Chapter Eighty-Four: Squeezing Toothpaste
For interviews and interviews, the attention is actually far less than that of news such as blockbuster releases to attract players.
However, after the game starry sky uploaded the video to the major video platforms as usual, what they didn't expect was that the number of clicks was still very high.
"This face, this figure, not the Mediterranean is really not scientific!"
"This is the first time Yang Chen has appeared in the video, right?"
"Didn't there be a video of the Golden Bird Game Awards before?"
"It's different, there's a long shot in that video, and I can't see the face clearly, but what interests me the most is what kind of game "Resident Evil" is."
"Although others say it's a horror game, I don't think it's like it, which horror game has so many beautiful girls in it?"
"That's it, it's a little scary for monsters, but it's obvious in the promotional video that these monsters can also be killed, so it should be a survival type game."
Some players who didn't watch the live broadcast, or didn't have time to watch the live broadcast, left messages under the video.
At the same time, Xu Yu and the operation team in Nebula Studio were hyping up the topic of "Resident Evil".
Seeing that the number of followers on his official blog quickly exceeded 1.5 million, and then looking at other well-known game producers in the industry, such as Lin Jiayi's official blog in Chang'an Studio, which has less than 1 million fans, Yang Chen suddenly felt that Xu Yu was really a bit awesome.
In the next few days, with the popularity of the interview video, Xu Yu also stepped up the promotion of "Resident Evil", and also suggested that Yang Chen link up in "The Combination of Isaac", "Octopath Traveler" and "Escape".
You don't need to come up with any new story content, just add some items on the menu interaction.
For example, in "The Binding of Isaac", add a G-virus prop, so that Isaac can mutate after obtaining it, with a certain chance of becoming a big monster and a certain chance of becoming an ordinary zombie.
Or in "Octopath Traveler", add a small side plot, or a background story, such as a town or a wild encounter with a villager who has turned into a zombie.
With the promotion of this kind of small easter egg, although it cannot be deeply remembered by players, it can refresh its sense of existence, which is still very important for publicity.
There are still a lot of people who pay attention to Nebula's various promotion actions.
In Shanghai's Chang'an studio, looking at the publicity about "Resident Evil" on the Internet, Lin Jiayi was talking to Zhuo Qing next to him.
"It's really courageous, this investment is definitely hundreds of millions of dollars." Lin Jiayi let out a sigh.
"It's pretty much the same, but it's a little confusing that their latest game is still in the horror genre." Zhuo Qing was a little confused.
"Horror games have a smaller audience, but they also have less competition; And looking at their warm-up publicity actions, it is estimated that they will be launched after New Year's Day, although there are a number of masterpieces in the same period, but as a horror game, they really have no competitors at all. Lin Jiayi analyzed.
Although there are public and niche games, there are also mainstream games such as FPS and ARPG, unless you can play flowers and make a truly unique innovation in the game plot or gameplay.
Otherwise, you will have to face fierce competition from other games, and the details and quality of the real game will be fought in the same sense, as well as the service.
On the contrary, in the genre of horror games, although the audience is not large, the competition of the same kind is very small.
Sometimes there are only two or three games on the market, and you don't have a choice if you don't play them.
Aside from the previous "Ghost 4" represented by Tenghua, it can be said that the only masterpiece in the horror game genre in recent times is "Resident Evil".
In terms of game selection, players can say that there are not many superfluous choices.
"But it's a pity that your new work, this time I guess I can't fight him head-on." Zhuo Qing said with a smile.
"There's no-for-tat, it's just what the players and the media think they are." Lin Jia was stunned when she heard this, and then shook her head with a smile.
Hearing this, Zhuo Qing didn't say anything, he just smiled.
…………
In the next few days, Xu Yu was still promoting "Resident Evil" a little bit, and many third-party game publishers took the initiative to come to the door to discuss the cooperation of "Resident Evil", including NetDragon, Tenghua and Phoenix.
However, they were all temporarily rejected by Xu Yu, and with the revelations of "Resident Evil" little by little, it can be said that the popularity is constantly rising.
From the promotional trailer at the beginning, to the original set of the game's original art, as well as the actual game play video of the game test, it can be said that players should not want to be teased.
I'll put a little new content on you every other day, and I'll hang you like that.
The most annoying thing is that these news are basically revealed through Yang Chen and Wang Yaliang's daily official blogs, not the kind that tells you something as soon as they come up, and we have new news to announce.
This kind of operation also made the players complain.
"No, how did Yang Chen learn to squeeze toothpaste?"
"The game is all done, right? Isn't it good to go live directly? ”
"Please, hurry up and release the game, don't squeeze toothpaste."
Countless players left messages under Yang Chen and Wang Yaliang's official blogs, and Yang Chen could only say that he couldn't help, although the game was developed by him, but all the publicity and marketing were handed over to Xu Yu to be responsible.
However, although players said that it was uncomfortable, in the case of secretly pushing it, the popularity of "Resident Evil" has always been high.
In the office on Monday, Xu Yu and Yang Chen were talking.
"The relevant game conference can almost be held, but do you have any thoughts on domestic game publishers, Mr. Yang?" Xu Yu said to Yang Chen.
"It's nothing, it's enough to make sure you can keep the game independent." Yang Chen shook his head and said.
This is the most basic requirement, the game is released and released, but when it comes to the content of the game itself, then Yang Chen will definitely not be able to agree.
"In fact, there is not much room for choice, such as the scale of "Resident Evil", there are only a few companies in China that can give us satisfactory conditions." Xu Yu smiled.
Unlike "The Binding of Isaac" and "Octopath Traveler" and "Escape", even if "Resident Evil" has a lower production cost than ordinary triple-A games, it is definitely a high-level production.
Game publishers of average strength simply don't have the strength to touch.
Either they can't give much good conditions, or their own channel strength is insufficient.
Needless to say, the former is impossible to release a game to you, and we have to give you money in turn; As for the latter's lack of hard power, with Nebula's current ability, it is better to issue it by itself, even if it is not bad, it is not much worse, and there is no need to share the profits with you.
But then, Yang Chen listened to Xu Yu's analysis of "Resident Evil", and Yang Chen's face showed a surprised expression.