By the spring of 2004, the man was already a veteran employee of China Overseas Media, because the people who came with him, or even those who joined him earlier, walked and opened one after another, and the whole office returned to the empty era.

In the morning, the man was reading the information, and suddenly the mobile phone on the table rang, he picked it up and saw that it was Fan Debiao, "Brother Fan!" ”

"Hello man, I haven't been in touch for a long time, how are you lately?"

"Very good Brother Fan, what about you?"

"I'm not bad, but I haven't been in touch for a long time, I really miss you and Jiajia, make a phone call and ask."

"Thank you, Brother Fan, is An An okay?"

"She's fine, but she's lazy and doesn't like to go to work, hehe."

"Man, are you free from work today? Let's have a meal and a chat. ”

The man thought for a while and said, "Okay, there shouldn't be a meeting today, and I can get off work on time, so where can I find you?" ”

"Where do you work?"

"I'm here at Chaoyangmen."

"Oh, I know that, that's fine, I'll take you to a nearby restaurant, it's pretty good."

"Okay, Brother Fan, see you that night!" After hanging up the phone, the man hurriedly called Jiajia and informed him to have dinner in the evening.

Jiajia began to feel a little surprised, they had not been in touch with Brother Fan for several years, and suddenly invited them to dinner, there should be something. The man didn't think much about it, thinking that when he had no fixed place to live, Brother Fan took him in, he had always been grateful for this good thing in his heart, and the man wanted to take this opportunity to invite people back to dinner.

After getting off work, the man found the Minfang Hotel according to the address sent to him by Brother Fan. It's a very ordinary restaurant, and the furnishings are so ordinary that it can be said that there is no design and personality, but just after 6 o'clock, the diners here are already full, which surprises the man. The man followed the waiter to a four-person table and sat down, the waiter brought a pot of tea, and the man waited for Brother Fan while drinking tea. After a while, the man's phone rang, and he quickly took it out to see that it was Jiajia's, "Where is the hotel?" Why can't I find it? ”

"Do you see the flyover? Just below the flyover, to the north. The man walked out of the hotel while saying, he saw Jiajia looking around on the opposite road from a distance, and waved to Jiajia busily, seeing that Jiajia saw himself, he hung up the phone and went to the house to order.

After sitting in the house for a long time, I didn't see Jiajia come in, and the man was about to go out to greet her, but he saw Brother Fan, An An and Jiajia coming in together, "Ouch, Brother Fan, long time no see!" The man happily walked over to say hello.

Brother Fan gave the man a hug warmly and said, "Long time no see, brother!" How come you have gray hair? ”

The man stroked his hair and said, "Ahem, I'm getting older, and my hair is starting to turn gray." ”

"Don't be kidding, twenty years old, tell me old, cold me, hahaha."

The man glanced at Jiajia and asked, "Why haven't you come in for half a day?" ”

Jiajia said: "I just got off the overpass and saw Brother Fan parking, so I waited for a while and came in together." ”

"Come on, An'an, hurry up and sit down." The man beckoned a few people to sit down at the table.

After ordering, Brother Fan took a sip of water and said, "How about brother, Zhonghai Media is a state-owned company, it mixes well, right?" ”

The man smiled bitterly and said, "Don't brother, I'm fooled." ”

Brother Fan was surprised and asked, "What's wrong?" Isn't it good? ”

The man told him everything he had learned about his experience in China Overseas Media.

Brother Fan suddenly realized.

Because of driving, everyone didn't drink, and Nan Nan and Jiajia toasted Brother Fan and An An with tea instead of wine, and several people chatted while eating. Brother Fan took a bite of beef and said, "Well, it's very rotten, you can taste it." ”

The man also picked up a piece and stuffed it into his mouth.

Brother Fan continued: "Brother, have you ever considered starting a business?" ”

"Entrepreneurship?" The man looked at Brother Fan and was speechless for a while. The first time I had the concept of entrepreneurship in my mind, I heard it from Ajma, and he never thought about starting his own business.

"Entrepreneurship? I really haven't thought about it. Those of us who want money or not, and we don't have much ability to do anything, what can we do to start a business? "The man is very pessimistic.

Brother Fan put down his chopsticks and said energetically: "Yes, we don't have any money, but we can raise money, the key is whether we can find opportunities, whether we can grasp the trend of social development, and find new business models and profit models. ”

The man looked at Brother Fan enviously and said, "Brother Fan, have you found a new business model?" ”

Brother Fan giggled and said: "Brother, don't blame my brother for talking about you, I have eaten salty salt for a few years more than you, and I really see the development trend of the advertising industry farther than you." ”

The man hurriedly nodded and said, "That's definitely yes, I've only been working for a long time, and you've been doing it for more than ten years." ”

Brother Fan hugged his arms and began to teach the man and the man.

"Brother, I don't know if you have noticed that the traditional advertising is becoming more and more difficult to do, what outdoor street signs, newspapers and magazines, TV advertisements, have shrunk very much, and the money is becoming more and more difficult to earn, do you know where customers spend their money?"

The man didn't answer, waiting for Brother Fan to say.

"Internet," Brother Fan solemnly revealed, "I found that the Internet is developing very fast now, you can think about yourself, how long has it been since you read the newspaper?" What news is not all read from the Internet? ”

The man nodded approvingly, yes, when he just graduated from college, when he was on the TV station, he still read newspapers and magazines every morning, but I forgot when the first reaction to getting information became to go online, and he really rarely bought books and newspapers anymore.

"Brother Fan, do you want to be an Internet advertising company?"

"Wrong!"

Brother Fan slapped the table heavily, startled An An, and blamed Brother Fan coquettishly and said, "What are you excited about, what are you doing." ”

Brother Fan ignored An An, and then said to the man: "If I am an Internet advertising company now, I will die soon, why?" We can all see it, how many people in this world have seen it? When we go in now, the industry is already crowded," Brother Fan shook his hand, "I don't do the business of the Red Sea, I want to do the business of the Blue Ocean." ”

"Blue ocean business?" The man didn't understand it at all.

Brother Fan sold a pass, stopped the topic, and sandwiched a fish head for Jiajia.

Jiajia thanked her repeatedly, and then asked: "Brother Fan, what is the blue ocean business you are talking about?" ”

Brother Fan's expression was slightly meaningful: "Do you know the mobile Internet? ”

"Mobile Internet?" The man and Jiajia asked in unison.

"Yes, mobile Internet." Brother Fan said categorically, "Mobile Internet advertising is the real blue ocean. Everyone has seen that the Internet is on fire now, but they haven't noticed that the mobile Internet is emerging, and in my judgment, the mobile Internet will replace the Internet sooner or later, and that is the general trend. ”

The man and Jiajia glanced at each other, and they didn't seem to understand too much, and the man asked, "What is the mobile Internet?" ”

Brother Fan looked a little anxious and said: "Ahem, it's the Internet of mobile terminals." After speaking, he pointed to the mobile phone in Jiajia's hand with chopsticks, "Don't you all have mobile phones?" In the future, no one will sit in front of the computer every day to watch the news and surf the Internet, and they will all use mobile devices such as mobile phones. ”

The man picked up his Nokia and looked at it, his face full of doubt. Can this thing replace a computer to access the Internet?

Brother Fan looked at the suspicious expressions of Nan Nan and Jiajia, and said a little anxiously: "Do you know about the air net?" ”

The man and Jiajia nodded, they know this network, and it is indeed the first choice for mobile phone Internet access. But because the traffic is too expensive, men rarely use their mobile phones, and Jiajia occasionally goes on it, and they all watch text-based news.

Fan Ge continued: "This website was established in 2002 and listed on the NASDAQ in 2004, which proves from one side that Americans saw the good trend of the mobile Internet in the future, so they let them go public so decisively." This is the best example of this. Brother Fan knocked on the table excitedly, so that An An didn't catch a bite of food and fell down, so he simply put down his chopsticks and stopped eating, and listened to Brother Fan's speech together.

"According to my observation, in less than five years, the mobile Internet will seize the Internet market on a large scale, and advertisers will definitely shift their investment and tilt advertising funds in the direction of the mobile Internet. And now, I have investigated, there is no company specializing in mobile Internet advertising, this is an opportunity. Speaking of which, the man probably understood what Brother Fan meant, he wanted to seize the opportunity to set up a company specializing in mobile Internet advertising.

The man and Jiajia really don't understand the Internet, but after working for so many years, they have not been in contact with it, and they have also felt the convenience and advantages brought by the Internet, and they have also seen that the mobile Internet with mobile phones as the main carrier is indeed budding. Looking at it this way, Brother Fan, the ** lake, still has a long-term vision.

The man helped the four of them fill the tea, put down the teapot and asked, "Brother Fan, I know roughly, and I think this direction is also right, so what are you going to do?" ”

Brother Fan replied: "How to get it, I can't wait, the blue ocean is whoever preempts the king is the king, I will transform immediately, and I am ready to close the advertising company that I used to do outdoor street signs, specializing in mobile Internet advertising." ”

"Oh, how do you make money with this?"

"Like other advertisements, it's very simple to take resources from the air network and several large mobile portals, and then sell them to corporate customers."

"Is this easy to do?"

"Ahem," Brother Fan nodded at the man with his finger, "If you don't say you're young, my brother has been in the advertising industry for so many years, and he still has some resources." As he spoke, he took out a file bag from the bag on the back of his butt, opened it, and took out a document from it, "Look at this." ”

The man took it and was surprised to find that it was an advertising agency from Monternets.

"Do you know Monternet? China Mobile's mobile terminal, this mobile website, will be the same as Sina in the future, everyone will be on it, and at that time, who still looks at Sina, will use their mobile phones to access this network! Brother Fan waved his Nokia excitedly, as if he was already an oligarch in the industry.

It seems that Brother Fan is not talking about playing, he is really going to do it, the man thought to himself. After reading the document, the man looked up and asked, "What about the customer?" Where can I find it? ”

Brother Fan said while packing up the documents: "I have been doing advertising for so many years, and there are many friends in the circle, so I push them, this advertisement has just started to sell, the discount is very large, the rebate is also high, the total amount is not large, earning hundreds of thousands a month is like playing, and this advertisement is different from what I used to do outdoors, no need to print, change regularly, and do not need to raise a large number of workers." It's virtual, prepare the creatives, hand them to the website, and we'll be fine, it's a great profit. ”

After listening to Brother Fan, the man felt that the image of Lao Fan in front of him was much taller, maybe this person would be a leader in the advertising industry in the near future.

While talking and eating, the meal passed quickly, and the man buried the slip when he went to the toilet and came back to sit down. Brother Fan picked his teeth and said, "Brother, how about it, do you want to start a business with your brother?" ”

The man looked at Jiajia, Jiajia quickly twisted his head to An An's side and didn't give the man a hint, the man turned around and said to Brother Fan: "Brother Fan, to be honest, I was really tempted to hear you say this today, you let me think about it, if I think about it, I am really willing to do a career with you." ”

Brother Fan threw away the toothpick and said, "Okay brother, I'll wait for your news, and when your side is arranged, we'll do it together!" After speaking, he turned his head and shouted to the waiter: "Waiter, pay the bill!" ”

The man hurriedly pulled Brother Fan's arm and said, "Brother Fan, I've buried the bill, let's go." ”

Brother Fan pointed to the man and said, "Okay, brother, now it's a ** lake, and I haven't found out when the order was buried." ”

The man smiled and said, "You helped us so much back then, I don't know how to thank you, it's not too much to eat." ”

Brother Fan laughed and said: "I didn't see the wrong person, brother, if we two cooperate together, we will definitely be able to do great things, look at it!" ”

When he returned home in the evening, the man and Jiajia discussed starting a business. Jiajia also hesitated, she sat on the edge of the bed, and said while thinking: "Actually, listening to Brother Fan's analysis, it's really like that, it seems that it is indeed an opportunity, but I think it's ......."

Jiajia stopped, and the man hurriedly asked: "What do you think, say it quickly, don't hide it." ”

Jiajia grinned, and then said, "I, I don't like this person very much," Jiajia turned to look at the man and said, "Didn't you notice?" He is a bit of a good person, Kan Dashan is the way, although I don't know about the work, but I always feel unreliable and unreliable. ”

When the man heard Jiajia say this, he was a little unhappy and said, "Why is it unreliable?" People have been doing advertising for so many years. When you first came to Beijing to live in someone's house, why didn't you say that it was unreliable, but now your wings are stiff and say that people are unreliable, which is too unauthentic. ”

Jiajia sighed and said: "Look at you, that's why I don't want to tell you the truth, I can't say a bad word about your friend, okay, okay, I don't care about you, you can do it yourself, anyway, your current job is not good, you really want to try, I don't support it, and I don't stop it." ”

The man didn't speak, leaning on the head of the bed with his arms folded, lost in thought.