Chapter 328: The Unique Advantages of Shimmer Live Streaming

Downstairs in the Grand View of the World.

Chen Nan turned on the camera of the bracelet and tidied up his collar.

It didn't take long for a young girl to come out of the hall: "Manager Chen, is it?" Please follow me. ”

Chen Nan knew that this girl's name was Miao Zhu and she was Zhong Ming's assistant.

Following Miao Zhu to the 66th floor by elevator, Chen Nan looked at the situation on this floor intentionally or unintentionally.

The entire 66th floor is now only Shimmer Studio, and the employees are working on the screen, communicating with others, and they are in good spirits.

This is the first time Chen Nan has come to a game company, and he feels very fresh.

He can also roughly distinguish the different groups, the screen on the art group is full of original drawings and models, and on a workstation outside, there is an artist painting the original painting.

This is an original picture of the scene, under the blue sky, the sea is calm, and several small fishing boats are floating on the sea. In the distance, a scholar glides on the waves with a pen in one hand and a scroll in the other, but the waves under his feet are inky.

The style of the whole picture is ink style, impasto style, but the colors look very vivid and gorgeous.

Chen Nan guessed that this should be a new game being developed by Shimmer Studio, and he had long heard that Zhong Ming was particularly fond of Chinese-style games, and now he really deserves his reputation.

Comparatively speaking, the style of the company can be roughly seen from the employees.

Some of the company's employees are all listless with dark circles under their eyes, and you can tell at a glance that this company is working overtime; Some companies have employees who seem to be working hard, but in fact they are fishing like crazy.

But Shimmer Studio is clearly different here, it's all in full swing, and everyone is in good spirits, which is characteristic of creative work.

"Mr. Zhong should be back soon, he went to learn his driver's license today, you can wait here for a while." Miao Zhu led Chen Nan to a small reception room and handed him a glass of water.

“……”

Chen Nan took the glass of water and thanked him, and waited in the reception room for two minutes.

Although there is nothing wrong with learning a driver's license, it makes Chen Nan confirm that Zhong Ming is indeed as young as the legend.

Of course, Chen Nan knew about the situation in the Shimmer Studio.

The recently popular "Xuanjia Project" has become the most popular project on most live broadcast platforms, and Shimmer Studio has also become famous, coupled with the accumulation of many classic games before, it has become a very famous boutique game studio in Huaxia.

It was precisely at this point that Chen Nan accepted Tang Ying's invitation and prepared to come and have a look.

In fact, Chen Nan has achieved a middle-level position in Linghu Live, although he has been excluded for various reasons, his resume and achievements are still gorgeous, and he can directly start from the middle level when he jumps to other platforms.

There are also many other suitable job opportunities, relatively speaking, Shimmer Live is really a small platform, if Chen Nan chooses it himself, most of them will not come here.

It's not that a small platform is necessarily bad, the key is that there are few resources and little room to play, Chen Nan is very worried that he can't get resources and make achievements, which will affect his own development.

After waiting for a long time, Zhong Ming pushed the door in.

"Manager Chen, right? Hello. ”

The two shook hands and exchanged pleasantries.

To Chen Nan's surprise, Zhong Ming's age is really young, and there is nothing special about dressing up.

If he saw it in the company, Chen Nan would probably treat Zhong Ming as a new ordinary employee.

This time is not really an interview, but more precisely, it should be about cooperation. Although Zhong Ming will be Chen Nan's direct superior, after all, Zhong Ming is not very clear about many specific tasks of the live broadcast, and some key decisions made in the future still have to be discussed by two people, and Zhong Ming will still try to give Chen Nan a lot of freedom.

Chen Nan first briefly introduced his resume.

He has been in the live broadcast industry for five years, and during this five years, he has been promoted to the middle level step by step, during which he has participated in several major revisions, and has also become popular with several popular anchors, and his experience in all aspects is no problem.

As for the contradiction with Linghu's live broadcast, Chen Nan did not shy away from it, and said it briefly. In fact, it is not surprising that after the company grows bigger, from the entrepreneurial period to the period of steady development, there will inevitably be factions and strife internally, which Zhong Ming is very clear about.

Zhong Ming asked a few more questions, and was quite satisfied with Chen Nan's answer, it seems that Tang Ying is still very accurate in seeing people, this is indeed a person who is capable and willing to do practical things.

"Mr. Zhong, can you briefly introduce the current situation of Shimmer Live Broadcast?" Chen Nan asked.

Talking about cooperation is a two-way street, Zhong Ming is satisfied with Chen Nan, and Chen Nan also has to consider choosing one of the many job opportunities with the best prospects and the most suitable for himself.

From the current point of view, Shimmer Live has only one advantage over other live broadcast platforms, that is, they are game content developers, but is this useful for live broadcasting? How to convert? This is what Chen Nan is more interested in.

Zhong Ming smiled, tapped lightly from the bracelet, and called up a copy of the data.

However, he didn't show this data directly to Chen Nan, but asked a question first.

"Manager Chen, imagine such a scenario."

"Now, there is a popular game with excellent quality and good live broadcast effect on the market. If it's live streaming in Linghu, how should you use this game? ”

Chen Nan asked, "Is it a stand-alone game, or an online game?" ”

"It's all the same, a single-player game, but it's definitely a single-player game that requires technology." Zhong Ming said.

Chen Nan thought for a while: "Arrange some big anchors to broadcast this game live, and then arrange some activities, such as customs clearance races." The anchors who clear the customs the fastest can get good promotional resources to encourage the streamers to clear the customs quickly. ”

Zhong Ming nodded: "Yes, this is the usual method. But it's actually useless - even if the website doesn't arrange it, the big streamers will inevitably broadcast these games, and the effect of clearing the race will not be too obvious, because this event will definitely lag behind. ”

"......" Chen Nan nodded.

Judging from the experience of Linghu live broadcast in the past, it is true that some stand-alone games, such as "Resident Evil", are often difficult to achieve good results even if they arrange customs clearance and racing activities. The so-called "lag" is that the live streaming platform cannot obtain in-game data.

Take Linghu Live as an example, to join a racing event, you must arrange several options, such as the anchor who clears the game first, the anchor who clears the game the fastest, etc., but how to verify these? This can only be done through video recording and manual review.

For example, if the video submitted by anchor A shows that he completed the game at 7 p.m., and the other streamers are later than 7 p.m., then anchor A can get a reward.

However, if anchor A clears the game at 7 p.m. on the second day of the game's release, the website staff will still have to screen, review, and finally determine the eligibility of anchor A, which may be after 10 p.m. on the second day of the game's release, or even the next day.

The most valuable live broadcast content of anchor A is his live broadcast from the release of the game to the clearance at 7 o'clock the next day, but because he is only a small anchor, Linghu Live has no way to judge that he will be the first anchor to clear the customs at that time, so there is no way to promote resources for him.

In other words, because Linghu Live cannot obtain in-game data, it can only be screened through the stupid method of manual review, so there is no way to achieve a reasonable allocation of resources.

Chen Nan looked at Zhong Ming, could it be said that there is a better solution for Shimmer live broadcast?

Zhong Ming said: "If it is a low-light live broadcast, then this problem is easy to solve." Directly find the program group to retrieve the in-game data, open a separate section on the live broadcast page, and rank the game progress of all anchors from high to bottom in the form of a leaderboard. In this way, the audience can enter the anchor's live broadcast room as long as they click directly, and the top-ranked anchors will get the promotion resources in the first time. ”

Chen Nan was stunned for a moment, there is still this kind of operation?

But if you think about it carefully, this kind of operation is actually very normal and reasonable, and the problem that could not be solved at all before was solved so easily after obtaining the in-game data!

Zhong Ming continued: "The same is true for online games, on many live broadcast platforms, anchors often fake for better program results. For the sake of the effect of the show, he abused the dishes, and covered up his ID and game information, so that the audience thought that they were playing a high-end game, but they were actually playing a low-end game. And some anchors who are really playing high-end games are not cared for because the program is not good. ”

But there will be no such problem on Shimmer live broadcast, all the anchors' game information can be directly queried, what level he is, and the audience can see at a glance. The audience wants to watch the high-end bureau, as long as they screen it, they can see that those anchors who really have technology will not be buried. ”

"I see, ......," Chen Nan understood.

This is indeed a very huge advantage, and at present, except for Shimmer live broadcast, other live broadcast platforms can't do this at all.

Because the general R&D company will not cooperate with the live broadcast platform to do this kind of function at all, let alone hand over the data in the game to the live broadcast platform.

This is not only a technical problem (doing a similar data sharing system, if it is two companies docking, it is still more troublesome), but also because game companies cherish their own game data, and a lot of the data in it is actually trade secrets and cannot be given to people casually.

If you want to get these data, the live broadcast platform must bid extremely high to be possible, but the live broadcast platform will definitely feel that it is not cost-effective.

But here in Shimmer Live, it's not a problem at all.

What's more, there are actually only a few popular games on the market now!

Non-Shimmer Studio games, everyone can't get game data, naturally needless to say, the key is that Shimmer Studio's games have occupied a very key part of the live broadcast platform!

"Xuanjia Project", "Resident Evil", "City Guardian Battle", "Zodiac Guardian" ...... The games of the Shimmer platform are all over PC, console, bracelet, emulator and other platforms, and all of them are very popular.

Just the game "Xuanjia Project" is enough for other live broadcast platforms to drink a pot.

"As for how precious this data is...... Manager Chen, you are a smart person, you should be able to understand it by looking at it. ”

Zhong Ming untied the bracelet and handed it to Chen Nan.

The data certainly can't be sent to him directly, but it's okay just to look at it.

Chen Nan took the bracelet and found that it was very detailed data, and all the data in "Xuanjia Project", including the average number of kills per game, the average damage per game, the distance traveled, and even some behavior patterns of players when using the GS1 simulator, all of them.

It can be said that as long as it is a game on the Shimmer game platform, as long as it is the data in the game, there is nothing that cannot be checked.

This data is not only available for online games, but also for single-player games.

Chen Nan also saw the data of "Resident Evil" on it, including the clearance time, effective steps, and special means to clear the customs. Some streamers only use a knife to clear the boss, and they can also search it directly.

Chen Nan quickly realized the importance of this data.

If this data is combined with an artificial intelligence algorithm, the player could theoretically find any streamer he wants to watch without much difficulty.

This is something that no other live streaming platform can ever do.

Zhong Ming took back the bracelet, and he could see that Chen Nan had been moved.

A smart person is just a trouble-free person, you don't need to explain too much, you can understand it a little.

However, this is not all of Zhong Ming's chips.

"Shimmer Live will soon become an independent company, you can be directly responsible for the work of Shimmer Live, if the work results are significant for a period of time, you can directly as the CEO, have a high degree of autonomy in the company's operations, and only need to report directly to me."

"Secondly, I can tell you that the next two games that Shimmer Studios will develop are both games with excellent live streaming effects, and will lead two waves of craze at the end of this year and the beginning of next year. And this period of time is the expansion period of Shimmer live broadcast. ”

Hearing this, Chen Nan was really moved.

Zhong Ming was very honest and didn't hide it. For Chen Nan, after coming out of Linghu Live, it is impossible to jump to the position of CEO of any company, at least in a few years, because his resume is indeed a little worse.

Zhong Ming can directly guarantee that he will become the CEO of Shimmer Live under the condition of "remarkable achievements", which is probably not available on other live broadcast platforms.

After all, Zhong Ming is mainly in charge of Shimmer Studio, he mainly wants to develop games, and the CEOs of other live broadcast platforms are unlikely to delegate power.

As for the second point, it made Chen Nan even more excited.

Shimmer Studio's game development strength is undoubted, Zhong Ming said that this game is a game with "excellent live broadcast effect", then it must be. For the understanding of the game, I'm afraid there are not many people in the whole world who can compare with Zhong Ming.

And "games with excellent live broadcast effects", with these key data, can play too much.

In terms of attracting new anchors, Shimmer Live is completely different from other live broadcast platforms.

"Then, my task is to work hard to convert the players of the Shimmer game platform into live broadcast audiences, cooperate with the anchor to create program effects, and at the same time ...... Try your best to keep excellent streamers from being poached. Chen Nan said.

Zhong Ming smiled and nodded: "Yes, Manager Chen, you have a good understanding of your work." And here I can give you a bottom line: I don't like to burn money to engage in live broadcasts, and I don't want to do this kind of loss-making business like spending a lot of money to dig anchors. I prefer to discover the little streamers who haven't been appreciated yet, and build a bridge between the streamers and the audience. But ......"

"But that doesn't mean I can't give big streamers a lot of money. If there are other live broadcast platforms that are jealous and want to fight a price war with Shimmer Live...... Then we will tell them: we can accompany them as much as they want to burn. ”