Not only is the show popular, but the contestants are popular, and even the title sponsor and interstitial advertisements of the show are popular.

Jiaduobao was originally just an unknown brand, but after overnight fermentation, it actually became a well-known herbal tea brand.

The advertising cost of JDOP is even more talked about.?

"Have you heard about the latest advertising fee offer of "The Voice of China"?"?

"Who in the advertising circle has not heard of it, the naming right is 100 million, and they all said that Jiaduobao Company was stupid, but now it is a bunch of companies grabbing, and the price is still rising."?

"100 million is still rising? Don't be so exaggerated, is there a company willing to invest? ”?

?“ You can see how popular the show is by looking at the hot discussion on the Internet and media reports, as long as it is a popular program, when has there been a lack of advertisers? ”?

"Zhejiang Satellite TV is going against the sky, and it threw a yuán zǐ dàn at once to our advertising industry, and everyone was dizzy when it was blown up."?

"Yes, this price is unprecedented, it's too exaggerated."?

"It's not that Zhejiang Satellite TV wants to go against the sky, it's the bright era that goes against the sky, and it can make such a phenomenal program."

"I heard that Bright Times sold to Zhejiang Satellite TV for only 80 million, it seems that Bright Times has lost money."

"Just kidding, how can you lose money. As far as I know, Bright Times only sold the first round of TV broadcast rights of "The Voice of China" to Zhejiang Satellite TV. The right to broadcast on the Internet is in your own hands, and such a phenomenal program can also be sold for several rounds, depending on the degree of popularity now, after the bright era is a good time to make crazy money. You know, the copyright of this show can all be in the hands of the bright era, even if the first level is not profitable, what about the second season? Do you think the second season of Bright Times can still be sold for 80 million? ”

"I'll go, so the bright era has created a hen that lays golden eggs?"

"That's not it."

These are all things that can be seen by the discerning person of the inside.

And for the melon-eating audience who only watched the excitement, I only knew that there was a popular phenomenon-level program that broke out.

"Audience friends in front of the TV, good evening, it's time for the weekly issue of "Xiaomei Variety Show Review", I'm the host Xiaomei!" In the camera, a temperamental beauty spoke.

???? This temperamental beauty belongs to the petite and delicate type, and her stature is on the short side.

However, the figure is extremely material, qián tū hòu qiáo, extremely attractive, and her appearance is also a delicate baby face, which makes people look at her appearance and figure, and can't help but think of an adjective of what kind of face and what milk.

It is in response to that saying that when God closes one door, he will open another door for you.

This is Tencent Entertainment's online variety show review show, and the ratings on the Internet are quite average, but Xiaomei has a lot of fans.

????“ What about the two variety shows reviewed by our "Variety Show" today, one of which is the work "The Voice of China" that has just become popular, and the other one guess what it is? ”

"Haha, the answer has been revealed, I guess many people guessed it, it's Hu Nan Satellite TV's "Happy Camp".

"The Voice of China" and "Happy Camp" are two different types of programs, but why are they put together today? Because, the "Voice of China", which just aired an episode, defeated "Happy Camp" and became the ratings champion of this week's variety show. Now, let's take a look back at the highlights of these two shows. ”

???? Subsequently, the picture turned to the wonderful shots of "The Voice of China" and "Happy Camp".

???? However, it can be clearly seen that there are many more wonderful shots in "The Voice of China" than in "Happy Camp"!

???? Five minutes later, Xiaomei reappeared in front of the camera.

????“ Seriously, "Happy Camp" is a show that focuses on funny talks, but why does it make me so unhappy? Xiaomei complained to the camera.

????“ For "The Voice of China", Xiaomei has nothing to say, it can be said that it can now be concluded that it will become a classic phenomenal variety show, why do you say that? ”

Xiaomei tilted her head and sold a cute look at the camera.

Because so far, more than one million netizens have commented on "The Voice of China", and they are basically all praised, with a negative review rate of less than one percent! It can almost be said that there are zero negative reviews, and "The Voice of China" shows us a miracle! "Moreover, in "The Voice of China", while listening to the good voice, it also brought us some inspiration for life."

"We can see that Brother Dayi, who was born in the countryside and has always been a farmer, has not given up his hobby of singing for more than 30 years, and finally shines on the stage of "The Voice of China". We can see that Li Yang, who is disabled and determined, has been studying hard and striving to improve himself. These are things that "Happy Camp" can't do! Well, I'll admit, I'm a fan of The Voice of China, and even though it's only been one episode, she's completely conquered me! ”

????“ Let's talk about "Happy Camp" again, unlike "The Voice of China", which has zero negative reviews, "Happy Camp" can be described as two extremes, with half of the positive and negative reviews! This is difficult to see in any popular variety show, yes, you heard it right, "Happy Camp" is still a popular variety show, and her ratings last week were still the second in Huaxia variety shows! ”

"But in my heart, "Happy Camp" is inferior to "The Voice of China".

"Okay, now, let's interview the audience outside the venue and see what they think of these two variety shows!"

???? Then, the screen turned to a pedestrian street.

???? A man with a Tencent Entertainment microphone stopped a passerby and began an interview.

????“ Hello sir, have you watched "The Voice of China"? ”

????“ Of course I've seen it, this show is really good, the director is very attentive, the program team is very attentive, I like it very much! ”

????“ So what do you think of this variety show? ”

????“ I actually don't like to watch variety shows very much, "The Voice of China" was recommended by my colleague, and then I watched it, and then I was completely attracted to her, to put it mildly, I am a fan of Si Jing, her singing voice is so infectious, I am completely a fan of her! ”

????“ Have you watched Happy Camp? ”

????“ I watched it before when I was in high school, but I haven't watched it later, does this show still exist? ”

"Well......, this show has always been very popular."

"Well, sorry, I don't know much about the situation. I haven't watched this show since I was in college. The man apologized insincerely, and then said to the camera: "Take this opportunity to wish the first issue of "The Voice of China" better than the first issue!" I hope Si Jing can make a smooth debut, Si Jing, I like you! ”

The camera moves back quickly.

"Wait, I'm not done yet."

"Thank you for your cooperation."

Switching to the shot is a young couple.

""The Voice of China", of course I've watched it, I think this is a god variety show, those contestants are amazing, I like it very much!" The boy replied.

"I like Huang Qiang, I think he is particularly talented, and he is a singer who has been delayed by IT." The girl replied.

????“ "Happy Camp"? I haven't watched it for a long time, I have lost my previous taste, it's boring, this variety show has become a show for those hosts. And always invite stick guests! "This time it's a boy who looks very orthodox.

????“ Which do you prefer? Of course, I like "The Voice of China", "Happy Camp" can't be compared at all? ”

???? ……

Changsha City, inside a villa.

Xie Na looked at the TV, and his anger was already visible.

"Damn, this show is too tendentious! How can Teng Xun say that about us, how can it be like this? Xena roared.

Then, Xie Na turned off the computer directly, she was afraid that if she looked at it again, she couldn't help but smash the laptop in her hand.

……

Whiteness, "The Voice of China" sticks it.

"Brothers and sisters, have you heard? The ratings of the first episode of "The Voice of China" actually broke 2! It's just that the ratings of the first period broke 2, it's incredible, it's a miracle! ”

????“ Haha, now that I commute to work, I can hear everyone discussing "The Voice of China" from time to time, this variety show has penetrated into the lives of ordinary people, this is a phenomenal variety show! ”

????“ Haha, compared with "The Voice of China", "Happy Camp" is not good, not long ago it was just reported to tear the [forced] door, and the current ratings have not yet reached 2, I feel that the once popular variety show is about to fall! ”

"Upstairs is wrong, the ratings of "Happy Camp" are actually very high, although people did not win "The Voice of China", but it was still the second largest variety show in the ratings last week. It's just that it didn't break out like "The Voice of China". ”

????“ It's a pity, in fact, as long as Xie Na steps down now, "Happy Camp" can still be saved! ”

"Cough, don't talk about the length of the person, here is the post of "The Voice of China". Let's discuss the voice, don't invite the fans over there to hack us. ”

???? ……

???? Just like the fans of "The Voice of China" said, "The Voice of China" has completely transformed into a phenomenal variety show.

???? On the streets and alleys, on the subway buses, and on the vegetable market construction site, there are not too many people talking about "The Voice of China".

???? At this time, if you ask what "The Voice of China" is.

Then the other party is qualified to ask you like this, "Are you an alien, you don't even know "The Voice of China"?" ”

Yes, in the eyes of Chinese people, if they don't even know "The Voice of China", then they must not be Blue Star people, they must be aliens.

Now, whether it is an old man with gray hair or a vigorous child, they all love this show!

And that's just after the first episode aired.

Zhejiang Satellite TV is completely convinced by Yang Rui this time, and he has vision and courage!

If it weren't for Yang Rui, Zhejiang Satellite TV would have missed out on this phenomenal variety show.

Beijing TV.?

"Zhejiang Satellite TV's new variety show, what do you think?"?

"Director, I saw in the morning that the "China Youth Daily" wrote a special commentator's article for this program, which I think is very unusual."

?? Newspaper commentator articles are a commonly used genre in news commentary. It is an important commentary second only to editorials. The number of editorials in newspapers and magazines is relatively small, and the number of commentator articles is increasing and becoming more and more important.

The specifications of a commentator's article are somewhere between an editorial and a short commentary. It is a medium-sized and important commentary commonly used by newspapers, news agencies, and radio stations, and has an important role as a guide and mouthpiece. It does not have a strict boundary with editorial, and can be elevated to editorial if necessary.

In China, the commentators' articles of some important newspapers and periodicals are of special significance, and they belong to the content that people in the industry focus on and study.

?“ Commentator article? It's just been the first episode of the air, and the commentators' articles have come out? ”?

?“ Yes, the article encourages Zhejiang Satellite TV to launch an original variety show, and appreciates the fairness of the blind selection link in the program, believing that this is an entertainment program full of positive energy, which is worth learning from major platforms. ”?

"What is the original of Zhejiang Satellite TV, it is obviously a work of the bright era, does this commentator write an article without investigating?"

The subordinates bowed their heads and were silent, slandering in their hearts: "People care about your production, and it is broadcast on Zhejiang Satellite TV, which is the original of Zhejiang Satellite TV." ”

??“ In this way, you go and arrange for the people in the program center to talk to the bright times and see if you can win the broadcast rights of the second season. ”

are all insiders, and they all know very well in their hearts that a popular variety show like this is definitely going to have a second season.

The director sighed: "Alas, when the bright era invited people from the TV station to watch, everyone felt that the price was too high, only Yang Rui of Zhejiang Satellite TV dared to make a sky-high price, and now it proves that Yang Rui's vision and courage are really good." ”?

The subordinate cautiously said: "If you talk about it now, the price will only be higher and will not become lower." ”?

"At this time and that time, as long as the money is worthwhile, it doesn't matter how much, let's talk about it."?

?……?

The hit broadcast of "The Voice of China" has created a new hot topic, and of course various media will not let go of this hot spot.

NetOne Entertainment:

"The Voice of China can achieve such a good click rate, and the blind selection of the program is the key. The novelty of blind audition is that in the initial stage of student selection, the star mentor has his back to the student, only chooses the voice, and is not disturbed by any other factors. If a tutor presses the select button while a student is singing, it means that the student has been included in the group.

When there are multiple mentors who choose the same student at the same time, the choice is in the hands of the students themselves, and it will be very interesting to see the competition between the mentors at this time......"?

Penguin Entertainment:

For every netizen who loves to sing, the eternal YY is nothing more than standing on a top stage before singing the first sentence, because the singing voice is too outstanding, the big names in the music world are instantly killed, shouting: Heaven! Your voice is the pinnacle of human evolution! I lived for nothing for decades! If you don't dislike it, may you allow me to make a small humble request to perform with me, okay? ”?

Normally, we should go over amicably and pat him: Oh yes, it's time to wake up.

But "The Voice of China" has turned this YY into reality.

The biggest subversion of this talent show is in the positioning of the judges.

They have gone from high-ranking experts to coquettish and cute mentors. What could be cooler than seeing the celebrities who are loved by thousands of people on weekdays being abused, molested, and rejected? ?

You must know that in the regular draft, the judges are a privileged class on top, they are the vicious Rong Mama, and the contestants are bitter little swallows. The main function of the judges is to put on a stinky face, roll their eyes, understand various words and sentence patterns, and humiliate the contestants accurately, especially personal attacks.

For example, "You have to lose weight quickly, no one wants to see a sow singing on stage", "You know a new method of torturing people", "When you don't sing it, it's a good song"...... This kind of drama used to be very popular, catering to the dark side of human nature, watching others be unlucky, and always winning kuài gǎn. But the audience will get tired of watching it for a long time.?

When the four judges compete for a contestant, quarrel, cheat, sell cute, and pretend to be crazy and stupid, it is the essence of "The Voice of China". The four big names tear your face and fight for the wind and jealousy, how much does this highlight your scarcity and sense of existence.?

Then, like a concubine waiting for the emperor's favor, the judges waited for the contestants to turn over the cards, and the four judges blinked innocent little eyes, looked at the contestants with a hungry face, and jumped cautiously. Who is better to choose, the players are so entangled and struggling".?

?……?

In addition to various media reporting on "The Voice of China", some well-known people in the industry are also expressing their opinions.

The famous film critic Ren Wuxing said on his blog: "I have almost never dabbled in music talent shows in the mainland, and I have never even watched the smash hit O5 girl. Later, what paid more attention to was Taiwan's "Super Avenue of Fame".

How to say it, the music auditions in the mainland always give me a sense of the board, and the judges' comments are fake and unpleasant.

And in this regard, the table bend is obviously doing better. It's not that they don't have the above problems, but they are relatively few and can be accepted.

Of course, the draft system is also the main reason for my viewing.

I just like to watch the stadium matches, it's a really good feeling, you never know what kind of martial arts the master will come out of, and you don't know what moves the players will use, so you always have the excitement of the unknown.

However, since watching the first episode of "The Voice of China", I suddenly went straight to it, and it turned out that this was the best talent show in my mind.

One of the things I like about this show is that to each contestant, you are dreaming.

Dreams, in this age when they are rarely mentioned, are an important question that everyone must answer head-on on this show.

This is an era of lack of faith and dreams, so the social atmosphere is extremely impetuous, the social environment is extremely noisy, and the hearts of individuals are noisy.

I hope there will be more programs like this, with dreams and beliefs as the starting point, so that more people can think about this issue, focus more on themselves, introspect, and then improve themselves. Find joy in yourself and face the present and the future positively.

Instead of facing a lot of social and political problems that we can't handle, expressing a bunch of unnecessary criticisms and comments, and then triumphantly and pathologically branding ourselves as "angry youth"?

Is this the result of a lack of moral education? Or is it the deformed result of wrong money-first values??"

This film critic is actually a penny, and he usually kneels and licks abroad very well, but his article has been recognized by many people.

And on the Internet, the topic of "The Voice of China" also exploded.

There have been a lot of talent shows, but it is the first one that can invite Liu Huan and the four of them to appear together, and the level of the contestants is very high, which detonates the enthusiasm of the audience.

It's hard to imagine that six of the top 10 hot searches on Weibo are about "The Voice of China".

[Zhejiang Satellite TV's new variety show "The Voice of China" counterattacked Hu Nan Satellite TV's "Happy Camp", and the ratings of the first issue were crushed. 】

[Li Zongsheng praised the contestants]

[Si Jing became popular overnight]

【Brother Coat's True Identity】

[The spring of Huaxia original variety shows is coming]

[Disabled player Li Yang sings and cries Liu Huan]

[Gu Cancan plans a good voice]

Overnight, most of the contestants had their own fans. Among them, Si Jing, Zhu Zhiwen and Li Yang received the most attention.

At the same time as the popularity, the evaluation of the players has also been polarized.

The media began to dig deep into the contestants, and several contestants who appeared were not only expected by insiders, but also unexpected by many melon-eating people, and became popular overnight.

As the first Si Jing to appear, she received the most attention.

She was originally a well-known anchor, she has a certain fan base on the Internet, she has a history of live broadcast a few years ago, and her appearance is extremely beautiful and charming, with explosive points and highlights, and the media likes to report her things the most.

There is naturally no shortage of sunspots in this, after all, in the eyes of a considerable number of people, anchors, especially female anchors, are not a serious profession, and many people are prejudiced and think that female anchors are often associated with eroticism.

In fact, when Si Jing was an anchor a few years ago, in order to attract popularity and make money quickly to treat her father, she did take the sexy route at the beginning.

But that's all, Si Jing is not the kind of person who has no bottom line, before participating in the show, she deliberately communicated with Gu Cancan once, she has no black history.

But being a streamer is the original sin in the eyes of some people.

When Si Jing's anchor experience was excavated by someone with a heart, a wave of doubts about Si Jing quickly appeared on the Internet.

"Si Jing, who got the turn of four mentors, used to be a vulgar anchor in YY."

"Why can a person like Si Jing get preferential treatment from four teachers?"

"The vulgar anchor Si Jing has become a draft darling."

As early as when Si Jing decided to participate in "The Voice of China", Gu Cancan expected that someone would dig up Si Jing's black history.

She had the article written early.

Sure enough, the day after "The Voice of China" became popular, news about Si Jing began to appear.

While smearing Si Jing, he is also smearing "The Voice of China".

"Sister Xueqi, you relax, don't care about what people on the Internet say, some people are not people at all when they go online." Gu Cancan comforted Si Jing: "You take two media interviews, let's work together to reverse this trend on the Internet." ”

Since Si Jing decided to participate in "The Voice of China" and decided to step into the entertainment industry, she has been mentally prepared.

????? ……?

????