1724 Corporate Culture

Burgundy carpets, dark brown leather sofas, light brown wine cabinets and desks, sterling silver cutlery, spacious passages and free space, as well as soft blankets and soft and comfortable waist cushions, every detail shows the supreme luxury configuration, completely presenting the top enjoyment of private space, as if you are in a small world of your own, floating above the clouds, away from the distractions of the world.

This is literally an "independent space".

Now, there are only five people in the entire cabin, Lu Ke and Indra, Lech and Indra's assistants, and a professional flight attendant - even with the addition of two captains, it is only seven people, but they can enjoy the entire spaciousness of the cabin.

Turning your head, through the window, you can see Seattle slowly getting smaller and farther away, the dotted lights of thousands of homes are like a gurgling flowing river, quiet but magnificent, there is an indescribable moving and romantic, and then the noise of the whole world disappears without a trace.

Imagine if you start to get tired of the crowd and want to escape from the distractions, have your own exclusive space, and settle your mood, the poor may go to nature to hike and camp, and the rich may go to the ocean or fly in the air, that kind of incomparable enjoyment, people can't help but start to yearn for it.

"You're excited?" Indra could interpret the excitement and excitement in Lu Ke's expression - Lu Ke did not hide it, and even showed it a little calmly.

In this way, it can be interpreted as "a hillbilly who has never seen the world", but it can also be interpreted as "pure and sincere innocence", and Indra prefers the latter.

"Huh." Lu Ke laughed heartily directly, without the slightest embarrassment, but withdrew his gaze, and turned his head to look at Indra on the other side of the aisle generously, "I'm sorry, my behavior must have interfered with you, but I can't control it, this is my first time flying on a private jet, and I can't help but be a little excited." ”

Without waiting for Indra to answer, Lu Ke continued:

"You know what? When I was six or seven years old, my father went on a business trip to another city, and he had to fly, and I was very, very envious, because I always felt that flying in the air was an incredible thing, and it seemed like something that only the children of the rich people in the legend could do, so I started rolling around at home, and I wanted to go on a business trip with my father. ”

Unfortunately, in the end, it didn't work out. My mother told me that there were still many opportunities when I grew up, that I was still young, and that maybe in the future, I might start to get bored because I flew too much. But I refused to believe it, and ran outside to tread puddles in my little rain boots, hoping to express my strong displeasure in this way - my mother didn't stop me, and the result was that when the water was over, I was so happy that I forgot about the plane completely, haha. ”

The light-hearted and lively words described the interesting events of her childhood, which made Indra laugh happily, and even couldn't wait to join Lu Ke's discussion, "What about now?" ”

"I found out that my mother was right." Lu Ke spread his hands and admitted.

Indra couldn't help but tapped her hands lightly, expressing her joy, "But flying is still a magical thing?" ”

"Yes, humans have always had fantasies about flying, haven't they? Actually, in the off-season, I always think about getting a pilot's license, or learning to skydive, and pushing some limits, which should be very fun. But I can only think about it, Lech probably won't agree. Lu Ke quipped briskly.

The real reason is that Lu Ke made his own choice, in training and vacation, Lu Ke always chose the former, and this has been the case for the past two seasons.

Lech didn't pierce Lu Ke either, and heckled together, "When you achieve three consecutive Super Bowl championships, you can learn to skydive - or get a pilot's license." ”

Lu Ke made a bitter gourd face at Indra.

Indra's smile couldn't stop at all, "If you want, you can buy your own private jet right now, you already have that capability, don't you?" ”

Lu Ke waved his hand, "If you buy it, of course it's not a problem, but the cost of maintenance and operation is not so simple." I don't think I'm at that level yet. ”

Yachts, airplanes, sailboats, mansions, horses, sports cars, etc., these things that often appear in the life list of the rich, in fact, the price of the objects themselves has not reached an outrageous level, with Lu Ke's current net worth, it is not a problem at all; But the maintenance cost after the purchase is very high, on average millions or even millions of dollars per year, it is definitely not that easy, for Lu Ke, who has only been in the alliance for three years, those items are still too luxurious.

Indra was very, very surprised, she didn't even hide her surprise, "Wow, the maturity and calmness you show is really different. ”

Just look at Aldon, the rookie contract has not yet ended, the mansion and sports car have already been bought, and he is definitely not the only one in the professional league - on the contrary, Aldon's choice should be a common phenomenon, and it can be seen everywhere in the league; Lu Ke is a rare minority.

"Maybe it's because I don't have capital?" Lu Ke replied with a pun.

Indra pursed the corners of her lips and bowed her head slightly, "This is also a way of explanation, it's just that many Americans don't take this into account at all, and enjoying the moment is their life rule." Then, as soon as the conversation turned, Indra cut to the chase, "But you can have that ability right now, if you want to." ”

It is not explicitly stated, but it is clearly hinting at the Pepsi collaboration.

But Indra didn't simply and rudely talk about the contract amount, because she knew that neither Lech nor Lu Ke could be moved by a series of numbers - maybe a billion-dollar lifetime contract like LeBron James would do, but the problem is that Pepsi can't offer such a contract now, so sincerity and gesture have become the best bargaining chips in negotiations.

So, the topic of Indra was pulled again.

"Did you know that we're trying to change the entire corporate culture and brand image? Over the past decade, we've been working tirelessly. I'm a vegetarian and I'm also aware of the importance of eating healthy, especially for the American people. Indra's meaningful words made Lu Ke chuckle-

The United States is the country with the most serious obesity problem in the world, surpassing countries and regions such as the United Kingdom, Germany and Australia, and is a real threat to people's health.

"So, since 2004, we have ended the KFC and Pizza Hut partnership and acquired more assets in fruit juice drinks and health foods, allowing the company to complete the transformation." Indra uses the simplest of sentences to understate the results of her work over the past decade, but the bloody storm behind it is clearly not so simple.

Lu Ke raised his eyebrows lightly and didn't say anything, but there was a hint of playfulness in his eyes.

Indra couldn't help but laugh, "I know that we have always been a carbonated beverage company, which in itself is one of the biggest killers of obesity. But do you believe it? Now in the U.S. market, all audiences believe that Pepsi is a healthier company than Coca-Cola, not because of the Coke Zero or Diet Coke, but because of the corporate culture we promote. ”

"Healthy, young, energetic, reasonable."

Indra showed her strong self-confidence charm, and in her speech and demeanor, she could clearly perceive that the light in her eyes was brightening little by little, full of firmness in strategizing and mastering the overall situation, as if Lu Ke stood in the pocket protection of the offensive front every time.

"Reasonable?" Lu Ke immediately captured the key words of these words.

Indra agreed, "Reasonable. What we are selling is a healthy and rational lifestyle. ”

"You see, it's obviously unrealistic to ask every ordinary person to spend a lot of time in the gym like a supermodel or a pro footballer, eating salads, drinking kale, and doing four hours three times a week."

"Even if you're a model or a professional footballer, you occasionally want to eat a lot of carbohydrates or starches, and you occasionally want to indulge yourself. Is this a sin? Be; But is this allowed? Undoubtedly. Well, the same is true for the general population. If they like Pepsi, they should enjoy a bottle of Pepsi, but only if they drink more healthy juices or healthy foods in their daily lives. ”

"It's a way of life. In order to ensure our health, while at the same time being able to satisfy our occasional indulgences, the core of everything is appropriate, measured, and reasonable. I'm not going to ask people to give up Pepsi altogether and then become vegetarians like me for the sake of health; But I want people to find the healthy lifestyle that works best for them, and Pepsi is more than happy to be a small part of that. ”

Indra's sprinkled words, Lu Ke was not fooled, he understood, in fact, this is the art of speaking, just like people firmly believe that "Coke Zero is equal to slimming", even if science proves that this is without any basis, Coca-Cola has also found a "white lie" that people are willing to believe, and now, Win is telling the "white lie" of Pepsi.

But Lu Ke still admires Indra's entire positioning and conception, which is not necessarily more clever than Coca-Cola, but has its own characteristics. Lu Ke believes that countless people should be willing to buy it, and it is no wonder that Pepsi can gradually find the upper hand in this head-to-head contest -

Healthy lifestyle habits are a concept that has only emerged in recent years, but Indra started to do so more than a decade ago. That's the best part.