Chapter 238 Exclusive Buyout Fee (For Us ~ Silence Plus 4/5)
"I see."
After listening to Lin Xiaoguang's statement, Zhong Ming probably understood.
Moya Technology does not have any unique advantages compared with the world's first-class host manufacturers, and the only advantage is probably that their handheld business is the world's leading one.
But in this world, the market for handheld computers is actually not very large.
As for how much room for handheld computers to survive in this era of advanced science and technology, this can be questioned, but in general, it is not completely none.
Because of the different sizes, the configuration of the hardware is determined, and the category of optional games is naturally determined.
At present, in terms of size, the hardware in this world can be roughly divided into four categories.
The first category, bracelets. The size of the bracelet,It's basically about the same as a watch.,It can be said to be the most miniature device.,Plus virtual screen and other technologies.,The part that can be used for game development is actually not large.,It can also bring the mainstream mobile games of the previous life.γ
The second category is handheld. The size of the handheld is basically maintained at the size of the previous life Sitch, and no matter how big it is, it is not called a handheld, but a tablet.
The third category, hosts. The size of the mainframe, similar to that of a laptop, may be slightly thicker, and it is generally not moved at will. The function of this host is much stronger than the first two. It is also the most mainstream gaming device at present.
The fourth category is simulators. This type of equipment is more varied, take the most mainstream driving simulator as an example, you can directly display the game image in the window in the simulator, or you can use it with a VR headset to display, which requires higher configuration and accuracy. But because it is expensive, it is far less common than the host.
Although the technology of this world has advanced, it has not advanced to the extent that it can run a console game with a small bracelet, so there will definitely be such hardware differences and differences for a long time.
The biggest advantage of handheld computers is portability. Compared with laptops, handheld computers are specialized game consoles, whether it is the configuration of running games, or battery life, it will not be weaker than some office notebooks, and in terms of portability, it is a complete game book.
Compared with the bracelet, the configuration of the handheld is completely crushed, and you can run some castrated version of the console game on the handheld, and on the bracelet, it is a fool's dream.
This is the advantage of handhelds, and of course there are problems.
The problem is ...... At present, players around the world do not particularly recognize handhelds, because mainstream game companies focus on the development of consoles.
Although there are also some console games that have landed on the handheld after castration, for many players, why play the castrated version if they can play the full version?
Therefore, this category can be regarded as the coexistence of problems and opportunities, since Moya Technology has technical accumulation in handheld computers and relative competitive advantages, it is not impossible to deepen handheld games.
In other words, this is indeed a more reliable competitive strategy that they can choose at present.
And the other point is about the selection of materials for the game.
Moya Technology is aimed at global players, but it also includes Chinese players.
The Chinese players in this world, whose population still accounts for about one-fifth of the world's population, are still a group that cannot be ignored.
Research and development of Western background games,Moya Technology has not tried,Several of their studios have made similar attempts,But none of them were very successful,Although they also signed an exclusivity,But this kind of unfamous exclusivity,Basically, there is no sameγ
After all, Westerners have a natural advantage in studying Western games, and they can't think of it if they have a hard time with others in this field?
Moreover, the development of Western-themed games, even the group of Chinese players has been abandoned to a certain extent, and Chinese players who play Western-themed games produced by Moya Technology will naturally be measured by the standards of first-class 3A masterpieces on the market, so it is not pleasing.
It is precisely because of the many nails that Lin Xiaoguang decided to shift the focus of research and development to Chinese-themed games.
On the one hand, playing the signboard of Chinese games can at least expand the market of the Chinese cultural circle; On the other hand, if you give Chinese games to Western players to play, they will also feel refreshed, and they can be regarded as different from those Western manufacturers.
After all, Chinese-style games are also a novelty for many Westerners, at least in terms of first impression. As for whether the follow-up gameplay can continue to attract those Westerners, this is too far away to consider for the time being.
In this case, it is not surprising that Lin Xiaoguang asked Yang Chengye to match up and find Zhong Ming.
Because with the previous games, Shimmer Studio has made some fame in the circle, which is very much in line with Lin Xiaoguang's requirements!
Shimmer Studio, the development of high-quality Chinese games, from "Ink and Smoke" to "Taiwu Picture Scroll", these games are without exception a good combination of Chinese culture and game content, in which creativity, artistry and gameplay are excellent.
Some other game companies can also make Chinese-style games, but none of them are as prominent as Shimmer Studios.
Zhong Ming asked, "Mr. Lin, do you have the handheld with you?" Can you show me? β
"Absolutely."
Lin Xiaoguang said, and took out a handheld from his bag: "This is the latest handheld of Moya Technology, which has not yet been listed, and there are many technical patents in it." Moreover, it can achieve at least 65% of the functions of the current mainstream host equipment. In terms of games, there are only a few games developed by other studios before, Mr. Zhong, you can make do with it and take a look. β
Zhong Ming stretched out his hand to take it.
In terms of weight and size, it is slightly larger than the Sitch in the previous life, and there is no black border that can stop the aircraft carrier.
The whole machine is one, and the handle is not detachable, but in terms of the layout of the handle, it is basically the same as in the previous life.
After all, the handle layout of this thing,There are only a few human fingers,Press to press the position of the convenient press is so few,At most, the position of the joystick is changed,The position of the button is reversed,It is impossible to change it,It is not ergonomicγ
Although the screen has become a little larger, it has become lighter in weight because of the slightly thinner thickness.
The screen is lit up, and the resolution is much higher than Sitch, about 4K hdr, and the frame rate is very smooth and silky.
In fact, to this extent, no matter how high the resolution is, on a screen like a handheld, the human eye basically can't distinguish it, and in terms of visual experience, it can be regarded as an excellent effect.
Zhong Ming opened a few games and ran a little.
The results were surprisingly good.
Although these games are relatively average in terms of gameplay, as a 3D action game, there are still a lot of things that can be seen in the case of dense monsters and gorgeous special effects. It's a machine that doesn't stress at all to run some action games, and of course, it's not as good as the console.
However, after playing a few games, Zhong Ming also roughly found that these games have obviously made some compromises for functional problems, and compared with those mainstream triple-A masterpieces, they can't pile up resources so unlimitedly.
Zhong Ming played roughly and asked, "When are you going to launch this console?" β
Lin Xiaoguang replied: "It's not decided yet, in fact, most of the current development has been completed, just waiting for mass production." However, there is no particularly good debut exclusive game escort, and I always feel that it is a big problem to go on the market like this. β
Zhong Ming nodded, indeed, there is no excellent debut of the exclusive game, the problem is huge.
Note the qualifier "excellent".
A company as big as Moya Technology must have prepared an exclusive game for the first time, and it is impossible to start looking for it until now. But obviously, they are not particularly satisfied with the exclusive game they have prepared, so they have been hesitating.
The host sells hardware, but the hardware is for software. If you don't have a good exclusive game for your console launch, there won't be a particularly compelling reason for many players to buy it.
For example, when Sitch was released in the previous life, it had to be escorted by "The Legend of Zelda", and then "Super Mario Odyssey", and the status of this machine was suddenly solidified.
After that, it is relatively smooth to develop more games, or port more games.
But what if when Sitch was released, there was no "The Legend of Zelda" and no "Super Mario"?
It is estimated that the sales will not be too good.
The machine is good, the key is that the player spends so much money to buy it, what to play?
That's a big question.
Zhong Ming thought for a while: "We can develop an exclusive game for this handheld, but I don't know the exclusive buyout fee, how much can you give?" β
Lin Xiaoguang thought for two seconds and replied: "According to our practice of cooperating with other studios, the exclusive buyout fee is basically around 2 million to 5 million, of course, the specific price can be discussed." Don't know what your side of the mind expects? β
Zhong Ming replied: "10 million for a limited time, 30 million for a permanent time." β
"Uh......" Lin Xiaoguang was speechless for a while.
Exclusivity means that this game is only released on this one platform, and it cannot be played anywhere else.
Since it is only released on one platform, some classic masterpieces are naturally of great significance to the platform, such as "Uncharted", "TLOU", "God of War" on ps, "The Legend of Zelda" on Sitch, etc., which are undoubtedly pieces of golden signboards, which have become the biggest reason for players to buy the console.
Of course, console manufacturers also have to pay a price, otherwise why would the game development company have a monopoly with you?
If it's a pro-son studio, it's okay to say, if it's some third-party studio, the host manufacturer needs to pay a very high fee to use it as an exclusive fee.
Moreover, this is just an exclusive buyout, and if the game sells well, it still costs two companies, which is not a one-shot deal.
In the previous life, Microsoft spent a lot of money just to buy the limited-time exclusive of "Rise of the Tomb Raider", and it was revealed that it was 30 million US dollars, which is hard to say, but it is estimated that it is not much cheaper.
Limited time exclusivity, which means that this game was first launched on this platform, and it was exclusive to the platform within a month, and it can be freely released to other platforms after a month. This kind of limited-time exclusivity is a compromise, as console manufacturers don't spend too much money and can make good use of the game to advertise their machines and platforms.
But then again, the host manufacturer is not a fool, and the exclusive money must at least be earned back through sales, otherwise it will become a pure loss?
The price offered by Zhong Ming did exceed Lin Xiaoguang's expectations.
Suppose this game sells for 150 yuan, and the profits generated are divided between the two sides, and then take into account some other factors such as publicity and distribution costs, tax deductions, etc., and then consider leaving a certain discount space, according to the exclusive price of 30 million, then at least 500,000 sets must be sold to pay back!
If the game sells for 100 yuan, it will cost 750,000 yuan to pay back.
If the price is reduced again, the sales volume will have to rise.
Of course, the game itself should also drive the sales of some consoles, and from the console, Moya Technology can also earn some, but no matter how you calculate it, this money is not low.
Especially considering the sales of Shimmer Studio's previous works, it feels even more unscored.
"Taiwu Picture Scroll" is already the best product of Shimmer Studio, the price is 68, and it is expected to sell about 800,000 sets in the first month, if you can really buy a game like "Taiwu Picture Scroll", then it's okay, the key is that Shimmer Studio can still replicate the success of "Taiwu Picture Scroll"?
What's more, this game is not only made to deepen the Chinese market, but also to open up some Western markets a little, such as "Taiwu Picture Scroll" and "Ink and Smoke" This kind of game does reflect the Chinese style, but if you want to open the Western market, it is basically impossible.
Zhong Ming saw Lin Xiaoguang's hesitation and smiled: "Mr. Lin, that's the case." The game I intend to develop is no longer an indie game like "Taigo Picture Scroll", but a real, console-friendly 3D game, and the production cost will inevitably increase significantly. And, since it's customized, the game is sure to meet all of your requirements. β
"My goal is to sell for about 150 yuan, and the global sales will reach at least one million, if we can meet this expectation, we will all have to earn."
"Or, if you're still not sure, we can sign a VAM agreement. However, if you want to make a gambling agreement, Mr. Lin, you have to think about it, and the quotation will be added up. β
Zhong Ming knew that it was unrealistic to ask for so much money directly.
The biggest problem is that Shimmer Studio has not developed 3D games, let alone developed popular games for the world, which is not particularly convincing in terms of technical accumulation or development experience.
Therefore, it is a bit difficult for Lin Xiaoguang to directly take out 30 million to buy out the monopoly.
In this case, it is better to sign the VAM agreement directly, so that Zhong Ming may make more money.
Lin Xiaoguang nodded: "Then, what about the price of the gambling agreement?" β
Obviously, he is also more inclined to sign a VAM agreement, so that the risk taken by Moya Technology is reduced a lot.
Zhong Ming thought for a while: "The price of the game is 150, and the two sides will split it fifty-fifty. less than 200,000 sets, 3 million for permanent exclusivity; More than 200,000 and less than 500,000, permanent monopoly of 10 million; More than 500,000 and less than 1 million, 30 million will be permanently exclusive; More than 1 million, 50 million in perpetuity. Exclusive for one month for a limited time, the price is 1/3 of the price of permanent exclusivity. β
Lin Xiaoguang calculated a little.
The price is set, the share is set, and the revenue can probably be estimated based on the sales volume.
According to Zhong Ming's proposal, the income of the game can definitely cover the cost of the sole generation, and the worst result is nothing more than no loss or profit, and work in vain.
But even if it's a waste of work, it's better than losing money, not to mention the money from selling the handheld, as well as the game's objective publicity effect on the handheld.
The only exception is that the game is really poor, not to mention 200,000 sets, maybe 100,000 may not be sold, but Moya Technology still needs to pay an exclusive fee of 3 million.
But Shimmer Studio has a reputation after all, and Lin Xiaoguang also believes that Zhong Ming will not do such a thing to cheat money.
Lin Xiaoguang thought about it for a while: "This offer is acceptable." However, the specific agreement will have to be discussed in detail. β