At the end of March, Biochemical Survival officially went on sale. 126shu

And this is also the first time that Nebulas Games has not looked for an agent to publish in China, and as for the overseas agent distribution, it was finally handed over to UEgame, however, for some other reasons, it will take a few months to go online.

Although there is no agent distribution, including channels, there are no channels such as UEgame and the three major channels in Huaxia, but only the official platform and some open platform channels.

But after investing tens of millions of promotion expenses and the impact of the previous reputation of Resident Evil, Biochemical Survival still topped the sales list of the official game platform on the same day.

But with the official release of the game, many people who follow the game circle are a little surprised.

Because the price of this game is so cheap.

The price is 48 yuan, which is exactly the price of Chinese cabbage!

None of the indie games are so cheap.

"Nebula Games is crazy, or is the price of the game wrong?!"

"48 yuan? Even if you sell 2 million sales, you will lose money! ”

"It's almost for nothing!"

At the beginning, everyone was confused when they saw this price, and this price was inevitably too cheap, and it was completely the price of a Chinese cabbage!

But soon everyone reflected on it.

"I want to charge for in-game purchases!"

"Then just let the game programming be free, and why do you pay for it?"

With such a cheap price, there is no doubt that Nebula Games wants to have a built-in store in the game, so that players can spend kryptonite.

But the key point is that isn't it better for you to go straight for free?

It's pricing the game again, and it's so cheap, what is it doing?

Many people are confused and can't figure out what kind of medicine is sold in the gourd of Nebula.

Or is this the unique strategic arrangement of Nebula Games?

A group of people secretly speculated in their hearts.

In the office of Nebula Games, a group of people were guarding in front of the computer, including the server rented by Jiasheng, and several people on the back-end server were also waiting for them.

"Sales exceeded 200,000! The number of online users has also reached 150,000! ”

In Nebula's office, it was not the first time that most people had experienced this scene, but they still couldn't help cheering.

"This game should be planning to make money from in-app purchases, so why do you want to get a price of 48 yuan, if it's free directly, isn't the player user more?" Listening to the cheers of a group of people outside, in Yang Chen's office, Wang Yaliang, who was sitting next to him and looking at the computer, asked a little strangely.

After studying for so long, although I can't say that I have entered the door of game design, I can understand a little bit.

Biochemical survival is a game,The main thing is the multiplayer mode,And it's ready to operate for a long time,From the drop update that Yang Chen said before, it can be clearly seen that such a game is profitable from the points of in-app purchase of props。

Otherwise, with a price of 48 yuan, even if 5 million copies are sold, the game will lose money in the end.

Because compared with ordinary stand-alone games, when the version BUG is fixed, the game basically does not need to be updated, and the follow-up content update, bug fix, and server operation of this multiplayer mode are all a big cost.

Counting on the selling price of 48 yuan to make money? It would be nice to get back to basics.

"Try to make the game environment as good as possible, at least after doing something that destroys the game environment, they need to attach a ticket money to their mistakes." Yang Chen said with a smile.

In fact, it doesn't have much significance, it just gives players a cost to abandon the pit.

In fact, Yang Chen also considered making the game free, which can also attract more players, after all, for a multiplayer online game, the number of players is still very important.

But then Yang Chen quickly gave up such an idea, on the one hand, it is the control of the game environment, for example, if the game is free, then the cost of abandoning the pit is basically equal to zero.

Some of the actions related to the game environment, such as name-calling, cheating, and exploiting bugs, some players will definitely break the rules of the game without any burden.

While buying a game won't completely stop this approach, it will at least increase the cost of abandoning the pit.

In addition, for this kind of entertainment-oriented rather than competitive-oriented multiplayer games, the player base is not as important as thought.

In a competitive game, if the player's skills are not enough, then it is likely that there will be such a situation, and the players of a certain skill level are all old acquaintances, and there are a few of them in line.

There may even be a lack of numbers to involve players of completely different ranks.

Biochemical survival, which is an entertainment-biased game, leads to this situation, and even if it happens, it will not have much impact.

As long as the number of players can fully experience the fun of the game mode, it is a success.

And Nebula Games is not as unknown as it was when I developed Isaac's combination, and the more than one million followers on Yang Chen's official blog is the best proof of this.

Of course, ordinary players don't know about the twists and turns.

But that didn't stop them from getting excited.

Looking at the official game surface, the price of biochemical survival, all the players are wide-eyed.

48 yuan?

I didn't miss a 1 in the front, or 1 zero in the back!

Almost all players' first impression after seeing the price of this game is that the game will not be marked wrong!

After all, even most of the indie games are not only at this price, but also from the original art released by Nebula Games, as well as various promotional videos, and game materials, this is undoubtedly a big production.

"All the staff, mountain artillery! Iron Cannon! Buy the game together, biochemical survival and fight zombies online together! ”

Players who were pleasantly surprised by this price immediately began to call for friends, and in a five-person chat group, a player who was ready to buy BioChemistry immediately started the Amway game.

"48 can't be fooled! If you can't buy it, you will lose money! And it's very likely that the price of Nebula Games is wrong, and there will be no store in this village after that! ”

"! Only 48? So cheap! ”

Some players who were tempted by the price chose to buy it, after all, the price is too tempting.

Many players who are still planning to see if it is worth starting also choose to start the game as soon as possible.

However, as the first batch of players entered the game, they realized after discovering the in-app purchase mall.

There's also an in-app purchase in this thing!? It can't be a kryptonite game, right!?

Countless players have a picture in their minds, civilian players take AKs and M4 to fight zombies, and then local tyrant kryptonite players drive fighter jets and tanks to fight zombies.

For a while, Yang Chen's official blog was immediately attacked by the players.