Chapter 91: I just graduated from the academy and encountered a test
Why has our sales been declining so fast this month? What is the reason for this? But I heard the rain beehive in Yandang Mountain, and someone here said to Liu Changgui, the sales director.
Alas! I'm so depressed when it comes to this! Originally, I talked about a business last month, although the list is not very large, but relatively speaking, it is not bad. I thought it was nothing, but who knew that since that time, this guy has come to buy more than a single purchase, this
That's a good thing! But didn't the boss ask you about the decline in sales? What are you doing here? Hearing this, someone next to him couldn't help but interrupt Liu Changgui and said.
Liu Changgui opened his mouth and was about to refute, but the boss who asked before didn't want to listen to the two of them, so he waved his hand to stop Liu Changgui, and then said You continue the topic just now. At the same time, he also looked at the financial director next to him to listen to Liu Changgui first, don't interrupt him.
Although Liu Changgui had the heart to argue with the chief financial officer, he had to give up when he saw that the boss didn't want to hear it, and continued, in fact, it is a good thing for us to watch this guy increase the purchase volume with us again and again, but as everyone knows, this guy is actually a wolf ambition, and he actually used a large amount of honey purchased from us to start a distribution in Yulin City.
Wait a minute! You say Yulin City, what kind of business can you do in this small city? He buys a lot of honey from us, how can he sell it? We haven't done it so close to Yulin City now, isn't it because Yulin City has a small population and is still very poor, so we can't make any money at all, and the cost performance is not worth it at all? Then don't you say that he can't sell all the bees he gets from us? This will only be good for us, after all, whether he sells it or not, we can always make his money, how can it affect our business? I'm sorry! I really couldn't hold back when you said this Yulin City. The boss heard another interruption on the side, but Nian Dao just said to the financial director Don't interrupt him, this, yourself. also quickly apologized to him. But he really deserves to be a boss-level character, even if he couldn't suppress his doubts and talked about Liu Changgui, he didn't get angry with him, and the anger accumulated in his heart didn't come out to him at all.
Yes! Director Liu, let's talk about something else, now is the time for the boss to ask us to find the cause and the root cause, so there is no need to say more about this kind of good thing. I just listened to the honest financial director who had already shut up on the side, and when he saw the boss speak, he quickly nodded and said,
Liu Changgui was also helpless when he saw this, and said in his heart that he had just asked the financial director not to interrupt his words, but now you have started it yourself.
But it's also normal, I think I checked many times before I finally determined that it was because of the customer Liumao that brought us the problem here, isn't it very surprising, and I confirmed it many times before I finally determined that it was indeed because of the impact of Liumao's customer on my side? I, who have first-hand information, are so uncertain, not to mention the boss and a few others who haven't read the information yet.
smiled and said, boss, don't worry, listen to me first, in fact, I was sure that this is indeed the reason just now. That's the case, isn't our honey mainly sold in the east of Dongfeng City, Huaqin City, and Guiyang City, the capital of Guang'an Province, which are relatively prosperous cities? Like Yulin City, and the western part of Dongfeng City close to Yulin City, even if it is very close to us, but because there was a famine some time ago, it has not become very rich, and our products are not affordable for ordinary people, especially in these areas that have just experienced famine, and there is no money left in hand, so we have largely shifted the energy that was not much focused here to other cities that are rich after all, completely ignoring Yulin City and the western part of Dongfeng City.
I know all of this when you say it, so let's pick the main one. The boss nodded and said.
But boss, you must not be able to imagine what our customer Liumao has done in Yulin City and the western part of Dongfeng City, where we have not invested energy. Liu Changgui said directly and passionately.
Oh, what? The boss asked suspiciously when he heard Liu Changgui's tone.
Yes, we had a little bit of effort on these two places before, but seeing that they had just made a famine, they completely lost confidence in them, even if they were separated by a hand, but they would rather run farther, to the east of Dongfeng City, or even farther Huaqin City, Guiyang City was not stingy, but it was because of Yulin City, although the west of Dongfeng City was close to it, they thought that they could not make money, so they completely ignored them, and went to a place farther away than them to seek sales.
The boss of the rain hive heard Liu Changgui's tone, although he hadn't really heard him talk about the specific reason, but he also had a general direction in his heart, knowing that Liu Changgui was probably saying that it was because of Liumao, a customer who threw himself away, Yulin City, and the western market of Dongfeng City to take over the whole market, so it would further affect the sales of the entire rain hive.
Although Liumao takes the goods from his own rain beehive, even if he controls Yulin City and the west of Dongfeng City, it is intuitively equivalent to his own rain hive control, after all, if the rain beehive does not release goods to Liumao, even if he has more customers, there will not be enough goods for him to sell. But is it really that simple to calculate?
Sure enough, without waiting for the Rain Hive Boss to think about it, Liu Changgui's words gradually solved his question that had no specific answer.
Businessmen pay attention to integrity, and they don't make money if they are rich. Because of the lack of prediction of Liumao at the beginning, he didn't care where he was going to sell the large amount of honey he bought from us, after all, he just needed to make money. So even if Liumao came to us again and again to buy goods, I didn't have much idea about it, I was very happy to supply him, and also gave him enough discounts within the appropriate range, after all, he was a loyal customer.
Later, although I saw that the frequency interval of his purchase was shorter and shorter, and the amount was larger and larger, although I gradually cared about his situation, after all, it was a normal transaction and I didn't think about it so much, I just asked a few words casually, but I didn't have an in-depth understanding.
It wasn't until I saw that his situation had continued for more than a week without any signs of abating, that I began to find someone to investigate him to see if we could get rid of him as a middleman and let our side monopolize the business opportunity he had discovered.
can see that he only has two stores in Yulin City, not in other places to have business opportunities, and then because he heard that it was because of the activities he held that he began to slowly have sales, thinking that after all, there was a famine here in Yulin City, and people could not have too much money in their hands, and he could now have sales and rely on the influence of activities, especially the 17926 person who inquired. So it didn't go too deep on that.
But I didn't expect that the news I heard was more than ten days ago, but I was misled by this outdated news, although it was indeed because of the activity, but Liumao had already hooked up with Bai Hua, the owner of the medicinal herb shop, and gave more than half of his honey to Bai Hua, and when he noticed Liumao's abnormal purchase volume again, he was actually out of control, and monopolized all the medicinal herb store markets in Yulin City.
It was a famine, but after all, it did not affect Yulin City, but the materials of Yulin City were correspondingly affected to a certain extent. Not to mention that the famine has long since passed, that is, there is no past, medicinal materials are also sought-after resources for some relatively wealthy people, even if they can eat enough, they don't want to fall into any disease!
Then after the herb store, the honey we supplied to Liumao really became a kind of medicine, and even the physical fitness was only a trivial function, and people actually advertised that it could live a long life, and the effect was very great. Not to mention the relative rich, even some poor people who have just gone through the famine have gritted their teeth and wanted to buy more honey, if nothing else, even if they eliminate the root causes of various diseases that fell during the famine period, and if they want to make up for their bodies, there is no reason to refuse.
And in this way, even if the overall population of Yulin City is small and relatively poor, people are willing to spend money, and they are all competing to buy honey in pharmacies. Which city can compare sales with them? No! Not in the west of Dongfeng City! Not in the whole of Huaqin City! Even Guidong City, the capital of Quang An Province, is not enough! Because the current strength of Yulin City is too powerful, so powerful that even if they are weak as a whole, compared to the entire industry below the city, this entire honey industry is the strongest in this area. The so-called weakest but also the strongest, I want to say that this is the case!
Then Liumao's customer Bai Hua actually made the same grade of honey but one grade higher, that is, it is also primary honey, but the primary honey here is one level higher than our primary honey, reaching the effect of intermediate honey, and his master honey here is also one level higher than our master honey, achieving the effect of grandmaster honey. Fortunately, although Liumao has grandmaster-level honey, it is not from Bai Hua that their grandmaster-level honey will have a better effect, otherwise if the grandmaster-level honey can be made by them to a higher level, then our life will be even more difficult, it is not the current sales decline problem, but desperate.
Listening to what Liu Changgui is saying now, it seems that Bai Hua has also successfully researched the enhanced version of honey that Liumao told him. Good guy, isn't Liumao just casually breaking it? How is it true that there are really herbs mixed with honey to increase the effect by one level? Then this is amazing, I'm afraid Liumao didn't expect it at all, but he made an unintentional willow willow shade, really a word, let Bai Hua get out the honey he said was originally unnecessary, so it's no wonder that Liumao, the middleman, forced the rain beehive like this.
Sure enough, I only heard what Liu Changgui said later, and it was very similar to this.
Although Liumao is purchased from us, Liumao has been processed by Baihua and has become a completely different product from the honey we supply to Liumao.
The current price of honey in the hands of Liumao is not much more expensive than our other wholesalers, but the effect is correspondingly a level higher. So in this way, the first ones who can't hold on are our wholesalers in the middle and east of Dongfeng City, because at this time, Liumao has entered the west of Dongfeng City and began to radiate out quickly.
Anything, as many people as there are, it will be transmitted very quickly, even if it has just happened. Therefore, the products of Liumao and Bai Hua were sold, and it didn't even take long for Huaqin City to have suppliers take goods from Liumao and Baihua.
And if there is one, there is a second one, as soon as this person made a move, many people who might have been watching behind him were all gone, and all of them rushed to Liumao. No way, who makes their current products work well, and then the price is not expensive?
And although Liumao is still taking goods from us, and the amount is getting bigger and bigger, but now he is the only one who is still taking goods from us! But even if he takes more goods at a time, how can he compare to a group of people who take a lot of goods? But there is no way, except for Liumao, no one else wants to take the goods from us now, even if the goods in Liumao are in short supply now, many of them are very reluctant to come to us to get the goods if they have to line up. If it doesn't work, who makes our products inferior to others now? Now the market recognizes the honey made by two people, unless our price is a little lower than theirs, no one will be willing to use the same price to enter different grades of honey. Because they can't sell it to these distributors, there are no customers who want to spend the same amount of money to buy something obviously different, so they can't make money at all, so how can they want to come to us to buy honey?
Similarly, because our price is a price that has been set by experience again and again, if there is a sudden price reduction, even if these customers will not be disgusted, but we can't make any money, after all, we rely on a huge number to make money, and the profit is already very low.
And even if we still have great grandmaster-level honey on top, even if this thing doesn't rely on probability, there are only three or five copies a month at most, which is not enough to quantify to participate in the competition.
So because we didn't notice the abnormality on Liumao's body early for a while, we are now in a very passive situation. And with the passage of time, if we don't take any measures, then maybe the sales volume will drop by half now, and if we wait a few days, we may not be able to sell a jar at all, or even a single piece of honey. Liu Changgui finally said.
And the owner of the rain beehive and the financial director didn't expect that there was such a large piece of information hidden in it, and it felt like they were listening to Liu Changgui telling a story. But can the two of them be the story? Of course not, this is what the two of them have actually experienced, if the rain hive really has no sales at all, not to mention that the rain hive boss is not happy, that is, the financial director, the personnel director Liu Changgui and other their days will not be much better, that is, now the days of declining sales are no longer as comfortable as before, not to mention what to wait for the rain hive to completely sell sales.
Only in a company that makes money, employees can make money, and bosses can be comfortable. Otherwise, the boss of the company that can't make money is not comfortable, and the employees here will also have to accompany the boss to live a hard life!