE NAME OF THE GODDESS OF VICTORY IN ANCIENT GREEK MYTHOLOGY!" The lawyer spoke.

"You're right, it's the goddess of victory in ancient Greek mythology." Chen Qiang nodded.

"I really didn't think that Mr. Chen still knew something about ancient Greek mythology, and there are not many Chinese who are interested in ancient Greek mythology, you are really a knowledgeable person." The lawyer flattered.

The name NIKE, I believe everyone is familiar with it, it is the famous Nike, the world's No. 1 sports brand.

"NIKE" IS ACTUALLY THE NAME OF THE GODDESS OF VICTORY IN ANCIENT GREEK MYTHOLOGY, WHICH IS TRANSLATED AS NIKI IN CHINA, AND IN ANCIENT GREEK MYTHOLOGY, SHE IS THE EMBODIMENT OF VICTORY. She has a pair of wings, she is well-built, and where she comes, victory will follow, and she is also a slave to Zeus and Athena. There is a marble statue of her in the Louvre, created in 200 BC, this statue is called "The Victory of Samothrace", unfortunately the head and arms of the statue have been lost, but the level of craftsmanship of the statue is worthy of the pinnacle of ancient Greek sculpture art.

Nike adopted the name "NIKE" because it represented the goddess of victory.

Nike was originally called Le Cordon Bleu, in the sixties, Nike founder Phil Knight and his college coach Bowman each invested $500 to establish the Le Cordon Bleu company, Le Cordon Bleu was the first to sell the running shoes of the Japanese shoe manufacturer Onizuka Company, that is to say, the Le Cordon Bleu Company at that time was equivalent to a running shoe agent, taking goods from Japan and selling them in the United States. In the 70s, Onizuka felt that Le Cordon Bleu was very profitable, so he offered to buy a 51% stake in Le Cordon Bleu or stop supplying Le Cordon Bleu, but Phil Knight refused this request, and Le Cordon Bleu was in trouble. So Phil Knight changed the name of the company to "NIKE", and there was also a kind of idea of breaking the kettle and fighting for it.

As a result, Phil Knight succeeded, and after changing its name to Nike, it took only eight years for the company to surpass Adidas and become the world's No. 1 sports brand. The subsequent story is familiar to many people, Nike relied on Michael Jordan to become famous, becoming a multinational group with a market value of 100 billion, and Phil Knight himself has become a super-rich person with a net worth of tens of billions of dollars, and is a frequent visitor to the top 30 of the Forbes rich list.

When Chen Qiang planned to open a sporting goods company, he had already made up his mind to use the name Nike. This name makes Chen Qiang feel very familiar, and the meaning of "Goddess of Victory" is also very good, in Chinese terms, the name is very auspicious. The point is that Chen Qiang's brain can't think of a better name. (Actually, I can't think of a better name to pass the level)

Chen Qiang also considered using the name "Adidas", but in the forties, Adidas' sneakers had already come out, but at this time the Adidas brand had not yet been officially registered.

The founder of Adidas is named Adolf Adi Dassler, and Adidas is named after him.

Adi Dassler is a German who was originally a shoemaker and an amateur track and field athlete who created Adidas' first running shoes back in 1920. In 1926, he started a business with a family business that produced lightweight running shoes and football boots. By the thirties, Dassler's factory was able to produce the best sneakers in the world, and at the 1936 Berlin Olympics, many European athletes wore Dassler's running shoes, and even American athlete Jesse Owens wore Dassler's running shoes.

In 1948, Adi Dassler and his brother Rudolf Dassler had a conflict, and the family business was split in two, and Adi Dassler registered a company in his own name, which is now Adidas.

Rudolf Dassler, Adi Dassler's older brother, registered another company called "Puma", which is Puma. So Adidas and Puma, seventy years ago, were actually one family.

I have to say that in terms of shoemaking, the Dassler brothers are really very powerful, when the two brothers are together, they can make the world's first sneakers, and the two brothers can still create the world's top sports brand after working alone.

Chen Qiang knows this part of the history of Adidas and Puma very well, so he did not use the name "Adidas", after all, Adidas Dassler began to make shoes in the twenties, and also named the sports brand after himself.

……

The postman walked through the door of NBC with a bag of marijuana on his shoulder.

NBC is an important drop-off point for postmen, with bags of letters from listeners arriving from all over the United States every day. The number of letters delivered here in a day is comparable to that of more than a dozen communities.

The postman walked into the NBC mailroom with the sack on his shoulder, and then opened the sack, throwing all the letters on the table.

"There are more letters than yesterday! It's going to take a lot of time to sort again! The staff in charge of sending and receiving letters complained helplessly.

"Alright, Jim, don't complain, we all know that you never need to do this kind of thing to sort letters, you always call the errand boys from various departments to help, don't you?" The postman said with a smile.

Jim then complained: "You come every day to deliver letters, and you must know that I don't have so much work on my side, but I don't know what happened recently, and the TV department suddenly has a lot of letters from viewers, and the number of letters is almost as large as a few big radio channels." I really don't understand, what can be the meaning of an iron box with a picture? How could there be so many letters from the audience. ”

"Jim, I don't think you know yet, your TV station recently started airing basketball games!" The postman spoke.

"A basketball game? Can I watch basketball on TV? I always thought I had to go to Madison Square Garden to watch a basketball game! Jim replied.

"Of course you can watch a basketball game on TV, and it's a game at Madison Square Garden, it's the Knicks! It's only one show a week, but I watch it every week and I don't want to miss it. The postman spoke.

"You bought a TV to watch a basketball game?" Jim asked, surprised.

"Of course not, I'm just a postman, how could I buy something as expensive as a TV. But there's a little bar on my way home with a TV, and every night there's a game, I'll go there for a drink, a few beers, and watch the game. And there are many more people like me. Truth be told, I can't help but want to write to your TV department! The postman replied.

NBC was so efficient that in just a few days, the Madison Square Garden television broadcast equipment was set up.

Over the weekend, NBC televised its first regular season game, and then letters from viewers snowflakes to NBC's television division.

The response from the audience was fantastic, with almost every letter filled with compliments and compliments, and some fans even specifically thanked NBC for bringing them such a wonderful show.

At that time, the TV audience was still relatively simple, and when they encountered a good-looking program, they would really send praise without hesitation. After all, there was no charge for watching TV programs at that time, and there were no advertisements for TV programs, mainly because they could not receive advertisements, and broadcasting TV programs was similar to doing public welfare, and TV stations were serving the people wholeheartedly without asking for returns.

In the present, the audience is the parent of the TV station, and it is a matter of course to watch wonderful TV programs. If a certain satellite TV broadcasts a good TV program, not many people will praise this satellite TV, but if a certain satellite TV broadcasts a bad program, it will inevitably be scolded.

……

It's another race day.

Donald, the owner of the restaurant, stood at the counter with a depressed face, looking at the empty lobby of the restaurant, it was only past seven o'clock, but the last customer had already left.

"What's the matter, it seems that there are fewer and fewer guests recently, especially today, there are no guests early, do I have to close now?"

"Recently, the unemployment rate should not be high, I can see workers commuting in droves every day, it seems that it is not difficult to find a regular job, but why do I have fewer and fewer customers here?"

"The chef is still the same chef, the ingredients are still the same ingredients, the recipe has not changed, I have just tasted it, the taste of the food here is still the same as before, and the quality has not deteriorated, why did it suddenly lose the recognition of customers!"

Donald couldn't figure out why his business was getting worse and worse.

After waiting for more than half an hour, but no guests came, Donald decided that it would be better to close.

Turning off the lights and locking the door, Donald was just about to get up, but he saw another restaurant not far away, it was brightly lit, and it could be seen through the glass window, and there should be quite a few customers inside.

The restaurant not far away can also be regarded as Donald's competitor, although it is a competitive relationship, but the two restaurants eat according to their own ability, and they have been peaceful for many years, and the business of both sides is also half a catty.

But now, Donald's restaurant has no customers closing in advance, and the opposite side is full of people, which makes Donald feel a little uncomfortable, and the emotions of envy and jealousy rise in Donald's heart.

"The chef on the other side is not better than the chef here, and the price is not cheaper than mine, why is his business so good?" Donald decided to find out for himself.

As Donald approached the restaurant, he noticed that there were still a lot of customers inside, and there were bursts of cheers from time to time, and it felt like a large group of people gathering to watch a show.

"Shouldn't they be invited?" Donald thought maliciously, and walked into the restaurant.

Upon entering the restaurant, Donald found a large group of people sitting around them, and in the midst of them, a television.

"Television? Are all these people watching TV shows? Is this little iron box so attractive? ”

Thinking of this, Donald also approached the crowd and stood at the back looking at the TV.

On the TV screen, a New York Knicks game is playing.

"It turned out to be a basketball game! I didn't expect a basketball game to start playing on the TV! Basketball games are more interesting than other shows. Donald couldn't help but stand still, watching the basketball game like the rest of the fans.

Soon, Donald, like everyone around him, was engaged in the game, and he even ordered an apple pie as a dessert to watch the game. Donald had apple pie in his own restaurant, and it was the first time for Donald to eat at a competitor's place.

Before you know it, Donald was here for more than an hour until the end of the game.

The crowd dispersed, and Donald left the restaurant.

Standing in front of the restaurant, Donald wiped the corners of his mouth, where there was still some smell of apple pie.

"Damn it, I ate an apple pie at a competitor's place! And the food is delicious. The depression in Donald's heart only intensified.

Donald looked at his watch and realized that he had just watched a basketball game for more than an hour.

"The TV, it's because of that TV! It's because of the sports game that's playing on the TV! ”

At this moment, Donald finally realized why his business was getting worse and worse, while the business here opposite was so good, because the diners came to watch the basketball game!

"I'm going to buy a TV tomorrow too!" Donald said through gritted teeth.

——————

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