With 25 league goals, he is tied with Lewandowski to lead the Bundesliga scorer list, and in the Champions League, he is also ranked third in the Champions League scorer list this season with Messi with 8 goals. The current Jiang Chenxi is not only one of Dortmund's number one stars, but also the focus of world football, from him personally to his country, has attracted enough attention......

Now Jiang Chenxi can definitely be called China's national idol, and cooperation with Dortmund is also the basic operation of Chinese enterprises to establish their image at home and abroad, because now Dortmund is definitely one of the most popular overseas football clubs in China recently...... Just like Jiang Chenxi is constantly expanding his influence in world football......"

It is true that Jiang Chenxi's personal commercial value is not among the top stars, and the gap between Ronaldo and Messi is still very large, but the commercial value he contains is immeasurable, behind him is the entire Chinese market and the global Chinese world, even walking on the streets of Beijing, the capital of China, Jiang Chenxi or Dortmund elements can be seen everywhere, this is the energy that a superstar born in an underdeveloped area of football can bring, just like the "China effect" that Yao Ming brought to Houston back then. This past week, Borussia Dortmund signed two sponsors from China in a row, apparently thanks to Jiang Chenxi's outstanding performance. ”

"According to the information we have received, Dortmund is preparing to negotiate a regional sponsorship agreement with China Merchants Bank, a well-known commercial bank in China, and the key to this negotiation lies in Jiang Chenxi, who wants to reach an endorsement agreement with Jiang Chenxi, however, Deutsche Bank is also striving to sign Jiang Chenxi, and the two sides are competing."

"The Swiss Re group endorsed by Jiang Chenxi also relied on Jiang Chenxi's current influence in Germany and began to expand its territory in Europe, and the company's huge advertisements can be seen everywhere on the streets of Dortmund.

……

The city of Hosoking Lawler, Germany, a small town in Nuremberg.

It is also home to the headquarters of Adidas, a leading sports brand.

At this moment, Adidas executives are holding a closed-door meeting.

The topic of the meeting was whether to go all out to sign Borussia Dortmund's Chinese footballer Jiang Chenxi.

Adidas Vice President of Business Development Jon Paul. Omira is introducing Jiang Chenxi's information, which is all intelligence information collected by Adidas' business department, some of which are 'confidential' that are not known to the media.

Adidas President Herbert. Heiner nodded, not immediately commenting.

……

"Jiang Chenxi's influence in Europe is gradually expanding, and at the same time, we must not forget his strong influence in his homeland." On the electronic display, on the other end of the conference call, Sandeline, marketing director of Adidas Greater China, introduced.

"In China, Jiang's influence is very great, in the eyes of more and more Chinese fans, Jiang Chenxi is worthy of the national example in all aspects, he is a volunteer of the Chinese bone marrow bank, he has almost no scandals, in addition, in the face of almost facing injury and retirement, he insisted on not giving up, and eventually grew into a world football superstar, Jiang Chenxi also provided his compatriots with the best example of success, and his compatriots are proud of his success." Sandrine said.

"Here's a statistic, since joining Dortmund last summer, the number of Dortmund fans in China has surged, as long as Jiang Chenxi plays, many bars or cafes in China will be flooded with a large number of fans, they support the team is Dortmund, even Bayern Munich fans are not excluded from supporting Jiang Chenxi. The sales of Dortmund's No. 10 jersey have also increased significantly, especially in China, where many fans have chosen to buy genuine jerseys. ”

"What's your opinion, then, Lady Sandrine?" Herbert. Heiner asked.

"To sign Jiang, you must sign him." "He's a diamond that shines brightly, and his personal image is very much in line with our corporate philosophy." ”

……

Herbert. Heiner nodded slightly, looking at the other Adidas higher-ups.

"However, Jiang is currently a player for Borussia Dortmund." A senior executive said with a frown.

Borussia Dortmund's shirt sponsor is Puma, and it is not easy to snatch people from Puma.

In fact, Rudolph, the founder of PUMA and ADIDAS? Darsler vs. Adolf? Darsler is a pair of brothers. The elder brother Rudolph is 2 years older than the younger brother Adolf.

Even before PUMA was founded, there were rumors that the two brothers were at odds, or that their wives were at odds, or that Adolf was using power for personal gain. But no matter what, after all, the two are brothers, and they run a company together, and although the conflict exists, it has not intensified.

However, during World War II, after Hitler came to power, the brothers were seduced by his speeches and both joined the ** party. However, despite this, the two have different political views. The elder brother Rudolph was very "loyal" to **, while the younger brother Adolf secretly rescued many Jews. If the previous business contradiction was mustard, the contradiction in political opinion was like Tianhe, which directly caused the two to part ways.

In 1948, at the end of World War II, his younger brother Adolf. Darkler rebranded the company as adidas after a combination of Adi and das. The elder brother Rudolph set up his own door and established the Rudy Shoe Factory (soon renamed PUMA) under his own name, and the fight between the two international giants officially began.

In fact, Hosokinlawlor City is not only the headquarters of Adidas, but also the headquarters of Puma, because of the two brothers' enmity, a river between the two companies, to Hesokinlawlor City to draw a "dividing line", this side belongs to Adidas, this side belongs to Puma, Hosokinlawlor City has also become a "shoes-based" city.

Although the rise of the American sports brand Nike later allowed Puma and Adidas to temporarily shake hands and make peace against foreign enemies, the confrontation between the two brands has not stopped, which is a confrontation that has been integrated into the bones for nearly a hundred years.

……

"Did Jiang sign a contract with Puma?" Herbert. Heiner asked.

"Nope!" "This is our chance, as far as I know, Puma has always wanted to sign a personal endorsement contract with Jiang, but their negotiations have not gone well." ”

"Sign Jiang!" Herbert. Haina pondered for a moment, no one disturbed his thoughts, and then he said categorically, "Grab ahead of our old brother and sign Jiang!" ”