Chapter 307: Simple Propaganda Strategy
After publicity and warm-up, the development of "Xuanjia Project" is finally coming to an end.
Fu Xing'an originally expected that "Xuanjia Project" would also be like "City Guard", advertising in major cities around the world, but Zhong Ming did not do so.
Not even the most conventional means of propaganda.
I didn't go to the video site to buy ads, I didn't contact other channels, except for uploading a promotional video, only the Shimmer game platform gave "Xuanjia Project" a very eye-catching column.
In addition to these, it seems that Zhong Ming is not going to spend a penny on the "Xuanjia Project".
This made Fu Xing'an feel very puzzled, because he knew that Zhong Ming was not a person who was reluctant to spend money, the mobile game "City Guard War" spent hundreds of thousands or millions of dollars on promotion, how did it come to the pro-son studio's pro-son work "Xuanjia Project", but it was so low-key?
It's really puzzling.
"It doesn't matter, there is no need to use this method of propaganda at present, as for how to publicize it...... I've arranged it. ”
Zhong Ming's answer made Fu Xing'an even more confused, and it seemed that this puzzle could only be revealed after the game was officially launched.
……
On April 15th, "Xuanjia Project" was officially launched.
This time, the "Xuanjia Project" is currently only available on the PC version, and there is no plan to release a console-exclusive for the time being. On the PC version, the Shimmer game platform is the only channel, anyway, whether you search for "Xuanjia Project" or download the Shimmer game platform through other games, you can see the eye-catching propaganda column.
While many players who paid attention to "Xuanjia Project" downloaded the game one after another, they were surprised to find that a large number of streamers on the live broadcast platform were broadcasting this new game!
Whether it's a streamer of a console game, a streamer of other PC games, or even a streamer of a mobile game, as long as the streamer is a little older, a well-known streamer, it seems that they are broadcasting this game!
Especially some big anchors of "The Road of the Gun God" did not broadcast "The Road of the Gun God" in prime time, but directly began to broadcast "Xuanjia Project".
Many people suspect that there must be some invisible person's PY transaction behind this.
Their suspicions were right, there must be a PY transaction, otherwise how could it be so neat.
Zhong Ming had already contacted these anchors in advance, according to the number of fans of these anchors and the duration of the live broadcast of "Xuanjia Project", he simply and rudely paid money directly, some of them were hundreds of yuan, and some of them were thousands, like Lao Jin, who specializes in broadcasting "The Road of the Gun God", has very good technology and is relatively popular anchors, and gives more money.
Of course, the price offered may not be too much compared to the anchor's salary, but for most shooter game streamers, the new game will definitely have to be tried anyway, but the trial time that was previously placed in the late night file has been advanced to the prime time, and it may take a little risk of losing popularity, but since there is money to take it, it is completely OK.
These anchors basically want to broadcast their own games in prime time, such as Lao Jin, who broadcasts "The Road of the Gun God" in prime time, because his main audience group comes to see this, only after 10 o'clock in the evening, the audience is tired of watching, Lao Jin will broadcast some other games to adjust the audience's emotions, and he can rest a little.
If you keep streaming other games in prime time, you may cause dissatisfaction among the audience. But since there is money to be made, then the audience is dissatisfied.
At 7 o'clock in the evening, prime time, the popularity of many big anchors' live broadcast rooms has reached five or six million, and on the homepage of the live broadcast website, the content played in the live broadcast room window of the blockbuster has become "Xuanjia Project".
Not long after Lao King Kong started broadcasting, he had already downloaded "Xuanjia Project", entered the game directly, and then pulled two friends who had played "The Road of the Gun God" together.
"Ladies and gentlemen, let's play "Xuanjia Project" today, the new shooting game from Shimmer Studio, after playing "Resident Evil", I think this should still be worth playing."
"This game is said to have an original new mode, I don't know if it's fun or not."
Old Kim enters the game and begins to walk the beginner tutorial.
The PC version of "Xuanjia Project" is nothing more than using a keyboard and mouse to complete all operations, but the gameplay is exactly the same as the gameplay on the GS1 simulator, including sliding shovels, moving, picking up gun modules and other operations, all are exactly the same.
These contents are basically not complicated for Lao Jin, and the game's tutorial is very clear.
What made Lao Jin feel a little headache were guns, bullets and all kinds of messy accessories, and he didn't understand it at all. Because the story of this game is set in the future, of course, you can't use existing guns, all guns seem to be original in the game, and when he first got started, Lao Jin knew almost nothing about the power and characteristics of these guns.
But fortunately, there is a function in the game, after picking up a gun module, you can press the button to open a detailed list, on this list will display the range of the gun, rate of fire, power, bullet type, stability and other detailed data, these data are displayed in the form of a histogram, very obvious, there is a dotted box outside the bar, which represents the highest data that these guns can achieve after being filled with accessories.
Moreover, when you see a new gun module, you can directly compare the data of the two gun modules, so that you can see at a glance whether you want to change guns or not.
And the bullets and accessories in the game are all fool-like operations.
There are light bullets, heavy bullets, and energy bullets in the game, and the distinction is very clear, and if the player takes a bullet that is not used, then the bullet icon will have an "unusable" sign. The same goes for the accessory, if it can be installed, it will be automatically attached to the gun, and if it can't, there will likewise have a "not available" sign.
Moreover, different grades of items are directly distinguished by different colors, and it is basically fine to pick up something that flashes purple or gold - unless it is some unused firearm accessory.
And in the training ground, Lao Jin also felt a very special point of this game, that is, very convenient instructions. Through different methods such as middle mouse click, long press, double click, etc., you can directly mark different locations on the map for all teammates to see.
Not only that, but the characters in the game will automatically interact with each other after marking the location, so players can feel that their teammates are communicating with them even if they don't speak.
Finally, it's time to get to know the heroes, and before starting the game, Lao Jin took a look at these heroes a little and saw a big head.
There are meat shield types, rush types, sniper types, and health boosters......
It feels like it's going to be a bit of teamwork, but it's hard to say whether it's a combination of meat + rush + milk, because Lao Jin takes a look and feels that there don't seem to be a lot of characters who can add blood, not to mention that there seem to be blood props in the game.
"How about Lao Jin, have you finished reading the introduction? Let's start a game first, and start a game and slowly explore. "The friends in the team are already urging them.
"So which hero should I choose? Which hero is amazing? Lao Jin had no choice but to resort to barrage.
A bunch of "Chanel" floated by in an instant on the barrage, and individual barrages were also mixed with names such as Sienna, L397, and so on.
"Okay, that's Chanel."
Kim said it was the only character he knew.
However, as already known from the promotional video, Chanel is a very flexible and mobile character, and her armored exoskeleton has the most powerful thruster of all heroes on the back, which can support her to quickly dash a distance when charged, up to 4 charges, and even use this thruster to briefly fly a short distance upwards to reach some high places that are not easy for others to reach whether they are climbing walls or jumping.
Her ultimate is to throw a high-explosive bomb, and the enemies that are glued to it are basically either dead or maimed.
A character like this, if paired with some melee weapons such as shotguns, should be very strong when protruding from the face.
Entering the game, everything in the game makes Lao Jin feel novel.
Heroes are chosen by squad upon entry, with Kim choosing Chanel, while the other two choose Mashkov and Sienna, a heavy fighter and a sniper. No one wants to choose milk for the time being, after all, this is an FPS game.
After that, the champion team will be showcased. The Champion Squad is the team with the highest overall rating of all the Platoons, and the overall score is derived from the scores of the three players' past stats - the total stats and the data obtained by that hero based on a certain weight.
The game is actually online during the day, so many people have been fighting in the game for hours, so the "Champion Squad" can already be judged.
In addition, Zhong Ming has also made a very complete matching system for this game, although the ladder is not planned to be opened in the early stage, but the most basic matching system still needs to be there.
The matchmaking system of APEX Legends in Zhong Ming's previous life can basically be described in two words, that is, "sand sculpture", and even players are highly skeptical that this game has a matchmaking system, or whether it is just forcibly classifying players into the same game, and not caring about their historical records at all.
The consequence of the sparse matching system is that many novices are always abused by veterans after entering, and they don't want to play ten times a day; Many single-row masters are often matched with new teammates, even if they can't help at all, they often quit without doing anything, and a good three-person team often starts with only one person; The only thing that is comfortable is some skilled masters or anchors, but they also have troubles, that is, they often encounter orphans who are open and hanging.
Of course, when it comes to the matching system, it is not aimed at anyone, and foreign manufacturers should come in one by one and be beaten. Matchmaking mechanisms like "Hearthstone", "Clash Royale", "Overwatch", "PUBG", etc., are all in a mess, and the matchmaking system of "APEX Legends" is also the basic operation of foreign manufacturers.
Therefore, Zhong Ming has equipped "Xuanjia Project" with a complete matchmaking system, which will dynamically match enemies according to the player's historical performance, ensuring the game experience of all players as much as possible.
In the novice stage of comparatively dish, there will be some robots planned to be added to the game to improve the game experience of players.
Soon, Old Kim's squad entered the game.
The transport ship swept over the vast map, and Lao Jin, as the parachute captain, looked confused, and finally clicked on a random location and parachuted directly.
I can't see any difference between these places anyway, so let's choose the most eye-catching place.
Flying in the air, Lao Jin saw that there were a lot of elements on this map, in addition to various resource areas, there were also many balloons floating in the sky, Lao Xie had seen before, where they could be lifted into the air to charge the mechanical exoskeleton and fly again for a distance; There are also some green marker points, which are spawn points, where you can revive teammates after getting their beacons.
Halfway through the flight, Lao Jin suddenly realized that something was wrong.
"Huh? Damn, the house we're going to, someone has already arrived first? ”
"What's the situation?"
"You're slow! Hurry up, if you go down again, you will be wiped out! A teammate in the team hurriedly said.
Lao Jin hurriedly manipulated the character to turn and landed in an open space, and sure enough, not long after he landed, there was a dense gunfire behind him, and the three of them were beaten to the ground.
"Don't we have guns? them! "Another teammate was very unconvinced.
"Dry wool, our current guns don't have modules at all, it's the most garbage and garbage guns, rushing up and killing a road." Lao Jin explained as he ran, "I took the gun first and then came to settle accounts with them, they have already got the gun, and it's not interesting for us to fight with them." ”
The three of them traveled all the way, and I felt that the start of this first game was very unfavorable.
Lao Jin ran for a long time: "This game, how can there be a gun module!" There's nothing on the ground, where can I pick things up? ”
Looking at the barrage again, the barrage is about to explode.
", blind streamer?"
"The supply box you passed by before can be opened, and there are good things inside!"
"Only a small part of the game is thrown directly on the ground...... Didn't you learn the beginner's guide level before? It's good to open this kind of supply box! ”
Lao Jin found that there were often some long material boxes on the roadside, and there were no special signs on them, and they blended well with the environment, so he thought they were just decorations.
As a result, when I walked in, I found that it could be opened, and after opening it, there was everything inside, gun modules, bullets, armor, and some accessories.
Lao Jin: "...... The first time I played, everyone understand, I really didn't expect this thing to have supplies in it. ”
In fact, this can't be blamed on Lao Jin, there are no hints on these boxes, so many people don't really know how to open it for the first time, but as long as it is opened once, it will be good, because this kind of box is very eye-catching on the map, and it can be seen from a distance.
After Lao Jin got the gun, he studied it first, clicked the right button to open the scope, and looked at the effect of the machine.
It feels like it's not much the same as a traditional FPS game like "The Way of the Gun God", but there aren't too many changes in the basic operation of shooting.
It's just that the difference in movement is relatively big, especially the character of Chanel, who can quickly advance three times after charging, and can also rush into the air, and can also move quickly and slide, which can be said to be very flexible, far more flexible than the characters in other games.