Leng Xuxin's words can be described as deafening, so that the salesmen in the audience can hear their eyes straight.

yes, why didn't they think of that?

When they set up stalls at the entrance of major modern communities, most of the customers are constantly wandering in front of the stalls, although they are very interested, but there are not a few who are really willing to pay for it, so the transaction volume is actually just a loss.

However, soon there were salesmen who found out that something was wrong, that is, maybe the residents of the old and dilapidated small community did have money, but people's money was also thrown out, so these people were also extremely picky, even if they were really rich, they were not willing to spend money to buy a VCD for more than 6,000 yuan!

"Next, I want to correct another misunderstanding for you, that is, the old people who seem to be detained and searched on weekdays are reluctant to spend money, which is another big misunderstanding!"

"To give a simple example, if you go to the home of any old dilapidated community, there are three kinds of household appliances in these homes that are never lacking, namely TVs, refrigerators, and washing machines."

"Don't look at these TVs, refrigerators, washing machines. It looks shabby and old, and it seems to be very worthless, but this just shows a problem, that is, these household appliances have been purchased at a very early age, maybe 10 years ago, when 80% of the families in the country did not use these household appliances, the residents of these communities have been replaced with the most advanced household appliances at that time! ”

"At the same time, if you look at the furnishings in these families, you will find that the most put is not anything else, but health care products such as Chinese turtle essence, three strains of oral liquid, Sun God, Life No. 1, Doll Ha, Red Peach K and so on (that's right, Wahaha started as a children's educational health care oral liquid), these moving shafts are hundreds of dollars a box of health care products, and they fill a whole room!"

"Everyone knows that these health care products are actually deceptive things, but the elderly are willing to pay hundreds of thousands of dollars to buy these health care products, which shows that the consumption power of these elderly people is not low!"

"And the most important point is that you want you to make these old people feel that the things you sell them are useful to him and can bring him use!"

"Of course, once you've figured that out, you'll need one last little bit of skill."

"First, we have to take the initiative to come to the door and chat with these old people, but we can't show that we are very eager to promote our products, but make friends with him and be close to his children's friends!."

"This may be more general to say, so I will tell you a few specific operation methods, first of all, when you come to the door for the first time, you should knock very politely."

"Remember, you can't knock all the time, at most 5 times at a time, if people don't open the door, we can leave first, wait for an hour and then knock again, so that if you knock three or four times a day, he will open the door for you sooner or later!"

"The first thing after opening the door is to explain to people that our purpose is to sell VCD. But the attitude must not be urgent, only say the words of the sale, and if the person refuses after one time, we should not sell it again, which will cause disgust from others. “

"Let's try to talk to people about some short topics in parents, don't talk too much, and you can leave after chatting for about 5 minutes!"

"Now pay attention, the most important thing when you leave is to remember to take the garbage from the door of their house and throw it into the garbage building at the door. This is important, and if you can't do that, you won't be able to make your customers feel good! ”

"The next is the cultivation period of goodwill, you have to take a week to knock on the door every day, the first sentence is to promote our products, if the other party refuses, don't sell the same, continue to pull homely, say feelings, if you happen to meet the elderly have some physical work, or other things that need help, you must not hesitate to help them."

"Don't be annoyed by this, the more work you do, the greater the rewards you will get in the future!"

"When this goes on for about a week, the point comes, and when you find this old man again, you immediately tell him with a very happy attitude that the head office is holding a huge discount event, that is, you can try it first, and then pay for it!"

What does this event mean? That is, you give the VCD to these old people first, agree to let them try it for free for a week, and at the same time distribute some VCD discs so that they can watch them for free! Not satisfied after a week, we get it back again without charging a penny! ”

"The old people will not refuse such a door-to-door benefit, he will definitely promise you!"

"And when you come to the door to recycle a week later, according to my personal experience, more than 30% of the elderly will choose to keep the VCD, first of all, they will really feel that our VCD can change their lives. Secondly, the people of Modu are more face-saving, and if you ask them to return the things they have used to you, they will feel embarrassed. “

"The most important thing is that after two weeks of getting along, you are also a person with face and favor in him, so even if some old people feel that VCD is not practical, they will still choose to stay, which is the data obtained after I and my team spent two months actually verifying."

"You may have some other concerns, such as what if the elderly people damage the sample? Or what if you refuse to give us back the VCD? ”

"You don't have to worry about this, you can't lose things in the first place, you won't have that. Because these old people don't change their addresses, they won't damage their reputation in this community for decades for the sake of greedy for your things! ”

"In case such a situation occurs, you can report to the company, and the company's legal department will recover the rights and interests for everyone!"

"As for VCD damage, there are two scenarios. If it's just a simple stain and smear, it's not a bad thing, it's a good thing. It's still the previous reason, the people of Modu have a better face, if they really get things damaged, more than 50% of them don't have the face to return things to you, they will buy things silently. ”

"But if there's a more serious damage, don't worry, it's better, why? Because more than 90% of customers will choose to buy this thing because they don't want to go, as long as you promise to repair the VCD in accordance with the company's three guarantees regulations. ”

"Finally, if the customer really wants to return, then you don't have any hesitation, as long as there is no major problem, just return it. If there is a major damage, just ask the customer for a repair fee. ”

"The general routine and process are like this, I will mention a few simple precautions, the first VCD disc must not be stingy. Each VCD is distributed with 20 discs, half of which are sent to various operas, such as traditional opera VCDs such as Peking Opera, Yue Opera, Huangmei Opera and so on. The other half will send our company's "Water Margin Heroes" and "Three Kingdoms Heroes" and other animation VCDs! ”

"As for the VCD of any TV series and movie, don't send it, you give it to them, they don't watch it, only this kind of thing that the elderly like, or the children like, or really make customers like it."

"Especially the children, as long as you let the children watch the animation and enjoy it, these children will do everything they can to help you keep the VCD at home!"

"Okay, I've said everything I need to say, I'll evaluate everyone's performance in February, and all those who don't meet the requirements will be dismissed!"

In this way, it only took less than two hours for Leng Xuxin to train all the marketers of the entire Modu Marketing Center, and then in February, Modu achieved an unprecedented sales record of more than 30,000 units in total sales.

In March, they achieved a sales record of 40,000 VCDs, and they also sold more than 4 million VCDs of various kinds, after all, a set of "The Legend of the Heroes of the Water Margin" has 48 CDs.

A set of "The Legend of the Three Kingdoms" has 52 CDs.

Not to mention the Ultraman Tiga series and Pokemon series that are still on the air, Boss Jia saw the statistical report, in the entire 4 months of the VCD disc sales catalog, the animation VCD disc directly accounted for 48% of the total sales.

Therefore, no matter what time it is, children are the best quality consumers, second only to women.

[PS: I don't know if you will feel bored when you see this chapter, if you like it, there will be a story of the struggle of the two horses in the future, if you don't like it, I'll write it in the past, and I won't write it in detail. 】