Indra is showing her courage and ability, showing Lu Ke the sincerity of Pepsi.

Although the "unexpected outing" of a private yacht disrupted Indra's original plan, as a top industry boss who has been at the helm of Pepsi for nearly two decades and has experienced countless trials of wind and waves, how could she be in a mess? From beginning to end, she didn't show any surprise, let alone panic, and just calmly followed her plan.

After elaborating on her philosophy and concept, Indra paused for a moment and carefully observed Lu Ke's expression-

Lu Ke was not ecstatic or suddenly realized, which means that Indra did not "convince" Lu Ke, or did not "deceive" Lu Ke; But at the same time, Lu Ke did not disdain or fight back strongly, which also shows that Lu Ke understands that "corporate culture" is more of a communication concept, as long as the audience can buy it, just like the "image" of a public figure, in the final analysis, this is a definition shaped by marketing means, it doesn't matter whether the party is really like this, whether the audience buys it is the most important.

Of course, there is another possibility that Lu Ke didn't understand at all, and now he just keeps his face paralyzed, not knowing how to pretend to understand, lest he leak his details.

However, Indra doesn't think that's very likely.

Indra smiled widely, "I can simply say that your health image is undoubtedly the most in line with Pepsi's future positioning. But obviously, that's not all. ”

In the face of Indra's rare joke, Lu Ke was also very supportive, laughed happily, and said bluntly, "I'm also looking forward to more." Is that what it means to wait for a compliment?

Looking at Lu Ke's hearty and sincere smile, Indra continued, "One of the reasons I like competitive sports is that we can always see countless inspirational moments, because challenge is one of the core charms of competition, whether it is rugby or cricket, we can all see too many such moments, which makes people want to boil together." ”

"Over the past three years, you've proven one thing: rugby isn't just about collision and power, it's about the wisdom it hides that is what makes so many people addicted." Indra's words made Lu Ke slightly surprised:

He thought that Indra would play the "Asian card" - she was from India and he was from China, and they both created a world on the North American continent with their unremitting efforts, which was undoubtedly a natural bonding point, but she didn't, but stripped away the simple racial and cultural resonance and raised it to a higher level, which really impressed Lu Ke.

No wonder Lech was willing to nod his head in agreement this time.

"We are looking forward to PepsiCo being a footnote in your future career, full of energy, passionate, uncompromising, always pushing the limits of the impossible. Whether it is success or failure, those are just a part of life, and it is our posture that truly interprets life. Your career should be full of hard work, wisdom, perseverance, tenacity, and health and vitality; And Pepsi is willing to be the supporter standing behind you, waving the flag and shouting to follow in your footsteps. ”

Behind him, rather than in front of him or side by side, Pepsi has placed itself very cleverly.

This also made Lu Ke's eyes light up slightly again - the competition between Pepsi and Coca-Cola is really fierce, not only Indra visited Lu Ke in person, but also put the whole posture very low, on the one hand, because Lu Ke does have such value, on the other hand, it is bound to be because Coca-Cola does not give an inch.

The above reasons are all correct, but Lu Ke still didn't guess one thing, that is, Indra's change of mind on the spot.

According to the original plan, Indra didn't need such a posture at all, even Leo Messi and even LeBron James couldn't get such treatment, not to mention that Lu Ke was just a mere third-grader? But after the meeting, Lu Ke's performance persuaded Indra step by step, which in turn made Indra change her mind on the spot, and she hoped that there would be further cooperation and truly make Lu Ke a part of Pepsi's future development blueprint.

It's risky, Indra knows, but sixteen years ago, Pepsi began to spin off the fast food business and gradually build a healthy corporate image.

Laymen would think that Pepsi only really started to change its strategy in 2004, but in fact, Indra has been working on it since 1997.

Compared with the "health transformation" of the year, the risk of signing Lu Ke as a spokesperson is basically only one percent. This decision was not a problem for Indra at all.

At this point, the professional part of the speech has ended, and Indra did not elaborate further, but paused, leaving time for Lu Ke to digest slowly.

But Lu Ke didn't hesitate for too long, just settled down for a moment, and said half-jokingly, "So, did I buy the private jet we just mentioned, or did Pepsi sponsor me with a friendly sponsor so that I can use it at any time?" ”

"You can do both. The point is, you can have a choice, choose one or the other, or both. Indra knew that Lu Ke was joking, but she still answered seriously, which made Lu Ke's eyes smile.

Lech's voice intervened from the side, "Don't spoil him. ”

Although Lu Ke is now the top quarterback in the league, he is actually only twenty-five years old, compared to Indra and Lech, he is completely a child, and there is no problem with Lech's expression.

Indra then asked, "So, you're interested in skydiving?" What about other extreme sports? Rock climbing? Surf? Racing car? If you're into these sports, the Nine should be very, very nervous, worrying about their quarterback injuries every offseason. ”

"Ha, I'm interested, but unfortunately I can't participate, worrying about injury is one thing, delaying training is another, I still have a lot to learn......" Lu Ke replied with a smile, and then chatted with Indra like this.

Surprisingly, but unsurprisingly, Indra did not mention the amount of the contract from beginning to end.

Indra only expounded Pepsi's idea and blueprint, and tried to convince Lu Ke that Pepsi's cooperation was sincere; And about the value of the contract, the conditions of endorsement, the length of cooperation and other specific matters, all of them were not mentioned - and then it was pure chatter.

Unexpectedly, because there was no talk of real cooperation, then Indra's trip lacked a decisive moment, and Lu Ke could not nod directly, but seemed a little unprepared. When the private jet lands, Coca-Cola will inevitably know about Pepsi's move, and the competition will be rekindled, so Indra's move will lose a good opportunity to maximize the effect.

It is reasonable because there is a specialization in the art industry, and Indra made a special trip to express her sincerity, and from the general direction, Lu Ke believes that Pepsi is not a brand culture of "fast consumption", as for the details of the cooperation contract, she is not an expert, and neither is Lu Ke, and in the end it is still handed over to a professional like Lehe to complete, which is the most appropriate and appropriate.

As for Coca-Cola, even though they are aware of Pepsi's front-running, Indra believes that she has taken the lead tonight, and now Coca-Cola will have to come up with more chips if it wants to form a counter-attack. According to the original yacht plan, Indra also hopes to be able to make a final decision; But Lu Ke's refusal caused Indra to change her mind, and the conversation on the private jet changed.

In addition, tonight's meeting also gave Indra more ideas, she needs to revise some definitions and guidelines on Lu Ke's cooperation agreement, looking forward to forming a more long-term cooperative relationship with Lu Ke, which is why she avoids directly showing her hole cards. Now Indra is a little glad that she ran away herself, and she finally understands the meaning of Roger Goodall's words, "Indra, you should come in person, believe me, you won't regret it." ”

Pepsi is the official sponsor of the NFL, Indra and Goodale can be said to have a close personal relationship, Goodale has been insisting on pushing Lu Ke out for the past three years, and Indra naturally knows it; But outside of work, Goodale also admired the 25-year-old quarterback, which did surprise her, and in the end, Indra decided to come to Seattle to watch the game, and Goodale played a very important role.

Now, Indra feels like she made the right decision.

During a flight trip, Indra and Lu Ke talked happily with each other, and the two of them were like old friends, breaking those barriers, even if they met for the first time, they could laugh all the way, without any restraint and embarrassment; And, of course, Lech's sense of humor, who was always able to save the day in time to ensure that the conversation could continue.

When the plane landed, it was as if the cooperation between Lu Ke and Pepsi was already a certainty; But they all know that everything is still pending until the signing is completed in black and white.

After arriving at San Francisco International Airport, Indra did not stop, and after a little adjustment, she needed to go to New York, so she and Lu Ke finished saying goodbye on the plane; Lu Ke did not join most of the team, but directly took a private vehicle sent by Mercedes-Benz, and left the airport directly from the private tarmac to Candlestick Park, where countless nine people gathered tonight waiting for the team to return to celebrate the victory.

This is not the Super Bowl, and naturally there is no need for a separate championship parade; But at least it's the Nations League champions, and the team and fans want to be able to celebrate together. Especially this season, which has been through so much and the Candlestick Stadium will become history, this National League championship trophy is even more significant.

After getting in the car, Lech had time to ask Lu Ke's thoughts, "What do you think?" ”