On Saturday, after Zhong Ming slept lazily, he walked to the company to work overtime.

The development progress of "Learning the Sea" is very smooth, because the game itself has no technical content, and Zhong Ming's "King of Minds" in his previous life is just a WeChat applet, which is not complicated at all, and the key is to promote.

As a smash hit mini-game, the popularity of "Mind King" is, of course, because it has some unique characteristics that can trigger active communication among players, but it cannot ignore the outlet of WeChat mini programs.

In just half a month, the WeChat index of "The King of Minds" soared from 640,000 to 23 million, mainly because it can be directly shared and used in WeChat as a WeChat applet, which naturally comes with nearly one billion potential users.

And Zhong Ming's "Endless Learning" that he is going to do now does not have such good conditions.

Of course, there is also a very popular chat software in this world, called Linking, and the corresponding SDK will be provided for free for everyone to use.

The so-called SDK is a software development kit, as long as the game is connected to the Linux SDK, players can directly use their own Linking account to log in to the game, and at the same time can share the content of the game to Linking and share it with other friends.

But this is still very different from the nature of WeChat Mini Programs, because WeChat Mini Programs are not just an interface, it can also be seen as a powerful recommendation position. Especially when there are fewer Mini Programs in the early stage, many people will flip through the list of Mini Programs when they are bored and find the Mini Programs they are more interested in, and "The King of Minds" will be naturally discovered, and it will naturally have a high exposure.

But "Endless Learning" is different, and Linking will not give "Endless Learning" any kind of recommendation. It is true that this game can be spread with the help of chat software, but it is absolutely impossible to expect it to become popular just by plugging into Linking's SDK and succeed by hugging your thighs.

That's why Zhong Ming was so eager to go to Mr. Lu to ask for publicity funds, after all, it is difficult for a good woman to cook without rice.

The key question now is how the money is going to be spent.

The so-called "propaganda funds" mean that they can only be used for publicity, and they can't be used to purchase work supplies, and it is even more impossible to carry them in their pockets.

If it's a traditional game, there are still a lot of ways to promote it.

The conventional method is to advertise, such as buying advertising space on various websites, buying advertisements on video websites, buying recommended positions in the application market, or a little more tyrant can wrap up the subway car wagons and post advertisements, anyway, you can toss it casually if you have money.

There is no money and there is no way to do it, and the small company that is a little lower may make a slight change to the content of the game, and at the same time make many different game titles and several sets of different promotional images all uploaded to the game market, players search by keyword, and search for three games, and the results are all the same one.

Or just do some psoriasis advertisements that don't match the pictures and texts at all, like what kind of greedy play Nanyue, the guy raises Kun, it's all like this.

Or what's more brutal is to buy directly, you can go directly to some channels to negotiate the purchase volume, as long as this channel introduces me to a player, I will pay directly per capitation, the specific price may be a few yuan, or it may be a dozen yuan, anyway, it depends on the market situation and the quality of the player.

Of course, it would be better if the game itself could be on various lists in the app market, and it would naturally bring its own traffic.

Those methods that don't have money, like what to change skins and buy volume, Zhong Ming doesn't even consider it, it doesn't apply at all. Moreover, the taste of players in this world is much higher than that of Zhong Ming's previous life, and the space for playing like this is very small, and the money invested in it is likely to be wasted.

In fact, these games are only used by some very unpopular small companies in this world, and they are all by chance, and they are all accidents.

And the biggest problem Zhong Ming faces is that "Endless Learning" is not a regular game. Regular game monetization comes from player top-ups, and the input-to-output ratio can be easily calculated.

For example, a regular game, for example, there is a penny that is not spent, and there are thousands of dollars that have been spent cumulatively, and the average per capita recharge may be about five or six yuan, so as long as the cost of buying a player is less than 5 yuan, you can roughly calculate that this is a purely profitable business, and you can buy it boldly with confidence.

So that's why many projects attach great importance to in-game data, because this data is positive, which means that the more money you invest, the more you earn, and vice versa, the more money you invest, the more you lose.

But the profit model of "Learning the Sea" does not count on players to recharge, at least this is not the main way to make money, Zhong Ming's idea is to sell naming rights, or cooperate with other websites, so this game can't actually be considered with that conventional way of thinking.

Of course, there are also some other ways, such as cooperating with some well-known bloggers, video UP hosts, and anchors? However, the impact of this method is also very limited, and the conversion rate is relatively worrying, which may not be effective.

For Zhong Ming, that kind of petty promotion is definitely not good, and neither is the promotion method that is too risky and uncertain.

It is necessary to ensure that "Learning the Boundless" can become popular and become a hot topic, or at least become popular among a certain group of people.

Then the problem is, the funding is only 3 million......

Not to mention those popular first-line stars in the world, just ordinary second-tier stars who are more famous in the Chinese circle, the endorsement fee basically needs five or six million, and it is generally endorsed for two years; The naming fee of some variety shows ranges from tens of millions to hundreds of millions......

Therefore, Zhong Ming doesn't think that it is more than 3 million, if it is according to the conventional promotion methods, it is indeed enough, but Zhong Ming is ambitious, how can he do it without making a big news.

……

Several people from the project team have come to work overtime, including design, program, and chief artist, all of whom are working seriously.

Everyone else basically has their own jobs, Zhong Ming doesn't have anything special to do, he is mainly here to answer other people's questions at any time, and now that others are fine, he has to browse the web, and by the way, figure out how to spend this publicity fund.

"It's best to find some knowledge-based websites or self-media to cooperate, so that the target users are more accurate, such as real Q&A."

The same is publicity and promotion, and the effect of advertising in different places is definitely different. If users with real Q&A can see the game "Endless Learning", they will be more likely to click in; On the other hand, if you advertise on some websites with relatively young users, the effect will definitely be much worse.

Zhong Ming looked at the advertising space of the real Q&A, which was basically quite subtle, and it needed to be bid.

The way to place advertisements is to insert a simple advertisement on the main page compared to the eye, which is similar to the advertising form of Zhong Ming's WeChat circle of friends in his previous life, which is not very abrupt, but it can also be said that the meaning of not being abrupt is that the effect is not necessarily very prominent. The price is based on the number of clicks and impressions, such as 10 clicks or 5 yuan for 1,000 impressions.

And there is also an advantage on the bracelet version of the real question and answer, that is, you can jump to open the applet directly with a little advertisement, because the content of "Learning the Sea" is very small, and the installation package is basically negligible.

Zhong Ming thought about it, this can be used as a kind of publicity channel, after all, the users of the real Q&A naturally coincide with the target group of "Learning the Sea", and they are all people who are keen to use their leisure time to understand a little fragmented knowledge.