Zhu Zhiwen looked at himself on TV, and looked forward to a better life in the future with his wife.

On the Internet, those who chatted online while watching TV couldn't help but talk about Zhu Zhiwen.

"Ouch, this fourth singer sings so well, I feel like he should be able to get four turns."

"It's just that the song I sang is too old, "Rolling Yangtze River East Passing Water", this song must have been more than ten years ago, right?"

"Haven't you seen "Romance of the Three Kingdoms" upstairs?"

"Speaking of contestants, this farmer contestant sings very well, I think the four mentors will turn around."

"Turned, turned. All four judges turned around. ”

"Look at their expressions, hahahaha."

"It's no wonder that the judges were surprised, I guess it's the first time I've seen a contestant wearing a military coat in my life."

"This cliff is a real farmer, and this temperament can't be learned."

"No matter what his identity is, singing is a real cow, it depends on which mentor he chooses."

"If you want me to say that he would better choose Li Zongsheng."

"I think Zhou Huajian is good."

"Zhou can't do it, this uncle won't bend that kind of glamorous sound when he sees it, and his aura is not harmonious."

"I chose, and sure enough, it was Liu Huan."

After Zhu Zhiwen, who was wearing a military coat, came to the stage, he set off another wave of small gāo cháo, the mentor was surprised, and the audience was excited.

"Cancan, this show you are holding is really full of contestants." Wang Sufen said with emotion.

"Mom, we are eclectic talents, as long as we sing well, we can be promoted, regardless of appearance." Gu Cancan said.

"It's interesting." Gu Wei also commented: "You have signed all these players? ”

"Now it's just an agreement, and the official contract depends on the situation of the game and the popularity of the players in the later stage." Gu Cancan said honestly that it is impossible to sign all these contestants in the bright era, and it must be looking for great potential.

On average, one contestant appeared for about 8 minutes, and a total of 8 contestants appeared in the first episode.

The discussion on the Internet continues.

"I'm in a hurry, the singer who appears now sings well, why hasn't there been a mentor to turn around?"

"Don't say it, this good voice is really a good voice, although most of the singers in it are just ordinary, but they sing really well, it turns out that there are so many singers who sing well in our country."

"It's good-looking, "The Voice of China" is really good-looking, much better than other singing shows before."

"Is it over? I feel like I've just watched it a little bit, why did it end like this? ”

"My God, this host named Hua Shao is too slippery, so many advertising words, he actually read them out in one breath, convinced, really convinced."

While watching the first issue, netizens discussed it in various live discussion buildings on the Internet.

The discussion posts on the major websites are different, but the same thing is that each discussion post has a lot of discussions, and as the program is broadcast, the amount of discussion is increasing.

Obviously, there were a lot of viewers watching this first episode, and after the broadcast, it attracted a large number of viewers.

This attraction shows the unparalleled potential of the program.

After Zhejiang Satellite TV got "The Voice of China", it worked hard to do a wave of publicity, and colleagues knew that Zhejiang Satellite TV was going to launch a new variety show, and when the first episode was broadcast, everyone who was interested chose to watch and evaluate this show.

As a result, people from major TV stations couldn't sit still while watching this first episode of the program.

"Damn, this is really good-looking, the form is so interesting, Zhejiang Satellite TV is going against the sky, and it actually came up with such a good-looking program."

"Yes, judging from the quality of the show itself, as well as the amount of online discussions, I am afraid that this show will explode, and it will be a big hit, and it is really likely to reach or even exceed the ratings of the show."

"Not only the amount of discussion on the Internet, but also the wild list exploded, the highest wild list broke 2.4 when the show was broadcast, and the average broke 2, if it is not expected, the ratings of this show tonight will at least break 2.2."

"My God, this is just the premiere, the ratings of the premiere will break 2, how much are you going to break in the future? Break 4? Break 5? This is stronger than "Happy Camp", right? ”

"The person in charge of the producer of Zhejiang Satellite TV's program is Yang Rui, right? can get such a hit, Yang Rui can be regarded as a step to the sky. ”

"Fortunately, Zhejiang Satellite TV's TV series are not particularly strong, and there are no particularly strong hit TV series so far, otherwise I can't keep the first place in the ratings of Hu Nan Satellite TV for more than ten years."

"It's over, the station will definitely want us to learn from Zhejiang Satellite TV again, and ask us to imitate new programs."

The people of the TV station talked about it in the small group, and the sensation between them was much stronger than that of ordinary viewers.

For ordinary audiences, they don't care about the ratings of TV dramas or variety shows.

But they are different, ratings are almost everything to a TV station, just like the box office is everything to a studio.

And tonight, I watched the first issue of "The Voice of China", saw the amount of discussion on the Internet, and saw the real-time data of the ratings list of the first issue, plus the discussion data on Weibo.

Although the ratings have not yet come out, the people at the TV station are almost certain that this will be a phenomenal variety show.

Phenomenal variety shows, not necessarily one can appear in a year.

That's how Zhejiang Satellite TV fell.

Especially those who have participated in the Bright Times Movie Viewing Party, their hearts are aching faintly.

There was once a popular variety show in front of them, but they didn't cherish it.

Now that I see the ratings of Zhejiang Satellite TV exploding, I regret it at this moment.

If only Heaven could make them do it all over again.

They will surely say to the Bright Times:

I want to buy it!

If they put a deadline on this deal, they hope to be 100 million!

Anyone with a discerning eye can see that as long as the follow-up quality of "The Voice of China" does not decline seriously, it has basically been determined that this is indeed a phenomenal variety show.

Phenomenal variety shows, ratings are the best standard, and programs with high ratings are phenomenal variety shows.

Early the next morning, the premiere ratings of "The Voice of China" came out, premiered, 2.23%.

Seeing this data, all the people on the TV station are sure that this is another phenomenal variety show.

Zhejiang Satellite TV really has the potential to surpass Hu Nan Satellite TV and become the first provincial satellite TV.

The popularity of "The Voice of China", there is another company that is particularly happy, that is, Jia Duobao.

In this time and space, because the crust of Sichuan and Shu has not changed, without the catastrophe of the national disaster, Jia Duobao is not famous for donating 100 million.

Later, Jia Duobao also invested heavily in advertising, but the results were average, and now in the herbal tea market, several brands still share the world equally.

If you want to have enough influence to seize the market, advertising is a must.

But how to advertise, that's a problem.

It's not that Gaduobao is reluctant to spend money on advertising, but the money should be used on the cutting edge.

Advertising in CCTV prime time, such as the first few seconds of the news-simulcast, is definitely the best effect for promoting enterprises and products, but the cost is unbearable for ordinary enterprises, and the advertising cost is hundreds of millions in a few seconds, how many companies can stand it.

Advertising money is actually a concept that only became popular in the 90s in China.

The so-called advertising fee refers to the fee paid by the enterprise to motivate consumers to purchase its products or services through various media publicity or freebies, so as to achieve the purpose of promotion.

Since it is to stimulate consumers' purchases, in addition to the charm of the advertisement itself, how many consumers are stimulated is naturally a very important factor.

And this mainly depends on the influence of the platform where the ads are placed.?

In China, the influence of the imperial court is the greatest, there is no doubt about this.

And judging from the past history, the court station has not failed to live up to the huge investment of this advertiser.

The more typical is the Confucian banquet wine, before the capture of the imperial court's advertising king, the Confucian banquet wine is just a small winery in a fourth- or fifth-tier county in Dongshan Province, the output value has been hovering at millions of yuan, and its influence is limited to the surrounding areas.

In November 1994, it won the advertising king, and overnight, the advertising slogan "Drink Confucius Banquet Wine, Make the World's Article" made this little-known small wine manufacturer a household name. In that year, the Confucian banquet achieved sales revenue of 918 million yuan and profits and taxes of 380 million yuan.

Of course, the company quickly went into decline again, and that's another story.

In addition to the imperial court, local satellite TV in various provinces and cities also like to advertise by enterprises.

Statistics show that more than 70% of the advertising expenses are placed on various TV stations.

Jia Duobao's corporate plan has always advertised on satellite TV, but it is the first time to name a variety show.

It was a success the first time!

The popularity of "The Voice of China" has made the name of herbal tea plus Duobao also enter thousands of households.

Many people who have no concept of herbal tea and have never bought herbal tea will try to buy a can of it when they see it in the supermarket when they see it.

The data shows that since the broadcast of "The Voice of China", the shipment volume of Gaduobao has increased by 30%.

……

Mr. Lu Xun said? "Some people have to take out the oil when they catch a toad. ”

"The Voice of China" was a big hit, and Zhejiang Satellite TV was overjoyed, and immediately proposed to increase advertising when the next episode was broadcast.

It took 80 million to win "The Voice of China", and if you don't increase advertising at this time, when will you wait?

Immediately started the work of attracting investment.

……

A daily chemical company.?

"Minister, do you remember "The Voice of China" that asked us some time ago if we wanted to run an advertisement?"?

"It's a bit of an impression, the price offered by Zhejiang Satellite TV was too high at that time, didn't we refuse? What's wrong? ”?

"This show is on fire! Now the fire is a mess! However, due to the high advertising cost in the past, there were not many advertisements in the program, and now I heard that some TV stations are planning to add some new advertisements. ”?

"Is the message confirmed?"?

"Sure, I'm on good terms with Xiao Wang of Zhejiang Satellite TV, he told me. Now many businesses have contacted Zhejiang Satellite TV. ”

"That variety show has such a big charm?"

"It has been determined that it will be a phenomenal variety show, just like "Super Girl" that came out in 04."

Minister Huo Ran stood up: "Do a research on this show, you make a material, I have to report to the boss." If it is indeed a variety show comparable to Supergirl, we will also advertise in the show! ”?

……?

When the ratings of the first episode of "The Voice of China" were counted, Yang Rui was excited and didn't sleep well all night.

It worked!

1.98%！

This rating can be said to be one of the best in domestic variety shows.

Especially when he learned that the rating of "Happy Camp" yesterday was only 1.87%, he was even more excited.

The first episode surpassed Hu Nan Satellite TV's leading variety show, and the future prospects are limitless.

Yang Rui walked with the steps of six relatives who did not recognize him.

"Director Yang, this is the information of the manufacturers that the marketing department has received in the past two days related to advertising."?

"There are so many companies, hehe, I didn't expect to see a lot of familiar companies." Yang Rui looked at the information in his hand and smiled incomprehensibly.

"Yes, many companies were contacted by us when we first started to attract investment for "The Voice of China". It is estimated that these companies are now going to regret dying, they didn't advertise when there was a discount before, but now the price has risen but they are rushing to put it. ”?

Yang Rui put down the information, lay down comfortably on the chair, and said with a smile: "Vision determines the realm, they couldn't have predicted that "The Voice of China" would be so popular, and missing the opportunity is almost inevitable." ”?

"Yes, but I think the most depressing thing is not the advertisers, but the TV stations. I remember Director Yang you said that at the beginning, many people from TV stations were invited to try it out, and the only one who really had the courage to win this show was Director Yang! It is indeed the realm of vision! ”

Yang Rui, who was shooting this rainbow fart, was relaxed.

In a comfortable mood, he said a few more words to his subordinates: "The competition of TV stations is also very cruel. Now it's the big fish eating the small fish, and this rule is common in all walks of life. Television stations are no exception. Now the audience often watches so few, and there is no need to have too many choices, anyway, it is a winner-takes-all. The TV stations that have become well-known will be popular in the future, and the difference is only the degree of popularity. Now is still the time to stake the ground, and when the pattern ranking between satellite TV is really formed, it will not be easy to change it. ”

"Why don't you say that you are far-sighted and courageous!"

"Haha. Okay, the advertising thing will be sorted out, and we want to maximize the benefits. ”?

"Some advertisers have already made an appointment, should we arrange a meeting as soon as possible?"?

"Hang them for two days first, and then decide after our second episode is broadcast, and no one will doubt whether our show will be unpopular."

"What you said is that some people in this province say that our first issue is very popular because of the strong publicity and promotion ability of the TV station. When the results are out, they will be slapped in the face with the results, and at the same time, it will also make the advertisers even more crazy. ”?

After his subordinates left, Yang Rui thought about it and called Su Luo of the Bright Times, expressing his praise for "The Voice of China" and his expectations for the future.

After the Bright Times Variety Show Production Department learned the ratings of the first episode of "The Voice of China", they were happy and relieved.

During this time, the pressure on the variety show production department was also very high.

Bright Times has given such a huge investment, if the ratings of the TV station are not good after broadcasting, the future prospects of the variety show department are worrying.

Fortunately, the effect of the show was better than expected after it was broadcast.

On the Internet, the discussion about "The Voice of China" has intensified, and several players who appeared in the first episode have also been frequently searched.

……