In the Internet era of entertainment to death, personal branding is becoming a new part of the market step by step, and the business empire built around "David Beckham" has truly become a brand, bringing the characteristics of the times to the extreme.

The NBA's officials are fully emboldened by this trend, taking the superstar's market appeal to the extreme, and establishing a strong dominance on social networking platforms. Now, too, the NFL is opening new doors.

However, surprises and surprises, so far, the fashion shows of NFL players are only "surprised" and not "happy" for the time being, and everyone is still in the initial stage of exploration.

Admittedly, it's a quick and effective way to catch the eye with a bold outfit like Cam Newton, and his press conference outfit has sparked more discussion on the wall than his on-court presence, and Cam's personal popularity has skyrocketed in an environment of national entertainment.

However, Lech's planning and conception of Lu Ke does not need to be too exaggerated, and returning to Lu Ke's own style and habits may be a good thing at the stage when everyone is groping. After all, all the popular top players across the NFL right now are feeling their way across the river and looking for a way to work for them.

Faced with Lehe's sudden proposal, which in Lu Ke's opinion was a whim with no idea and no foundation, Lu Ke's first reaction was to refuse, "It's too troublesome." The negative words blurted out at the first time, "Before every game, the tactical manual is enough trouble, and it is still necessary to think about these things?" No, I don't think it's a good idea. ”

Lech smiled dumbly, "Don't think too much about it. Five minutes is enough, or even three minutes, and in addition to the jersey and tracksuit, your usual style will be fine, with your own comfort as the first criterion. But looking at Lu Ke's still disbelieving expression, Lech had to shake his head slightly, "Do you know, JJ has also started to change his clothes at every game press conference now?" ”

Watt? JJ-Watt?

"Is the JJ we have in our minds the same person?" Lu Ke felt that this was too incredible.

Lech nodded in affirmation, "JJ's outfit is a suit, and each show is paired with a different suit, and the accessories of the scarf and watch are all different. Lech then went on to add, "Fashion is not about putting you on the runway, it's about wearing your own style......

"Build your own image, balabala. I know. Lu Ke took the initiative to take Lehe's words, and the mischievous and mischievous tone of complaint with a big white eye could not have been more obvious.

Lech didn't care, snapping his fingers, "Yes, that's what it means." Only people who really know how to run themselves can succeed, both on the pitch and off the pitch. ”

After a pause, Lu Ke did not continue to refute or complain, and Lehe gently bowed his head in affirmation, "You just need to stick to yourself, but there is one thing, you need to expand your wardrobe, according to your preferences." It just so happens that after the sponsorship contract is signed today, you can squander it. ”

"Squandering", this is the last time Lu Ke joked about sponsors.

Lu Ke couldn't help but be curious, "So, what brand is it, can it be revealed now?" ”

"Of course. I don't want to frustrate you in front of the brand. Lech didn't deliberately create suspense, and simply opened his mouth to give the answer, "Rolex." ”

Rolex, a Swiss watch brand, has become one of the world's top brands after a hundred years of precipitation and development, and after the wind and frost of the 20th century, it is still the same as Patek Philippe, Jaeger-LeCoultre, Piaget and other brands, maintaining the position of a leader in the industry; Their antique watches are highly resistant to decline, and they are still the object of collectors' attention at every auction.

In October 2017, Rolex's "Paul Newmanditon" was offered at auction and sold for $17.52 million, including commission, and broke a number of world records, including the most expensive stainless steel watch in history, the most expensive watch ever sold at auction, the most expensive Rolex in history, and more.

Even top-notch collectibles that money can't buy.

After Lech dropped the suspense bomb, Lu Ke once imagined many top brands, including Gatorade, Pepsi, Volkswagen and other unattainable brands, but he never imagined that it was Rolex!

Lu Ke narrowed his eyes slightly, revealing a look of disbelief, his first reaction was not joy and shock, but doubt, and subconsciously thought that he had heard it wrong, "Rolex? You mean the Rolex of the watch? ”

Lech asked rhetorically, "Is there any other brand called Rolex besides watches?" That's an infringement. ”

"......" Lu Ke blinked, not knowing how to answer, his mind turned around, and the question still blurted out, "Why?" ”

Lehe adjusted his sitting posture and turned sideways to face Lu Ke, "Why are you so surprised?" ”

Lu Ke opened his mouth slightly, "Because that's Rolex!" ”

One sentence revealed the surprise in Lu Ke's heart, and after gradually reacting, he himself couldn't help but smile and explained, "If I'm not mistaken, it should be one of the watch brands with the highest market share in the world, and the selection of spokespersons is the top of the best; But even more unexpected was ......"

After a slight pause, Lu Ke then added, "I'm a rugby player, and I have nothing to do with watches. So...... Why? ”

Lech savored it carefully, and gently bowed his head in agreement, "I can answer your second question first." It's not that rugby players don't wear watches, it's just that they don't have the chances. Tom Brady is currently signed to Movado, which I remember should be a four-year contract. Top watch brands are not averse to working with professional players, it's just that they need to be more careful in their choices. ”

"And then, I'll answer your first question." Lech could sense that the doubts in Lu Ke's eyes had not dissipated, so before Lu Ke spoke, he took the lead in raising his right index finger to stop it, and continued to explain, "Rolex is the top in the industry, but in the same way, Nike and Adidas are also the top in the industry. ”

"Regardless of quality and scale, I now have more than 50 brands looking for sponsorship cooperation." Lehe said lightly, and then he managed to see Lu Ke's surprised expression, Lehe raised his eyebrows, "Do you remember what I said at the beginning?" Your business value is far greater than people think. ”

It's the truth.

For Lu Ke, Lehe has absolute confidence, and he always believes that the future belonging to Lu Ke is immeasurable.

Of course, Lech himself admits that being able to reach a partnership with a top brand like Rolex, and even the four elite quarterbacks have not been able to win endorsements, is definitely a breakthrough negotiation in his career, and it is undoubtedly the most important affirmation for his work: the knife is not old.

Lu Ke still doesn't have much real feeling, first, he hasn't seen those endorsement invitations; Second, the number of bank accounts has not changed drastically; Third, he has never seen his own advertisements on the streets or on TV screens. Everything is coming out of Lech's mouth, and it still doesn't feel much realism.

"Is there a name I've heard of?" This is Lu Ke's response, an unconventional response, hearing that more than 50 brands are seeking cooperation, he did not jump up and down excitedly, did not cry wolf excitedly, and did not even cheer and celebrate with joy, but asked "normal" questions lightly, which really seemed too abnormal.

"You know you're a freak, right?" Lech couldn't help but complain.

Vincent, who was sitting in the driver's seat, suddenly burst out with a sentence, "Could it be that all the top students in the journalism department are like this?" ”

Lu Ke couldn't help but chuckle, "That's not necessarily, high-achieving students are extremely rare." So, I'll take that sentence as a compliment. ”

Lech shook his head slightly, but still replied, "Gatorade, Pizza Hut, Pepsi, Budweiser, Chevrolet, and so on have all put forward cooperation intentions. ”

There is no doubt that these are the top brands named around the world, and each has its own unique market share and commercial value, even if not inferior to Rolex.

But the more top brands, the more difficult it is to negotiate cooperation, with Lu Ke's existing achievements and qualifications, it is one thing to awaken the intention of brand manufacturers to cooperate, and it is another thing to really reach cooperation, and the whole negotiation process is definitely not so simple.

What's more, Lech already has a draft for building Lu Ke's brand image, he doesn't want to sign an endorsement contract casually, and every product must be carefully selected; Furthermore, the contract period of the endorsement, the occasion on which the portrait appears, the form of sponsorship and cooperation, etc., need to be carefully crafted.

So far, Rolex is the only brand that has reached an agreement between the two sides, which has become an important first step for Lu Ke to become a top player. Of course, this is also the brand that Lech spends the most energy and time on, and the cooperation is a win-win situation.

"Wow." Lu Ke couldn't help but let out an exclamation, "Now I finally have a little real feeling." In comparison, Rolex is still very exaggerated, but it is not so confusing after all. Wait, you mean, in the future, my food, clothing, housing and transportation can be fully contracted by the brand sponsorship? ”

"If you will." Lech nodded in affirmation, "But, Bambi, when you really reach enough heights, you will realize that you still want to choose according to your preferences, you can choose the products you want at will, and brand sponsorship is a burden." ”

Lu Ke spread his hands and said in a complaining tone, "That's for later." At the moment, my salary level is still not at that level. So, let's take it one step at a time. ”

Lech raised the coffee in his hand and made a gesture of salute, "Well, today is the first step." How does such a first step and how does it feel? ”

"Perfect!"