In Chu Ge's office, after the two parties signed the contract and bound and kept the original, Chu Ge said: "In a week and a month, we will carry out the promotion of the whole network, and at the same time, in addition to logging in to the official website platform, including third-party game channels, will also be updated." ”

"So tight?" Yang Chen is a little strange?

Generally, except for small manufacturers who really don't have any money, most of the manufacturers' games are released, and they basically have to be promoted for a period of time, at least let players know that there is this game.

It's even normal to show your face at some major game shows with your game.

"No way, in May, NetDragon will release and launch their independent games, which are developed by Chang'an Studio and planned by Lin Jiayi, and Tenghua also has two games that will be launched, both of which are well-known game manufacturers in the industry; In June, it is even more impossible Phoenix, Tenghua and several major foreign manufacturers will launch 3A-level games, after all, it is the summer time period of domestic games. ”

Their Galaxy Network is also famous, and it is completely incomparable with the three major in China, if you really want to crash the car, not to mention the rest, you will be crushed by the propaganda alone.

Maybe when the time comes, you may not be able to buy a good advertising space.

At the same time, there is another sentence that Chu Ge did not say, that is, this "The Combination of Isaac" focuses more on the gameplay of the game, which is the so-called creativity.

If you can't seize the opportunity, wait until the gameplay protection time expires, and the three are a little shameless and don't give a way to live, and imitate the gameplay to bring forth the new, then this game is likely to be ruined.

Didn't the three big ones in the early years often do this kind of thing?

Although the government has cracked down in recent years and introduced many policies, it is not afraid of 10,000, but it is afraid of just in case.

Yang Chen nodded and did not speak.

He understands making games, but if it is to publish games and market games, he is not as professional as Chu Gelai.

And Yang Chen also believes that Chu Ge will not be irresponsible for this game, after all, the contracts signed by the two parties are all written in black and white.

"If I could, I'd like to call this game a roguelike, and later on the promotion, Isaac's Binding could also be defined as a roguelike." Yang Chen said towards Chu Ge.

“roguelike？” Chu Ge was a little confused.

What does that mean?

In the face of Chu Ge's bewilderment, Yang Chen just smiled and didn't speak, after all, he couldn't say that this was his dream, and the general name for this kind of game in the world he dreamed of.

After continuing to talk to Chu Ge about the publicity, Yang Chen left the Galaxy Network and returned to Jiang City.

The next day

Yang Chen, who was still sleeping early in the morning, was woken up by Wang Yaliang beside him: "Look, look, the money has arrived in the account!" ”

Opening his eyes in a daze, Yang Chen glanced at the mobile phone that Wang Yaliang put in front of him, and the prompt that the money had arrived.

More than 400,000 yuan after deducting taxes has been paid to Wang Yaliang's account.

"Woo......" Yang Chen, who was still a little dazed, let out a whimper of unknown meaning, and then prepared to continue to sleep with his eyes closed.

"The Galaxy Network has already promoted our game! Look at this game self-media article, it's already being said! Without the slightest intention of letting Yang Chen continue to sleep, Wang Yaliang continued to shake Yang Chen.

"Ah......h It's only half past seven, and I tossed it to a little more last night, so let me sleep a little longer. Yawning, Yang Chen glanced at his phone and said.

"Haven't I slept a little more? Why are you so empty? Wang Yaliang pouted: "But I didn't mention you at all, I just said a new type of indie game, but I didn't mention you." ”

After watching the whole film promotion advertorial, Wang Yaliang said a little indignantly.

"It's normal, after all, mentioning me is not propaganda, but anti-propaganda." Yang Chen said indifferently while getting dressed.

He is still quite self-aware of this phenomenon, he only has one "Monster Dungeon", if he is used as a propaganda point, it will not be propaganda but black.

"But now we should be in an invincible position, we have recovered our costs, so the next thing should be net profit." Wang Yaliang snapped his fingers and said.

"Pretty much, but it's more than just worth that little money." Yang Chen said with a smile.

It is precisely because of his self-confidence that Yang Chen will cooperate with Galaxy Network, if he is not confident, he will directly sell more than one million to the three major ones, wouldn't it be more convenient?

Two days later......

Yang Chen sat on the sofa, holding a laptop and writing documents, and Wang Yaliang, who was swiping his mobile phone next to him, suddenly found something and came over: "Ah Chen, NetDragon's "Time and Space Wheel" has started to promote, and Tenghua's game has also been promoted in advance, our game feels that no one pays attention to it, and the attention of official game fans has decreased a lot, and it has only broken 100,000." ”

Wang Yaliang picked up the laptop that was open next to him, entered a well-known game media website, and a pop-up window popped up.

'Chang'an Studio's latest masterpiece'

'Another masterpiece of Lin Jiayi, one of the top ten indie game planners of the year'

'Time and Space Wheel is coming soon! ’

Most of the space is given to the game "Time and Space Wheel", and the rest of the advertising pages on the game website are for Teng Hua's next few games.

"Is the Galaxy Network framing us? Didn't take us to promote it at all? Wang Yaliang said a little suspiciously.

"Didn't it be advertised two days ago? And this is quite normal, the publicity and distribution strength of the Galaxy Network is not as good as the three major ones, and sometimes you may not be able to buy advertising with money during this kind of conflict, unless you are willing to pay a premium. "It's impossible not to pay attention, Yang Chen is quite clear.

"The publicity has been exploded, and it is still online at the same time, and there is only a few days in the middle, so it is not useful at all, and our sales are estimated to be exploded." Wang Yaliang sighed, the excitement of a few days ago was completely gone.

Games are no better than movies or anything.,Staggering the schedule for a week doesn't have much impact.,For a game.,Let alone a week.。

Within two weeks to four weeks, it is the time of the crash, which will have a certain impact on the sales of the game.

"Media advertising Galaxy Network is definitely not comparable to the big three, but the follow-up word-of-mouth, and then anchor promotion and video promotion are the main goals of Galaxy Network." Yang Chen said very calmly.

Put self-media、Game portal,Galaxy Network's financial resources and channel resources certainly can't be compared with the three,The promotion of self-media and portals is to let players know that there is this game。

Anchor and video promotion, this is the purpose of the Galaxy Network.

There are no independent games promoted by companies like the Big Three, why are there sometimes some video makers who have just launched and have not yet waited for word-of-mouth fermentation to try out the games with well-known anchors?

Is it really because it was just released, and then they came to try it out?

Some of them do, but some of them are just collecting money for marketing.

The game is fun, and the live broadcast effect is good, so it will continue to be broadcast; The live broadcast effect is not good, and there will be no follow-up after it is broadcast once.

Large companies have the formal standards of large companies, and small companies also have the survival of small companies.

Of course, all this is based on the fact that the game has enough reputation, and if it is as bad as the original "Dungeon of Monsters", then the follow-up publicity will not be carried out, which is written in the contract.

But at this time, Yang Chen's phone next to him rang, and he glanced at the caller ID Chu Ge from the Galaxy Network.

"Mr. Chu, is there something wrong?" Answering the phone, Yang Chen said hello.

"It's a bit bad, I originally got the news that NetDragon's "Time and Space Wheel" was ready to be launched in May, but they suddenly announced today that they would be launched in advance, and the time happened to collide with us, I believe you should also notice that the promotion of "Time and Space Wheel" has suddenly increased recently." Chu Ge on the other end of the phone said with a little headache.

Hearing Chu Ge's words, Yang Chen couldn't help frowning, this was indeed a big trouble.

"The soldiers will come to cover the water, and the game is no better than the other, I have confidence in "The Binding of Isaac." Yang Chen took a deep breath and said.

"I hope so." Chu Ge on the other end of the phone was silent for a second or two, and said softly.