"Sell naming rights??"

Director Xie and Zhu Yang were both stunned.

I've heard of variety shows selling naming rights, but I've never heard of games selling naming rights!

How do you sell this?

Could it be the name of the game plus the title? For example, "Enjoy Yogurt Special: Endless Learning"? Or "AIAI bracelet invites you to play with the endless sea of learning"?

That's not appropriate, besides, who would spend money stupidly to buy this! It all sounds weak!

And even if it is really sold, it is a hammer deal, and people will definitely buy it for a year and a half as soon as they buy it, and there will be no profit during this year?

The key is that the naming rights can't sell much money, other people's variety shows only sell millions, so how high is the attention, and it can often be on the hot search, how can the naming rights of this game be at the same price as variety shows?

So the two of them were very confused, and they felt that Zhong Ming was running the train with his mouth full.

Zhong Ming smiled: "Hey, don't be trapped by inertial thinking, the naming right doesn't necessarily have to follow the variety show." In fact, to put it bluntly, this thing is advertising placement, our game is now so concerned, but it is expected that the number of people will continue to rise in the future. ”

Zhu Yang was still confused: "Implantation? How to implant it, do you put a small ad on the main interface? ”

Zhong Ming was speechless: "Why do you think of small advertisements as soon as you say implantation?" How suitable is the condition of our game for product placement, isn't it okay to implant it directly into the topic? ”

Zhu Yang: "...... Yes? ”

Zhong Ming explained: "For example: what is the annual sales of Lexiang yogurt? What probiotic factors are added to Lexiang yogurt? What is the name of the latest new product launched by Joy Yogurt? ”

Zhu Yang couldn't laugh or cry: "It's not possible!" Which section is this kind of advertising problem? Health sector? Diet section? And our question bank is so huge, stuffing a few advertising questions into it, it really doesn't necessarily be seen by many people, maybe you can't turn it out after stuffing it in? It's okay to make special rules to make advertising questions appear frequently, but in that case, players are still disgusted, and wouldn't it make sense for us to make such a large question bank? ”

Zhong Ming explained: "It's okay, let's just open another question bank?" For example, enjoy the yogurt session. ”

Zhu Yang: "...... It feels like it's getting farther and farther away, how to make a special show to ensure that everyone clicks in to play? Forget it, I'll listen to it, you go on. ”

Zhong Ming said: "It's very simple, let's directly open another section in "Learning the Boundless Sea", it is called "Million Scattered Coins", the rules are very simple, there are a total of ten questions, everyone can sign up freely, no admission fee is required, all ten questions are answered correctly, and everyone will share the million bonus." In this section, we can do advertising sessions, such as enjoying yogurt sessions, and the questions I said before can be stuffed in. ”

Director Xie scratched his bald head: "Wait, divide the million prize?" Where does the Million Dollar Prize come from? ”

Zhong Ming: "Of course the sponsor gave the money. This is the naming fee I am talking about, they give this million bonus, of course, they also have to give us advertising money, the money is all from the sponsors, we just support the personal show. ”

Director Xie was a little vain: "No, the million-dollar bonus, it will be squandered in one go?" I feel like this is too much money, how can any sponsor keep spending so much money to sponsor us. ”

Zhong Ming explained: "It doesn't have to be a million, in order to gain popularity in the first few issues, we can make it cheaper, for example, it is a 100,000 bonus at the beginning, and if there are more people, the bonus will be added to 200,000, 500,000, and finally 1 million." Of course, the sponsorship fee has been added, and when you hold a later event, you can not only recover the bonus, but also make a lot of money. ”

Zhu Yang raised his hand and said, "I have two questions, the first is whether the name of the million big coins is too much?" It feels like scolding our players; The second is, I feel like there is a lot of money, but the scene is not lively, and the ten questions of the million bonus are divided up, and I always feel that something is missing? ”

"Of course, the scene should be lively, although there are only ten questions, and the answering time for each question is 10 seconds, but the whole process will take half an hour to 40 minutes. As for your first question......"

Zhong Ming said very resolutely: "This name will never change!" I got up early and came up with it in the dark, I am very satisfied, I can't change it! ”

Zhu Yang couldn't cry or laugh: "This name is really misleading!" ”

Zhong Ming insisted: "No, this name is very easy to remember, catchy, impressive, and relatively easy to spread." ”

Director Xie hurriedly played a round: "Okay, okay, it doesn't matter what the name is, I don't think it's impossible to scatter millions of coins, maybe it can also form a topic effect." Now the question is, Xiao Zhong, your plan is very good, but do you really think those companies will spend money to sponsor them? So, why don't you try to talk to a few of them, and if they have the intention, then it's easy to say. ”

Zhong Ming nodded: "Okay, I'll talk about this." However, the function of millions of coins still needs to be developed, and a reliable host has to be found. ”

"Okay, you just need to improve the design document of this function, and the follow-up development Zhu Yang will promote, as for the host, I will send someone to find and contact you, you mainly want to find a way to attract sponsorship." Director Xie said.

……

After arranging the work, everyone got busy again.

Zhong Ming returned to his workstation and brushed a little bit, and completed the planning of "Million Scattered Coins" in more than an hour, including the entrance, the competition system, the detailed rules, etc., all of which were written very clearly and handed over to the program for development.

To put it bluntly, this function is a live broadcast + answering routine, and the only difficulty is how to make it carry more people online at the same time. However, this function was not too difficult to do in Zhong Ming's previous life, and it is not difficult to do in this world.

The key issue now is to solicit sponsorship.

In the eyes of Director Xie and Zhu Yang, it is not impossible to attract sponsorship, but it is doubtful whether they can successfully attract so much money.

After all, "Learning the Sea" and "Millions of Coins" are just small programs, although they are also popular, but they have no previous experience for reference, and they are not as widely accepted as TV program advertisements and variety show naming fees.

But Zhong Ming is still more confident, because in his previous life, "Million Answers" had a similar advertising special, and the effect was very good. Even if the merchants in this world don't accept it very much, it is nothing more than a price reduction, and there is always something to be gained.