Chapter 37: The Roadblock

"Crazy Stone" is in its third week of release, and it finally has a strong opponent.

On July 8, "Dragon Tiger Gate" directed by Ye Weixin and starring Zhenzidan, Xie Tingfeng, Yu Wenle, Dong Jie, and Li Xiaoran was released.

Ye Weixin is a famous director in Hong Kong, and his masterpiece "Slaying the Wolf" and later the "Ip Man" series are quite famous directors.

And Sadako Dan, Xie Tingfeng and others are also popular students, and they are all actors with box office appeal.

This film adapted from Huang Yulang's comics has received a lot of attention before its release, and it is a strong opponent of "Crazy Stone" and the upcoming "Nightclub".

And so it turned out.

On the day of its release, the schedule of "Dragon Tiger Gate" was as high as 40%, and other movies released on the same day were compressed to varying degrees.

Beijing Oriental New Century Cinema.

The ticket hall is placed with large and small vertical display posters of "Dragon and Tiger Gate", one for one main character, and the publicity is grand.

"Are we all ready for a poster like this?"

Gu Cancan, whose face was basically covered, whispered to Chen Chen beside him.

As Gu Cancan's assistant, Chen Chen also serves as a secretary, after all, Gu Cancan also has an identity as the president of the bright era. Chen Chen is not the kind of character who eats and waits for death, in addition to taking care of Gu Cancan's daily life on weekdays, she also participates in the company's operation arrangements.

Hearing Gu Cancan's words, Chen Chen whispered: "Minister Jiang has already arranged the production, and she has recently contacted the theater to arrange the publicity when the film is released." ”

"Hmm." Gu Cancan nodded, stopped talking, and waited for the movie to start admitting.

Gu Cancan set "Nightclub" on July 16 in order to connect with the popularity of "Crazy Stone", as for the movie "Dragon Tiger Gate", she has seen it in the original time and space, watched it on the Internet, and has a general sense of this movie. However, when "Dragon Tiger Gate" was released, Gu Cancan't sit still due to the strong publicity, so he simply disguised himself and came to the cinema with Chen Chen to watch this movie.

Before the film began to be played, there was also a group of children in Oriental New Century Cinema who wore taekwondo uniforms to perform taekwondo, which was also a program promoted by "Dragon Tiger Gate".

It's a lot of investment.

Most of the people at the scene are young boys and girls, and they are probably fans of Xie Tingfeng's face or Zhenzidan, and they are discussing with each other while waiting for the official release of the movie, and their enthusiasm is high.

The audience's enthusiasm for watching the movie was high, but Gu Cancan felt a little heartbroken.

I thought that "Nightclub" would be released at this time time, but I didn't expect to kill "Dragon Tiger Gate" from it.

What is the box office of "Dragon Tiger Gate" in the original time and space?

I don't have an impression, but judging from the publicity, it can barely be regarded as an action blockbuster.

Action movies have always had such a good box office in the mainland.

In 2006, the mainland film market was actually not large, compared with the billions of box office in later generations, the total box office in the first half of the year was only 1 billion, and the champion in the first half of the year was "Huo Yuanjia", with a total box office of 100 million and 2 million, which is an action movie.

Extrapolating this way, the box office of "Dragon Tiger Gate" will not be too bad.

However, the nightclub is a comedy, and the movie-going crowd does not coincide with "Dragon Tiger Gate", so I hope it will not affect itself too much.

On the first day of release, it was difficult to find tickets for the movie "Dragon Tiger Gate", and many fans of Sadako Dan Xie Tingfeng failed to buy tickets in the first time, so they had to wait helplessly.

Gu Cancan and Chen Chen approached the screening hall in full gear, and in the dim environment, Gu Cancan removed the disguise and let out a long breath.

The screening hall was already full.

Sadakodan's box office appeal is still quite good.

Cheng Long is getting old, Li Lianjie basically no longer takes on kung fu movies, and Chinese action movies are a little green at this time, until last year's "Slaying the Wolf" basically established Zhenzidan's status in the rivers and lakes, it can be said that the banner of Chinese action movies is now in the hands of Zhenzidan.

Gu Cancan came to watch this movie to find out if it was still the "Dragon Tiger Gate" in his memory.

After 95 minutes of showtime, the movie ended and the lights in the screening room gradually turned on.

Gu Cancan put on his mask and hat again, and walked out slowly with Chen Chen.

Relieved.

It's still the old Dragon Tiger Gate with a weak plot and an old story.,It's nothing but fighting.,Oh yes, the special effects are looking at it now.,It's okay.。

"Damn, it's so cool to watch fighting." A boy beside Gu Cancan said excitedly to his friend.

His friend poured cold water and said: "It's okay to fight and special effects, the plot is like shit, what are you filming." ”

"The special effects are good, as long as the play is good, what philosophy do you expect to see?"

"But the character portrayal is basically gone, most of the fights are special effects, I feel that I was looking forward to it before, but now the gap is a bit big."

The two boys slowly walked out of the screening room as they discussed.

……

"Dragon Tiger Gate" had a box office of 7.2 million on the first day in the mainland.

This figure surprised both the distributor and the producer, and according to this figure, the box office of the movie could eventually reach hundreds of millions.

The single-day box office of "Crazy Stone" dropped to less than 2 million, with a cumulative box office of 60 million.

This has exceeded the box office of the original time and space, due to Gu Cancan's participation and abundant investment funds, the crazy stone did not only rely on word-of-mouth to raise the box office to 40 million like in the original time and space, and the initial publicity was much stronger than the original time and space, especially the box office word-of-mouth harvest made the distributor China Film Warner Hengdian Film and Television vigorously publicize, Ning Hao and other main creators accompanied the popularity of the film, and became the invitation object of many programs and activities.

However, with the release of "Dragon Tiger Gate", I am afraid that it will have a certain impact on the crazy stone.

"Dragon Tiger Gate" was advertised as "an insurmountable kung fu masterpiece within ten years", starring Sadako Dan Xie Tingfeng, and the number of copies before the release reached more than 400 copies, covering the whole country, not only in big cities, but also in small and medium-sized cities There are many movie theaters that have purchased copies.

The strong creative lineup and publicity aroused the enthusiasm of the masses to watch the movie, and the box office soared a few days ago, and it was just in time for the weekend, with 7.2 million on the first day, 11 million on the second day, and 12 million on the third day.

It took three days to get 30 million box office.

The momentum is like a rainbow.

Everyone seems to see a money-making masterpiece rising.

You must know that the investment in "Dragon Tiger Gate" is huge, and Poly Bona alone has invested 8 million US dollars, and if you remove the water, at least one-third of it must be really invested.

The investment of Poly Bona accounts for only one-third, so it can be estimated that the production cost of "Dragon Tiger Gate" is at least 40 million soft girl coins.

In addition to publicity, in order to build momentum for the film, the distributor held a lot of activities, and the cost of the whole was more than 50 million.

However, judging from the momentum of the box office, it is certain that "Dragon Tiger Gate" will make money.

Yu Dong of Poly Bona is in a very happy mood.

At the beginning, he invested heavily in "Dragon and Tiger Gate", and he took a fancy to the appeal of Xiangjiang's group of actors, but now it seems that he has not lost his eyes, this is a successful investment.

Moreover, the box office feedback of Xiangjiang Bay and Southeast Asia is very good, and it seems that this investment is really earned now.

But the audience after watching the movie did not have a high evaluation of this movie, and it can even be said to be low.

A good kung fu movie is nothing more than two points, one is that the plot must have tension, and the atmosphere of the final duel must be paved enough and in place; Then there is the visual effect of the most important martial arts.

It's a pity that "Dragon Tiger Gate" didn't do either.

The story of "Dragon Tiger Gate" is a bit simple and a bit bullying, the three main characters of Xiaolong, Xiaohu, and Black Dragon have no stories, no conflicts, no contradictions, no worries about a certain character, uncertain fate, and anxiety, all of which constitute part of watching the movie, and this film has no, heartless, beautiful Dong Jie and Li Xiaoran are complete vases. Without a plot, you can only passively wait for the arrival of a fight, and after watching the whole movie, Gu Cancan feels that "Zhen" kung fu has become the only factor that keeps the audience in the theater to endure......

Regarding the design of martial arts, this is the focus of the propaganda of "Dragon Tiger Gate", the slogan is "a kung fu masterpiece that is insurmountable for ten years", but only from the perspective of martial arts ornamentation, it is far from surpassing the classic series of "Huang Feihong" 15 years ago, Donnie Yen's kung fu is good at sharpness and speed, which is well reflected in "Dragon Tiger Gate", especially the last piece of the single head fire cloud evil god tablet, which brings this characteristic to the extreme. But this is not the beauty of Chinese martial arts, you can think that this is the beauty of the power and speed of fighting, but this is by no means the beauty of Chinese kung fu, what can represent the beauty of Chinese kung fu, Li Lianzhuo's "Huang Feihong" can be.

However, the Chinese audience is quite tolerant of bad movies, although "Dragon Tiger Gate" has many problems, but the special effects are a big production, Gu Cancan estimates that in the end its box office will not be too bad.

However, on the fourth day, the box office of "Dragon Tiger Gate" fell to 7 million, and the box office of "Crazy Stone" rose to 3 million again.

Because the evaluation of "Dragon Tiger Gate" on the Internet is relatively low.

Netizen Qingji commented: "I don't know if anyone who has read it has the same feeling as me."

said that it was an action blockbuster, I thought it was a movie with hearty fights and bursting male hormones, and looking at this lineup should be like this.

But, in fact, I'm not very familiar with this director, is his close-up shot used too much, hey, I want to look at the legs, look at the arms, look at the whole body to see the incisive fight, director, for this introduction and this publicity, I'm sure I'm not coming in to see the plot, I'm also ready for the plot to be thunderous, and the scene is amazing, you just show me this??

I couldn't see the whole picture of the action at all, and there were a lot of fragmented close-ups, and I was sure I didn't want to see the actors' facial expressions, mental activity.

I want to see Kung Fu, Chinese Kung Fu! ”

The previous grand publicity aroused the audience's expectations, and the quality of the film obviously could not meet this expectation.

On the fifth day, the public's enthusiasm for watching movies was even lower, not just for one movie, but the entire box office declined. The box office of "Dragon Tiger Gate" fell to 5 million, and "Crazy Stone" 1.8 million.

On the sixth day, 5 million dragons and 2 million stones.

……

"Nightclub" is about to be released.

Gu Cancan didn't expect that before the release of "Nightclub", there was such a big-budget and big-production movie as "Dragon and Tiger Gate", before the release of "Nightclub", she was not an industry insider before, and she had no impression of the release time of most movies.

However, the attention of "Nightclub" on the Internet is still quite high.

After all, this is Gu Cancan's first work after his transformation from a singer, as an idol singer who once paid attention to the whole people, there are people of all ages who like Gu Cancan, men and women, young and old, although the vast majority of people are not obsessed with chasing stars, but Gu Cancan launched his own movie, and the proportion of people in this group who are willing to go to the cinema to pay for watching it should still be quite high.

Before the release, Su Luo arranged for Gu Cancan to appear on two talk shows, both of which were not well-known programs on local TV stations.

There is no way, the current Gu Cancan has offended Hunan TV, and it is basically impossible to participate in the other party's Kuaiben and Tiantian upward, unless Gu Cancan's strength reaches a certain height, Hunan TV will abandon its previous suspicions and invite Gu Cancan to participate in the show.

As for other programs such as "A Date with Perch" and "There is a Play Tonight", they still can't look down on Gu Cancan, and they have not invited her to record the program.

Although the programs of the local TV station are not well-known, they also have a certain number of ratings in the local area, Gu Cancan originally did not plan to participate in more programs, but "Dragon Tiger Gate" is violent, and Gu Cancan worked hard to increase the exposure of himself and the movie for his own money-making plan.

Even the live broadcast that has not been done for a long time was used by Gu Cancan to promote the movie.

contacted Xiao Yicai, who was already the deputy manager of the department, and learned that Gu Cancan wanted to do a live broadcast on the Internet, so he decisively agreed, and after determining the time, he advertised in the most conspicuous place on the platform and the forum: Gu Cancan was a guest at YY, the story behind the transformation of a genius music girl into a director, and I will see you at eight o'clock tonight.

There are more and more people watching live broadcasts, when Gu Cancan was the anchor last year, the number of online people was 300,000, which was a record, and now the normal viewing record of the anchor who is on fire in YY is three or four hundred thousand, and the highest record is 1.02 million.

Many newcomers don't know that Gu Cancan once worked as an anchor on YY, but most people still know her name, and at this moment, seeing the news that YY strongly promoted Gu Cancan's live broadcast, most people are still very interested.

"Gu Cancan? Is that the supergirl champion, a very beautiful little girl, will also come to YY live broadcast? ”

"YY's homepage is all advertised, and it must be true. YY changed its development route and began to invite celebrities to attract popularity? ”

"You don't know upstairs, Gu Cancan was still the anchor on YY the year before last!"

"Your focus is wrong, when did Gu Cancan become a director?"

"Yes, she is a supergirl champion, even acting in a movie is more convincing than being a director."

"Cut, how can the level of our young lady be guessed by you ordinary people, she can do everything to the extreme. was the first in popularity when YY was live, and he was able to get the first place in the Supergirl competition, and now that he has made a movie, he will definitely be very good. ”

"If you don't blow it or black it, what good work can a teenage girl make?"

"What are you arguing about, just watch the live broadcast at eight o'clock in the evening."

……