On October 1st, the beta of Dawn Age officially began!

In the studio, Lao Xie was also uncharacteristically urging the test team to hurry up and test, and he was still a little nervous.

After all, this is the first game of Tianji Studio, and of course I am looking forward to it as a hit. What's more, now that "Resident Evil" is halfway done, it is the time when there is a shortage of money, and Zhong Ming is also counting on the game "Dawn Era" to become a hit to relieve the financial pressure on the studio.

Even if these are not considered, Lao Xie and them were all poached by Zhong Ming, and they can't be smashed in the first game, which seems to be unrighteous.

The entire project team was testing the game, and each person had a bracelet with holographic projection mode on their desk, and they were playing non-stop ping-pong.

Lao Xie looked at the Shimmer Studio, Zhong Ming was still busy with "Resident Evil", and was telling the level designer some details of the level layout, needless to say, he was digging a hole again.

According to Lin Hua, a new level designer, during this time, his concept of "level design" was subverted several times by Zhong Ming, and he felt a deep concern for the players.

I'm afraid that when the game is actually made, they will be scared to death......

However, Zhong Ming patted his chest and assured that the tolerance level of the players is very high, and this little scary is just to prevent players from playing the game as a parkour game too early, which will be very embarrassing, and it seems that the horror game cannot be made at home.

And before, Lao Xie had also repeatedly confirmed with Zhong Ming that it would only be sent to his own channel, that is, the Shimmer game platform, and no other channels would be sent.

Lao Xie is a little worried about this, because judging from various data, the number of users of the Shimmer game platform on the PC side is much higher than the number of installs on the bracelet side.

This phenomenon is easy to understand, and the games with a large number of fans in Shimmer Studio, such as "Taiwu Picture Scroll", "Zodiac Guardian", "Demon in the World", etc., are basically on the PC side.

"Zodiac Guardian" has already ended its monopoly on the MGC2 handheld platform, and has logically been ported to the PC side and released on the Shimmer game platform, and the response so far has been very enthusiastic, and the sales have been very good.

Although "Taiwu Picture Scroll" has been ported to the mobile platform, because the two studios are currently running at full capacity, they will not be able to spare their hands for the time being.

Even if you have your hands free, porting this is not the primary goal, the primary goal is definitely to develop the next new game.

Therefore, many players only installed the Shimmer game platform on the PC side, and did not install it on the bracelet.

As for whether players can download the installation package after seeing the game on the PC side and install it on the bracelet? Of course, you can, but after all, there is a natural gap between the two devices, and you can't expect most PC players to download mobile games obediently, after all, they don't have a lot of interest in mobile games.

Therefore, Zhong Ming's decision not to find other channel providers is nothing on the PC side, but it is not so safe in mobile games.

However, since Zhong Ming insisted, Lao Xie naturally didn't say anything, not to mention that the quality of "Dawn Era" is excellent, and the promotional video released has also caused a good response among mobile game players, which should not be bad.

Of course, the most important thing is the evaluation of the first batch of players, and if they rate the game highly, this trend will blow sooner or later.

……

"Dawn Era" is also on the MGC2 handheld version, but Lin Xiaoguang also knows that Zhong Ming didn't take the MGC2 handheld version of "Dawn Era" too seriously, after all, the handheld version does not have the holographic projection on the bracelet, or uses the traditional display screen as the display method, the biggest gimmick of "Dawn Era" is gone, and the biggest possibility is to become an "okay" choice in the MGC2 handheld game library.

The key to this is to see how "Dawn Era" performs among bracelet users.

"Mr. Lin, morning."

On Lin Xiaoguang's way to the office, several old employees greeted him, and Lin Xiaoguang also nodded to them with a smile.

Moya Technology's office conditions are very good, and the same is true of the handheld division, but most of the employees who are working seriously still have some anxiety on their faces, because the tasks assigned by the top management are still very heavy recently, including the development of a new model, and more exclusive game requirements.

I don't know why, Lin Xiaoguang couldn't help but think of the scene where he took this group of people to jump ship together, if that was the case, they might have to leave the beautiful building of Moya Technology, and they always felt a little uncertain about the future, and I don't know how many people would willingly leave Moya with him.

But then he shook his head and put this idea behind him, after all, the bet with Zhong Ming was not a word, judging from the current situation, it was more likely that Zhong Ming lost to him in an exclusive game.

Entering the deputy general office, Lin Xiaoguang leaned back in his seat and began to deal with today's work.

When it was almost noon, the work finally came to an end, Lin Xiaoguang looked at it, it was not yet lunch time, and he subconsciously wanted to take the MGC2 handheld next to him to play.

However, his hand stopped halfway through, and instead opened the Shimmer game platform on his computer and downloaded "Dawn Era".

Since you want to play this game, you must play it in holographic projection mode to better reflect its advantages.

For this game, although Lin Xiaoguang didn't pay special attention to it, he also knew something.

He knew that the developer of this game, Tianji Studio, was actually another subsidiary established by Zhong Ming, and the big framework of the game was also built by Zhong Ming himself, and this game also shouldered an important mission, which is to make a profit.

It's not just a matter of making a profit, it's about becoming a hit, making a lot of money, and not making a little money, because "Resident Evil" is still in the process of development, and it's burning money all the time.

In addition, looking at Zhong Ming's confident look, I don't know if he has prepared 50 million in advance and plans to set up a subsidiary to make hardware.

The game has a lot of capacity as a bracelet game, but the Internet speed in this world is fast, so the download time is not too long. After the download was completed, Lin Xiaoguang pasted the bracelet at a specific position on the computer, and the transmission was completed in more than ten seconds, and the game was installed on the bracelet.

Then, Lin Xiaoguang automatically logged in to his Shimmer game platform account and entered the game.

Originally, Lin Xiaoguang just regarded this game as a pastime before lunch, and in the past, he was not particularly interested in most bracelet games, and often felt good at the beginning of playing, but he was not interested in opening it the next day.

In fact, this is also a mindset that most mobile gamers have. There is a data called "secondary retention" in the bracelet games on the market, that is, the retention rate of the next day, in layman's terms, it is the players who downloaded and entered the game on the first day, and how many people still logged in the next day. This is a very important statistic, and it reflects the most fundamental thing about a game: player recognition.

Generally speaking, the higher the next day's retention of a game, the more players will recognize it, so even if the payout rate is low or it seems to be full of problems, it is still worth saving.

At present, the bracelet games on the market are generally good, and the secondary retention data is about 30%, while some barely alive mobile games may only be 15~20%. Even the most popular mobile games rarely reach 50% retention the next day.

As for the long-term 7-day retention and 30-day retention, this data is even more miserable, and the 30-day retention can reach about 7% or 8%, which is already a very shocking game.

Of course, it's normal to think about it this way, even if it's some triple-A masterpieces, it's hard for most players to play for a month without getting tired of it.

However, the next-day retention rate of 3A masterpieces must be extremely high, and it will inevitably explode the vast majority of mobile games.

However, these data also just illustrate the particularity of the bracelet game, and it is precisely because of the free-to-play model that it has become difficult for players to stay. In the process of downloading games for free, there are indeed a lot of players who have an average sense of the game have been attracted lately, and that's a good thing, at least they've become a potential payer; But once the beginning of the game is not engaging, they will soon lose en masse.

As a result, there was a situation where "I played it on the first day and felt okay in all aspects, but I didn't want to open the game again on the second day, so I deleted it directly".

How to let players download and enter the game to play, this is a ditch; And after the player downloads, how to let the player stay until the second day, the third day, and the seventh day, every day is a ditch.

To put it mildly, it is normal for a large number of players to lose every day in the first few days of the bracelet game. If these players can't last for seven days, they won't be able to form the habit of playing the game, and so many distracting entertainment activities in daily life can't form a fixed habit, and the player's attention may be snatched away at any time.

What surprised Lin Xiaoguang was that the early stage of the game gave him an unexpectedly good feeling.

The first is the "next-generation holographic projection" screen advocated by the game.

Lin Xiaoguang himself knows that this is a gimmick, Zhong Ming's conscience is a true conscience, and the tens of millions of income of "The Devil in the World" will be donated; But it's really shameless to be shameless, and he can think of any embarrassing statement like "next-generation holographic projection".

Of course, anyway, it was Tianji Studio who took the blame, and even if the players laughed, they would not laugh at Zhong Ming's head.

The so-called "next-era holographic projection" is simply a nonsense concept,I don't know and think that there is a new breakthrough in the world's holographic projection technology,But in fact, it's not at all,There is only one holographic projection technology in the world,The so-called"next era",It's nothing more than to raise the fineness of the picture to a notch when making games,In fact, other mobile game companies can make it as long as they are willing to spend money and work hard。

But many players are really bluffed, because the graphics of this game are indeed extremely detailed, and there is a very obvious gap with the holographic projection that has a vague mosaic feeling in the past.

Even Zhong Ming didn't even do the traditional CG, and the place where it should have been the beginning of the CG was directly shown with holographic projection, showing the paragraph that was thrown on the video website before, the scene where Tang Hongyu and other three characters killed all sides.

Seeing this scene on the real bracelet holographic projection, there are some less blingbling special effects, but because it is observed with the naked eye at close range, rather than through the screen, it gives people the feeling that not only did not fall, but also rose.

Lin Xiaoguang felt like a god standing in the distance, overlooking what was happening in the world, as if there were really a lot of villains beating around on his arms.

Especially under the scheduling of movie shots, it makes this kind of battle seem tense and intense.

The second is some details after entering the game.

For example, the operation mode is simple and clear, the gameplay guidance process is clear, and the numerical stimulation is clear.

Of course, Lin Xiaoguang is not specialized in mobile games, so it is impossible to analyze it so thoroughly, but he can feel that this game is particularly purposeful compared with other mobile games.

For example, in terms of operation, "Dawn Era" directly abandoned the setting that allows players to move the perspective, and after one less operation, Lin Xiaoguang feels that his right hand has been liberated, and his left hand only needs to make virtual gestures with his thumb to control the movement of the character, and his right hand can point the skill, so that he will not feel tired at all after playing.

What's more, there's also auto-battle.

And there are obviously matching changes to the world design, such as minimizing the obstacles on the player's side as much as possible, so that the player's view appears unobstructed in most situations.

In the initial game process, the main attraction for players is the character's fighting action, fight scenes, and growth content, such as giving a new weapon after two minutes of playing, and unlocking a new character after ten minutes, and during this period, gradually guide the player to become familiar with the various gameplay in the game, almost like a patient nanny, little by little to crumple the things to be shown and feed them to you.

Several times Lin Xiaoguang felt that he should take a break, but the system happened to give a very crucial new reward, maybe a character, maybe a special weapon, maybe a rare item that can greatly increase combat effectiveness......

In this way, Lin Xiaoguang will always unconsciously think that I should go to a new level to test the power of new characters/new weapons, and then close the game and rest for a while.

But when he clears a new level, the next reward will come.

In the early days of the game, the main goal of the designers was to fight the constant burnout of the players, to make them feel the fun of the game with just the right amount of stimulation, and to pique their curiosity and start exploring the game.

This "temptation" is strongest on the first day, but it will continue to exist after that, and it is best to be able to exist for 7 days, so that players can form a habit that their first reaction when they have nothing to do is to enter the game for a while, complete today's activities, and get rewards.

After playing for a while, Lin Xiaoguang saw that recruitment messages began to appear frequently in the game, including the world channel and the long bar scrolling on it—something like "Qianli Transmission" or "Big Speaker".

Lin Xiaoguang was not interested in this and didn't plan to join, but several legions had already sent invitations in advance, and the [Legion] button kept lighting up with a small red dot, and it was a little uncomfortable if he didn't click it.

Lin Xiaoguang finally clicked in, and then chose a legion with the largest number of people to join.

What he didn't expect was that this legion was very lively, and everyone was still chatting while leveling up and brushing copies.

And the officials inside will remind them every once in a while: "Everyone must remember to go online on time at 12 noon tomorrow to participate in the Legion Trial!" ”

This passage is repeated three times each time, which shows the importance of the officials.

Lin Xiaoguang was a little puzzled, this game has just been tested, how can this group of officials be so familiar with the gameplay in the game?

In fact, what he didn't know was that these big legions were the game guilds that Zhong Ming had contacted. Zhong Ming provided a guide for the officials of the game guild, and their task was to build a legion after entering the game, and organize all the scattered players.

。 m.