Chapter 21: Streamers, Platforms, Guilds
Transcendent Master 450 points
In a week, Xue Chen scored 450 points, becoming one of the people with the highest score in the master group, and the king who was at the bottom of the list at that time had a score of less than 400.
In the early hours of the morning, the ladder was refreshed on time, and Xue Chen successfully advanced to the strongest king and officially entered the top two hundred of the national server RANK.
While receiving the promotion prompt, he also received a new round of rewards for the experience card, an SS-level experience card.
Two unlevel summons, plus two S-level or above experience cards, it would be false to say that there is no spring breeze and self-absorption, but Xue Chen is more sober than anyone else, and now the top priority is to raise fees for his mother, and everything else is floating clouds.
The day after being promoted to the king,Xue Chen took the initiative to find MenghuTV,Discuss the signing,Docking with him is a senior editor-in-chief named Shuai Hu,Menghu's contracted anchor,It is rumored that 1/3 of the contract was promoted by him,The status in the industry is quite high。
If it is a new anchor who starts from scratch, even if the performance is bright, the live broadcast platform will usually give a month or two observation period before deciding whether to sign a contract.
However, based on Xue Chen's strong potential visible to the naked eye, after some negotiations, Shuai Hu made an exception and offered him a contract.
The contract is quite lengthy, and in a nutshell, salaries are paid according to popularity, and there is no mention of signing fees.
This made Xue Chen very incomprehensible, in his impression, whenever an anchor settled on the platform, rumors of various sky-high signing fees flew all over the sky, how could it not be the case when it was his turn?
After Shuai Hu's explanation, Xue Chen finally understood that it is true that there are high signing fees in the live broadcast industry, but those are all for professional players and popular anchors, and not all anchors can get the signing fee, including anchors with a certain degree of popularity.
According to Shuai Hu, this definition standard is 300,000, and only anchors with more than 300,000 popularity are eligible to negotiate a signing fee with the platform.
This made Xue Chen very depressed, he thought that with his current popularity, it should not be difficult to get a signing fee that was not low, but he never thought that he would encounter such a thing, and the psychological gap made him feel a lot of frustration.
Although the contract given by the other party is not bad, if the popularity reaches 100,000, the monthly basic salary alone is 20,000, plus audience rewards and various rewards and benefits, the income is almost comparable to that of elites in high-end industries.
You can get this kind of treatment after half a month in the industry, except for doing live broadcasts, you hardly do what he thinks.
However, Xue Chenzhi was not here, he came for his mother's surgery fee, and this kind of contract with a monthly salary could not impress him at all.
Shuai Hu is worthy of being an industry veteran, and after learning that Xue Chen was in urgent need of money, he immediately came up with another set of plans, that is, to seek the support of the guild, which is the so-called joining the guild, signing a contract with the platform at the same time, and then signing a brokerage contract with the guild.
People who often watch live broadcasts know that the guilds in the live broadcast circle are similar in nature to agents in the entertainment industry, the difference is that one is cultivating stars, and the other is cultivating anchors.
The platform provides a platform to give you the opportunity to show your talent and exposure.
The definition of a guild is an institution or organization that is good at packaging, promoting and marketing anchors.
The platform, the guild, and the anchor are the cause and effect of the interests of three parties.
Shuai Hu counts the benefits of joining the guild, in addition to cultivating contacts and keeping warm in a group, the most important point is that the guild can get you recommended and popular positions, which are very beneficial to the promotion of popularity, including the platform's homepage big seal push.
Just imagine, after the audience clicks in, the first thing that catches their eyes is your live content, who is popular if you are not popular?
Shuai Hu solemnly promised that as long as Xue Chen's popularity reaches 300,000, he will reformulate the contract, and promised to praise him after signing the contract to build him into a new generation of superstars.
I have to say that Shuai Hu's plan is indeed very tempting.
However, Xue Chen remained unmoved.
There's no denying that joining a guild does have its benefits, and it's an indispensable avenue for fledgling new streamers, and if something happens, there's a dedicated PR team to help you get through it.
It's just that there is no free lunch in the world, the guild is not a charity, and the pay is often proportional to the return.
Just as the agency will take a cut of its artists, the guild's exploitation and exploitation of the anchor is even worse.
To give the simplest example, in terms of gift rewards, it is customary for the anchor and the platform to split fifty-fifty, and 10,000 yuan means that both parties get 5,000 each, but if there is one more guild in the middle, then the guild will have to take another 30% of the 5,000 yuan that the anchor gets.
In other words, only 3,500 yuan can go into your pocket in the end, and this is still before tax.
In Xue Chen's view, this is also a kind of usury in disguise, the only difference from the lending company is that this is overdrawing your future, the higher your future achievements, the more overdrafts, to some extent, it is more harmful than usury.
In addition, the streamer will face many restrictions after joining the guild, and there is no autonomy in many things, the guild will not only let you do some inexplicable things, but sometimes you have to sacrifice your personal interests to cooperate with the guild, and even the live broadcast time must be arranged by the guild.
The contradiction between the anchor and the guild is nothing new in the live broadcast circle, let's just say Menghu TV, the anchors who have been pit by the guild can form a group, many anchors complain, often express dissatisfaction on various occasions.
And the power of the guild also lies in this, for grassroots anchors, even if you can't get used to it and hate it to the core, you still have to bow to them, because they monopolize almost all resources and channels, if you want to mix in this circle, you must pay protection fees.
The current situation in the live broadcast industry is that in addition to the transcendent status of professional players and the fact that they do not need to pay tribute to the guild, they are not only new anchors, but even some veteran anchors who have been famous for a long time cannot stand on their own and get rid of the control of the guild.
It is true that when you become popular and have the capital to compete with you, you can naturally renegotiate the conditions, but it is only a gradual reduction of the commission, and it is almost impossible to completely draw a line.
Fools know that these so-called guilds are actually the products created by the live broadcast platform, and the purpose of the double contract, to put it bluntly, is to squeeze and exploit you twice, and it is justified.
The reality is often so cruel, many people only see the anchor receiving gifts and receiving soft hands, and they can make a lot of money by sitting at home, but they don't know that high income is often accompanied by high commissions, and these money don't know how many layers of exploitation and commission they have to go through, and finally they can really fall into the anchor's pocket, and it is good to have three or four achievements.
Xue Chen couldn't stand this the most, at least with his current temperament, he would never be willing to be reduced to someone else's money-making tool.
At the age of 17, the most important thing is the courage to challenge the industry tradition.