Meeting.

Liu Neng, Xie Chunjiao, and several people in operation and marketing of Feiliu Creative Entertainment, Zhu Peng.

The theme of the meeting was to discuss how to operate abroad in the next step.

Although the game is single-player, it is also possible to set up a server. But in essence, it's still a single-player game. Because the game does not have an in-app purchase fee, but a buyout system.

But there is also the term game operation.

On the one hand, it is necessary to continuously get feedback from players and adjust and improve the development plan of the game. On the other hand, it is necessary to have a wide range of exposure to the game at the right time and opportunity.

It's been two weeks since the game was launched, with a total sales of more than 1.9 million, and it's only a recent day to surpass 2 million. The problem is that more than 75% of the sales come from domestic contributions, and foreign contributions are limited, with less than half a million sales. In everyone's opinion, this is almost a thing that should not happen.

You know, this 500,000 sales is not only the sales of English-speaking areas, but the total sales of all other language areas.

What is the quality of the game, everyone actually knows it very well. That's why I feel that foreign sales are just like this, and they shouldn't appear.

"There are two topics we are discussing today, one is the matter of foreign operations, how to increase sales; The second is the question of our next charging strategy. Zhu Peng said, "I have some plans for today's topic in my hand, you can take a look." ”

Liu Neng frowned slightly, and asked out loud, "What is the next charging strategy?" Isn't the game a buyout? ”

Zhu Peng smiled, "Yes, it is indeed a buyout system, but we can also make profits from more levels." We all know that the quality of the game is very high, and from the current point of view, players like it very much. For the need for differentiation, players also have. So I want to start from these aspects and make more market-oriented efforts. ”

Liu Neng hugged his chest and looked at him, "For example?" ”

"I've studied Boss Liu's previous game operation strategy, and I think it's a great design to charge for skins. Since we have an official server, we can naturally add this charging strategy. ”

Liu Neng nodded, "This can be had." But don't be too aggressive, the pricing is lower, and the nature of the play ticket is played. In addition, there are some free skins, and I hope that players can imagine the game without financial pressure. ”

Zhu Peng nodded, "This is natural." In addition, we also support players to open private servers, and you can rent our servers to players for use, and then charge a server rental fee. ”

Liu Neng's fingers kept knocking on the table, and he thought for a long time, "If this is not, even if you rent the server to players, don't make a profit from it." It can even give a certain amount of bonus stimulation. ”

Zhu Peng said "ah", after so many years of operation and marketing, it is the first time he has seen such a charity in making games. "But, isn't that a loss?"

Liu Neng said, "I'll talk about this later, in addition, how do you plan to operate foreign markets?" ”

"Advertise and sell media praise. We're going to start with these two......"

Liu Neng touched his chin, "It seems that this is quite expensive, why don't you forget it?" ”

Xie Chunjiao went up and gave a burst in his brain, "Have a serious meeting, don't mess around." ”

Liu Neng was a little aggrieved, "I'm telling the truth......"

"I was just going to send money to players, and now I want to advertise, and it's too expensive, why do you have so many things?" This is clearly a double-standard dog.

"Can these two be the same?" Liu Neng said, "But it's reasonable, it's useless, it's better to take out the money and give bonuses to our employees." ”

"What is useless, stimulating sales growth, spending a hundred yuan, you can only earn a hundred yuan, this is useless; But in the market, it is not about making a hundred dollars with a hundred, but about earning a thousand or even ten thousand. It's called meaningful. Xie Chunjiao said.

"A few people, I would like to ask, what do you think, how much does this game, the game "Minecraft", cost? Oh yes, overseas is based on $26.99 and domestic $99. Do you think this price is returned or cheap? Liu Neng suddenly changed the topic and asked.

"This ...... At first, when I saw this game, especially when I saw this style of game, I would have thought that the price was really expensive. But now, I think it's okay, it's a good deal, it's really a good deal. Zhu Peng said.

"Yes!"

"That's good." Liu Neng cleared his throat, "If this game is never discounted, what do you think will be the final sales?" ”

"It's hard for you to say, what games do you have and what are the final sales?" Xie Chunjiao immediately replied.

"Estimate, we will use the final settlement standard of ten years, how many players do you think will buy?"

"This ......" Xie Chunjiao looked at Zhu Peng, "This is not a good prediction, I estimate that it will eventually reach fifteen million?" She said with little confidence, "If it is managed properly, it may even sell 20 million copies." ”

Liu Neng turned his head to look at Zhu Peng, "What do you think?" ”

"I have a similar estimate as Sister Xie." In the end, I may not feel convincing enough, "In the game industry now, the top genuine sales of this kind of buyout game are at this sales level." "It means that although "Minecraft" is very interesting, the game is very fun, and the quality is quite good, but after all, it is a personal work, and there is still a big difference between it and those triple-A masterpieces that sell tens of millions of copies.

Moreover, this price is indeed a bit high.

"I think you're still too conservative in your sales forecast for this game." Liu Neng said with a smile, obviously not agreeing with the statement that he could only sell more than 20 million copies.

"So what do you think the sales will be? 30 million copies? Xie Chunjiao asked.

Liu Neng shook his head, "Within ten years, we will definitely be able to sell 200 million copies." "What he said was very categorical and made people feel very confident.

Several people present at the meeting gasped incredulously, 200 million copies, what is that concept? It's impossible! I've never heard of a game that has sold more than 100 million, let alone doubled on this basis.

"I admit that this game is indeed great, very good, but you said that it has sold more than 100 million, I think you are still too confident." Xie Chunjiao is different from Zhu Peng, she and Liu Neng have known each other for a long time, and there is also the relationship between Li Lizhen's best friend, who can hit Liu Neng unscrupulously.

Although Zhu Peng on the side also absolutely didn't believe it, he didn't dare to say it.

"It's not more than 100 million sales, it's more than 200 million. In the future, this game will not be outdated, and at present, we will also make follow-up optimizations for this game, version updates, open player community mod factories, etc. So, in my opinion, for this game, the so-called marketing and the so-called operation strategy are actually not that important. Time will tell! ”