Zhong Ming has also considered other publicity methods, such as TV program advertisements, online video advertisements, etc., but in general, the cost performance is quite low, and the effect may not be guaranteed.

Although the world has developed networks, and online programs and TV programs can basically compete with each other, TV programs are far from extinction. Many specialized TV channels are either free or paid, and still have a large audience, and TV commercials can still be sold at high prices, and some prime-time advertisements cost 60,000 or 70,000 per time in just 5 seconds.

That is to say, if you package it for a month, it will be 17.8 million yuan, and if you buy these prime-time advertisements, the money will not be enough to spend.

Zhong Ming thought about it, maybe online programs, especially online variety shows, are a good choice.

Because advertising is mainly for young people, the nature of "Learning the Sea" is between the app and the game, relatively speaking, the acceptance of young people is relatively high, and it has to become popular before it can attract users of other ages to enter, and the initial promotion is mainly aimed at young people.

After all, young people have a lot of time, energy, and love to share, and they belong to high-quality users.

It just so happens that Zhong Ming used to chase dramas and watch variety shows on the Internet when he was in the test group, and now he can screen it well.

There are quite a lot of variety shows in this world, which can be said to be varied, and there are even variety shows specially made for virtual idols, which can be said to be very hard.

All kinds of talent shows are not considered, and most of the star-chasing people are naturally at odds with the aura of the game "Learning the Sea".

Zhong Ming still wants to find out if there are any talk shows and other programs, or comedy programs, language programs, which can be a little bit related to "Endless Learning".

As a result, I found two more popular ones, and when I checked, the quotations were too high.

The variety shows in this world also sell naming rights and product placements, the more popular and popular the naming rights of online variety shows, the higher the sales are definitely higher, and the more popular variety show naming rights are sold to more than 100 million, which is commonplace, Zhong Ming is looking for these two, although they are not the most popular variety shows, but the popularity is not low, and the naming rights have been sold to tens of millions, and the two jujubes in Zhong Ming's hands are really not enough to watch.

Although he had no money, Zhong Ming still didn't give up and continued to look for it.

Few game companies are looking for online variety show title cooperation, because on the whole, the compatibility is incompatible, and the cost performance is poor. Many people who watch variety shows are not senior players, and they may not be interested in promoting them for a long time, and the naming fee of variety shows is high, and it is likely that the publicity will be ineffective.

Therefore, the title variety shows are often bracelet manufacturers, beverage manufacturers and other manufacturers with more wealth and products that are deeply involved in daily life.

So why does Zhong Ming still want to name the variety show so much?

Because "Learning the Sea" is different from traditional games, the threshold is very low, and it is more inclined to a knowledge-based APP, with a wide range of potential users.

And Zhong Ming's most important thing about variety shows is that these variety shows tend to stir up their own popularity and buy hot searches, and once variety shows become popular, they can often cause widespread heated discussions and have a chain reaction.

In other words, if you want to promote well, you still have to find a way to make a big news, buy some video ads, buy a few recommended positions, this kind of small means can be used as an auxiliary means, and it is not interesting to spend all the money on it.

There are quite a lot of variety shows on the Internet, and various video websites are engaged in their own variety shows, and even the variety shows of some TV programs will be broadcast on the Internet.

After checking the naming rights quotations of several variety shows, Zhong Ming found that those generally popular variety shows don't need to be considered at all, and the naming fees are all more than 10 million, and the money in his hand is not enough at all.

can only afford to find those unpopular, niche, and popular variety shows that can't be lived.

Zhong Ming looked for a long time very worriedly, and suddenly found a very unpopular variety show on a barrage website, Zhong Ming wanted to make a decision as soon as he saw this name, just it!

The name of this variety show is "Best Debater", and if you look at the synopsis, it's a debate show!

Let's not talk about the content, this theme is very suitable for "Learning the Boundless Sea", because the audience who loves to watch this kind of show will more or less have a little thirst for knowledge, it can be said that the target group of this variety show and the target group of "The Endless Learning Sea" perfectly coincide, which is more suitable than ordinary language programs.

Click in and take a look, the first season of "Best Debater" has been recorded and broadcast, but this click rate is a bit miserable, not to mention the popularity, Zhong Ming searched the keyword of "Best Debater" on Weibo and real Q&A, and no one discussed it.

"That's too bad, isn't it? I don't know if this show has lost money, but the sponsor is estimated to have lost money, and with this kind of popularity, it probably won't have any publicity effect......"

The little flame of hope that Zhong Ming just ignited was poured with cold water again, just this bit of heat, even if "Best Debater" comes out in the second season, and it costs two or three million to be titled, no one will watch it at all!

What's the use of a variety show that no one watches.

Zhong Ming clicked on the first season of "Best Debater" and started watching.

The first debate question is whether pressure is conducive to success.

The second debate topic is whether food and clothing are necessary conditions for discussing ideals.

The third debate: Is belated justice justice?

……

Zhong Ming casually watched a few episodes, and found that this show is actually not a variety show, this is a debate competition!

It can be seen from the selection of topics that all the debate topics in the first season are basically from a relatively high perspective, and the keywords are "success", "ideal", "justice", etc., and the debaters are also speaking in accordance with the rules of the debate competition, strictly limiting the time, and finally the judges decide the winner according to the performance and debating skills of both parties, and make comments.

It can be seen that this show has indeed invited a lot of good seedlings to debate, some of whom may be senior debaters who have won awards in debate competitions, and the level of debate is quite high, but the popularity is really low.

The key is that the atmosphere of the scene is not good, the audience listens quietly most of the time, only after the speech, there will be applause, after all, the competition system is time-limited, if there is applause or cheers in the middle of the debate, it will interrupt the debater's speech, taking up time.

If you go to the real Q&A and search for questions about "The Best Debater", it will be more real.

"Why can't "Best Debater" become popular?"

"I highly recommend an unpopular variety show, "Best Debater", the first season is quite exciting, but it's a bit brain-burning."

"The data of the first season of "Best Debater" is so bad, will there be a second season?"

It can be seen that the people who watch this show really like to debate, but even the audience can see that the popularity of this show is really not good, and it is doubtful that there will even be a second season, after all, the first season is visibly losing money with the naked eye.

"Don't, there has to be a second season, who will I name if I don't have a second season?"

Zhong Ming hurriedly looked for the business cooperation department of the video website on the Internet, hoping to talk to the producer of this variety show to see if he could buy the naming rights of "Best Debater" for a reserve price of two or three million.