Chapter 111: Trapani Your best choice

Respect?! Batista knows it, grandma's, doesn't it still cost money?! Respect needs to be done with money.

"I think my presence is a complete expression of our respect for Trapani!" Batista also said unceremoniously, I am a wrist, this can be regarded as respect for you.

"Well, I think yours is right!" Hugo found that his opponent was also very cunning, and always avoided the important and trivial, "I'll tell you a little story, this story happened last season, I needed a fund, the team needed a fund, so I found my grandfather, I want the family business to sponsor me, we're just talking about business, guess what?!" ”

Hugo raised a finger, "A million dollars a year!" Three-year contract! Tell me how much you can give me?! ”

Sports brands sponsor teams not only with jerseys and other equipment, but also directly with sponsorship fees, commonly known as advertising fees.

Battista is not surprised, this is his family business to give sponsorship, what about 5 million a year?! Hugo's words and the original words are clearly cheating, whether it is my family business or not, your money cannot be less than this.

It's a money grab! Batista's idea is to sponsor Trapani for 100,000 euros a year, which is too far off.

"Mr. Colani, you have to think clearly, this sponsorship comes from your family business, other companies can't give you so much, I mean it's impossible for us to meet your 1 million request!" Batista calmly refused.

"I'm not asking you for $1 million a year! My request for you is 2 million euros per year! Hugo smiled and shook his head, "But I'll give you a discount, we have a long-term contract, we can sign a six-year sponsorship agreement!" In the agreement, we can agree that the annual sponsorship fee will not change because of our upgrades! This means that you will be able to sign us for the next 6 years for 2 million euros per year! ”

"Monsieur Collaney, your request is really ......" Battista was a little angry in her heart, and she couldn't find the words to describe Hugo's greed.

"You're right, you want to say I'm greedy?!" "But you have a problem with your perspective, you only think about the interests of your company, and not us!" ”

"Well, so be it! Tell me about your psychological price?! Negotiating, everyone always has to discuss feasibility! Hugo paused and said.

"Our psychological price?!" Battista was dumbfounded by Hugo's lion mouth, and 100,000 euros was embarrassed to say it. He thought for a moment and replied truthfully: "Our psychological price is only 100,000 euros, and the contract is signed for 5 years!" ”

"100,000 euros?! I wonder if my ears are hearing wrong! Hugo smiled bitterly, "Mr. Batista, I would love to help you, but your price has made me lose the idea of continuing to talk!" The price I am proposing must be beneficial to both sides, but your eyes are always on the present, and according to the existing conditions, I say that we Trapani can be worth 100,000 euros for this sponsorship?! If I were you, I would also say it's not worth it! But you should figure out that I'm selling for the future, not the present! ”

Hugo didn't want to talk about it, so he made it clear that what I was selling was not the team's current advertising value, but the future!

Batista finally understood what Hugo meant, the meaning of signing a long-term contract, if from another point of view, the long-term contract constrained Trapani's demand for a price increase and the idea of abandoning Macaron, only after the contract is executed can they change the shirt sponsor, which is not a bad thing for Macaron.

Isn't Batista looking at the future of Trapani, but the sponsorship fee of 2 million is too high, and the current team in Serie A can get more than 2 million sponsorship fees, let alone in the Serie C League, this is unreasonable.

"I can see what you mean, but Mr. Colini, there really is no such offer, you should know that this kind of price is not available to all teams even in Serie A!" Batista said with a wry smile.

"I don't care about other teams, I will tell you responsibly, this team will not be a weak team, he will reach the height of the top three in the north in the future, and he will have countless fans all over the world, you can talk about it, am I asking too much?! Not too much! Hugo replied with a decisive answer, "You should think about your situation, if you can find a good Serie A team sponsorship, why are you looking for me?!" Why are you looking for me if you don't believe in my team?! Invest in other teams that don't die or live, why not put some effort into choosing a rising star like us?! ”

This is also the trouble of Macaron's company, they are very unlucky, the teams in Serie A basically have their own sponsors, the price may be more Macaron, but for the time being, there is no chance for them, and as Hugo said, looking for other teams, why not find Trapani, who has just become famous in Italian football, and the more promising Trapani?!

"Mr. Collaney, I admit that what you say is true! But we really can't agree to your request! Batista still grimaced, such a request is absolutely impossible.

"Mr. Batista, why don't we choose another way?!" At this time, Morek interjected, "We can add a promotion clause to the sponsorship contract, before we are promoted to Serie A, we can take a sponsorship fee of 500,000 euros a year, and after we are promoted to the first division, our annual sponsorship fee can be increased to 2.5 million euros, how about this plan?!" ”

Isn't this a good plan?! It seems to be novel, but I am the one who suffers, Battista sneered, you have always refused to reduce the price, the two sides have too many differences.

"Hey, Alex, you've got a good plan! I think it's a good plan! "Hugo seems to have discovered a new world, but it's all two people singing a duet, and this scheme is a variant that lowers the total price a little.

Batista was noncommittal.

"Well, I'll give my own reserve price! Mr. Batista! Before the promotion to Serie A, the sponsorship fee you paid us every year was 500,000 euros, which is the same, but after the promotion to the first division, I hope we can get 1.5 million euros of sponsorship, but the contract period is only 4 years, and the other is that we can get 2 million euros after we are promoted to the first division, and the contract period is 6 years! Hugo seemed to have dug out a piece of his own meat, gritted his teeth and said, whether it was really digging meat or not only he knew.

Batista looked at Hugo's expression and almost wanted to laugh, this young man was a miser!

Looking at Hugo's expression, this should be Hugo's reserve price, but now you can think about it, after thinking about it, he said to Hugo: "I still need to discuss this plan with the company's headquarters, but I'm not very optimistic about it!" ”

Batista is still testing to see if there is room for further price reductions in Hugo's reaction.

"Then you can discuss it first, I don't care anyway, I said that sponsorships are not a necessity for me, if there is no suitable sponsor, I can consider working with the old man Armani, pay him to help me make a jersey, I can promote it for free!" Hugo shrugged.

Battista and his two assistants want to laugh, does this guy think this joke is funny?!

However, both Morek and Giorgio knew that this might be true, and that Hugo couldn't do anything?! It's not crazy.

After settling Batista, Hugo and Morek were in the same car, and Morek said: "I feel that there is a great possibility that we will not be able to talk this time!" ”

"Not necessarily!" Hugo responded as he drove, "There is no shortage of courageous people in this world!" ”

Yesterday Hugo spent some time explaining to Morek why he dared to ask for a high price, because of the value of the team! Morek's vision is only for the present, and even if he firmly believes that Trapani will become a world-class team, but that is the future, and it doesn't seem like a bargaining chip for him, but in Hugo's case, it's the biggest bargaining chip.

If it is a big sporting goods manufacturer, such as Adi and Nike, Hugo will not even see them, because it is impossible to negotiate at all, and people lack Trapani and do not lack influence, but for Macaron, who has just planned to set foot in the field of football sponsorship, Hugo has some confidence, because Macaron needs to be a team, if it is a top team, the key is that now Macaron needs to believe in Trapani's bright future and believe that it will be a top team in the future.

Batista moves quickly, time is tight for them, if they accept Trapani's conditions, then they have to hurry up to design Trapani's jersey for next season, make it and send it to Trapani, and now the time is July, Hugo has said that the team will start summer training around July 10, and Macaron will have to send the jersey to Trapani before the start of the new season at the latest.

If they can't get along with Trapani, they have to find another team, the time is tighter, and if they can't find it, or if they sign a little late, then their logo will have to wait until next year, which is not their plan.

So the next afternoon, Batista personally went to the Trapani headquarters to visit Hugo, this time he has completed the communication with the company's senior management, they agreed to the sponsorship plan, they even chose a 6-year long-term contract, so that Trapani can enjoy an annual sponsorship fee of 2 million euros after being promoted to the first division, for their decision, Hugo only said one sentence to Batista: "Trapani, your best choice!" ”