After a few months, the soft president of China Overseas Media suddenly told everyone that now the group's strategy has been adjusted, and the cultural and creative industry is retained as a vision strategy and cannot be started for the time being; The project to be launched immediately is: last year, the company's down jackets sold well, and now the priority is to develop, and all the manpower of the media company should focus on clothing, and need to build a brand, design advertising and website, design marketing activities, etc.

After the company's strategic adjustment meeting, the man no longer had any illusions about the company, and he made up his mind to start a business with Fan Debiao. He called Brother Fan and told him about his decision, Brother Fan was so happy that he slapped his thigh, and described the blueprint and bright prospects for the future to the man on the phone. In the end, the man decided to leave his job after May Day and work with Brother Fan.

After leaving China Overseas International Media, the man suddenly felt relaxed and full of entrepreneurial passion. The man began to prepare a start-up company with Fan Debiao. Fan Debiao took the man to see several office buildings, and finally chose SOHO Modern City in the East Third Ring Road. Fan Debiao explained while driving: "Brother, the company is the most suitable place to open here, first, the transportation here is convenient; Second, many cultural companies gather, with a certain atmosphere and popularity; Third, the rent is not expensive, which is good. ”

The man nodded and said, "It's all up to you." ”

In the end, Fan Debiao rented a 70-square-meter one-bedroom apartment, bought a desk, chair and computer, and placed some copies of celebrity calligraphy and paintings, and the office immediately came alive.

Standing at the door of the office, Fan Debiao looked at the door and asked the man: "Brother, what do you say is the name of our company?" ”

The man thought about it and said: "It's called Fun Media, the advertising form is interesting and vivid, and customers come for Fun. ”

Fan Debiao rolled his eyes and thought about it, gave a thumbs up and said: "Brother is really talented, he thought about it in less than a minute, and he said it in a good way, haha." ”

The man held his chin and thought for a while, then turned around and said to Fan Debiao with a smile: "I think the company's LOGO is an interesting and vivid hand, holding a mobile phone, but the whole image looks like a horse in the sky from a distance, indicating that our future career is booming, how about it?" ”

Fan Debiao looked at the man in surprise and said, "You kid has a really good brain, come on, listen to your brother, I'll find a friend to design a LOGO tomorrow." ”

After everything was cleaned up in the office, Fan Debiao and An An invited Nan Nan and Jiajia to have a hot pot with an induction cooker in the office, commonly known as the bottom of the new opening pot. After eating happily, Fan Debiao patted his chest and said: "From today on, I am the chairman and general manager of Qudong Media," and after speaking, he pointed to the man, "The man is the deputy general manager, mainly focusing on business," and then hugged An An, "An An is the administrative director of our company, oh not the administrative and human resources director." ”

Then pointed at Jiajia, and was about to speak, Jiajia hurriedly waved her hand and said, "Farewell Brother Fan, I still have a job, and I may not have time to come over to help." ”

Fan Debiao said: "Ahem, it doesn't matter if you work or not, as a founder, you must have a position, and you are ...... Deputy General Manager of Sales. After speaking, he picked up the wine glass, "Come, let's do one of the original shareholders, and when the company goes public, we will drink wine in a big bowl and eat meat!" ”

In the days when Qudong Media was officially established, Fan Debiao invited many former friends to visit the company. For a while, the guests greeted the door, congratulated them, talked about business and learned from each other, and there was an endless stream of high-fives and celebrations, and the men also took on the role of the masters, ushering in the send-off, and they were tired and half dead. After almost a week, the number of customers gradually decreased, and the man took a breather.

Half a month passed, and the man saw that Brother Fan was still immersed in the joy of opening, and he didn't seem to be in a hurry to start business, so he took the initiative to remind: "Brother Fan, what should we do next?" I'm not familiar with this business, and I have to learn from you to get started. ”

Brother Fan laughed heartily and said: "Brother don't worry, brother knows in his heart, tomorrow I will take you to China Mobile for a meeting, the bosses are all my buddies, let them tell us in detail about the profit model of this mobile Montnet, all of them have been figured out, let's get started!" The man nodded excitedly.

The next day, Brother Fan drove the man and An An to an office building, Brother Fan skillfully parked the car in the parking space and said, "Get off, it's here!" ”

The man came down to take a look, this is not a building of China Mobile? But I was embarrassed to ask, and followed Brother Fan to the elevator.

As soon as the elevator door opened, Brother Fan took them into a company called "Yunhe Media".

After entering the company, the front desk registered the list of visitors and led them to a large conference room. When the man entered, there were dozens of people sitting in the conference room. The man and Brother Fan found a corner and sat down, waiting for the meeting. The man looked around, a little confused, what is the situation, why are there so many people? What is this?

was in a daze, and a middle-aged man with glasses next to him smiled and accosted the man: "What kind of company is the little brother?" ”

The man hurriedly replied: "We are from Qudong Media." ”

"Oh, long Yang, long Yang, your company is doing a great job." Uncle glasses said flatteringly.

The man almost didn't laugh out loud, thinking to himself, our company has only been established for less than a month, and it's too fake for you to say that. But on the surface, he still smiled and said, "You're polite, you're polite, what company are you?" ”

The glasses uncle hurriedly took out a business card from his bag and handed it to the man, and the man looked at it: Chairman of Taizheng Advertising Company, Qian Mingzhang. The man hurriedly handed over his business card and said: Deputy General Manager of Qudong Media, Du Nannan.

"Oh, Mr. Du, I have admired the name for a long time." Old Qian stretched out his hand and shook it with the man.

The man also hurriedly replied: "Hello Chairman Qian, I am fortunate to meet you." ”

Lao Qian put away his business card and said, "Mr. Du, are you also here to be the agent of Montnets?" ”

"Well, yes, what about you?"

"We also want to try, although we don't know much about it, let's see if we can beat rabbits, maybe some customers can be interested."

"Oh." The man realized something, and looked back at the people who came in one after another, "Then these people are all companies that are preparing to act as agents of Montnets advertising?" ”

Lao Qian nodded and said, "Definitely, this is all prepared to be an agent." ”

"Then," the man then asked curiously, "Why don't you go to the mobile company for a meeting, what does this Yunhe company do?" ”

Lao Qian pushed his glasses and said, "Yunhe is the exclusive advertising agency of Monternet." ”

The man sighed and said, "Then we are?" ”

"Second-level agent, he can't do it alone, so find more second-level agents to help do it, today is to convene us to talk about the business model, profit model or something."

Only then did the man understand that Brother Fan didn't know China Mobile at all, but just found a second-level agent to make a living.

The man looked at the black office, turned his face and muttered to Lao Qian: "Mr. Qian, how many second-level agents do you need here?" ”

Lao Qian looked left and right and said, "It is estimated that there must be 50 of them." ”

The man sighed and didn't speak.

After a while, a vice president of marketing of Yunhe Company entered the conference room and introduced the development trend, technical characteristics, and profit model of Monternet. The man listened to it in a daze, half-understood. First, I am really unfamiliar with the Internet, and many terms are heard for the first time; The second is that the people below are talking to each other, making a lot of noise, and they sit far away and can't really hear it.

After about an hour, the explanation part ended with a fifteen-minute intermission. The people who came took advantage of the time and began to chat with each other and exchange business cards. At a glance, there are no lower than the vice president level on these business cards, they are all chairmen, general managers, various CEOs, and COOs. After the break, the second half was a communication meeting, and many people asked some questions, and the people from Yunhe Company answered them one by one, and the meeting ended at about 12 noon.

The man walked out with Lao Qian, and Lao Qian asked, "How is Mr. Du going?" ”

The man pointed to Brother Fan, who was walking in front, "I'll drive back with our boss, what about you?" ”

Lao Qian raised the bag in his hand and said, "My driver is downstairs and will take me back." ”

"Oh, then we'll talk when we're free, goodbye!"

Brother Fan moved the car out and walked slowly forward with the traffic.

"Brother Fan, in addition to advertising, I don't understand the other profit model of Monternet, can you tell me about it?"

"This ......" Lao Fan hesitated, "cough, I didn't pay much attention to listening, it's okay brother, advertising is mainly customers, there are relationships, there are customers, just let them talk to us when the time comes, we don't have to figure everything out so clearly." ”

The man snorted, he didn't say anything, but he thought to himself, if you can't understand any business, how can you tell the customer? Customers don't understand, why cooperate with you?

Thinking depressed, the man held his cheeks, twisted his face out of the window, and suddenly saw Lao Qian riding a 28 bicycle walking by, and the handbag on the handlebar swayed, like collecting electricity bills.

In the blink of an eye, it has been almost a month since the company opened, and according to Brother Fan's arrangement, his girlfriend An An was stationed in the company to answer the phone, and Brother Fan took the man to talk about customers. The first person I saw was a big customer - Mengniu. On the way to Mengniu, Brother Fan introduced the situation to the man while driving: "Minister Yang of Mengniu, in charge of advertising, we have been buddies for many years, we used to drink together every day when we did outdoor advertising, let's talk about it today, don't do more, one million is no big problem." ”

The man nodded excitedly.

Brother Fan's red Santana ran wildly all the way, and the shabby radio sang "Two Butterflies" in a hoarse voice: "Honey, you fly slowly, be careful of the thorny roses in front of you......" Brother Fan hummed along with the wind, in a good mood, as if the million had arrived.

The car drove to Tongzhou, walked for a long time, and finally came to Mengniu Company. In the distance, the man saw four huge milk storage tanks with the words "Mengniu Dairy" written on them. After entering Mengniu, the car drove to an office building in the back, and after filling out the visitor registration book at the door, Brother Fan took the man to the third floor. They were warmly received by a girl and invited them to a small conference room. After a while, a tall, thin man in his forties walked in.

When Brother Fan saw it, he hurriedly stood up to greet him, and stretched out his hands to greet him: "Yang Bu, I haven't seen you for a long time, haha, I heard that you have been promoted, congratulations." ”

Minister Yang smiled and shook Brother Fan's hand and said, "You are President Fan, hello, hello, please take a seat." ”

Brother Fan said with a smile on his face: "You are thinner than before, Yang Bu, you have to pay attention to your body." ”

Minister Yang shook his head and said, "Ahem, the work pressure is high, there is no way." Then he raised his head and looked at Brother Fan's face seriously, "Mr. Fan, we have met before?" ”

Brother Fan patted his thigh and said: "Ouch, Yang is really a noble person, when you did outdoor advertising in 2000, I gave you several brands, you were still a manager at that time, did you forget?" ”

Minister Yang tried hard to recall, and he didn't seem to have any impression, so he smiled and said: "It seems to be, hehe, my brain is getting worse and worse now, let's not talk about that, Xiao He said what mobile advertising you are doing now, the form is relatively new, we want to hear it, see if there is any cooperation." ”

Brother Fan replied, quickly took out the computer from his bag, and opened the information of Montnets to show Minister Yang.

Minister Yang asked Brother Fan while reading the information: "Mr. Fan, what are the specific contents of the mobile Internet value-added services provided by the treasure box here?" ”

Brother Fan stretched his neck and looked at the PPT, looking dazed, and looked back at the man, the man swallowed and spit, his eyes shook for a moment, and he didn't answer. Brother Fan couldn't help it, so he pointed to the computer screen and said, "This...... Actually......"

Minister Yang saw that Brother Fan didn't understand either, so he smiled and said, "It's okay, you can check this later, and figure it out, tell me next time." ”

Brother Fan hurriedly nodded yes.

After looking at it for a while, Minister Yang asked again: "This one says that Montnets provides SP with a little access, network-wide services, and then provides customers with diversified promotion forms. ”

Brother Fan's face was as suffocated as a purple eggplant, and he said after a while: "Yang Bu, in fact, these are not important, I just came to show you this advertising form, there is a quotation below, the discount is very low, and now it is a very cost-effective ......"

Before Brother Fan finished speaking, Minister Yang interrupted him with a laugh and said: "Mr. Fan, it's not about money, if we don't know the nature and operation method of this advertising carrier, what's the use of low discounts." ”

Brother Fan didn't know what to say for a while, and Minister Yang asked again: "Then you tell me who is the main audience of this mobile phone advertisement?" What are their characteristics? Do you know who our main consumer group is in Mengniu? Why should I do mobile advertising? Where's the help for us? ”

Brother Fan walked out of Mengniu with the man. Brother Fan opened the car door and said stupidly: "It's still refreshing to sell outdoor street signs back then, why do you need to talk so much nonsense, just talk about money when you come up, the discount is appropriate, the rebate is appropriate, and you sign the contract directly, this bird thing, I'm going to kill me, go!" ”

The man found that Brother Fan's professional ability was too poor and unreliable, so he figured out the basic things of Montnets little by little, and took the initiative to tell Brother Fan that in the future, the two of them would do the division of labor, Brother Fan would do the relationship, and the man would be professional.

In the next period of time, the man and Brother Fan went around to see friends, and before leaving, Brother Fan patted his chest and said that he was a buddy, and when he really arrived at the customer, there were not many people who could recognize Brother Fan at a glance. When it comes to business specifically, the form of this mobile media is indeed very novel, and many customers are interested in hearing the introduction, but there are very few who really want to put it on, and they are learning and waiting.

For several months, Brother Fan and the man did not receive any grains. At night, the man dragged his tired body home, seeing that Jiajia hadn't come back yet, he wanted to make a phone call and ask, but then he thought about it, she didn't know where to socialize, forget it, don't bother her. The man had just laid down to rest for a while, when Jiajia came back with high heels. The man glanced at it, Jiajia was wearing a brand-new professional suit today, drawing exquisite makeup, and living off the posture of a senior white-collar worker. Looking down his arm, the man found that Jiajia had a new leather bag in his hand.

As soon as she entered the house, Jiajia threw off the high heels on her feet and yelled at the man: "Come up," Jiajia pushed the man, "Look, does this bag look good?" Jiajia held the emerald blue patent leather bag in her hand, waiting for the man's praise.

The man glanced at it and said angrily, "Where did you get it?" Ugly to death. ”

Jiajia was poured a basin of cold water on her head, the smile on her face was put away, and she said with a little grievance: "You really can't speak, boast that I can die." ”

The man ignored her and asked, "Who sent it?" ”

Jiajia glanced at the man and said, "Who sent it, I told you last time, the company bartered." ”

"Really, your company is only in the leather bag business, right? How can there always be a bag of barter? ”

Jiajia heard the man's voice, and said a little angrily: "As for the last batch, it was handled internally, and Brother Xiao left me one." ”

"Why did you leave it for you?" The man is pressing closely.

Jiajia threw her bag aside and said, "I am Brother Xiao's right-hand man, do you know how much work I have shared for him?" I didn't ask anyone for anything, so what's wrong with leaving me one of the goods in the company's inventory? ”

The man sneered and didn't speak.

Jiajia was so angry that she kicked the high heels on the ground aside, sat on the edge of the bed, rubbed her feet and said, "I work hard outside every day, and I have to look at your face when I go home, why should I?" ”

The man turned his back to Jiajia and said angrily: "I didn't give you a face, you senior white-collar worker, how dare I show you a face." ”

Jiajia turned her head suddenly, looked at the man, and said angrily: "Du Nannan, don't you have nothing to do, I was in a good mood, and I didn't plan to quarrel with you today." ”

"Yes," the man sat up and pointed to Jiajia's bag, "You're happy now if you have a bag and money, right?" It's only been a few years, and you've become really fast. ”

Jiajia stood up angrily, pointed at the man and said, "How did I change?" Can't I be happy for a while when I get a new bag? You know, what's changed? ”

As soon as the man reached out, he grabbed Jiajia's bag, held it up to Jiajia's face and said, "Did you pursue these things before?" He pointed to Jiajia's necklace again, "Did you wear these things before?" ”

Jiajia snatched her bag and said, "I have to work and socialize now, shouldn't I dress appropriately?" What do you want me to do? Wearing a school uniform to talk to clients? ”

The two of them were getting louder and louder in the room, and Brother Yu and his wife and Aijima all stood at the door of the man and Jiajia to persuade them to fight. The man pointed at Jiajia and said to them, "Look at her, is she the same as before?" I said she had changed, she had become vain and snobbish, hadn't I? ”

Jiajia listened to the man's words, and was so angry that she couldn't say a word, and ran out crying with her bag.

Jiajia ran to a corner of Dadu Park and sat behind the rockery and cried. After a long while, she gradually stopped crying, slowly took out her mobile phone, thought for a long time, and dialed Xiao Yiyun's phone.

"Brother Xiao, I don't want this bag, I'll return it to the company tomorrow."

Xiao Yiyun asked in surprise: "Jiajia, what's wrong with you, haven't you always liked this color bag?" ”

Jiajia sobbed again and said, "I don't want it, I don't like it anymore." ”

Xiao Yiyun asked gently, "What's wrong?" Can you talk to me? ”

Jiajia thought about it and told Xiao Yiyun everything about the quarrel with the man.

After listening to this, Xiao Yiyun said to Jiajia with a smile: "Jiajia, your boyfriend is uncomfortable, just explain it to him, it's not a big deal, he is young and may not understand it very well, so you tell him that this is for the sake of work." It doesn't matter what you like, it's just for you to fit in better. ”

Jiajia listened quietly.

In the end, Xiao Yiyun persuaded Jiajia and said, "Okay, go back, talk calmly, just talk about it." ”

Jiajia nodded.

When she got home, Jiajia saw that the man had fallen asleep, so she put her phone and bag on the bedside table and went to the toilet to wash. The man wasn't actually asleep, he was just sulking. Suddenly, he heard Jiajia's mobile phone ringing, he stuck his head out, saw that Jiajia was still in the toilet, took her mobile phone, opened it and saw that it was a text message: Is it better? The sender is Xiao Yiyun. The man opened the communication record again and saw the length of the call between Jiajia and Xiao Yiyun just now, twenty-eight minutes. The man threw Jiajia's phone back on the bedside table, lay heavily on the bed, and covered his head with the quilt.

When he arrived at the company the next day, Brother Fan said that he didn't come to work to talk about business, and the man stared at his computer screen in a daze. An An sat in front of his computer and played games, looking carefree. After a while, there was a knock on the door, An An jumped to open the door, and three girls came in noisily.

"Ouch, it's really good, our An An is also the boss to start a company!"

"No, An An is really promising!"

An An took out the gesture of the proprietress and was busy greeting her sister. Several people were chattering and laughing, and the man felt his head buzz, and he stood up and entered Fan Debiao's office in the back room.

Sitting in Fan Debiao's boss's chair, the man closed his eyes and rested.

This is not good, I can't always follow Brother Fan to meet customers randomly, and I have to take the initiative to develop customers, but where are the customers? He suddenly thought of Mo

is。 When he was in DT, he was with Mo

The relationship is still good, Mo

is has three big customers in hand, and after so many years, the other customer relationships are also very rich, maybe she can help recommend them. Thinking of this, the man grabbed the phone on the table and dialed Mo

is the phone.

"Hey, Mo

is？ ”

"I am, you are?"

"I'm Du Nannan."

"Oh, man, it's been a long time, how are you doing?"

The man stood up, looked out the window and said, "Are you alright, what about you?" ”

"I'm so busy, working overtime every day."

"We've got a new customer coming in?"

"That's not it, now the customers are getting more and more tricky, the requirements are getting more and more excessive, or that little money, I want to use the agency to death."

The man smiled.

"Patronizing and chatting, there must be something wrong with you calling, right?"

The man hesitated for a moment and told him about his business and the recommendation of advertising resources. Didn't expect Mo

is quite interested, readily agreed, and asked the man to talk to a café near DT International.

The man hurriedly packed his things and ran downstairs through An An and a group of chattering girlfriends. Familiar with the road, the man came to DT International. Looking at the once familiar place, the man couldn't help but feel a little emotional, his beautiful youth and experience for several years are here.

The man was just about to go to the café next to him when he suddenly saw Olive

Talking and laughing with VC, he walked out, and the man hurriedly dodged and hid behind a tree. The man vaguely heard the VC say in broken Mandarin: "Of course it's okay, you do the strategy Ieade."

(Leader) I'm very supportive, **people, I don't like it in the first place......" The man watched them get into the VC car and drive away.

After standing stupidly for a few seconds, the man came out from behind the tree and walked into the café. After waiting for about half an hour, the man saw Mo

Is Xingse came in a hurry, and hurriedly waved his hand and greeted Mo

Sit down.

Mo

Before he could sit down, he explained: "I'm really sorry, I thought there was nothing to do today, and I notified that I would have a meeting in the evening before I got off work, so I can only chat with you a few words today, and I will invite you to dinner another day." ”

The man smiled and said, "I'm already very happy to see me, and I invite you to dinner." ”

Mo

is took a sip of water, went straight to the point and said: "I have read the information you sent me, and we have also noticed the mobile Internet, it is indeed the future development trend, but the cooperation methods given in your information are not very attractive, do you have any other ways?" ”

The man thought for a moment, scratched his head and said, "Mo."

Sister IS, to be honest, I'm not so familiar with this industry, and I just heard Yunhe Company introduce it, and I really haven't thought about other ways. ”

"Yunhe? What kind of company is Yunhe? ”

"Oh, Yunhe is the exclusive agent of Monternet."

"And what is your company?"

"We're second-tier agents."

Mo

Hearing this, is a little deflated, sighed softly, and said to the man: "Man, we are all old colleagues, I don't need to fight with you, you have also worked in DT, the resources we gather must be exclusive or first-hand, second-hand never do, it's too troublesome." ”Mo

is looking down and about to drink coffee, when he suddenly remembered something, raised his head and continued, "Even if we do, it is likely that our senior management will talk to the boss of the mobile company and take the account from their agency to execute, a company like yours is not possible at all." ”Mo

is frank and honest, and the man is speechless.

Mo

IS looked at the man, probably thinking that he was talking a little heavy, so he changed the topic and asked, "Man, why did you go to such a small company?" ”

The man was embarrassed to talk about his previous unreliable experience, so he smiled and said: "Ahem, there happens to be a big brother who wants to start a business, and I am also in my twenties, thinking about giving it a go, maybe I can achieve something." ”

Mo

is nodded slightly, and said earnestly: "Man, it's a good thing that you want to start a business, and it's right for young people to break through, but there are two conditions you need to consider clearly, first, are you ready?" From the ability, funds, experience, projects and other conditions; Second, is your partner reliable? If these two conditions are not thought through, there is a 99% probability that it may fail. ”

The man listened quietly, thinking about Mo in his head

Is, he seems to feel that if he follows these two conditions, he really doesn't seem to be ready.

Mo

is chatting a few more words, and began to answer the phone non-stop, and had to say goodbye to the man and left in a hurry, the man was reluctant to finish the coffee, and sat down for a while, just thinking about the current situation.

To be honest, the man started a business with Brother Fan, but he just listened to Brother Fan's words and didn't think about it seriously at all. Although they are all advertisements, what they are best at and experienced is the whole case strategy, this mobile phone media contains a lot of network knowledge, communication technology knowledge, etc., for these they are almost a layman, and the previous knowledge reserve is not used, which is equivalent to starting from scratch. And his partner Brother Fan, although he is heroic and righteous, he is really like Jiajia feels, he is ambitious and talented, bragging and flickering, and it is almost interesting to do his work. He stubbornly believes that today's advertisers are still like him did outdoor advertising in his early years, as long as they drink a lot of alcohol and give kickbacks, they can get it, and they are never willing to spend energy on researching the needs of products and enterprises. He didn't know that society was developing and that the way of the world had changed. Ahem, the more the man thought about it, the more depressed he became, he drank the coffee in the cup in one gulp, got up and walked out.