Chapter 416: Gang Shop
As soon as he went online the next morning, Lu Ming was directly dragged into the management discussion room. Pen "Fun" Pavilion www.biquge.info
At first glance, everyone else was already there.
Slept too late...... I didn't get up until half past eight.
Today's thing, of course, the most important thing is to set the ratio of admission tickets and transaction fees for the gang shop.
Lu Ming could also hear that everyone's enthusiasm was quite high.
Strictly speaking, Lu Ming doesn't use much in the gang store, because life resources are such things, life players basically sell them, and they rarely buy them, unless they suddenly want to try their luck, and the purple resources in their hands are just 49 and they don't want to spend an extra hour or two to pick.
Lu Ming can only infer what he thinks is a possible price range from the trading data given by the system.
Of course, this transaction data is to spend money to find the system to buy, 10,000 gold is indeed a bit expensive, but it is worth it, because this is the exact data, not an estimate.
Looking at the operation of these three days......
The total turnover is 72.44 million gold,
The sales part, the gang players are 47.08 million, and the handling fee is 2.13 million gold cash and 600,000 gold worth of tribute, of course, this part can't talk about the gang income, because it is actually more than 600,000 gold; The sales of foreign players are 25.36 million, the handling fee is 760,000 gold, and the gang income is more than 60,800 gold;
For the purchase part, more than 80% of the total transaction comes from the gang players;
Then there is the average transaction data, in the past 3 days, there are more than 67,000 players participating in the transaction, more than 6,500 sellers, and the average sale amount is more than 1,100 gold; The number of players who bought something is not large. There are only more than 34,000 people, with an average purchasing power of 2,130 gold;
The purchasing power is relatively average, and among the top 100 players who buy the most things, there are "only" 17 people who are businessmen known to Lu Ming. Then there is only one big merchant in the top ten; The players who bought the most were staring at a few ingredients to sweep, and happiness should have been seen one by one before, all of them were players who set up stalls in the station, and the ingredients they swept were also what they needed;
But the sales volume is not even, it should be said that it is quite uneven, the top 100 big businessmen, the top 10 sales are 780,000 each. The seafood merchant who sold the most - I don't know where he got so many winged ginseng and abalone belly - sold more than 2 million gold in 3 days, the profit margin of this thing must be scary high, Lu Ming really admired him for having such courage. But I don't know if he sells for a long time, after all, the players within the radiation range of Yunmeng City are all inland areas, and it is understandable to try it, and it is unreliable to eat it for a long time.
Players aside, merchandise alone. The ...... with the largest trading volume Chili peppers accounted for 17 million gold. 11 million sugarcane, oil, salt, sauce and vinegar add up to more than 7 million, tofu and other soy products 3 million, mushrooms more than 3 million, strawberries more than 2 million, coconut more than 2 million, and other vegetables and fruits are almost the same, less than 10 tens of thousands more than two or three million. Strawberries and coconuts sell very well......
Then there are non-food categories, and there are more than 3 million gold for equipment. The vast majority of this is sold by the players of the Gang, and the system says that the players of the Gang bought 2.74 million gold, but how much of it was sold outside after the tribute was offset, only God knows;
The task scroll is more than 500,000 gold, half of which was obtained by Lu Ming and them by making medicine, and the fingertips walked 100,000 traffic alone, and the others were scattered people;
And then there is the potion, 1 million gold in 3 days, which is very average, except for the sword swinging out of nearly 100,000, the others are generally thousands of gold; It's right to think about it, life players don't say that they are so poundy with Lu Ming that they get copper, but the vast majority of them are definitely reluctant to spend money to buy potions with a unit price of more than 1 gold.
And then there's the weirdest ......
The turnover of charcoal was 1,087,000 gold, and the turnover of cotton candy and roasted wings of the kind of wooden skewers was more than 3.98 million, almost exceeding 4 million.
And now the stock in the gang shop...... The system says that there are more than 40 million, and then these more than 40 million plus more than 7,000 sold in 3 days, a total of more than 110 million goods, from the shelves to the last sale, the average time passed is 9.68 hours, the 40 million does not matter, more than 7,000 have been traded, the proportion of more than 24 hours is 18.77%;
It would be a waste of time to go and see them one by one, and Lu Ming just opened the gang store and lined it all the way down according to the unit price......
"It's all those businessmen who sell a lot of money, and I look at the millions of inventories placed there, I also saw these guys when I sealed the test, and I didn't dare to say that the price would be reduced in a few days, but it definitely couldn't be long, I estimate that they will go up to seventy or eighty thousand a day, and maybe even most of them are out in the dead of night......"
Lu Ming didn't look at the system report when he said this, but it turned out that his estimate was basically right.
Then there is the period when the turnover occurs, 24 hours a day, the turnover accounts for more than 10% of the whole day, and the queue is basically concentrated between 7 and 11 o'clock in the evening, and the 8 and 9 o'clock period is the peak, accounting for more than 40% of the trading volume of the whole day.
In general, from Lu Ming's point of view......
Now in the gang store, the proportion of pure businessmen hoarding and reselling should not be very large, maybe only about 30%, of course, this is not easy to say, it can only be an estimate, but most people buy it back and cook properly, this is certain;
Selling ...... Of course, the proportion of big merchants is very large, and it can be seen from the trading time that the players in the gang have raw materials in their own hands, and it is quite common to grow or barter ingredients by themselves, and only at night when the customer flow is too large to consume for a while will they come to buy.
After reading this, Lu Ming summed it up, "I don't talk about profits, I never talk about profits, I only care about risks, and the biggest risk of this thing now is, how long can this snack street outside be popular?" All of a sudden, there is less traffic, and players can meet all the costs by growing or bartering for their own, and there won't be many people in the gang shop. In the past three days alone, I think...... It should still be relatively successful......"
Lu Ming will say this, and the reason is very simple.
If the gang store wants to continue to operate, not to mention that it is at least maintained, there is a premise, that is, the buyer must directly consume it instead of hoarding;
This has a lot in common with the real estate industry, if most people buy a house for their own living, then it is normal for the house price to be expensive, because it is supply and demand that determine the price. If the buyer is the direct consumer, then supply and demand are of course normal; But if most people buy a house to wait for appreciation to sell, one person has seven or eight sets in his hands. Then this economic system is overheated,
The market depends on the relationship between supply and demand, and if the final market trend does not meet everyone's expectations at the beginning, everyone in the entire industrial chain will be doomed together.
Japan in the 80s of the 20th century is a case in point. At its peak in 1990, Nippon Hikari Real Estate was one item. The total price was enough to buy four and a half of the United States, everyone invested in real estate and derivative finance, no one did business, the government had to intervene, the bubble burst instantly, a large number of Japanese people and banks went bankrupt, and Japan, which was close to the American economy at that time, not to mention the Great Depression-like recession. At the very least, it has been developing at a low speed for decades.
Several massive recessions in modern history, the Great Depression is another pot for stocks; Japan cannot be said to be a pot of real estate at all. Robbery by Americans is a very important factor, but real estate accounts for a large part; And then the subprime mortgage crisis at the beginning of 21 years, strictly speaking, the financial industry messed around on its own, but the medium was real estate.
This Lu Ming said a bit big, but this is the reason......
Players grow their own vegetables, cook vegetables and sell fruits, and the profit margin is not high, but they are all small businesses, and even some people buy cheap second-generation seeds, which can almost be said to be a businessless business, what are the risks?
You spend millions to stock up on ingredients, and when the market collapses, you will be finished, what can you do with so many ingredients? Sell Shops...... You can only sell stores.
How can we maintain the prosperity of this snack street outside, Lu Ming told the truth......
There is no way.
Who are the producers and sellers? is a player, spontaneous;
Who are the consumers? It's the player, spontaneous.
The food in the game is not a necessity, because the hunger level is a direct data, and there is no way to say that the player can feel uncomfortable after the hunger level drops, and the hunger level drops and cannot go out to level up...... The vast majority of players are online 4 hours a day, and the hunger level is red and just about to go to bed, so I just go back to the city and go offline.
Now the vast majority of players come to eat because they think it's delicious, that's all.
When the player eats a piece of water, he will not come again if there is not enough food to please him;
Of course, this time will be relatively long, because there are quite a lot of stalls outside, and one or two thousand players do this business, and millions of food types; And there are 1 million active players and 3 million registered players in Yunmeng......
Count his 2 million customers, and eat them all by himself...... At least 1 week, 12 million people, even if he has a daily passenger flow of 200,000 a day, a round every 60 days, the player will definitely be tired of eating for a longer time;
The market is too big for a short term - at least three months - there is no risk of a crash.
It is unpredictable whether the snack street will continue to thrive after 3 months, unless it is really as big as it was originally envisioned, big enough to replace the system inn, and big enough to become a daily necessity for players.
This method has been demonstrated from the beginning to be unworkable, so don't count on it.
There are two ways to cope,
One is to do nothing, let the market decide everything, when the customer flow shows signs of decreasing, the players themselves will be forced to develop new dishes, compete with quality, and gradually eliminate those dishes that will make consumers tired through continuous internal competition, and maintain vigorous development;
This is a bit of a heartbreaker, but the market has never been merciful.
Of course, it is not to do nothing, if it is completely laissez-faire, the situation may develop towards the lemon effect;
In the case of the current Lachebang snack street, there must be good dishes in the market that can almost shine, and dark dishes that are difficult to eat; The first time a consumer eats dark food, they must be thinking, "Oh, what the hell is this?" But if you change to another one, it's still dark cuisine, and then you find that it's still the same, but it's more bearable than the previous two......
The lower limit of the taste buds will be constantly refreshed, and in the future, players may eat dark food, but they think it's okay, and even think it's pretty good......
Glowing cuisine isn't something that can be made with heart, don't the girls who make dark dishes care? Why doesn't she cook for you? If there is a girl who cooks for you, no matter how unpalatable it is, you have to be grateful, and you are not allowed to eat a bite!
If you want to make it delicious, the ingredients are very important, in other words, the cost is very high, at least higher than dark cuisine.
Expensive.
Players are greedy for small and cheap, and the two things are in front of you, and there doesn't seem to be a very big difference, because the system won't really shine for you, so of course it's cheap......
Over time, glowing cuisine is no match for dark cuisine.
Inferior goods drive out high-quality goods, and finally the quality of goods in the entire market continues to pull down, and in the end, even full of fakes, this is the lemon effect;
This is the first way, nothing goes.
And then the second ......
Shift the focus of the market from non-essential foods to essential commodities.
In short, there are various ways to encourage players to buy and sell more gear, cheap potions, quest scrolls, and life recipes, which are all necessities in the game.
The so-called "various methods", free transaction fees, help to offset part of the amount, the gang gives additional benefits to equipped players, and even buys these things to do lottery, draws money from the gang to you or directly gives cash, the gang spends money to invite a large number of studios to play treasure or go directly to the market to buy, cheap to hang in the gang store but limit everyone to buy it to bind......
These are the bright ones......
Secretly, looking for the kind of cheap who is full of feces and makes people unhappy as soon as he opens his mouth? Go to the leveling points where players gather to grab monsters and spray people, seduce them to open red, what if you can't beat it? It's so simple to upgrade and engage in equipment.
Speaking of which, Lu Ming himself felt a little out of shape, but ...... I don't accept this guy, and he really coaxed that this method is good......
"Don't ...... like this," Jian Dang sighed helplessly.
Happiness is not so straightforward, "Well, what the altar owner said is indeed a possibility, but if it leaks out, it will be extremely unfavorable to the development of the gang, and the risk is quite high. ”
"I'm sorry, I'm sorry, I didn't say it......" Lu Ming quickly lowered his head in shame, he said a lot just now, and scared the others for a while......
The second way Qingqing said, the ...... Excluding the last one, in fact, it is still very good in general, but ...... "love is very gentle," how to say, the cost is still very large, if the cost is so high, the risk will also increase, I think we may not be able to do it with our current strength, but the first method, I think we can do something now to maintain the market ......"
"Oh, how?"
Lian Lian's tone was very cheerful, and he seemed to think this was very funny, "How about we hold a cooking competition?" (To be continued.) )