Chapter 278: Game Ecology

The next day, it was time for lunch again.

Lin Xiaoguang walked to the internal staff restaurant of Moya Technology, brushing his bracelets, always feeling as if he had forgotten something.

Things to do at work?

It doesn't seem to be.

He flipped through the APP list of the bracelet and saw the latest installation of "Dawn Era" yesterday, and suddenly thought: Oh yes, it seems that this game will have an event at noon today?

He couldn't remember exactly what the event was for a long time, but he had a vague impression that it seemed that the officials in the legion had been frantically swiping the screen yesterday and saying that there was an event at 12 o'clock today, hoping that everyone could participate.

Lin Xiaoguang came to the restaurant, which was all buffets, and Lin Xiaoguang, like other employees, took a plate and took some food, including a few small pieces of barbecue, some vegetables and fruits.

If they are employees who have just joined Moya Technology, they may take a lot of meat to eat, but Lin Xiaoguang, like many old employees, has already eaten too much, but he is more concerned about his health.

During this process, Lin Xiaoguang met several acquaintances and said hello to each other.

Then, Lin Xiaoguang found a good position by the window and began to eat.

Just open the bracelet and see what kind of event "Dawn Era" has in it.

A mobile game gives players the feeling of freshness in the early stage, but it often also carries a sense of strangeness. This strangeness can form a repulsive force, which makes many people not want to click on it after a night, which is why the next-day retention rate of many bracelet games is so low.

This is different from console games, which often make players familiar with all the operations at the beginning of the console game, and then guide the player through the plot and story to go deeper, as long as the game is not too difficult, most players can stick to the level; The bracelet game is completely different, it is about the gameplay, not the story.

Winning by playing means that the bracelet game must continue to open new ways to play, and players must continue to learn new knowledge, even if the gameplay of the bracelet game is simple, but this process of learning new knowledge is quite painful. And this "new way of playing" will naturally give players a sense of strangeness.

Now Lin Xiaoguang has also encountered this strangeness, but the game is also exuding a strong attraction, attracting him to subconsciously click on the game when he has nothing to do to brush the bracelet.

After entering the game, there is an icon reminder in a prominent position: [Legion Trial], as for the Legion and World Channel, it is very lively, and a large amount of information is quickly swiped; The former is reminding everyone to go to the Legion Trials immediately, while the latter is probably chatting about some people waiting for the resurrection time.

Anyway, the current server is unexpectedly lively.

Although it was only a test stage in the name, Zhong Ming did not limit the number of servers, so Lin Xiaoguang did not have to queue up. In other words, when enough players enter the current server, the next server will be opened at the time to ensure that players are not crowded and queued.

In this way, in fact, most of the servers have not reached the maximum load, but Lin Xiaoguang still thinks that this game is very lively, even more lively than many mobile games with full servers!

This is because large-scale group activities fully mobilize the enthusiasm and participation of players, and there are still so many players, but there are more people talking, so it naturally looks lively.

[Legion Trials] itself is not a particularly new gameplay, in fact, it is a world boss that many games do, players enter a separate dungeon to challenge the boss, determine the points according to the damage caused to the boss, and have a ranking according to personal points and clan points.

Although the gameplay is not new, the rewards are really good, and the interface clearly shows the best reward for this event, which is a boss that has shrunk many times, and the name is "Miniature Commander X1300", this thing is purple quality, and the type is followers.

The so-called follower refers to the character that can be directly brought into the multiplayer dungeon, but it is different from the character in that it cannot appear as the main character, cannot be manually controlled by the player, and cannot be used as a player image for GVG battles, but can only appear in the dungeon as a helper, and can provide certain buffs for the player's other characters.

But as a helper, it has a higher combat power than most of the normal characters at present, and if you take it to farm a copy, you can definitely get rid of others.

The duration of the event was not long, it was only 10 minutes in total, and the four stages were over.

Lin Xiaoguang looked at the rankings, and his ranking was not ranked in the whole ranking, it was outside the top 500, and he only received a very ordinary reward; And his own legion was quite competitive, and he won the fifth place.

But more importantly, the most precious reward, after the event ended, the system prompted that a player from Lin Xiaoguang's legion received this reward!

This player made the final blow to the boss, I don't know if it was stuck in time or because of luck, most likely because of luck, because his combat power is not high.

"6666 really dropped!"

"Congratulations!"

"Are you going to sell? High price! ”

In the World Channel, several other members of the Legion said that they wanted this thing and asked if it would be sold, but the player quickly replied on the World Channel: "The Legion has been filmed internally, thank you." ”

Only a voice of envy remained on the World Channel, while the Legion's internal channel was lively.

After obtaining this rare drop, the player has three options: for personal use, to auction it in the clan, and to list it on the auction house.

The drop is a prop, but it will be permanently bound after use, if it is a local tyrant, the player will definitely choose to use it without hesitation, but it is clear that this guy is not a local tyrant, he is just lucky.

Hanging the auction house means that this thing will be auctioned by all players on the server, and it may indeed be sold higher, and all the income will go to the auctioneer after the tax is levied, but this guy is one of the officials of the legion, and he sacrificed it for the development of the legion.

A few of the local tyrants in the legion soon began bidding continuously, and in the end, the little thing was sold for 10,000 Star Diamonds - about 1,000 yuan according to the conversion rate of in-game currency to real money.

After all, it's the first rare drop on the whole server, and several local tyrants are eager to fight for it.

Soon, the event ended, Lin Xiaoguang originally thought that this was the end, but he did not expect to receive a special legion message, to the effect that in the previous legion trial, he received a reward of 240 star diamonds.

"So much?!"

Lin Xiaoguang was taken aback, 240 star diamonds are equivalent to 24 yuan, and this is just an activity that lasts for about ten minutes!

24 bucks for 10 minutes? The money in this game is too worthless, right?

If according to this reward range, players can get four or five hundred star diamonds for free every day, which is equivalent to forty or fifty yuan, then who will charge money into the game except for the local tyrants who spend a lot of money? If you charge a few or dozens of pieces, you can't even make a splash!

However, after clicking on the reward details, Lin Xiaoguang understood that this was obviously a well-thought-out strategy.

A small part of the 240 Star Diamonds comes from the clan ranking rewards of this event, and the other part comes from the small thing in the auction - 10,000 Star Diamonds will not be taxed like the auction house according to the rules of the internal auction, but only 30% of the income will be given to the auctioneer, and the rest of the income will be distributed to all the clan participants according to the contribution value.

This is a case of individual drops, and there is also a case of clan drops, that is, the clan drops this reward as a whole, so it will go directly to the clan auction, and the auction proceeds will also be divided equally among all participants in the event.

In other words, Lin Xiaoguang was lucky to get 240 star diamonds this time, they just got the only rare drop in the whole server, and the money auctioned by local tyrant players flowed into the hands of ordinary players in the form of dividends.

Lin Xiaoguang clicked on the recharge page of the game, studied it carefully, and soon found a problem.

It's just that in this game, you almost don't sell anything related to combat power directly!

The basic recharge of the game has only three gears, namely the lowest 10 yuan first charge, the higher 30 yuan monthly card, and the relatively high 98 yuan lifetime card, and the rewards of these three levels are very good value for money.

The first charge is given to a unique character and a set of good equipment in the early stage, which is very meaningful in the early stage; A monthly card of 30 yuan can receive a lot of star diamonds every month, and the number of additional star diamonds is much more than other recharge methods; The 98 yuan lifetime card is that you can receive a certain number of star diamonds every day. There are also some exclusive bonus bonuses for monthly and lifetime passes, and the rows of items look very cost-effective.

In addition, players can freely choose the amount of top-up, and the recharged money will be exchanged for star diamonds according to the ratio of 1:10. But there aren't many places where these star diamonds can be spent, there are no crazy various gift packs like in other games, and even the in-game store is not very conspicuous, and after clicking in, only a few consumable items are sold.

As for top-up and consumption activities, there is no such thing.

For local tyrant players, it is true that they can be recharged by thousands at once, but there are only two better ways to spend this money: the first is to draw cards, and the second is to buy things in the game, such as this rare follower dropped today.

Lin Xiaoguang is a person who is very sensitive to games, although he is not specialized in bracelet games, but such a simple consumer trap was quickly recognized by him.

On the face of it, this seems to be a very unconventional approach, and it is also very unreasonable. Because this setting does not conform to the consumption habits of local tyrants.

After charging money, there is no way to buy some cheap and cost-effective gift packs, and there are basically no discounts; And the average player doesn't need to continue to rush money at all, just need to participate in activities every day to get dividends, and they can earn more star diamonds than they can earn by rushing money. It seems that all aspects are persuading people not to be good for kryptonite?

But digging a little deeper reveals that this is not the case at all.

In fact, Age of Dawn is a game that only encourages players to top up in four gears: 10, 30, 98, and Infinity.

Comparatively speaking, "Dawn Era" is a consumer group that has semi-abandoned about 130 to 400. Around 400 to 1000, it doesn't make much sense to charge money in this game, more than 1000, it makes sense.

Obviously, this game is very intimate for civilian players, and it is designed with four gears: 10 yuan, 30 yuan, 98 yuan, or 30+98 yuan.

All four gears are great value.

But once it exceeds 130, it will no longer be possible to get such a high-value recharge income, but it is more cost-effective to participate in activities and get dividends in the game non-stop.

Lin Xiaoguang put down the fork and subconsciously tapped on the tabletop, thinking about why Zhong Ming did this.

Soon, he figured out that Zhong Ming deliberately gave up this part of the income from 130 to 1000 in order to build a more stable in-game ecosystem. In other words, Zhong Ming's goal is only two: one is to tempt every player to recharge 10 to 130 yuan as much as possible, and the other is to let the local tyrant stay in the game for as long as possible, and continue to provide unlimited game recharge.

This approach is obviously much more clever than the general top-up trap.

The original recharge trap was originally just a gradual inducement, such as from 10 yuan, to 30, to 98, and then to more...... These are all done step by step, and each gear prepares better rewards for the players.

But the problem with this is that it is precisely because each gear must prepare enough attractive rewards in order to stimulate players to recharge, so the increase in combat power generated by stacking these rewards is also amazing. In other words, in this traditional model, there is a huge gap between players who charge 100 yuan and those who charge 1000 yuan, so the gap between local tyrants and ordinary players will be exponentially raised.

And Zhong Ming's approach obviously provides a buffer space for this problem, the local tyrants can still open up the gap with ordinary people by recharging a large amount of money, but their combat power will not swell to the point that one person can overturn the entire legion.

In other words, local tyrants and ordinary players were assigned different roles by Zhong Ming with ulterior motives, and a healthy symbiotic relationship was established through the mutual flow of resources in the entire game system.

Take the current situation as an example: the local tyrant charged 1,000 yuan, bought a very cherished unique drop, and gained satisfaction; Ordinary players, on the other hand, receive dividends for participating in the event, and in their opinion, Star Diamond is real money, which is the same as the money obtained by recharging, and they can also improve their combat power and get the same satisfaction.

And the most important thing is that Zhong Ming still received 1,000 yuan, which is not a penny. Of course, there may be less recharge income from ordinary players, but it doesn't matter, this loss, in the face of a larger player base and a more durable and stable player ecology, is certainly not worth mentioning.

In this complete ecological cycle: the local tyrant gets what he wants most, which is rare drops and everyone's attention; The average player gets what he wants the most, which is dividends, which allow him to get those good things that can only be bought by recharging without spending money; And the game company also got what they wanted the most, which is a stable ecology and income.

In traditional games, it is often local tyrants and game companies that benefit, while ordinary players suffer, so that the game ecology will collapse sooner or later; But in "Dawn Era", the interests of the three are well balanced, and everyone is very satisfied, which is one thing that shocked Lin Xiaoguang very much.