"I'm sorry, Mr. Zhong, our company's advertising department has no promotion plan in this regard for the time being."

"Hello, our vice president still thinks this plan is too risky and can't accept your offer, and I'm very embarrassed."

"We still think it's too risky, if you've already found another sponsor, you can show us the relevant data, and if the data is good, we'll definitely consider it."

……

made a lot of phone calls in a row, but Zhong Ming was very embarrassed, and they were all closed!

Zhong Ming's offer is that a special program ranges from 600,000 to 2 million, half of which will be used as a bonus for answering questions and half as a sponsorship fee. Of course, the specific offer depends on the popularity, that is, it depends on the number of answerers.

If the number of answerers can reach the million level, then the quotation of each episode of the program will reach 2 million, of which 1 million will be used as a bonus and 1 million will be a sponsorship.

To be honest, 2 yuan to buy a head, this is also a relatively cost-effective deal.

Of course, the current number of active people in "Learning the Sea" is only about 300,000, so the price will naturally be lowered. According to the offer given by Zhong Ming now, the sponsor can pay 600,000 yuan, 300,000 yuan as a bonus, and 300,000 yuan as a sponsorship fee. In this way, if you run 10 special advertising sessions in two weeks, you can recover the publicity funds and make a profit.

600,000, this is already the price of cabbage compared with the advertising fee of variety shows, you must know that the advertisements on many websites are clicked 10 times for 5 yuan, and many people click in by mistake, it is likely that it will be closed in seconds after clicking, and those who come in are not high-quality users; Many prime-time advertisements cost 60,000 or 70,000 per time in 5 seconds, and 600,000 is enough to broadcast ten five-second ads.

And here in "Endless Learning", it is equivalent to 2 yuan to buy a high-quality customer, and the whole event lasts for 40 minutes, which is equivalent to a 40-minute advertising session.

What Zhong Ming didn't expect was that everyone didn't buy such a good deal!

However, if you think about it carefully, it is understandable, after all, this publicity routine is too trendy, and these companies are not sure whether they can achieve the desired publicity effect, and they don't want to be the first to eat crabs.

I can't help it, I still have to keep looking. After all, there are so many advertising brands, Zhong Ming only needs to bring a few.

The key is that a sponsor has to try out an episode first, proving that the number of active people in the game can indeed be converted into real popularity and attention, and the subsequent sponsors will follow up.

This time it's a takeaway company, called "Eat".

This is also a relatively large company, and it is very down-to-earth at first glance. However, this company does not have a monopoly in the food delivery industry, and there are many food delivery companies that compete with them.

Zhong Ming contacted the person in charge of the advertising department of Eatme through the phone on the website.

"Hello, my surname is Zhong, I am the world architect of the "Endless Learning" project team, and I want to talk to you about business cooperation."

Zhong Ming still opens according to the old rhetoric, at this time, the other party will generally continue to ask, anyway, he will continue to explain later, and there is no need to say too much at the beginning.

Unexpectedly, the other party was silent for a moment and asked: ""Endless Learning from the Sea"? Is it the answering game that has been very popular on the Linking circle of friends recently? ”

Zhong Ming was stunned, yo, this guy knows.

Although "Learning from the Sea" has also been popular recently and has also been on the hot search, after all, it has only been popular for a long time, and many people still don't know it.

It seems that this player, who is also a player of "Endless Learning", or at least knows the game, and this will be easy to do.

Zhong Ming briefly explained his intentions, and briefly introduced the current situation of the game, the asking price is still the same as before, 600,000, of which 300,000 is used as a bonus for answering questions.

The other party hesitated for a moment and asked, "I'm sorry, what did you just say, what is the name of this answer section in "Learning the Boundless Sea"?" ”

Zhong Ming: "A million coins." ”

The other party was embarrassed: "...... The name, uh, pretty good. Why millions? ”

Zhong Ming explained: "Because according to our goal, in the short term, we will achieve millions of participants and share millions of prize money. Of course, it can't be done at the moment, and that's a small goal for us. ”

The other party was silent.

Zhong Ming thought that this one, like everyone else, was too expensive.

As a result, the other side was silent for a moment and said: "In this way, we are willing to give one million, but we hope that this million can all be used as a bonus." At the same time, our company can be responsible for spending money on advertising and marketing, buying hot searches, and stirring up heat. ”

Zhong Ming was stunned for a moment: "You mean to say that there is no sponsorship fee this time?" ”

The other party said: "Yes, I have played "Learning the Sea", and I also know that it has been very popular in the circle of friends recently, and I am willing to cooperate with you to do a marketing." I think that since it is called a million coins, it must be a million, otherwise it will not be a topic effect. However, it is doubtful whether the specific publicity effect can be achieved, so we are only willing to give you this million bonus and sponsorship fee...... We'll have to wait for our next cooperation. What do you think? ”

Zhong Ming did not hesitate: "Yes." ”

……

After hanging up the phone, Zhong Ming felt a little incredible.

There are even sponsors who offer to take the initiative to increase the money?!

Of course, the person in charge of the advertising department opposite is not stupid, he is not just adding money, obviously they also have to come up with corresponding marketing plans!

Stir up the heat, buy hot searches, and use the hot game "Learning the Sea of Boundless" to stir up the popularity of "answering questions to share millions of bonuses", so as to achieve the purpose of promoting your company.

Strictly speaking, this is not a company to buy publicity from the "Learning the Sea" project, but it is equivalent to two companies doing publicity together, "The Sea of Learning" is promoting the new section of "Millions of Coins", and the company is using this to promote the company's brand image!

It just so happens that the person in charge of the advertising department is also considering the recent marketing plan, and he is playing "Learning the Sea" and is very interested in this emerging answering program, and the two sides can be said to hit it off!

It's a win-win,—— as long as the heat can really stir up.

Of course, the only problem is that before the publicity effect is determined, the advertising department of Eatme is not willing to invest more money, so it only gives 1 million as a bonus, and does not give a single cent of the sponsorship fee.

But Zhong Ming doesn't care, the sponsorship fee can be earned slowly in the future, and the most important thing is to push the popularity of "millions of coins" first! Now there is the advertising department of the company to help promote it, even if you don't take the sponsorship fee, it's not a loss.

Anyway, there are many opportunities to make money later, and Zhong Ming is not in a hurry at all!