Chapter 85 Selection of Publishers

Inside the Nebula Studio, looking at the bugs that had been listed in the late test, Yang Chen sat on the chair and listened to Xu Yu's market analysis of "Resident Evil" a little strange.

"Focus on expanding overseas markets?" Yang Chen felt a little strange.

"That's right, the background of the game itself is Westernization, and the previous "Isaac's Combination" and "Escape" have also achieved good results in overseas markets, plus the domestic market has become more fierce during the same period, although it is during the Spring Festival, but there are no masterpieces launched overseas during this period of time." Xu Yu said to Yang Chen.

This is judged by him through a lot of data and internal testing, inviting third-party game testing teams, including domestic testers and testers from overseas countries, through questionnaire surveys, as well as publicity on some overseas video platforms, Xu Yu came to a conclusion that it seems that foreign players seem to be more interested in "Resident Evil", especially this bloody hunting game.

Listening to Xu Yu's words, Yang Chen couldn't help but be stunned: "It's nothing, right?" Overseas issuance and domestic distribution should be discussed separately, right? ”

"Of course, there is a difference, at present, I have contacted a few, among which Galaxy Network is obviously too small, although it is a relatively well-known publisher of domestic independent game manufacturers, but the strength is still not very sufficient, and the better conditions are Tenghua and Phoenix." Xu Yu looked at Yang Chen and said: "But Tenghua and Phoenix also have requirements, that is, the agent of overseas distribution. ”

Looking at Yang Chen for a pause, Xu Yu continued: "In addition, more well-known overseas publishers, such as UEgame, also have distribution channels in China, but there is still a big gap in strength with Tenghua and the three of them. ”

Listening to Xu Yu's explanation, Yang Chen almost understood a little: "You look at the decision, but no matter which one you choose, at least the game release time and the game content can't be changed." ”

Yang Chen felt a little pain in his brain, he hadn't thought too much about these things before, as for whether he could hand over the domestic agency distribution rights to the three major ones, and the overseas distribution rights to UEgame, Yang Chen didn't ask.

In this regard, Yang Chen felt that Xu Yu was more professional.

After chatting for a while, Xu Yu and Yang Chen talked about publicity and distribution, as well as other matters, and Yang Chen's head hurt a little more.

For example, the IP-based games are not only games, but also successful games, such as "The Binding of Isaac" and "Octopath Traveler", which have launched third-party industry chains, such as comics, animations and toy figures.

Yang Chen really hadn't thought of these things at all.

After Xu Yu left the office, he walked to the office where Wang Yaliang was next door, looked at Wang Yaliang, who was scrolling through the official blog and replying to the 'sand sculpture' netizens in the comment area, and walked to Yang Chen in front of him and directly collapsed on the sofa chair in a Ge You lying position.

"What's wrong again?" Looking at Yang Chen who was paralyzed on the sofa, Wang Yaliang next to him was a little curious.

"Sure enough, it's easy to make games." Yang Chen thought about what Xu Yu had said to him before, and let out a heartfelt sigh.

Listening to Yang Chen's words, Wang Yaliang couldn't laugh or cry a little: "Why are you tired?" You don't have to worry about it at all, it's just a decision for you to make. ”

She thought something was wrong.

"Where do I understand these things, and what if I make a wrong decision?" Yang Chen twisted his body and adjusted his posture to make himself a little more comfortable.

"Didn't you say that before? The quality of the game is what determines everything, even if the decision is wrong, at most it is the initial sales are insufficient, but the word-of-mouth fermentation and follow-up promotion are not really a failure. Wang Yaliang looked at Yang Chen and said.

Listening to Wang Yaliang's words, Yang Chen was also stunned for a moment and came back to his senses.

Yes, the quality of the game is what determines everything, whether it is the background that is more suitable for domestic or overseas players, isn't the game itself for players to play?

The game is fun and can be liked by players, which is the most important thing.

The so-called background is a plus, not a decision.

"By the way, I'll tell you something." Yang Chen, who suddenly thought of something, said to Wang Yaliang.

"What's the matter?" Following the hair of the steel egg, Wang Yaliang looked at Yang Chen sideways.

Straightened up and sat up, Yang Chen said: "I wonder if our money comes out, join a fast food restaurant or something in my hometown, it doesn't cost much, the franchise fee is blessed to rent the venue, and the price level in my hometown can be won by almost two or three million, and when the time comes, let our parents take care of it, and we have to go to work and go to work every morning." ”

"What, our parents? Talk nonsense. Listening to Yang Chen's words, he threw the steel egg to the side, and Wang Yaliang slapped Yang Chen's thigh.

"What? Nonrecognition? That's useless, it's up to you for the rest of your life. Pretending to be a scoundrel, Yang Chen got up from the sofa chair and walked in front of Wang Yaliang, raising his hand and pinching his face.

"Don't make a fuss!" With a snap of slapping Yang Chen's hand away, Wang Yaliang pouted: "They definitely don't want to, do you still need to think about it?" They are almost retired age, and they are not as tired as we think when they go to the unit every day to brag and play mahjong after work. ”

"And, get up early? You sleep like a lazy pig every day, you can't get up before nine o'clock, and you feel that eight and a half o'clock is too early to go to work. Wang Yaliang ruthlessly mended the knife.

Listening to Wang Yaliang's words, sitting on the sofa chair, Yang Chen thought about it carefully.

Damn!

It seems to be true.

After knowing that Yang Chen and Wang Yaliang don't have to worry about their finances, they don't need to save this money, they should eat and drink every day.

Moreover, both families are government units, and they are about to retire, so they don't have to run around in the unit, and they are basically more leisurely.

Going to work, bragging, this day can be said to be more comfortable than them.

…………

Regarding the publisher of "Resident Evil", Xu Yu finally chose UEgame after negotiation, a game publishing company located in Washington, D.C., which is one of the more powerful overseas publishers, and has many independent game studios under its own, and has also developed some more classic games.

However, in China, their channels and strength can only be said to be not bad, which is considered a second-tier level, and there is still a big gap between them and the three third.

But in terms of copyright and sharing, UEgame gives very superior conditions, of course, the opposite is that the agency fee is slightly lower.

After signing the relevant cooperation agreement, UEgame will be responsible for the overseas review of the game, and UEgame will invest more than 40 million budget for promotion, including publicity.

Not too high, but definitely not low.

At the same time, the launch period of the game has also been decided, tentatively set in early February, that is, during the Spring Festival, but before that, the promotion of the game needs to be in place.

For example, the upcoming game conference, some of the main content of "Resident Evil" is to be announced, in addition to the release date and the demo version of the trial.