New York City is the most prosperous city in the world, and there is more than one electrical appliance dealer in New York City.

The invention of the incandescent lamp ushered in the era of electricity in the human home, from the early 20th century electric iron on the market, to the later vacuum cleaner, washing machine, electric fan, radio, refrigerator, television, in the 40s, various household appliances have begun to be popularized in American homes. Especially in a wealthy city like New York, where the infrastructure is well-developed, power supply is not a problem at all, and the penetration of household appliances is higher.

The popularity of electrical appliances in the United States also benefited from the great inventor Edison, since the invention of the incandescent lamp, he has become particularly persistent in electrical products, in Edison's cognition, electrical appliances are the future of the world, it is precisely because of the dedication to electrical appliances, Edison is very repulsive to the internal combustion engine, or he believes that oil is not a substitute for electricity.

It was also for this reason that Edison missed out on an important investment. In 1893, the chief engineer of the Edison Lighting Company once proposed to Edison to use the internal combustion engine to develop civilian automobiles, but Edison vetoed it.

The engineer left the Edison Lighting Company and in 1901 founded a racing car company with a man named Henry Leland, which was called Cadillac, and two years later the engineer left Cadillac and founded another automobile company, which specialized in civilian cars, called Ford Motor Company. And this engineer is the founder of Ford Motor, the famous Henry Ford.

Henry Ford used to be Edison's horsemate, and if Edison was willing to accept Henry Ford's advice and invest in automobiles, perhaps the American automobile industry would also become Edison's world.

In that era, household appliances were also high-end industrial products, and opening an electrical appliance firm was also a very lofty thing, which felt similar to opening a 4S store now. When a customer walks into an electrical appliance dealership, they are treated like they are now visiting a 4S store.

Donald, the restaurateur, decides to buy a television in order to attract customers, so Donald goes to an electrical appliance dealership, and soon after, he takes one with a satisfied face.

The clerk of the electrical appliance store personally delivered Donald to the door, and the television was considered a relatively expensive luxury, and the people who bought this kind of thing were rich people, and the clerk of course wanted to make this kind of rich customers feel at home. If you just come to buy a bargain such as an electric iron, I guess the clerk will not be so enthusiastic.

The clerk sent Donald away, calculating the sales commission he could get, while the owner of the electrical appliance store was holding the phone and urging the manufacturer to buy the goods.

"It's to send me another 50 TVs, you're right, I just asked for 50 the day before yesterday, but now it's sold out, I can't sell the samples on the display case to customers!" The owner of the electrical appliance store said into the phone.

After putting down the phone, the owner of the electrical appliance store lit a cigarette for himself, took out the recent sales records, and looked at them carefully.

"Recently, the sales of TV sets have increased so much, and New York is really full of rich people, there are so many people who are willing to spend so much money to buy an iron box that can read images!" The owner of the electrical appliance store sighed.

……

David Shanoff's factory mainly produced radios and phonographs, and the production and sales of television sets were much smaller.

Before 1939, David Shanoff had high hopes for television sets and had vigorously promoted them, such as the television promotion campaign at the 1939 New York World's Fair, which was a very successful marketing case. But with the outbreak of war, David Shanoff also stopped developing television sets.

The price of televisions is much more expensive than radios, and this expensive and niche product is destined to not have the huge sales of radios; Another reason is that the advent of the war, David Shanoff had to provide advanced radio equipment for the military, so after the start of the war, David Shanoff's main focus was on military radio, and he was not so concerned about civilian television sets and radios.

At this time, David Shanoff was also busy with the tasks of the military, the Allied forces had begun to counterattack the European continent, and radio communications on the European continent became important, and David Shanoff wanted to establish a radio communication station for the Allies that could cover the European range, so that the Allied forces could get orders from the command in time.

David Shanoff, who had been busy all morning, rubbed his temples, he felt a little tired, he not only had to provide radio facilities for the Allies, but he was also the chairman of the NBC, and he also had to take care of his own business, and it was indeed very tiring to take care of the three major stalls by himself.

However, David Shanoff has long been accustomed to this kind of busy work, but work can make him feel fulfilling, for the current David Shanoff, work is no longer as simple as making money, he prefers the satisfaction of achieving success in his career.

A statistical report appeared in front of David Shanoff's eyes on the sales of Shanoff companies' radios, record players, televisions, and other products.

"Radio sales haven't changed much, record player sales seem to have decreased, and people don't listen to music anymore? How did TV sales increase so much? ”

David Shanoff was slightly surprised, he had long been accustomed to the meagre sales of television sets, and in the past two months, the sales of television sets have increased rapidly.

"Isn't there any more way to make money recently, why has everyone started to buy TVs?" David Shanoff said to himself.

Based on his sensitivity to the market, David Shanoff immediately sent someone to investigate the sales of TV sets, and soon David Shanoff learned that the people who recently bought TV sets were restaurant or hotel owners.

David Shanoff couldn't help but think of the previous report to him by the director of the TV station that he was going to broadcast basketball games.

"Is it because of the broadcast of that basketball game? Can the broadcast of basketball games bring such a large market? David Shanoff found it a bit incredible.

David Shanoff still underestimated the potential of television, and even David Shanoff did not realize how television would change human life.

The United States is the most industrially developed country in the world, and before the end of World War II, about one percent of all households in the United States owned a television set, compared to the radio, which is a household appliance for every American family. So people in the forties would never realize that that the little iron box with the screen was the future of the media industry.

In the future, there will be many bars in Europe and the United States, and there will be a row of TVs hanging above the bar, specially used to broadcast sports games, and even sports bars or sports bars. In Europe and the United States, going to a bar to watch sports games has become a kind of sports culture.

The reason why this kind of sports culture was formed is because the early TV sets were expensive, and ordinary people felt that spending so much money to buy a TV set to watch games would outweigh the losses, so it was better to go to the bar for a drink, rub the TV set in the bar, and watch the sports games by the way. The money to buy a TV went to the bar to rub the TV for several years.

Over time, European and American countries have developed this kind of sports culture of watching football in bars, and even if they can afford to buy a TV set later, people will choose to go to the bar to watch football. Of course, there are also people who really want to save money to go to the bar, after all, the copyright of sports competitions in European and American countries is expensive, and many sports games require an additional subscription to watch, just like watching the games broadcast by Tencent Sports now, some games can only be watched if you spend money to do a membership.

Cable TV in Europe and the United States is also expensive, and in 2019, more than 7,000 households in the UK still use black-and-white televisions, which are hard to find in China's thrift market. The reason why so many people in the UK still watch black and white TV is because the cost of black and white TV is only one-third of that of color TV, and you can save money by watching black and white TV.

There are also bars in China that specialize in watching sports games, but there are only a few, most of them are concentrated in first- and second-tier cities, and it is almost difficult to find them in third- and fourth-tier cities, let alone small counties in the eighteenth tier. In contrast, every town in the United States will have the kind of bar where you can watch a sports game.

After all, China's sports industry is not as developed as anyone else, and the developed countries in Europe and the United States first developed the sports industry, and then popularized television, and the people watched sports games on TV very early. And in the early days, television was scarce and uninteresting, and sports competitions became the best TV shows.

In the United States, in the fifties, television began broadcasting rugby matches, in the 1968 Mexico Olympics, Western Europe and the United States began to push color television signals, and in the seventies, many British people replaced their black and white television sets with color televisions in order to watch Wimbledon. It can be said that there are really many people in developed countries in the West who buy a TV set just to watch the game.

China, on the other hand, first popularized television before it began to develop the sports industry, and when sports broadcasts came to television, television programs were already abundant, and sports competitions were just one of the options.

CCTV only established a sports department in 1980 and began to report sports news, and in 1995, the sports channel was established, and China only had an official TV channel that broadcast sports competitions. At that time, color TVs had already entered thousands of households, and even many homes were equipped with "big color TVs".

For Chinese, when they first came into contact with TV, there were already TV series, "The Great Hero Huo Yuanjia" introduced in 1983, and "Shanghai Beach" introduced in 1985, which may be the most original impression of many people on TV programs. With the popularity of television, ordinary people have become accustomed to watching excellent TV series such as "Desire", "The Story of the Editorial Department", and "The Legend of the New White Lady" in front of the TV.

The same is true for the entire sports industry, developed countries have completed industrialization very early, and have spare money and spare time to develop sports, sports occupy many people's spare time, and have also created the world's top sports leagues.

In addition to playing football or basketball, young people can also play League of Legends and Glory of Kings, you can go to watch small videos, you can go to see female anchors, you can go to social software to lick the goddess, in addition to sports, there are too many choices!

When China began to develop sports as an industry, various new forms of entertainment followed, and sports also lost their opportunities.

……

Not long ago, when housing prices in New York fell into a trough, Chen Qiang once invested in real estate in New York, and even bought entire buildings. Now Chen Qiang directly took out a building as an office building for Nike.

In addition to the office, Nike's R&D department is also in this building, which means that those shoe makers are all working on R&D here.

For these senior shoemakers, it is not difficult to make a basketball out of cowhide, and it is not difficult to emboss on the surface of the basketball, so the sample of the embossed basketball was quickly sent to Chen Qiang's hands.

In terms of feel, this embossed basketball is really not as good as the old-fashioned basketball. Old-fashioned basketball uses the inner layer of leather, and the frosted leather feel makes people feel that they can't put it down, even in the future, many basketball lovers prefer that frosted feel.

The new basketball made by Chen Qiang feels much harder, even if it adds a granular anti-slip embossing, it feels more slippery than the old-fashioned basketball, after all, the outer layer of leather is used, which is definitely not as soft as the inner layer.

But the new basketball also has advantages, first of all, it is more waterproof, because the skin of the animal can be waterproof, and the new basketball will dry even if it is stained with water, wipe it with a rag. In addition, the new basketball is not easy to get dirty, and the more slippery surface obviously does not allow dirt to stick.

Therefore, Chen Qiang's positioning of the new basketball is also very simple, that is, a basketball that is more suitable for outdoor use.

Basketball requires much less space than football or rugby, and indoor courts have been used for basketball games since the twenties. The indoor court is not windy or rainy, the basketball does not get wet or dirty, and the shortcomings of old-fashioned basketball are not reflected.

But after all, indoor basketball courts are a minority, and ordinary people still have to play basketball on the outdoor basketball court, and at this time, the shortcomings of old-fashioned basketball that are afraid of water and easy to get dirty are reflected.

The new style of basketball has overcome these two major shortcomings, and Chen Qiang intends to make this the focus of the promotion of the new style of basketball.

A basketball that is more suitable for outdoor use.

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