Chapter 279: Unexpected
Zhang Wen looked at the other three, thinking about it in her heart. Follow? Dream?. lΔ
Zhang Wen has been firmly in control of her business dealings with the Bright Times, and her two promotions on Jibei Satellite TV are related to the Bright Times. The first time was the introduction of "Heartless Mage", and the second time was to cooperate with the bright times to produce the variety show "Boys and Girls Rush Forward", these two successful cooperation allowed Zhang Wen not only to gain a firm foothold, but also to be promoted and raised.
However, the strength of Jibei Satellite TV belongs to the middle and lower reaches of satellite TV, and the leaders of the TV station also explained that they have to spend a little money to do big things, which makes Zhang Wen angry, facing mangoes, lychees and CCTV, how to spend a small amount of money to do a big thing, and spend a lot of money may not be able to buy it.
Especially after watching the feature film, Zhang Wen has an understanding of the quality of the TV series, and she is even more worried, this TV series is obviously a high-quality production, the theme is novel, and the competition must be particularly fierce.
She thought of a good idea, and took the initiative to find people from Tomato Satellite TV, Southeast Satellite TV, and Sichuan Shu Satellite TV, and proposed a joint bid for the four, which is often said to be a four-star model for one drama.
The so-called four-star model of one drama is actually a drama buying alliance jointly created by about four satellite TV channels, sharing the cost of buying dramas, and broadcasting them in turn at the same time.
As a TV drama purchase model with Chinese characteristics, its emergence has indeed made TV stations and producers taste the sweetness.
For example, the cost of a certain drama is 1oo million episodes, which is unaffordable for most satellite TVs, but through the four-channel simulcast model, even if the producer finally offers a price of 12o yuan per episode, it will only cost 3o yuan per episode.
"Zhang Tai, how much do you think we should pay?" Zhang Wen is the convener of this drama buying alliance, and she took the initiative to say that she first asked Zhang Yanning, the deputy director of Sichuan Shu Satellite TV, who has the highest position among the four.
Zhang Yanning came to the capital half to run errands and half play, originally just wanted to play soy sauce, but after watching a few episodes of "Step by Step", he also predicted the good future of this TV series, and had the intention of winning this drama. He knew that Sichuan Shu Satellite TV alone was enough, and he was very excited about the four-star drama mentioned by Zhang Wen.
In fact, the four are very confident in winning "Step by Step", the four TV stations are separated, and their strength is far from CCTV and Mango Satellite TV, but when the four are united, the waist board is thicker than CCTV.
However, although there is money, it does not mean that they can spend money indiscriminately, they still hope to win "Step by Step" at a reasonable price.
"The quality of this drama is very high, it will definitely be popular, and CCTV and Mango Satellite TV will definitely buy it at a high price. I estimate their price to be in the range of 600,000 to 700,000. For the sake of insurance, let's pay 800,000 yuan, and no one will rob us of this price! What do you guys think? Zhang Yanning thought about it for a while.
The director of Southeast Satellite TV's film purchase nodded and said, "I think it's okay, although the price is high, but the quality is there, and you can't miss it." In this way, our family is only 200,000, which is very cost-effective. β
"I agree." The director of Tomato Satellite TV's film purchase said, "This drama must be won, our station has not bought any potential dramas this year, this drama must be won!" β
At 3:40 p.m., Gu Cancan appeared in the conference room of Jinyu Marriott.
The reason why Gu Cancan participated in the "Step by Step Horror" film viewing and selling meeting this time was that on the one hand, she wanted to know more about people, and on the other hand, she was waiting for the bidding to end and talk to Zhang Wen about the new variety show.
At this time, in the conference room of Jinyu Marriott, all the buyers of each TV station were present, and a sign was placed on everyone's seat with the name of the TV station written on it.
In front of the crowd, there is a rostrum, and at the front of the rostrum, there is a small podium, which is the position of the host. The auction was announced to be open, and the final announcement of the results was here.
There was a row of tables behind the podium, behind which sat three people, one the presenter and the other two notaries.
In order to ensure the fairness of the bidding and avoid black-box operation, Bright Times specially invited a notary public to notarize the event.
To be honest, Gu Cancan is also the first time to see that selling films still needs to be fair, in the past, the bright era was like bidding to sell films, but this time it is a secret standard, and it needs to be fair.
TV buyers have already prepared their own bids, and they will submit their bids as soon as the bidding begins. Different from the excitement of the film viewing meeting in the morning, at this moment, the conference room is quite quiet, and the expressions of absolutely some people are very solemn, and everyone knows that it will be a life-and-death battle next.
Zheng Mingtao of Mango Satellite TV looked up at Li Liqiang of Beijing Satellite TV not far away, and Li Liqiang also happened to look at Zheng Mingtao, and the eyes of the two people suddenly collided together.
Zheng Mingtao smiled, and Li Liqiang also smiled, but there was a faint flash of electric light in the eyes of the two.
The two looked at each other a few times, and then both withdrew their gazes.
The four satellite TVs that jointly purchased the film deliberately sat together, they were relatively relaxed, thinking that the price of 800,000 was already sky-high, and it was not a big problem to win "Step by Step", and I really didn't believe that anyone else would offer a higher price than themselves.
After a eye battle with Zheng Mingtao, Li Liqiang decided to take a gamble.
He has begun to be excluded from Beijing Satellite TV, rather than being moved away by others as a stumbling block and with a cold yamen, it is better to break the kettle and fight for a way out, he quietly tore off the original bid and filled in a new one.
For professionals like Li Liqiang, it is difficult for ordinary TV series to impress them, even if many viewers think that TV series with good quality are average in their eyes, but after watching the first five episodes of "Step by Step", Li Liqiang has only one feeling, it is really exciting!
I can't count the films I've seen, Li Liqiang thinks it's exciting, let alone ordinary audiences, so he decided to take a gamble.
Lu Yujie is still the host, she put the microphone at the front desk, tried the microphone first, and then began to say the opening remarks.
Naturally, they are all welcome clichΓ©s.
After saying this, Lu Yujie asked Su Luo to announce the start of the bidding, and she stepped aside and gave up the podium.
Su Luo was dressed in professional clothes, walked to the front desk with a smile, said politely, and then said to the topic, "In the morning, I have invited all the leaders to watch our company's drama, and I believe that the quality of our drama has been known. β
As he spoke, Su Luo introduced the notary to everyone.
The two notaries stood up, first introduced themselves, and then read out the notarial certificate, indicating that the secret bidding was held under the principle of openness, justice and fairness.
The bright era is so formal, the people present can't help but nod secretly, and the production company with a rigorous style can always get a good impression on them.
"We will look at the bottom of the bid under the supervision of a notary public, and then announce the winning TV station on the spot. So, without further ado, I announce that the bidding has officially begun, and I invite all buyers to submit their bids at the front desk. Su Luo said with a smile.
The buyers of the TV station took out their bids one after another and handed them to Su Luo, who took the bids and put them next to the notary, and soon piled them up in a thick stack.
Gu Cancan said to Hu Mei, "Teacher Hu, let's take a look at the bottom of the bid!" β
Hu Mei nodded, "Step by Step" condensed her hard work, and Hu Mei also hoped to sell it for a good price.
Gu Cancan asked Hu Mei to open the first bidding document, which was from Dolphin Satellite TV, and the other party bid 5o yuan!
This price is quite high for the average TV series, Hu Mei raised her eyebrows, if this is the highest price, this price is already the highest price for a single episode of the TV series she filmed, and the opening is a high price, Hu Mei is very happy in her heart.
The two notaries transcribed the price of Dolphin TV in person.
The second is an offer from CCTV, with a bid of 600,000 yuan, which is worthy of CCTV, and it is really rich!
Gu Cancan had an exaggerated expression on his face, his eyes widened, and he let out a silent "wow" in his mouth, which made the people who had been paying attention to her couldn't help but murmur in their hearts, who is this to make Gu Cancan so amazed, how tall is it?
followed by Mango Satellite TV's bid of 7o yuan, and Lychee Satellite TV was also 7o yuan, these two have been in love and killing each other for many years, but I didn't expect the bid to be so smart.
I went through a few more, but none of them exceeded 700,000, Gu Cancan thought to himself that about 700,000 is the top, it's not bad, the shooting cost of "Step by Step" is 28 million, a total of 30 episodes, most of the costs can be recovered in the first round of playback, and profits can be made in the second round, and all the income in the back is pure profit, if you look at it this way, the profit of "Step by Step Shocking" can be about 20 to 30 million.
Gu Cancan pondered while watching, no matter what, making money is definitely going to be earned, it's just a matter of earning more and earning less.
Flipping through another bidding document, Gu Cancan's movements suddenly stopped, and Jibei Satellite TV, Tomato Satellite TV, Southeast Satellite TV, and Sichuan Shu Satellite TV jointly bid 8o thousand!
The four companies jointly bid to 800,000 per episode, which is a sky-high price, and Hu Mei couldn't help but show a surprised expression on her face when she saw this price.
Gu Cancan, Hu Mei and the notary public were unhurriedly checking the bids, while the representatives of each TV station had different expressions.
Those TV stations that knew that they didn't win the bid had a very relaxed expression, and watched other TV stations fight with a gloating expression; The TV station that wanted to win "Step by Step" was a little nervous, staring at Gu Cancan's expression, hoping to see some information from the subtle changes in his expression.
However, Gu Cancan's expression was occasionally exaggerated, and sometimes he was expressionless, and they couldn't tell what the situation was.
Time is slowly passing, although it is not long, but it is still a little difficult for those TV stations who want to win the broadcast rights. They are all determined to get it, and the price of the purchase is also very high, but they don't know what kind of price other TV stations are waving, what if others sell higher?
When Gu Cancan raised his head after reading the last document, everyone's hearts at the scene were in their throats, and the result was about to come out, who would win the bid?
Under the supervision of the personnel of the Justice Department, Lu Yujie announced the final result: "The winning bid is Beijing Satellite TV, with a bid of 850,000 yuan!" β
Beijing Satellite TV, 850,000!
As soon as this result was reported, the buyers of all David TV in the audience couldn't help but gasp, and turned into an uproar.
850,000 episodes, this price is really sky-high!
Now the top domestic TV series are only about 5o million episodes.
Of course, large-scale historical dramas like "Romance of the Three Kingdoms" and "Water Margin" are not counted among them, this kind of large-scale historical dramas are completely different in terms of investment, star lineup and social attention, and such dramas are generally not worried about ratings, so the price must be higher.
For the buyers of various TV stations, the sky-high price of selling 850,000 is not unacceptable, after all, the quality of "Step by Step" is here, and everyone has seen it.
What is really surprising is that it was Beijing Satellite TV that made the bid.
If it is CCTV and Mango Satellite TV, everyone can understand it, and even Litchi Satellite TV can accept it, but it is actually Beijing Satellite TV, which is surprising enough.
You must know that Beijing Satellite TV ranks outside the top five in the national provincial satellite TV, and the ratings are relatively average, and it is too risky to spend 2.55o to buy a drama!
Li Liqiang is afraid that he is not crazy, right?
Zheng Mingtao was surprised by the price and result, but he was also relieved, Peking Satellite TV and CCTV are in the same place, they are destined to live in the shadow of CCTV, and the audience will be diverted by CCTV in large numbers. Even if they win "Step by Step", it will not be any danger to Mango Satellite TV, as long as it is not Lychee Channel, which has been in direct competition with it.
Litchi Satellite TV is a little regretful in his heart, "Step by Step" is a good show, if it can be won, it will definitely be a good thing, but this price is too outrageous, if this price is won, it may not be able to return to the cost, the risk is too great.
Zhang Wen felt a lot of regret in her heart, 800,000 yuan had arrived, why didn't she add another 100,000, even if it was 1 million episodes, it was only 250,000 yuan per episode. I thought that 8o million would definitely be able to win, but I didn't expect to miss it, I knew that it was better to report 9o million directly, and there was an extra 30,000 for each station, which was completely acceptable.
Li Liqiang felt that everyone's eyes were focused on him, but those eyes were not envy, jealousy and hatred, but as if he was saying that there was a stupid X here.
Li Liqiang's mood was not relaxed because he won "Step by Step", he knew that he would not be relaxed before the ratings of "Step by Step" were released.
Of all those present. The happiest is undoubtedly Hu Mei, "Step by Step" has a total of 3o episodes, 850,000 episodes, and the final price is 2.55o yuan, the premiere price of this drama has created a new high in her career, and from now on, the name Hu Mei is also a golden sign in the industry.
Su Luo is even more happy, he can earn 25.5 million in the first round, and he is about to return to his capital, and after the broadcast of Beijing Satellite TV, he can also sell the second and third rounds of broadcasting rights. As long as the ratings are good, it will not be a problem to sell more than 1ooo, which means that there is a great possibility that the whole drama will earn 30 million in the end, which can be said to be a big profit.
To make a simple comparison, Huayi is the best film and television company in China, and the profit in 2oo8 is only 860000, and now the income of a TV series in the bright era is almost catching up with one-third of Huayi's income last year.
Gu Cancan's expression was calm, as if everything in front of him was within his expectations. She went through the era when one episode of the original time-space TV series could sell four or five million, 850,000 episodes, Gu Cancan was happy, but she was not shocked.
Su Luo couldn't help but sigh with emotion, Gu Cancan is indeed stable, he is really a person who does great things, and other people's children are so good.
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