This day was the weekend, and Jiang Huachen took the opportunity to send Qiqi to class to talk to Shen Wuhuan about the teaching materials, and by the way, he asked about the new plan.

Shen Wuhuan has not yet embarked on the road of national tour at this time, and is temporarily resting in HZ, and Li Yunxi is also in HZ, but she is too lazy to stay with Xia Mengxue, and she will go out to the Z sound campus.

Seeing Jiang Huachen and Qiqi, Shen Wuhuan didn't move, and sat quietly next to the computer, but Xia Mengxue took Qiqi's little hand and said: "Qiqi, I haven't seen you for a long time, have your piano skills improved recently, let me check first, don't let you Teacher Shen find out, it's going to be spanked." ”

"Why, I'm working hard, okay?" After Qiqi finished speaking, she secretly looked at Shen Wuhuan, and Teacher Shen gave her a sweet smile, which almost scared the little girl into tears.

Tsk, am I so scary?

Shen Wuhuan couldn't help touching his face when he saw Qiqi's expression as if he had seen a ghost.

Watching Sister Xia bring Qiqi into the hut, Shen Wuhuan stood up and moved a stool for Jiang Huachen, and the two chatted in the store.

"It's been a month since it was released, right? What is the specific sales situation? ”

Jiang Huachen was a little excited about the sales volume: "We put about 50,000 sets in the ZJ area, and about 150,000 sets in scattered places across the country, and they were sold out at the end of last week!" ”

There are 8 copies of Xiaoyu, which means that a total of about 1.6 million copies have been sold... This actually gave her the illusion that it was super easy to sell books.

"Selling so well? Who are the people who buy books? Shen Wuhuan frowned, she was worried about whether there was a problem here.

"Don't worry about this, our publishing houses generally cooperate with booksellers, and in order to sell books, they naturally find people who will buy these books, such as educational institutions, or piano stores like yours, well, I mean the larger ones."

Jiang Huachen woke up Shen Wuhuan with a word, and she nodded in understanding.

"The previous set of textbooks has also been prepared, this time, the follow-up textbooks..."

"I'm ready for the follow-up." Shen Wuhuan took out a USB flash drive, but did not hand it to Jiang Huachen, "For the follow-up textbooks, I suggest selling them in a different way." ”

"Another way?"

"Yes."

"What are you going to do?"

"Courses and textbooks are bundled."

"You're saying that the textbook also comes with specific teaching content?" Jiang Huachen blinked, obviously a little unconvinced.

"Hmm... It's hard to explain to you, so let's start at the beginning. Shen Wuhuan rubbed her temples, she was really not very good at thinking about this kind of question, "Although the previous textbook has my name on it, you also know its essence, this is a set of enlightenment textbooks. ”

"The advantage of our textbooks is that they are younger than other enlightenment textbooks on the market, and they are more easily accepted by piano children, right?"

Regarding Shen Wuhuan's words, Jiang Huachen nodded in agreement, so he thought it was a bomb.

"However, once we get out of this level and enter the second and third sets of textbooks, what are the advantages of our textbooks and the textbooks on the market? Have you ever wondered about such a question? ”

Jiang Huachen almost jumped up...

Yes, the young age can indeed better integrate into the piano boy's learning career, but once this stage has passed, the already existing teaching materials on the market are enough to continue teaching, after all, this is learning the piano, not practicing martial arts secrets, the important thing is the teacher rather than the teaching materials.

"I see!" Jiang Huachen thought of the meaning of the so-called bundled sale of courses and textbooks in a blink of an eye: "As long as the difficulty of the textbooks is arranged according to the ladder type, it will become its own course, and the teacher can also come one by one when preparing the lesson, and there is no need to find the textbook from other places, which saves a lot of time and can also reduce the burden on the teacher, after all, the progress of each student is different, and the change to this model only needs to remember which student goes to which entry in which book, which saves time for lesson preparation." ”

"In this way, the same teacher, with the same amount of energy, can teach more students, which not only improves the income and efficiency of the teaching institution, but also accelerates the teaching results, which..."

Jiang Huachen couldn't help himself with excitement for a while, this set of methodology is obviously very attractive, he himself is engaged in publishing, and has dealt with educational institutions a lot.

The teaching materials are chaotic, and the teachers are like headless flies when selecting the teaching materials, which can highlight the teaching superiority of some teachers, but also wastes a lot of time.

Once this set of pedagogies and teaching materials is promoted, coupled with the improvement of educational institutions, the teaching materials will only sell more and more!

Jiang Huachen was going to go back and have a good chat with Manager Liu in the marketing department.

......

"Lao Liu, I have something to talk to you about." As soon as Jiang Huachen arrived at the publishing house on Monday, he rushed to the marketing department to say hello to Manager Liu.

Manager Liu didn't know why, but the editor-in-chief summoned him, so he couldn't slack off.

The two walked into the editor-in-chief's office on their front and back feet.

"Editor-in-chief, what kind of wind is blowing today, why do you have time to talk to me?" Manager Liu is also not polite, although the content of the publishing house is the first, but as a profit-making unit, Manager Liu's status in the publishing house is not low, and the two of them are not superiors and subordinates, so they are not so restrained in speaking.

"I want to talk to you about the textbook before."

When Manager Liu heard that he was talking about the previous textbook, he became interested, and patted his thigh and said excitedly: "Lao Jiang, it's not me who said, your textbook is really good, the salesman below me said that he sent a few sets of sample books, but those booksellers rushed to ask for it." ”

"That is, aiming at the market vacancy, there are always people who know the goods." Jiang Huachen smiled, "I still have a few new textbooks here, and the sales strategy is set by the writer himself, so I have to tell you first, otherwise, you will blame me for making my own decisions." ”

When Manager Liu heard about it, he decided to set a sales strategy? Isn't that messing around?

But although Jiang Huachen is not in a big grade, he is still a young man in this industry, but he is quite stable in his work, and he is a little undecided, so he decided to listen to the content first and then make calculations.

Jiang Huachen briefly introduced the concept behind it, which immediately shocked Manager Liu!

Who is this writer?

These practices are directly pointed at the weakness of educational institutions.

In fact, Shen Wuhuan didn't think much about it at all, she just saw too much in her previous life.

The proportion of piano education in total musical instrument education is not low, so you can know how much profit margin can be increased by doing the math at will.

What's more, with the sales of the first set as a foundation, those booksellers who are working with will definitely be interested in these new textbooks as well.

Jiang Huachen looked at Manager Liu's contemplative face and smiled, he stood up and walked behind Manager Liu, patted him on the shoulder and said, "Old Liu, haven't you always wanted to open the blank market, in fact, we can bypass the booksellers, go the opposite way, and set the target in the market first." ”

"That's not in accordance with the rules, we are a regular publishing house, if we do this kind of thing, the bookseller will have a big opinion." Manager Liu shook his head.

"I'm not saying that I skip the bookseller for sales, I mean to stimulate market demand first, and then negotiate the price with the bookseller, and the bookseller still has to rely on the bookseller to sell."

Manager Liu thought for a long time and slapped the table, "Okay, this thing is done!" ”