Chapter 36 Box Office Dark Horse
"I went to the cinema to watch a movie today and was pleasantly surprised to find a masterpiece.
The title of the film is "Crazy Stone", which is a comedy that uses multi-line narrative techniques, sharp montage-style editing, brilliant soundtrack, and each character image is very full and has distinctive characteristics.
Before Crazy Stone, most forms of comedy were presented in the form of selling ugliness and derogatory. And what about stones? Amuse the audience with the most down-to-earth and suitable for the misunderstanding caused by the environment at the time, without any deliberateness or artificiality. is like cross talk, some cross talk is deliberately derogatory and teasing the actor to make everyone laugh, and the stone is more like Liu Baorui's stand-up, for example, "Huang Banxian" walked to the peak of life without a trace of defense, and then it was all kinds of coincidences, and finally retreated, mixed with jokes and banter. Although we know that the story is made up, we pay for this impeccable storyline.
There are almost no famous actors in it, but everyone's performance is exceptional.
I won't talk too much about it, involving spoilers.
All in all, this is a great movie not to be missed!
By the way, Gu Cancan also starred in it, she actually played a role, but she didn't hate this role at all, it was really good looks. ”
The name Dream Weaver is very famous on Douban, in addition to her sharp writing, but also because she is a girl.
Like Zhu Wen, who is both talented and beautiful, is generally called the "Douban Goddess" on Douban.
Douban is a gathering place for young people.
Wen Qing, when talking about movies, it is often "Spring of the Cattle Herding Class", "The Pianist at Sea" and the like.
But today, the Goddess of Dream Weavers, who has always scoffed at domestic movies, actually wrote an article praising a domestic movie, and the Douban crowd felt that the sun was coming out of the west.
"The Dream Weaver is actually praising a domestic movie."
"Crazy stones? It's a strange name, but the Dream Weaver says it's a good movie, so it must be excellent, go see it another day. ”
"Let's go."
At the same time, most of the viewers who watched this movie invariably promoted the movie to the people around them.
"It's a film that is rough and subtle at the same time. The roughness here is not derogatory, which refers to the fact that the movie puts the perspective on the bottom life, and well restores the rough and energetic life state of the bottom life. And the most prominent feature of this film - exquisiteness, especially in the structural design and plot advancement of the whole movie, the small buttons that are carelessly set in the front are carefully untied one by one in the back, or in other words, the small mines placed in the front are all stepped on in the back, and there is not a single squib. Every time the thunder explodes, it will bring the audience a happy snickering similar to the bridge of the rope, and sometimes burst into laughter caused by a certain line or a performance. Another delicacy lies in the way the film is narrated and edited, several parts of the narrative from multiple perspectives are appropriately used, and the editing is crisp and fast, which contributes to the avant-garde, experimental but concise and clear style of the whole film. In addition, there is also a subtlety in the performance of the actors. This is a group film, and the actors are very serious and serious playing a group of chattering comedy characters, so it jumps out with a stronger comedic effect. Among them, what is particularly outstanding are the two groups of thieves, the Hong Kong thief Mike and the three thieves, Brother Dao, Heipi and Xiaojun. Interestingly, in this film, which takes Chongqing as the place of occurrence and uses Chongqing dialect as the main line, the two thieves who don't speak Chongqing dialect have another wonderful effect. ”
"Crazy Stone" is definitely a work of wisdom, in fact, the stone is just a solidified expression of people's "persistence", for money, lust, responsibility, integrity, everyone's most important desire or principle, after being magnified by the small stone, we can see it clearly. People with deep desires die in Huangquan, and people with dirty desires will not end well, but we also see that people with shallow desires and people with good desires do not have great blessings and wealth, but only have a peaceful life, so is there no better happiness in life? This is more of a desire, in fact, what you have in your hand is a valuable gem, which you have not discovered.
Like the last shot, the man brought the real jade to the woman (he thought it was fake), and then said to the woman: fake, but the woman fell happily on his shoulder.
The structure of the whole film is very rigorous, and I only see one flaw (which is kept secret here), and when you are close to yourself, you will not be taken away by desire! ”
"In order to commend the rare progress of Chinese films, it is necessary to give a good review to encourage those who make movies with their hearts to be more attentive.
This movie also fully shows that excellent movies are not built up by money, but carefully shot by the director and actors. ”
But everyone who watched the premiere gave the film a good review, and the media people secretly found by the distributor tried their best to praise and shout.
After all, this is the work of unknown directors and actors, and 12% of the cinema schedule is arranged.
On the first day of its release, "Crazy Stone" had a box office of 1.06 million, which was very inconspicuous.
But the word-of-mouth is so good that it explodes, and the media and the Internet are all praised.
The next day, Saturday, more than doubled at the box office to 3.2 million.
The theater chain decisively adjusted the filming ratio of "Crazy Stone", from the initial 12% to 18%.
On Sunday, the third day, the box office was 5.8 million.
The cinema chain continued to adjust the proportion of films, rising to 22%.
Throughout June, there was not a single movie in cinemas that made the public look forward to it.
Xu Jinglei's "Dream into Reality" is not small, but this is a literary film with a dull plot.
The public goes to the cinema to watch a movie for fun, and who wants to watch a dull movie.
When Crazy Stone was released, there was no resistance before the invincible, and the box office began to ride the dust.
The producer was boiling, and Ning Hao, who was running the promotion, and the leading actors fell into ecstasy.
Crazy Stone was released for three days and accumulated 10 million at the box office.
It can be said that the box office exploded.
Word-of-mouth also began to ferment, and more and more people discussed the movie online.
It's been a long time since there's a comedy in Huaxia that makes people laugh and isn't full of embarrassment.
After many people saw it, they spontaneously became tap water and promoted crazy stones everywhere.
"Xuanxuan, my boyfriend said that the movie Crazy Stone is particularly funny, let's go watch it."
"I'll go, then why doesn't your boyfriend accompany you to see it?"
"He's working overtime, I'll do my hair, let's go to the movies together, okay?"
"Okay."
……
"Wife, which movie are we going to watch at night? There have been no foreign blockbusters recently, and Xu Jinglei's dream has come true, uh, this crazy stone looks like a comedy, which one to watch? ”
A young couple stands at the ticket office of the theater and is stuck in a difficult choice.
"I heard that you like Xu Jinglei a lot?" The girl glanced at the boy.
"Nothing!" The boy decisively denied it, and in order to prove his innocence, decisively bought a movie ticket for Crazy Stone.
……
A well-dressed middle-aged man walked out of the movie theater with a blush on his face that had been laughing and looked a little excited.
The same is true of the audience around him.
"My belly is laughing, this movie is so funny."
"Haha, me too, that black skin last, hahaha, run sixty miles, haha, it's so funny."
"Who's the director?"
"I don't know, except for Guo Tao in the movie, no one else is famous, right?"
"The real estate boss is Xu Zheng, and then that beautiful little sister, the cheating one, I think it looks like Gu Cancan."
"No matter who the actor is, the director who can make this movie is too powerful, go back and find out who it is, and you will be a fan of him in the future."
"When I got home, I asked my family to watch the movie too, and it was really good."
"Yes, I will also publicize it on the Internet when I go back, it is rare for domestic movies to appear so good, and more people have to know about it."
The middle-aged man came to see the movie alone, walking in the crowd and listening to the discussion around him, his heart moved.
Instead of exiting, he turned to the ticket gate again.
At the ticket office, a couple is arguing about which movie to watch, the man wants to watch "Tengu", and the woman wants to watch "Dreams Come True", and they are arguing.
is still too young, the middle-aged man sighed, this little thing has to fight with his girlfriend, this is to restore the rhythm of singleness.
"Crazy Stone is good-looking, I suggest you watch this one."
He couldn't help but speak.
The little couple who was arguing was startled, and turned their heads to see that it was a middle-aged man who was obviously rich.
A wave of hostility rose in the boy's heart, and he snorted coldly: "Who are you, what do we like to watch, do you care?" ”
The girl dragged him and glanced at the middle-aged man secretly, he was a successful person at first glance, and it was better not to offend him if he had tens of thousands of clothes on his body.
A flash of inspiration flashed in the middle-aged man's mind.
"I want you to see the crazy big rock, so I'll buy you tickets."
He's a man of action, he does what he thinks. If you don't come to hundreds of millions of scenes, doesn't it exist?
The middle-aged man simply went and bought 100 movie tickets for Crazy Stone.
He stood at the entrance of the movie theater and when he saw someone trying to go inside, he handed over a movie ticket......
At first, people thought it was specially arranged by the theater, but later they learned that there was no such show at all, that is, I personally thought that such a good movie should be shared with the public, and I spent money to buy tickets and send tickets.
There are people in front of the cinema who give out movie tickets to see a movie called "Crazy Stone".
The incident also made local news.
……
In late June, Crazy Stone took the form of a dark horse, and the box office was ahead of other movies.
The theater chain's film schedule for Crazy Stone has gradually increased, and the box office of Crazy Stone has been rising.
The box office in the first week was 23.8 million, and Zhang Yang, the general manager of China Film Warner Hengdian Film and Television Co., Ltd., couldn't stop smiling.
This is also the first movie produced by China Film Warner Hengdian Film and Television, which is a big hit and a good start.
The box office in the first week was almost 25 million, which has far exceeded everyone's expectations.
You must know that the total investment of this movie is only six million.
It's only the first week, and the normal release cycle of a movie is one month, and the screening cycle will be appropriately extended or shortened if it is particularly good or particularly rubbish.
In the second week, Crazy Stone won 24 million at the box office.
Generally speaking, the most people go to see a movie before the first week of its release.
Crazy Stone became a hit movie, and in less than a week, the Internet was already full of gun version or HD version of the advertising link.
Chinese audiences have not yet cultivated the awareness of genuine movie viewing like later generations, and when someone hears that a certain Mo movie is very good, their first reaction is to search for the high-definition version to download.
Some people searched for resources on the Internet and watched them, and felt that they should really support the directors and actors, and went to the cinema to watch it again, only to find that watching movies in the cinema and sitting in front of the computer are really completely different.
……
Gu Cancan followed the crew around to promote in the first week, first went to Shanghai, then returned to the capital, and participated in the premiere in the capital.
The capital also held a premiere, at which Gu Cancan met the famous and legendary Han Sanbao Sanye, as well as a number of backbones in the Beijing circle.
Wang Shuo, Wang Zhonglei, Feng Xiaogang......
It can be regarded as a familiar face in front of this big guy.
After that, Gu Cancan did not continue to participate in the promotion of Crazy Stone, after all, she was only a supporting role with few scenes in it.
Gu Cancan's version of Jingjing is much more beautiful than the original version, although there are only a few shots, but it is enough for people to remember such a character, although it is not a positive image, but it has a high appearance.
actually gathered some fans who only looked at their faces.
The crazy stone continued to go crazy, but Gu Cancan didn't care much anymore.
Obviously, no matter how you pounce on the back, the box office of Crazy Stone will be much higher than the more than 30 million in the original time and space, if the enthusiasm of the moviegoers has been so high, it may be able to break 100 million.
Her focus is now on a script that is being worked on.
The job of Yang Qi and another screenwriter is to improve the script, Gu Cancan didn't have time to keep staring at it before, but now when he comes back, he checks the script and finds a lot of problems.
After all, the two are not the original authors, Gu Cancan always feels almost interesting when he looks at the script.
The character creation is a bit different from the impression.
It can't be helped, writing a script is a grinding and time-consuming job, and the creators have different ideas.
There are no shortcuts, only polishing little by little.
Gu Cancan put his energy into perfecting and improving the script, although it is impossible to be exactly the same as the original, but it is always necessary to ensure that the essence of it cannot be lost.
Cao Jiankui accepted Gu Cancan's commission to go to Shaanxi and Gansu to find suitable filming locations, and Gu Cancan, the actor of the characters in the play, was also invited to audition in an orderly manner.
In the midst of the busy work, Crazy Stone has been released for three weeks, with a total box office of 51 million in three weeks.
And it is only a week before Gu Cancan's "Nightclub" is released.
……