"Well, then tell me about the other three advertising endorsement invitations."

At a Thanksgiving afternoon chat, a woman named Stella Qin suddenly came uninvited. She introduced herself as the owner of the entire mansion and land, and sat aggressively on the main seat. The guests dispersed, and there were only five people left in the originally lively living room.

Yang Yiming, Yu Xiaochun, Meritis, Penelope.

and this hostess, Stella Qin.

She seems to know everything and can do anything. In a few words, he guessed the intention of the visitor Rogers, and on the grounds that there was a better financial institution to introduce him, he directly said "no" for Yang Yiming. It seems that the endorsement of millions of yuan is not aimed at basketball player Yang Yiming, but this little woman who is not good-looking but wears expensively.

Smacking the wine in the glass, the phoenix eyes closed slightly, she still wanted to see again, there were any beautiful offers left, and she could listen to them.

Stella, really like the meaning of the English name. Far away as the stars, the light is dazzling.

1/

"There's an endorsement for a sneaker brand." Yu Xiaochun spoke first.

"Sportswear brand." Meritis corrected him and said, "I've worked with the Rockets on the pitch before, so I know about it. They also signed quite a few other NBA players, such as Dwight Howard, Parker of the Spurs, Battier of the retired Rockets..."

"Peak?" Stella said the English name of the Peak brand. In English, the word is synonymous with "pinnacle".

"Yes, how do you know?" Yang Yiming was surprised, even though the other party had shown his knowledge of Chinese financial institutions, but Peak was relatively small-scale - he didn't believe that she would buy Peak's sneakers to wear.

Stella only shook her head, not ready to comment further.

"And what do you think?"

"How's that?"

"Peak is a brand. What do you think of their advertising endorsements? Seeing that she didn't answer, Yang Yiming was still full of smiles, and enthusiastically asked her questions.

"You didn't say what the conditions of the endorsement were, how can I answer you." Stella is not angry, and the majesty of a strong woman is undoubtedly displayed in one sentence.

"Endorsement conditions, oh..."In terms of theory, Yu Xiaochun is really more specialized, and immediately took over the words and said, "The contract is a 10-year exclusive endorsement, and the total cost is 10 million US dollars." ”

"What about the product?"

They said that they would work with Yang to develop and launch sneakers, focusing on the market of young people born in the 90s and 00s, and promoting them to the world. In terms of sneakers, Yang will also have an additional share of sales. ”

"Hmm...," Stella's mind raced thoughtfully.

"So, do you feel like this endorsement..."Yu Xiaochun didn't dare to say more, and cautiously tried it.

"Hmm!" Stella drank the wine from her glass, "Let's listen to the second invitation first, and then compare it." ”

2/

"The second endorsement ad is a smart wearable device company." Everyone left the content of the theoretical part of the speech to Yu Xiaochun. As he spoke, Meredith helped Stella refill the cider.

"Oh? Silicon Valley? "The rich woman looked very interested.

"No, it's also Chinese. A start-up company in Shenzhen, Series B financing, mainly engaged in smart wearable devices in basketball, should be the leader in this segment in China. ”

"Well, you go on."

"They have a wide product line, with a few hundred yuan ankle rings for amateurs — wearing bracelets for basketball is always in the way and it's not safe, so they've made improvements. There are also chests and backs for professional athletes, a bit like the ones used by some professional football teams. Yu Xiaochun gestured on his chest.

"I know. It's kind of like a sports bra for girls. ”

Yu Xiaochun replied yes, but his face turned red unconsciously: "Well, this... Things, are tens of thousands of dollars a piece, including various basic functions, heart rate, acceleration, and activity hot zones. If you need to add high-level modules, such as monitoring a certain muscle group when doing a specific action, etc., you will be billed separately, ranging from thousands to hundreds of thousands of modules. ”

"Then what do they want Yang Yiming to do?" Stella seems to be familiar with this part of the business.

"On the one hand, of course, it is advertising endorsement, signed for three years, and the endorsement fee is 1 million yuan per year, which is the lowest among these invitations. On the other hand, the set of professional equipment I just mentioned will be provided to Yang Yiming for free, for data collection and promotion. They are now promoting in the CBA team, and of course they want to break into the European and American markets..."

"But doesn't that contradict Nike's Nike Connect on NBA jerseys?" It was Meritis who suddenly thought of this question.

Stella just wanted to answer, but as if she suddenly thought of something, she didn't speak, and set her eyes on Yu Xiaochun.

"There's still a big difference." Yu Xiaochun was not polite, and replied directly, "On the one hand, the audience groups of the two are different. Nike Connect is still mainly aimed at fans, providing team and player information, which can be regarded as a novel way to interact. Their equipment is geared towards professional basketball players and practitioners. In addition, the use of the scene is also different, the device is worn on the inside, can be used for games or daily training, and collect body data, which does not conflict with the Nike Connect jersey. ”

"Wearing smart devices during the competition may be temporarily restricted." Although Yu Xiaochun was corrected, Stella nodded satisfactorily at his answer.

So do you want to sign it? With the lessons learned from the previous round of discussions, no one dared to ask questions this time, but all of them turned their attention to her for verification.

"What about the last one? Didn't you say there were three offers, and the last one was also related to basketball? ”

You see, you just don't ask!

3/

"The third one has nothing to do with basketball, it's an advertising contract for drinks. shoot three a year, and some print ads, giving 5 million yuan. Because there is no theoretical content, Yang Yiming will speak on his behalf this time.

"What drink?"

Meritis pointed out to Stella a crate of drinks piled up in the corner of the room. Wrapped in transparent plastic film, the color and bottle design of this box of drinks are quite similar to the American functional drink giant Gatorade, divided into three colors: gray, blue and orange, and the size of the bottle is smaller than that of Gatorade.

Yang Yiming took out a gray bottle from it and placed it in front of Stella. She looked at it for a while, unscrewed the cap and tasted it, then put it down again, and exchanged it for the cider in her glass.

"Okay, I've got it all."

Finally ready to give your opinion? As soon as she spoke, everyone held their breath and listened attentively.

"Yuris, you... Sorry, I don't know your name yet. ”

"Chen Xiaochun. Just call me 'Chen'. Chen Xiaochun realized that he hadn't introduced himself all along, and he replied honestly.

"Xiaochun, I need to practice my Mandarin pronunciation." Stella's Chinese is indeed a little difficult, "I think you should consider these three endorsements, don't just look at their offers in isolation, compare horizontally and vertically..."

"For example, the quotations of Peak and smart devices, although Peak's 10 million sounds like a lot, and there is also a sales share, but you must know that this is 10 years. Yang Yiming, you have just entered the alliance now, and 10 million brand endorsements are indeed a big number, but in the past 10 years, no one knows how your development has been. If the development is not good, they just take a small gamble of 10 million, and the sales share is of course negligible; If you develop well, you lose the opportunity cost of working with other big names. ”

"Think Nike, Adidas, UA (Under Armour), who doesn't want to find your natural gateway to the Chinese market? How many years do you have left in your NBA career when your exclusive contract ends in 10 years? And in the world of sports product endorsement, if you have endorsed a family, and then switch owners, the resources you get will never be as good as the own stars supported by the brand! ”

What a great woman, she knows everything! Hearing this, Yu Xiaochun, who is a veteran basketball fan, nodded like a chicken pecking rice. You must know that even a superstar like Kobe Bryant, who switched from Adidas to Nike back then, was also suppressed!

"And what is your opinion of Peak..."

"I'll talk about that later." Seeing Stella waving her hand, Yang Yiming didn't dare to ask more, but listened to her continue to speak, "The cost of 1 million for smart devices is really not much, but his contract period is short and more flexible." The product is small, but the user audience is wide - basketball in China is the number one sport with the most participants, but as far as I know, there are no specific devices for them. 1 million is also in line with their current level of development... If you're bullish, I suggest you negotiate some additional trading conditions in exchange. ”

"For example?"

"For example, exchange part or all of the 1 million yuan into shares and buy shares as a marketing partner."

I really need the guidance of someone superior!

"I'll also do your due diligence to see how their company is doing and what the future looks like. If it is indeed a good company, it is not impossible for me to take the lead in doing Series C financing and arrange listing in the future..."

Stella muttered as she drank. It's like thinking about a business that happens every minute.

"When the time comes, won't your shares be worth more than 1 million."

The room was silent, and no one answered.

Introduced financial institutions before, and now it is financing and cashing out, who is this Stella Qin. She is only in her early thirties, sits in a mansion, and rarely shows up as a mysterious woman. However, the most important question is, why did she show up to help two Chinese who had never met for free?

Or... She didn't plan to pay for nothing?!