On December 25th, Minecraft was released simultaneously worldwide.

The Steam page has officially changed the pre-sale to the official release.

On the official Weibo and the official website of Joy.com, the sales records are constantly updated in real time.

The release time is 33 seconds, and the sales volume breaks W;

2 minutes and 13 seconds, the sales volume exceeded 5W;

The time is 5 minutes and 21 seconds, and the sales volume exceeds 10W;

The time was 23 minutes and 58 seconds, and the sales volume exceeded 20W.

The time was 3 hours, 12 minutes and 02 seconds, and the sales volume exceeded 30W.

In 1 day, the sales volume exceeded 50W.

Since then, the growth has been slow, but this record-breaking sales volume has broken the sales record in the industry many times in a row.

Domestic players are starting to get into the game.

Of the 300,000 sales, foreign players only accounted for about 50,000, contributing about one-sixth.

As expected, after receiving the brainwashing of the media, foreign players can only be said to lack interest in this game.

But Liu Neng believes that in this 50,000 seed players, in the end, this spark will definitely form a prairie fire.

Within the company, everyone was very happy to see the sales of the game continue to rise.

This kind of game, which can break 300,000 sales in just three hours, will definitely become the last hit at the end of this year.

And on the Steam page, the related comments are also rising wildly, and there are many long-form comments.

"Without further ado, let's start with the conclusion: Minecraft is actually a game that directly points to the inner needs of people."

"First, the game covers a wide range of areas, and the goal is easy to establish. In Minecraft, the Builders want a beautiful house, the Redstone wants a highly automated machine, the Farmers want to grow and breed here, the Survival Party wants to transform into a dragon slayer, and the Mod Party wants to feel the brains of various authors. You don't have nothing to do, and here you can always find your purpose. ”

"Second, the feedback is clear. Whether you want to create or destroy, you do all the matters. Scratching trees to dig sand and dig stones, trees can be made into wooden boards, sand is burned into glass, and digging stones may dig up all kinds of minerals. As long as you do one thing, then your gaming experience will make a difference. A few days ago, I have been watching Xuan Mo playing this game, he built an island in the game alone, incomplete statistics, probably dug tens of thousands of squares, of course, there are so many squares, but whether it is him playing in it, or watching his live broadcast, we will not be bored, just because the feedback is clear, almost any behavior, will have an impact on the world. I guess that's the fun of sandbox games, right? ”

"Three, a sense of grandeur. Minecraft as a seemingly simple game is actually very easy to feel grandiose. I believe many people have watched the second and third official announcement videos, right? Whether it's a variety of world-famous buildings or a sensor town made to complete an 8-bit calculator, you can feel extremely shocked. At that time, I took my sister to see it, and she was very excited and shocked. You know, she'd never played games before, but this time, she said she had to play and wanted to build our hut in the game. The combination of personal actions and grand scenes always gives people a special feeling, a feeling that once you have experienced it, you will never refuse to experience it again. ”

"Fourth, communication. Although many players nowadays play single-player mode, you will find that even if you are a single-player player, you are not alone. There are countless unofficial QC groups that are constantly discussing the game. I'm not sure if the official doesn't want to reveal too much about the game's content, so there is no relevant guide and documentation yet. Of course, those anchors may also have signed a confidentiality agreement and will not release the strategy documents. However, there have been countless players, and in just three days after the game was released, hundreds of strategy documents have been circulated on the Internet, including various redstone gameplay, hell portals, ender land gameplay strategies, and so on. It is said that quite a few authors have already started working on mods. When you're bored, you can build a house and fight monsters in the game with your best friends. The house is virtual, the monster is virtual, but your time together is real. ”

According to the previous company's practice, when sales meet an expectation, they have to have dinner with the project team.

But Minecraft is basically Liu Neng's personal work, and there is no project team. He made a decision and made an internal announcement, "In order to celebrate the surge in Minecraft sales, I made the difficult decision to invite all employees to a dinner party for every 10W of game sales. The specific way of the dinner has been under the glow of Huashi Bluestar Studio Group, Shanghai Play Technology and Peacock Digital Media Company. Let's get crazy and get bored! ”

As soon as these employees who were at work saw the news, they immediately felt "! The sound kept ringing......

The company's system has been implemented for too long. At first, especially when some newcomers came to the company, they thought the system was simply fantastic.

But after going through it a few times, I found that it didn't seem so great.

Once a week, the company reimburses for dinner, and of course everyone is quite happy.

But if the frequency becomes three meals a day, it will be very unbearable.

I thought it was the boss's personal work this time, and there was no project to invite to dinner, but I didn't expect that he was still too young, and he actually wanted to invite the whole company to dinner?

According to the qualified rhythm, more than half a million sales a day have been sold, which has already booked five meals; At this pace of sales, it is possible to exceed one million or even one and a half million in a week.

With such a high-frequency dinner rhythm, who can stand this!

The key is that the administration has rigid requirements for dinners, requiring each project to take photos and report them during dinners, which completely eliminates the possibility of cheating.

In the next period of time, the employees of the entire company fell into a "happy trouble": in the eyes of outsiders, who doesn't love such a cool company when they have a dinner every day?

In fact, in the morning, we have a tea restaurant, at noon we eat Sichuan food, in the evening we have a hot pot, and in the afternoon we have an afternoon tea - afternoon tea is not counted.

Employees eat every day with oily faces, and the sound of oops continues.

In order to prevent employees from avoiding dinners, Liu Neng also creatively invented the dinner punch card, all employees who clock in to participate in the dinner party, when they pay their wages at the end of the month, they are counted in the performance, and at the end of the month, all the employees who clock in can receive an extra 2,000 yuan.

This kind of thing becomes very difficult to do.

Although the money is not very much, but Wang Ba Lizi and the money can't get by?

can only sink infinitely in the troubles of happiness......