Chapter 280: Planning for the Production of Variety Shows

At the end of the bidding, a TV station approached Su Luo to talk about the second round of broadcast rights of "Step by Step", but there were not many TV stations to talk about, only Dolphin Satellite TV.

The price of the second round of broadcast rights of TV dramas is generally close to half of the round, if the broadcast rights of a drama are 1oo yuan, the price of the second round of broadcast rights is basically about 450,000 yuan.

The premiere rights of "Step by Step" were sold for 850,000, and the price of the second round of broadcast rights should be close to 4o.

Although all major TV stations think that "Step by Step" is a good drama, they also think that the price of 850,000 is inflated.

According to the usual practice, the second round will cost about 4o, and at this price you can buy the broadcast rights of a TV series with good quality, and it is really not cost-effective to buy the second round of broadcast rights.

So they are not in a hurry to grab the second round of broadcasting rights, and plan to wait for "Step by Step" to be broadcast on Beijing Satellite TV and see the audience's feedback.

Sure enough, the second round of broadcasting rights was not negotiated in the end.

Dolphin Satellite TV only bid 250,000 yuan, far below Su Luo's expectations.

But Su Luo is not in a hurry, she believes that after the broadcast of "Step by Step", the people on the TV station will cry and shout to buy the second round of broadcast rights for themselves, and when the time comes, 400,000 episodes, sister, I may not sell it, today you ignore my love and ignore me, tomorrow I will make you unclimbable, hum.

Not to mention Su Luo's smug thoughts, Gu Cancan was also quite happy, investing tens of millions of dollars in the production of a TV series for the first time, although she knew in her heart that there was a great possibility that this drama would be popular, after all, this was a hit in the original time and space, but she made it a few years in advance, and she didn't invite stars from Hong Kong and Taiwan, in case the TV station didn't buy it.

Fortunately, the market feedback is very good, with the injustice of Beijing Satellite TV, no, with the insight of Beijing Satellite TV, "Step by Step" sold at a very good price.

I believe that after this price is passed out, the status of the bright era in the hearts of others can be raised to a higher level.

After the bidding ended, Gu Cancan specially looked for Zhang Wen.

Zhang Wen was a little depressed, she thought that she would be sure of nine out of ten, but she didn't expect Li Liqiang to be so crazy that he dared to come up with a price of 850,000 yuan for a single episode. She planned how to promote the show, but her plans were disrupted and she was depressed.

However, Gu Cancan made an appointment with her alone, which made Zhang Wen feel a glimmer of hope in her heart, Gu Cancan must have something to discuss with her, otherwise it can't be a small talk.

"Sister Wen, I've been waiting for a long time." Gu Cancan walked over with a smile.

Zhang Wen smiled dignifiedly: "Where, Cancan, I haven't had a chance to say a few words to you today, now it's okay, no one else is bothering, we can have a good chat." ”

"Hehe, yes, when "Heartless Mage" was released, we were still unknown juniors in the production of TV series in our bright era, thanks to Sister Wen's care."

Gu Cancan first mentioned the friendship between the two, which made Zhang Wen feel comfortable, Gu Cancan said this, which shows that she clearly remembers the relationship with Jibei Satellite TV, and it must be a good thing to find her.

Sure enough, after chatting a few words, Gu Cancan got to the point, she hoped that Jibei Satellite TV and Bright Times would continue to cooperate in a variety show.

"Cancan, Bright Times or do you plan to cooperate with our Jibei Satellite TV on a variety show? What program? After Zhang Wen heard what Gu Cancan said, she was overjoyed in her heart.

Last year, "Boys and Girls Rushing Forward" led the breakthrough program, contributing extremely high ratings and advertising revenue to Jibei Satellite TV, this year's variety show is also being planned and recorded, but this show is very simple to imitate, and the phenomenon of following the trend is very serious, and this year's ratings may not be as good as last year.

Zhang Wen has long wanted to create another variety show, but the TV station has put forward several plans internally, what blind date programs, job search programs, after internal discussions, they were all vetoed, and the ideas proposed are too old-fashioned, such as the blind date show, can you pass "If You Are Honest, Do Not Disturb"?

Gu Cancan said simply: "That's how we think about it, and now people's general impression of the military is still in a very old concept, including on the Internet, for the domestic military, it is either brainless or brainless." I think people actually have a need to know about the military. I plan to produce such a program, inviting 6-8 stars with a large age span, stars with different personality labels, to go deep into the front-line troops, change their identities, experience 4 real military camp experiences of 5 days and 4 nights in different military branches, eat, live and train with young soldiers, and all the stars who participated in the filming will be handed over to the army for management according to the requirements of ordinary recruits, and the director team will record and shoot 24 hours a day in accordance with the shooting requirements of the documentary,?? "Zero intervention" was practiced, only records were recorded, and all staff were forbidden to talk to celebrities. Without violating state regulations, through the experience of celebrities, people can truly understand some of the current situation of the national army. ”

That's right, the "idea" proposed by Gu Cancan is the later "Real Man".

It is said that "Real Man" was also introduced from Bang Country, but at this time, Gu Cancan deliberately asked people to investigate, and now there is no variety show in Bang Country, and even Running Man has not yet appeared.

The traffic of variety shows in later generations is unimaginable to people in the current entertainment industry, Gu Cancan knows the power of variety shows in later generations, of course, she has to take advantage of the fact that many shows have not yet appeared, and preemptively launch some high-quality variety shows that she likes.

Bright Times has set up a variety show production center, and in 2009, it will make efforts to vigorously produce variety shows, but there are many difficulties, and the most important thing is the lack of relevant talents.

However, three projects have already been launched, "Real Man", "Wonderful Story" and "Run, Man".

The latter two Bright Times worked hard to explore the production by themselves, but "Real Man" needs the cooperation of the army, and a company in the Bright Times can't do it, so after careful consideration, Gu Cancan decided to choose to discuss with Jibei Satellite TV to see if he can cooperate with the other party, after all, Shijiazhuang, the capital of Jibei Province, has a military region, and the TV station will coordinate it, and the possibility of the military region allowing it is much greater than that of the bright era.

Listening to Gu Cancan's brief description of this variety show, Zhang Wen pondered for a long time, and replied sincerely: "Cancan, this proposal of the bright era is very good, but I personally can't be the master, and I must communicate with the leaders of the TV station before I can give you a formal answer." ”

"Understood, this is how it should be, today I mainly want to consult with Sister Wen, can you accept the scale of this variety show?"

Zhang Wen said with a smile: "Of course such a positive program TV station is welcome, so let's do it, who is the planner of this variety show, go to Shijiazhuang with me to meet the leader, how about you talk about it in detail?" ”

"This is no problem, let the main planner of the show go to Shijiazhuang with Sister Wen."

The creativity of the show is provided by Gu Cancan, but the main planning is responsible for a special person, Gu Cancan cannot cover all the details, she only provides creativity, and the specific planning is still perfected by a professional planning team in the bright era.

Sending Zhang Wen and the main planner of the show to leave, Gu Cancan is also about to start preparing for her own movie shooting, the crew of "Heartbreaker" has been set up, and filming will start soon.

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