Chapter 50: A Frustrated Middle-Aged Game Producer
Wang Juncai shook his spirit a little, and told the assistant to come over immediately. The boss shouted to go by himself, what is the matter, he is probably a little forced in his heart, and he definitely doesn't want to go. But if you don't go at this time, isn't it looking for spray?
Although I went, I was looking for a spray.
When he arrived at Mr. Li's office, Wang Juncai knocked on the door, and only pushed the door after saying that he had come in.
Li Mintao saw that it was Wang Juncai, and said lightly, "Juncai is here, come and sit." ”
Wang Juncai stepped in to do a good job, and sat down on the hour, "Mr. Li has something to do with me?" ”
"Let's talk about the situation of "Seven Heroes of the Warring States", talk about it casually, don't be nervous."
It's no wonder if you're not nervous. Wang Juncai talked about the current data in a general way, and also concealed a lot of data. Speaking of which, this month's revenue is more than five times that of last month, how much the player's aurp value has increased compared to last month, and then a lot of users have been introduced through drainage, and the retention is a little lower than last month, but it is also much better than other SLG web games of the same type on the market.
But what I didn't say was that the current revenue, long-term player retention, new player retention, and the number of players in the current server have all fallen off a cliff.
Of course, these are just self-deception, the company has a total of more than a dozen game projects, even if you look at the background data every day, it won't take long. Moreover, "Seven Heroes of the Warring States" was in high spirits at the beginning of this month, and it became a project that the company focused on, and it has the potential to become the company's core project in one fell swoop. It is impossible for the people above to pay attention to the data of this game, and of course it is impossible not to know the current data situation of this game.
"Say something useful, I'm also in charge of the R&D center, and it's useless for you to tell me about this." Li Mintao couldn't see too much emotion on his face.
Wang Juncai sighed, "The new version of the game launched this month has received a good response from players at the beginning, and a lot of natural players have poured in, and the revenue of the game has also proved that this version actually has a good effect on stimulating consumption." But in the second half of the month, the in-game environment has become very poor, a large number of ordinary players have lost, and heavy krypton players are not willing to continue to recharge, so to speak, the game has now taken a sharp turn for the worse, and we have been trying to find a way to retain players, but for two weeks in a row, the small version has been updated and some mechanisms have been modified, but the effect is not very good. ”
"Have you analyzed the reason?"
Wang Juncai nodded, "I've also analyzed it, I think it's the content in the National Day version that has a problem, it's too unfriendly for ordinary players, the game has become a fairy fight for big R players, and ordinary players have no sense of existence in the game at all, which is the main reason for their loss; At the same time, the loss of ordinary players,For big R players,The game has become very boring,Although there are still many big R players in the game to fight each other,But after a few rounds, I found that this mechanism of spending money to recruit troops,It's a bottomless pit,I'm not willing to continue to charge money into it and do useless consumption。 Overall, I don't think the current big version, either for the average player or for the big R player, doesn't work very well......"
"Didn't you study the effects of this version internally when it was first released? What did you do with the few minor versions that went wrong? Tell me about it? ”
"It's mainly a few adjustments.,One is to adjust the speed of the game.,The other is to merge several servers with fewer people.。
"Isn't that? Draining the game's future life force to further stimulate consumption? Players don't buy into spending anymore, and you continue to motivate them to spend? What does the brain think? Li Mintao was already a little angry, "You Wang Juncai is also an old man who has been in the game industry for many years, can you not take the problem for granted?" Is it okay to bring players together? In the past, when the server was crowded, it was not centralized? Should you go or go? ”
"Yes, yes, Mr. Li is right!"
"Hemp pen to you!" The last sentence directly hit Li Mintao's anger, and he was about to smash people when he picked up the ashtray at hand, but thinking about it now being a society under the rule of law, he shook it or put it down.
"So what's next? Is there a new version update planned? Li Mintao continued to ask.
"We've been meeting internally to discuss and find ways to curb the current trend of declining gamers, but we haven't thought of a good way yet." Wang Juncai's body shook, afraid that he wanted to avoid the ashtray that might fly over at any time, but fortunately Li Mintao didn't smash it, and he didn't dodge.
"Those players were all smashed out of the company's real money, and they were consumed by you so seriously, and I really admire you, a group of rice buckets." sighed, "Let's go out first, let's find a way as soon as possible, I wanted to find you to give a lecture in the whole company this month, talk about the successful experience of the project, and now I will break the data and talk about a bird!" Go back, think about the frustrations you have done recently, if this kind of thing happens in the future, I won't say it, you roll up and get out! ”
After he won the award, when he knew that Liu Neng was an employee of Colorful Technology, Li Mintao and the other two company CEOs were quite happy at that time, and felt that this was a good opportunity to be able to catch the lap of Feiliu Creative Entertainment. But later, when he went to the "Seven Heroes of the Warring States" project team and wanted to praise Liu Neng's instinct in public, he was told that he was exiled to the testing department.
In the rest of the matter, I specially asked someone to ask around, and I almost understood what happened before and after. Thinking about seeing if he could keep him, but he was resigned on the spot, Li Mintao really wanted to vomit three liters of blood, and he thought about it a moment ago on his thighs, relying on this genius little plan to make a few more good games to make the company's development and growth plan go straight to the soup, who is not angry when it is put on it?
…………
On the third day after the team building, Liu Neng took Huang Chenghao and the two to the magic capital Shanghai.
He didn't go directly to Xingxing, who is now in the limelight, but contacted the Ministry of Commerce of Happy Network through Huang Chenghao, and then contacted its founder, Wan Binglin. Happy Campus Network has been established for more than three years and is now the largest SNS social networking site in China. At the beginning of this year, Wan Binglin just resigned from the portal and founded Joy.com, which has been full for less than a year now, but has already ranked second in the industry.
Liu Neng checked this person's experience, and he was much more pragmatic and steady than happy. Of course, this does not mean that Liu Neng is not happy, in fact, entrepreneurship does need to be happy with this kind of radical. One of the main reasons why Wan Binglin's current social networking site can achieve such a scale is his network background.
It's just that I want to go further but has been pressed by the school intranet. So far, the registered users of the campus network have exceeded 50 million, and the registered users of the happy network have just exceeded the user level of 20 million. In Liu Neng's view, everything has just begun, and everything is still promising.