In the blink of an eye, October passed, time quietly slipped into November, the second half of the NFL season officially started, and the city skyline of San Francisco was also dotted with large areas of red maples, before the arrival of the harsh winter, wantonly blooming, between the waves and the drizzle, the sun and the clouds, the aroma of a cup of coffee or a cup of beer has become a small happiness in people's busyness.

Lech Steinberg's assistant, Vincent Kemp, expertly parked the car over the street parking space in front of Lu Ke's apartment, and then looked through the rearview mirror at Lech sitting in the back.

Lech was not in the slightest hurry, looked down at his watch, checked the time, made a slight gesture towards Vincent, and then began to enjoy his coffee leisurely.

didn't wait too long, and the figure of Lu Ke sprinting for 100 meters appeared in his sight.

As Lu Ke's agent, Lech naturally knows Lu Ke's habits well, and his daily routine is extremely regular, he will never be lazy in the training tasks that should be completed, and his free time will never be wasted; In the course of the season, Lu Ke's life was basically a line between the training ground and the apartment, boring, extremely self-disciplined, and even more disciplined than a monk.

During last week's rest day, Lu Ke and the members of the second team of the offensive team went to the bar for a drink. After learning the news, Lech not only did not stop him, but also raised his hands and feet to welcome, and suddenly there was a sense of relief and emotion that "my child has finally grown up" -

Yin Yin was looking forward to his professional players walking into the bar to relax, and when the players really enjoyed a night of fun, the agent cried with joy, and it is estimated that Lech is the only one in the world.

This morning, Lech arrived at the door of the apartment on time according to Lu Ke's schedule, no need to urge, no need to be impatient, measure the time a little, and then saw Lu Ke who had finished his morning exercise appear in front of him on time like a Swiss watch, and the time error would definitely not exceed five minutes.

Lu Ke also noticed the black SUV parked in front of his house.

After finishing the last sprint, Lu Ke slowed down, adjusted his breathing rhythmically, and walked out towards the door, and from a distance, he could see Vincentra getting out of the car window, waving his hand to say hello, Lu Ke also nodded, and then understood, and said simply, "Five minutes." Then he walked around the car and into the house.

Today is the day for sponsors to sign up.

Thirteen months ago, Lu Ke signed his first sponsor, Under Armour, proving his commercial value; Thirteen months later, Lu Ke is about to sign his second sponsor, although Lu Ke does not know the name of the brand for the time being, but from Lech's words, it can be known that the origin is definitely not small.

Lech waited in a relaxed mood.

From Troy Aikman to Mark Brunel to Ben Rothslisberger, in the past 20 or 25 years, Lu Ke has undoubtedly been one of Lech's most reassuring players, disciplined and highly focused, determined and energetic enough, and for a professional player, he really can't ask for more.

Thinking of the second sponsorship contract he signed for Lu Ke, even if he is as old as Lech, he will inevitably be a little proud, this can be regarded as one of the masterpieces of his career?

After a while, Lu Ke reappeared.

Sure enough, I was ready for the trip within five minutes, showering, changing clothes, everything was concise and neat.

However, today Lehe was a little surprised, and looked Lu Ke up and down.

In my impression, Lu Ke is always dressed in simple sportswear, even if he occasionally wears casual clothes in private, it is just T-shirt and jeans; Today's Lu Ke solemnly dressed up, this should be the first time in my impression.

A white crewneck T-shirt with sky blue jeans is worn over a fitted black blazer, a sky blue checked square scarf is placed in the left breast pocket, and a pair of navy blue round-toe skate shoes are paired at the end.

There is no superfluous complex collocation, no colorful collision, the whole outfit is clean and simple, slightly formal, but not too grand, the details show the fashion elements, the neat short hair is all grabbed with hair wax, the overall look youthful and energetic, it is really eye-catching.

"Good morning." Lu Ke opened the door of the back seat and sat up, "I'm not late, am I?" ”

"No, it's still early." Lech said with a smile, then patted the back of the driver's seat, "Vincent, let's go." Then, Lech turned his head again and looked at Lu Ke.

Lu Ke had already noticed the abnormality just now, and now it became more and more obvious, "What? Doesn't this outfit quite right? You didn't mean to be a little more formal today, did you mean a shirt with a suit? Wouldn't that be too formal? I have two suits at home now, but they both seem to be a little too grandiose, graduation dresses. ”

Lech nodded his head in understanding, "It seems that there are a few things that we need to discuss." First of all, you need to buy a few suits, and later attend some formal occasions, such as press conferences, suits are always the best choice, I don't mean those brands of suits, but tailor-made suits. The sports suit is left on the court. ”

"I know, I know, David Beckham." Lu Ke also joked briskly.

Instead of retorting, Lech raised his right hand, "Yes, David Beckham." ”

Then he explained in detail, "You know how he became an iconic figure? Victoria-Beckham gave him a fashion attribute and a public image, which really built his brand; The current Tom Brady is also built according to this model, and Gisele Bundchen is the behind-the-scenes strategist, otherwise, it is definitely not so easy for professional players to build a brand. ”

After Lehe's words were finished, Lu Ke spread his hands, "Then it seems that I don't meet the standards, I'm still single now, and there is no military advisor behind me." ”

"Haha, it's okay, I think you can take care of it yourself. Of course, it's even better if you have a partner. Lech looked at Lu Ke's outfit again, "That's the second thing we need to talk about." Wednesday's regular press conference, pre-match player tunnel and post-match official press conference, can you take care of yourself before you get an interview? ”

Sensing Lu Ke's puzzled gaze, Lech continued, "You dress in your own style, I think it fits your image very well, and it's great that you have the opportunity to show your style outside of the sports suit." Young, stylish, simple, youthful, that's a good start, and the rest of the publicity and marketing are left to me. ”

This season, the league has been reformed again.

In the past year or two, the rapid rise of social networks has made the exposure of professional players skyrocket, and their personal image, personal brand, personal influence, etc. are being amplified step by step.

The NBA is a good example of how players enter the arena before every game is like a fashion show, what Givenchy shirt of the season, what Balenciaga's latest bomber jacket, what red turtleneck...... The players are getting bolder and more daring, and even exaggerated costumes such as denim tunics and jazz jeans have appeared.

In response to the call of the era of "entertainment to death", everything is evolving into a show.

Now, the "Player Tunnel Show" has become a unique spectacle in the NBA, with no shortage of exposure and attention, and top stars have hired stylists as an extension of their brand image to build a business empire.

Only by truly knowing how to package and operate oneself can we develop more commercial value, and leave the competitive field to create value in other fields.

Roger Goodale also quickly sniffed the opportunity, and although each team in the NFL only plays one game a week, which is much less frequent than in the NBA, it can also make more waves as long as it can be run well.

As a result, the league officially made an official change, allowing players to return to the locker room after each game to wash up and calm their minds before heading to a press conference and an interview with reporters. Although it is not explicitly stated, it means that the players are given time and space to dress up.

In addition, Wednesday's official press conference and the pre-match player tunnel are also the stages of presentation.

This is not only to tap the commercial value of players, but also to tap the exposure and promotion of the league.

In the first half of the season, some players began to make bold attempts.

For example, Cam Newton would change his bizarre hat and colorful suit at every press conference, such as Derby's hard straw hat, embroidered fedora hat, "newsboy" cap, etc.; Von Müller, for example, has 100 pairs of glasses and 800 pairs of shoes to ensure that every time it remains new.

Some players will appear in their pajamas with cartoon characters, others will be dressed in Halloween outfits such as capes or suits, and some will start showing up in pieces by luxury brand designers...... Strange, varied, and omnipotent, it can often make reporters exclaim.

However, this is only the first season of trying, and all the players are still figuring it out. Obviously, NFL players still have a lot to learn when it comes to catching up with their NBA peers, either overpowering, off-topic, or not knowing what to do, and the news media can't laugh or laugh.

Successively, the top big-name agents are brewing to hire professional stylists for their origins — not designers, but stylists for different outfits, mimicking the NBA's path and joining the wave of entertainment in the online age. If successful, it will also be an untapped virgin/woman/land, and any member could become another pioneer in the NFL.

Now, Lech has also noticed Lu Ke's potential.