Chen Nan was a little shocked by what Zhong Ming said, the meaning was very simple, no matter how much money the other party burned, he would follow it!

I have to say that the live broadcast industry is still very money-burning.

Because the live broadcast itself is to monetize traffic, and if you want to get traffic, you first have to throw money into it. In other words, this is actually a cycle of throwing money to buy traffic, traffic realization, and continuing to spend money to buy traffic, in which spending money is a key part.

It is precisely because of this that in the war of live broadcast platforms, the platforms without money are often the first to go out.

But from Zhong Ming's words, Chen Nan saw his determination, Shimmer Live will definitely not be the "Whampoa Military Academy" in the live broadcast circle, but will come to compete with other live broadcast platforms for jobs.

Many similar live broadcast websites will encounter similar problems, getting traffic through various ways, but not enough funds, and as a result, an anchor who is popular will be poached, many big platforms directly spend money to poach people, and many anchors just use this as a springboard, which is very embarrassing.

Therefore, some live broadcast platforms are called "Whampoa Military Academy", and the anchor was poached not long after he was trained.

For this, Zhong Ming has two methods, one is to take the legal route normally, sign a long-term contract, and the anchor will not only pay liquidated damages if he breaches the contract, but also ban the broadcast. For anchors, the fine is small, the ban is big, once the ban means that the money and popularity will be reduced, and the ban is very fatal for the anchors whose popularity is growing rapidly, and they must weigh it.

The second is to accompany other platforms to burn money. It is not good to simply accuse other platforms of having no morality, and the anchor has no contract spirit when he jumps ship, as the saying goes, "people die for money, and birds die for food", in the market economy, the popularity of anchors is high, and it can bring more traffic, so it is naturally worth a higher price. Zhong Ming doesn't intend to maliciously lower the price, the anchor can take as much as he wants, he doesn't point to picking money from the anchor.

If other platforms can give the anchor a higher price, then Shimmer Live can also give; Other platforms can dig the anchors of Shimmer Live Broadcast, and Shimmer Live can naturally go back to dig anchors on other platforms.

If you want to fight a price war, then the Shimmer live broadcast is not false at all, just fight.

This is also why Zhong Ming is only now starting to consider making a live broadcast platform, because until now, the conditions for doing live broadcast are basically mature.

A huge game library and the number of players are one thing, but so are the financial resources.

At present, Zhong Ming has two cash cows, Shimmer Studio and Tianji Studio, with good profitability, and Yunuo Technology has also been deployed in hardware, and his future income will also increase steadily. With such a rich financial backing, even if Linghu Live has been listed and successfully financed, Zhong Ming is completely worthy of burning money.

Chen Nan nodded: "Okay, Mr. Zhong, I'll think about it again and give you an answer within three days." ”

Zhong Ming asked Miao Zhu to send Chen Nan away, knowing that this matter was probably eight or nine.

……

The next day, Chen Nan called and accepted Zhong Ming's invitation.

Zhong Ming also immediately began to arrange for the separation of the Shimmer Live and the Shimmer Game Platform into two independent companies.

Although the Shimmer Live and the Shimmer game platform are currently completely integrated, in Zhong Ming's planning, Shimmer Live will sooner or later develop into a live broadcast giant website, and the personnel composition will be very large at that time, and sooner or later it will have to go out independently.

If the personnel composition and work distribution of the Shimmer live broadcast and the Shimmer game platform have been so mixed, there may be no problem in the short term, but it will not work for a long time.

Therefore, it is good to go out independently as soon as possible, so that the Shimmer live broadcast can be on the right track as soon as possible.

What's more, being independent does not mean that Shimmer Live has nothing to do with the Shimmer game platform, and the two will definitely maintain close contact.

The microlight live broadcast was arranged by Zhong Ming on the 55th floor, and the batch of programs that were originally responsible for the microlight live broadcast were transferred to the past, and they were responsible for the daily operation and maintenance of the microlight live broadcast.

Chen Nan officially took over the work of Shimmer Live, but he has not yet become the CEO of Shimmer Live Broadcast, and he will have to prove his ability after a while. At the same time, Zhong Ming also arranged for Chen Nan to poach some reliable employees from the industry and initially set up a management team.

After that, Shimmer Live will soon be on the right track and continue to expand.

So far, the Shimmer live broadcast is basically a live broadcast of the games on the Shimmer platform, and the core selling point is games such as "Xuanjia Project", and there is only one super anchor Tang Ying. Other anchors, although they have also picked up some of them, are still far from the big anchors of platforms like Linghu Live.

After Chen Nan took over the live broadcast of Shimmer, he immediately formulated a series of plans.

On the premise of retaining advantageous projects, open up multiple plates;

Started to purchase the broadcasting rights of some e-sports competitions and sports events;

Contacting potential streamers whose contracts have expired on other platforms;

Publish advertisements on various channels to increase the popularity of Shimmer live broadcast;

Cooperate with many games and social software to promote Shimmer live broadcast......

After these plans were handed over to Zhong Ming, Zhong Ming approved some of them. For some things that burn a lot of money, such as the broadcast rights or even exclusive broadcast rights of large-scale sports events, Zhong Ming feels that it is not necessary for the time being, and it can be postponed; As for the others, which can cost millions of dollars, Zhong Ming approved them all.

In Zhong Ming's view, in terms of his expectations for Shimmer live broadcast, this is already a very conservative operation; But for other live broadcast platforms, Shimmer Live is menacing.

……

It's September.

Even the melon-eating viewers on the live broadcast platform can feel that the atmosphere has been a little subtle recently.

And the anchors were the first to get the news and became ready to move.

Shimmer Live has risen rapidly, and in just one month, several big moves have broken out one after another.

Won the broadcast rights of several game professional leagues, sponsored a team with the best results in China, and advertised everywhere......

Moreover, according to the discussion in the anchor group, the small anchors on the Shimmer live broadcast are very nourishing, especially those newcomer technical anchors. The sorting mechanism of Shimmer Live allows them to get good exposure, and the extremely low gift commission and the guaranteed salary of Linghu Live are not lower than that of Linghu Live, allowing them to earn more than on other platforms.

This makes many anchors float, especially some anchors who haven't mixed up for a long time, anchors who feel that they have strength but have never signed a contract, all want to try Shimmer live broadcast.

If a tree moves the dead and the living, maybe it will be on fire?

And many middle-level anchors are entangled, because several traditional live broadcast platforms led by Linghu Live are also throwing olive branches to enemy anchors, and the treatment they give is more generous than before!

Linghu Live privately contacted a lot of newcomer anchors who had just improved on the Shimmer live broadcast, and gave a good contract, some jumped, and some didn't.

But in any case, the value of the anchors has risen with this wave of fairy fights. Everyone knows that this situation is unsustainable, and the live broadcast platforms are now burning money just to suppress each other, not really to benefit the anchors, but this is always a good thing for the anchors.

Of course, then again, it seems that pie in the sky may also fall into a trap. Anchors may make a lot of money by jumping ship, or they may fall to the bottom.

But in any case, the smell of gunpowder between Linghu live broadcast and Shimmer live broadcast is getting stronger and stronger.

From the beginning of Tang Ying's incident to the current poaching war, many people are also wondering why there are so many opponents in Linghu Live Broadcast, but they have engaged in a small Shimmer live broadcast; There are also many people who wonder why the temper of Shimmer Live is so short-tempered, and they come up to scold the big brother of the live broadcast platform.

The people who eat melons have said that they can eat this melon!

……

In the battle on the side of the live broadcast platform, Chen Nan is responsible for meeting the moves, and Zhong Ming only listens to the report and will not end up by himself.

For Zhong Ming, this kind of combat is not very technical, and his main focus is on the game development on the side of Shimmer Studios.

Oh, and get a driver's license.

If nothing else, by the time "Ink and Smoke 2" goes on sale in October, Zhong Ming should have his driver's license.

Of course, it's not Zhong Mingcai, the key thing is that there is a time requirement for taking a driver's license in this world, even if you drive well, the training time must meet the standard to take the test.

"Ink Cloud Smoke 2" has not yet been released to the public, and Zhong Ming plans to expose the first trailer in mid-September to stir up a wave of heat first.

It's just that Zhong Ming doesn't have a good idea of how to do the trailer of "Ink and Smoke 2".

"Ink Cloud 2" is a sequel after all, and how to leave enough suspense for the audience as much as possible on the premise of reflecting the core of this game, we still have to think carefully.

Zhong Ming was thinking about it when a message came from the internal chat software.

Zhong Ming saw that it was sent by Lao Xie.

"I heard that the designer of "The End of the World" is talking to Xinghua Mutual Entertainment about job hopping, do you want to consider cutting off your beard?"

Zhong Ming was stunned for a moment and smiled, Lao Xie really understands it very well!

He immediately replied, "Is there any contact information?" ”

Lao Xie: "I sent you." ”

"The End of the World" is the core product developed by Guangyi Interactive Entertainment last year, and it was pinned on by Mr. Yu, who originally wanted to build a high-quality game that is both popular and popular, and become a new signboard of Guangyi Interactive Entertainment.

But it is a pity that the effect of "Relying on the Sword of the World" after its launch is not good, although the revenue capacity is not bad, but the reputation soon avalanches, just in time to catch up with Zhong Ming's "Taiwu Picture Scroll", in comparison with the two, the situation is quite bleak.

At that time, there were many enthusiastic players who made a comparison picture, comparing "real Chinese martial arts games" and "fake Chinese martial arts games", so much so that this became a stalk, nailing the project of "Relying on the Sword to the World" to the pillar of shame.

Of course, in all fairness, the game quality of "Sword World" is not bad, especially the graphics, and it can even be said to be one of the best terminal games developed by Huaxia manufacturers last year. But it's not just the graphics that determine the reputation of a game, there are many other factors.

At least in terms of gameplay and sincerity, "The End of the Sword World" was beaten in all aspects by "Taiwu Picture Scroll".

In the past year, Guangyi Mutual Entertainment has also made a lot of efforts to recover the decline of "Relying on the Sword of the World", but with little success. Many times, players' first impression of a game is difficult to reverse, not to mention that "Sword World" itself has fatal flaws.

Many players are sighing that they are blind to such a good engine and graphics.

This is also a typical example of art and programming being dragged down by design.

Of course, if you are in the industry, you know more about this project. The design problem of "The End of the World" is not because the designer's level is not good, but because the designer does not have so much right to speak. "The End of the Sword World" was pinned on by President Yu, so it was natural to revise it under the instructions of Zong.

And, in order to ensure that the game can be profitable, stability comes first. Designers don't dare to make too many innovations, and the profit model still follows the same set as most kryptonite games.

In other words, the failure of "Sword World" should be regarded as the failure of the Krypton game mode, not the failure of the designer.

On the contrary, there are actually a lot of good things about the gameplay design of "Sword World", but because of the previous reasons, these innovations are concentrated in some small details, like dancing in shackles, so it has not fundamentally reversed the reputation of this game.

But Zhong Ming can see that this designer himself is very capable.

I don't know where Lao Xie got this inside information, so he reported to Zhong Ming in advance.

The designer of "The End of the Sword World" is called Hu Bin, and Zhong Ming doesn't know much about him, but from the situation of the game "The End of the Sword World", he can roughly guess one or two.

Obviously, the failure of "Relying on the Sword of the World" made Hu Bin extremely disappointed in Guangyi Mutual Entertainment, so he had the intention of changing jobs, and Xinghua Mutual Entertainment should have similar project considerations recently, and the two are actively negotiating.

Zhong Ming called the phone number given by Lao Xie.

"Hey, is it Hu Bin?"

"yes, who are you?"

"I'm Zhong Ming from Shimmer Studios."

“…… Fortunately, I don't know what to do with me? Hu Bin was obviously very surprised.

"Thinking of bringing your people to me? I have the right position for you. Zhong Ming said.

"The right position? …… Wait, let me ask first, are you going to poach me, or are you going to poach my team? Hu Bin was a little confused.

"Your team."

"My whole team, there's a suitable position?" Hu Bin was a little unsure and asked again.

Zhong Ming nodded: "Yes, I plan to set up a new studio, if you want, directly to be the person in charge." ”

Hu Bin was silent for a while and asked, "Then, what project are you planning to do?" If I'm in charge, who's going to be the designer of the game? ”

Zhong Ming replied: "At the beginning, I will do the underlying design, and you and the design team are responsible for enriching and improving the detailed rules. If I don't ask otherwise, you are free to do whatever you want, but with my consent. ”

"It seems that you already have two studios, Shimmer Studio and Tianji Studio, both of which are very successful."

"Yes, this is the third one."

"That'...... Can I ask for the name of this studio? ”

Zhong Ming replied, "Flame Studio." ”