Chapter 110: Jersey Sponsors
"Well, they didn't say it, and I didn't ask!" Morek replied truthfully, he was really not very competent as a business executive, and at least he should know something.
"Forget it, I think you have to reflect on it, look at me, how concerned I am about the team's affairs?! On the other hand, you are not competent at all, as a commercial director, you have to try to generate as much income as possible for us this season, so that we can have the money to grow the team! Now we're not a D-League team, you should work harder and sponsor more, I don't believe it's harder now than last season?! Hugo scolded his cousin for a while.
"Jiji, you have nothing to do all day long, of course it's different, I'm a person with a company! I'm not like you who are idle every day! Morek retorted confidently, he is a little different from Victor, he is an old brother after all, and he still dares to criticize Hugo in front of Hugo.
"How much money can you make from that broken company?! You can suspend him now, and when we build a new stadium in the future, we can make sure that your big belly will burst! Hugo said with disdain, "Let's get some sponsors over this time!" Half of the billboards in the stadium are empty, so I don't think you're in a hurry! Not only the stadium, but also the wall of our training base has no advertising, which should be able to attract investment! "Hugo's brain is a spirit, Morek has to admire, and he didn't expect that the training ground could also be advertised.
"Good, good! I'll arrange the company's affairs first, and then focus on the team's business as you tell me! "Morek really can't hide from it, and I really regret making this call today.
"That's pretty much it! Our brothers are grasshoppers on a rope, and we want to go to one place! Hugo praised.
Isn't it me and you?! I really don't know if I was dizzy at the beginning, joined this bird club, and now I can't even give up my equity! Morek sighed.
"And, why did they find us?! Would you like to sponsor us?! Can we get their attention?! "Hugo has some doubts, this is just a question of nothing.
"How do I know, maybe it's because I fancy your fame! Haha" Morek joked, now Hugo is not a household name in Italy, but he is quite famous, commonly known as a public figure.
"Well, you have a point! I think that's it! Hugo actually said along the way, "Since they are sponsors, they have to be sincere!" I don't think we're going to see them, it's them coming to me! In this way, you call them and tell them to come to our headquarters to negotiate with us, and Lao Tzu will dig a knife from them this time to subsidize the team's finances! ”
Morek sighed, "Brother, do you want to put on a score like this?!" In case people are yellow because of your attitude, we will lose ourselves! ”
"You know?! Why should jersey sponsors sponsor a team?! For what?! Tell me about it?! Hugo scolded.
"In order to increase the exposure of your own brand! It's a form of propaganda! "Morek still knows.
"yes, who told us that there is no popularity, because of what happened last time, and now there are probably not many people in the sports world who don't know about Trapani, right?! As for me myself, I'm a well-known and promising young person, and I bet maybe they want me to be their brand ambassador! Hugo analyzed, and found that the more he analyzed, the more it made sense, now it was Macaron begging us, not us begging them, "You contact them, I promise they will come here!" ”
Hugo's analysis was just a casual analysis, and it sounded like a good reason, and Morek didn't believe his cousin's words, but when he called, he found that what Hugo said was the truth, and he agreed to come and negotiate with Trapani about sponsorship.
All of this is crooked, the situation of Macaron Sporting Goods Company Hugo They are not clear, this company was also a foundry in the early years, helping big Italian brands, such as Capa, Diadona and some international brands to do OEM, not long after establishing their own brand, they only began to have their own brands since 97.
Of course, they are racking their brains to expand the popularity of their products, and Trapani is actually the first team they have chosen to sponsor, and their company is too small to compete in the higher Serie B and Serie A, so they have to turn their attention to Serie C.
Some time ago, it was said that Trapani, who had detained the referee, came into their sight, this team is famous, capable (because Trapani was successfully promoted), and the owner Hugo is also very famous, if they can sponsor them, the effect may be much stronger than other teams in the third division.
In addition, Macaron also analyzed that the football team led by Hugo, a public figure, may not be able to move to a higher level in more games, which is even better for Macaron, so Macaron has a far-sighted plan to consider Trapani first, and may be able to see Macaron in Serie A in the future.
On the third day, Macaron's marketing manager, Patrizio. Batista came to Trapani with two assistants.
Within the Macaron company, they have to be carefully screened for team sponsorship, and Batista is a staunch supporter of Trapani, he is also a fan, pay attention to the stories that happen in the sports world, he feels that Hugo is not a simple person, he believes that Trapani can rise under Hugo in the future, as Hugo thinks, Batista's belief is that it is definitely better to set his sights on Trapani now than to invest in some teams with no future, and he firmly believes that Trapani can go to Serie A.
In some previous interviews, Hugo gave the impression that he was gushing, and this meeting with Batista was a personal experience, anyway, the young man opposite had already blown his team into the sky first, and the prospects couldn't be better.
It is precisely because of Hugo's "blowing" that Battista thinks that this young man is not simple, obviously he knows where his advantages are, and he obviously understands what Macaron needs, and does his best to exaggerate his advantages in front of the negotiation opponent.
To highlight his ambitions, Hugo also led Batista on a tour of the team's stadium, training base, office building and the deserted seaside area.
Hugo is sending a signal to Batista all the time, our team is going to go to the Serie A championship in the future, and we will not lose money by investing!
Dinner was not simple, Hugo was very enthusiastic, chartered a yacht, invited a special chef to cook a seafood meal for everyone, and after dinner, everyone began to negotiate sponsorship, Batista was on the side of the two department assistants, Hugo on the side of Hugo, Morek and Giorgio.
Of course, the main force on Hugo's side is Hugo, Giorgio has presided over several negotiations with Sailly for the sale and purchase of players for more than a year, and he can barely be regarded as an assistant, and Morek can only be an assistant, this is not a negotiation project, there is a big difference.
"Mr. Batista, you are very welcome to be our guest, and I have to say that I have a very good opinion of you!" Hugo smiled and raised his glass with red wine.
"Hehe, it's a great honor, Mr. Coleni! This is my first time in Trapani and I am impressed by this place, especially by your enthusiasm! Batista also raised his glass.
Morek wants to laugh, good guy, it's June, no matter how warm you are, aren't you afraid to become a roast suckling pig?!
"Now that we've all got to know each other, I guess we can start talking about sponsorship, right?!" Hugo was the first to propose.
It doesn't matter who brings it up first, Hugo doesn't care about this, there is no initiative, because the initiative is always in my hands, and the most important thing now is to move Batista to give more benefits with his three-inch tongue.
"Of course, Mr. Colani, from everything that looks like today, I believe that we have a consensus that everyone is willing to cooperate! To be honest, our company hasn't been an independent brand for long, and your team is our first step into the field of football sponsorship, so it's very important to all of us! Batista said sincerely, he is also the truth, he is not only the host of the marketing department, but also the vice president of the Macaron company, specializing in market development and development.
"You know what?! Mr. Batista, you are right to attach importance to this! Because we deserve to be taken seriously, I believe you have learned today that our team is not a team satisfied with the status quo, and we have a bright future! The Chinese have a saying, today you love to ignore me, tomorrow I you can't climb high! Missed now, to be honest, there is no way to cooperate with you at all! "Hugo was the first to attack.
So tricky?! Batista cursed in his heart, knowing that this little guy was not easy to deal with!
"Mr. Colani, the cooperation is mutual, and our choice is not only the Trapani family, of course, I still like you more in my heart!" Batista smiled in return.
"Haha, of course, our choices are mutual!" Hugo laughed twice, "Sponsorship is not a necessity for me, Mr. Batista, you can believe it or not, but what I said is absolutely true, maybe one day you will understand what I mean!" When choosing a sponsor, the first thing I choose is respect, and I want my team to be respected and valued! ”