The results of the 2013/2014 UEFA Champions League quarter-finals have been announced at UEFA headquarters in Nyon, Switzerland:

Real Madrid vs Bayern Munich;

Barcelona vs Atletico Madrid;

Paris Saint-Germain vs Chelsea;

Borussia Dortmund vs Manchester United.

The next day, the European sports media were talking about the quarter-finals.

Some media were surprised that the results of the UEFA quarterfinals draw were very surprising, Real Madrid and Bayern and Barcelona and Atletico Madrid, the two heavyweight matchups, comparable to the Champions League final, and the other two matches, the stars were slightly bleak, which is not in line with UEFA's tradition of creating gimmicks.

In this regard, "French Football" expressed a different point of view, "Bayern and Real Madrid, Atletico Madrid vs. Barcelona, such a match has their excitement, and Paris and Chelsea, Dortmund and Manchester United, these two games are also full of highlights, the former is a collision of two golden football giants, as for the latter, Moyes does not look down on China Jiang will come to Old Trafford, just this, isn't it enough to attract fans?" ”

"French Football" is right, the results of the match between Dortmund and Manchester United were announced, and the tickets for the two-legged match between Dortmund and Manchester United were sold out on the Internet, especially the fans of Manchester United, who burst out with amazing enthusiasm, "The Sun" interviewed a Manchester United fan, and his answer was intriguing, 'If Manchester United wins and Jiang performs averagely, I will be happy, but if Jiang performs well and we lose out, I will also be happy, because it means that someone is going to get out.' ’

In this regard, Manchester United manager David Moyes faced the interview camera and tried to show his confidence, "It is a very good match, I am sure Manchester United will go all the way to the end. ”

……

Dortmund, Germany.

March 21, 2014.

Borussia Dortmund has announced that Uvacom from China has officially become Dortmund's "Champion Partner Sponsor".

According to the agreement, Viva will set up Wi-Fi for the team's home stadium, and the stadium spectator seats will also be divided into a dedicated "Viva News Center", and the Viva logo will also appear on the team's official website and home advertisements.

Almost on the same day, in China, the official website of the maintenance also officially announced that Weihua will launch a customized version of Jiang Chenxi's mobile phone, and on the case of this customized version of the phone, there will be Jiang Chenxi's autograph rubbing. Weihua's customized phone is named JCX10, JCX is Jiang Chenxi's Chinese initial, and 10 is his jersey number in Dortmund.

……

"According to the agreement, for every Viva JCX10 sold, we will have 1 yuan in our account." Su Xun said to Jiang Chenxi that this income is not counted in the previous endorsement contract, which is an additional endorsement income.

Cooperation with sports stars, sales of celebrity signature customized products, this has become a classic operation of win-win cooperation between top sports stars and enterprises, Weihua has always had a plan to launch Jiang Chenxi's customized mobile phone series, however, before Jiang Chenxi fell into a goal drought, this plan was temporarily postponed, and now, Jiang Chenxi broke the goal drought, and also led Dortmund to the Champions League quarterfinals, Weihua also immediately promoted this cooperation plan, and also officially announced the sponsorship cooperation with Dortmund club.

It's not just Viva.

A day later, in the 26th round of the Bundesliga, Dortmund won Hamburg 2:0 away, Jiang Chenxi gave an assist in the game, and he got 5 assists in the league this season, which is quite impressive for a point-grabbing shooter.

The day after the game, Dortmund FC announced that it had signed a sponsorship agreement with China's Liying Group, and the endorsement billboard of China's top photovoltaic company will appear in the promotional poster of Dortmund at the Signal Park Stadium in Iduna, and at the same time, Liying Group also announced that it officially invited Dortmund's Chinese star Jiang Chenxi to endorse the brand's latest photovoltaic products. Although Jiang Chenxi's endorsement fee was not revealed at the press conference, the media widely speculated that it would be a large endorsement.

……

Signed for two years, 15 million yuan per year, this is Jiang Chenxi's endorsement contract for Liying's new photovoltaic products, which is also the highest single endorsement record for Chinese sports stars in recent years, second only to basketball superstar Yao Ming endorsing a brand.

At the same time, the professional energy media also said that this is a value-for-money cooperation, and the sponsorship of the German team by domestic companies stems from the huge demand for photovoltaic markets in Germany, Germany is the world's largest solar market, and will continue to be the most important market in the future.

The media said that in Germany, the photovoltaic residential roof market is developing rapidly, and the customer group is mainly small systems and home-based roof installations, and they choose to sponsor the football team precisely because the sport has a wide audience and a more lasting brand influence, and chooses to sponsor Dortmund? Because China's top football star, the famous European star Jiang Chenxi, is there, and this reason is enough:

With Jiang's popularity and growing influence among fans around the world, Liying Group can expand its global influence and use Dortmund as a platform to expand the market.

It is reported that the endorsement negotiations lasted for half a year, and in the end, Liying Group impressed Jiang Chenxi with the product concept of green energy, which is in line with Jiang Chenxi's image positioning, and he is also willing to help domestic enterprises expand in Europe.

……

In a short period of time, Dortmund successfully announced that it had reached a sponsorship cooperation agreement with two top Chinese companies, which shocked German football and even European football.

While many clubs are envious, jealous and hateful, they also have a clear understanding that Dortmund can win the favor of Chinese companies, which is directly related to Jiang Chenxi's play here.

In this regard, some media began to have a deeper interest in Jiang Chenxi, don't get me wrong, they are interested in the commercial value contained in Jiang Chenxi.

"If Jiang Chenxi can continue to reap good results in the Champions League this season, his personal business value will soar, after all, he is backed by the Chinese people and the entire Chinese world. Before the start of the season, the management and fans of Dortmund FC should not have imagined that Jiang Chenxi would be able to integrate into Dortmund so quickly. Now it seems that the 20 million euro transfer fee paid by Dortmund for Jiang Chenxi is simply a veritable cabbage price......

The 'Jiang Chenxi Storm' has once again swept Europe, this time in Germany, and Chinese companies have taken Jiang Chenxi as a publicity opportunity to begin to radiate their influence in Europe's most cutting-edge product country. Of course, Jiang Chenxi's task at the club is not yet complete, and the better he performs, the more rewards these Chinese companies choose to work with Jiang Chenxi and Borussia Dortmund. —Deutsche Echo.